Southeastern Psychological Associates

What Southeastern Psychological Associates does

Southeastern Psychological Associates, Inc. is a privately held, founder-led mental and behavioral health practice headquartered at 3115 Mill Street NE, Covington, Georgia. Founded in 2010 by Dr. Priscilla Faulkner, PsyD, the practice serves individuals, families, and couples ages 4 through 104 across Newton, Rockdale, Walton, Jasper, and surrounding counties in Georgia. Its core service lines are psychotherapy (individual, family, and couples talk therapy), comprehensive psychological evaluations (substance abuse assessments, parent-child evaluations, court and DFCS case evaluations), and court-mandated programs delivered under referral relationships with Newton, Rockdale, and Walton county courts.

The underlying technology is conventional clinical practice rather than a proprietary platform: standard therapeutic approaches (talk therapy, biopsychosocial diagnostic assessment) delivered in 1-hour weekly sessions for therapy and 4+ hour in-office sessions for evaluations, with most psychotherapy additionally available via telehealth. The practice operates on an insurance-based billing model accepting Amerigroup, Caresource, Medicaid, Medicare, Aetna, Anthem/BCBS, United, and TriCare, while certain non-covered evaluations (court, DFCS, and select psychological evaluations) are billed as self-pay at the time of service. A differentiated offering is The Achievement Adventure, a farm-based therapeutic summer camp for children ages 4-14 operated in partnership with Horse Time.

The go-to-market model is sales-led and referral-driven: patients enter through court referrals from three Georgia counties, self-referrals via Google Forms on the practice website, and community-resource channels including Psychology Today listings, Georgia Crisis & Access Line, and partnerships with adjacent county behavioral health providers (Viewpoint, Advantage, McIntosh Trail, Oconee Center). The practice relies on a small clinical and administrative team (CEO/Founder, Clinical Director, Operations Director, Office Manager, front office staff, and licensed clinicians including psychologists and credentialed counselors) with no disclosed funding, M&A activity, or institutional investment.

Name

Southeastern Psychological Associates

Legal name

Southeastern Psychological Associates, Inc.

Website

https://southeasternpsych.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Southeastern Psychological Associates is a Covington, Georgia-based mental health practice founded in 2010 that delivers psychotherapy, psychological evaluations, and court-mandated programs to individuals, families, and couples ages 4-104 across Newton, Rockdale, Walton, and Jasper counties.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLALAEAJ

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Psychotherapy services
• Psychological evaluations
• Mental health counseling
• Behavioral health services
• Court-mandated therapy

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance-Based Therapy Services: Billed through accepted insurance plans including Amerigroup, Caresource, Medicaid, Medicare, Aetna, Anthem/BCBS, United, and TriCare for psychotherapy sessions and psychological evaluations.
2. Self-Pay Evaluations: Some evaluations (court, DFCS cases, certain psychological evaluations) are not eligible for insurance filing. Payment is due in full at the time of service for these services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southeastern Psychological Associates provides outpatient psychotherapy (individual, family, and couples talk therapy) for ages 4-104, comprehensive psychological evaluations including substance abuse and parent-child assessments, and court-mandated therapy and evaluation programs for individuals referred by Newton, Rockdale, and Walton county courts. Services are delivered in-person at the Covington, GA office and via telehealth, with insurance accepted from major commercial and government payers, and self-pay options for non-covered evaluations.

Product overview

Southeastern Psychological Associates is a mental and behavioral health services practice offering a portfolio of therapeutic services including individual, family, and couples psychotherapy (talk therapy), psychological evaluations, and court-mandated programs. The practice serves Newton, Rockdale, Walton, Jasper and surrounding counties in Georgia since 2010, accepting multiple insurance plans including Medicaid, Medicare, and major commercial insurers. Services are delivered through in-person or virtual sessions, with psychological evaluations conducted in-office over 4+ hour sessions. A notable program offering is The Achievement Adventure, a farm-based therapeutic summer camp for children ages 4-14 offered in partnership with Horse Time.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy (Talk Therapy)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Horse TimeminorStrategic or Co-development PartnerJoint partnership for Achievement Adventure - a farm-based therapeutic summer camp serving children ages 4-14. Horse Time provides the farm/equine therapy component while SEPA provides psychological services and program coordination.
• Viewpoint (Newton & Rockdale)minorOthersReferral partner for individuals needing therapy, psychiatry without insurance coverage, therapy groups, or substance abuse services in Newton and Rockdale counties. Contact: 678-209-2411.
• Advantage (Morgan & Walton)minorOthersReferral partner for therapy, psychiatry, therapy groups, and substance abuse services in Morgan and Walton counties. Contact: 855-333-9544.
• McIntosh Trail (Henry & Butts)minorOthersReferral partner for therapy, psychiatry, therapy groups, and substance abuse services in Henry and Butts counties. Contact: 770-358-5252.
• Oconee Center (Jasper)minorOthersReferral partner for therapy, psychiatry, therapy groups, and substance abuse services in Jasper county. Contact: 478-445-4817.
• Georgia Crisis & Access LineminorOthersCrisis referral partner for mental health emergencies. Contact: 1-800-715-4225. Also referenced for local emergency services (911) and hospital referrals (CHOA for children).
• Newton, Rockdale, and Walton County CourtscoreStrategic or Co-development PartnerCourt referral partnership providing mandatory or optional therapy, groups, and evaluations for court-involved individuals. SEPA receives referrals directly from judges and court systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Geode Health: Multi-state outpatient mental health practice combining therapy and psychiatry with in-person and virtual care; comparable hybrid delivery model and broad insurance acceptance.
• Talkiatry: Outpatient psychiatry and therapy practice with hybrid in-person and virtual delivery; comparable clinical scope and focus on insurance-based care, though anchored in psychiatry rather than psychology.
• Brightside Health: Teletherapy and psychiatry provider with hybrid virtual care; comparable as an outpatient behavioral health provider accepting insurance, but operating primarily online versus SEPA's office-anchored model.

Broad incumbents

• LifeStance Health: Large multi-specialty behavioral health platform offering outpatient psychotherapy, psychiatry, and psychological evaluations across dozens of U.S. states; comparable through its in-person plus telehealth model and broad insurance panel, though at vastly greater scale than SEPA.
• BetterHelp: Largest consumer telehealth therapy platform; competes with SEPA for self-pay and commercially insured outpatient therapy demand, though with a virtual-only delivery model.
• Cerebral: National telehealth provider of therapy and medication management for mental health conditions including anxiety and depression; competes in the outpatient behavioral health space, primarily via virtual delivery.

Direct peers

• Two Chairs: Outpatient therapy practice combining in-person and virtual sessions with a curated clinician matching model; comparable as a therapy-first practice serving individuals and couples via insurance and self-pay.
• Ellie Mental Health: Franchise-based outpatient mental health practice network offering therapy, psychological evaluations, and family services across many U.S. locations; comparable scope of services and community-anchored operating model.
• Thriveworks: Multi-site outpatient counseling and psychiatry practice accepting most major insurance plans and offering in-person plus virtual therapy for individuals, couples, and families; closely comparable service mix, age-range coverage, and insurance-based billing model.

Regional players

• Viewpoint Health: Community-based behavioral health provider serving Newton and Rockdale counties—the same Georgia geography as SEPA—offering therapy, psychiatry, and substance abuse services; a directly comparable regional community-behavioral-health peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/southeastern-psychological-associates-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeastern Psychological Associates