What 9Pay does

9Pay (Công ty Cổ phần 9Pay) is a Vietnam-licensed fintech company headquartered in Hanoi, founded in 2018, that operates an all-in-one payment platform serving both consumers and merchants across domestic and cross-border use cases. The company holds the Intermediary Payment Services License (No. 60/GP-NHNN) from the State Bank of Vietnam, an e-commerce trading platform license, and a foreign currency license. It operates offices in Hanoi (headquarters), Ho Chi Minh City, and Da Nang, and employs approximately 200 people.

The platform is structured around four core product pillars: a Payment Gateway (Cổng thanh toán) supporting cards, QR codes, e-wallets, and bank transfers with integrations into WordPress, WooCommerce, and Magento; a Collection-Disbursement service (Thu hộ - Chi hộ) with API access across PHP, Golang, Java, NodeJS, and Python; a Payment Link module enabling no-code acceptance; and the 9Pay E-Wallet (Ví điện tử 9Pay), a consumer mobile app with 2.5 million users offering bill payment, mobile top-up, game cards, money transfers, and travel booking. Supporting products include 9PayPOS hardware (processed through Sacombank), Loa TingTing audio payment speakers (embedded in VietinBank iPay), the 9Remit cross-border payment solution, and a PCI DSS Level 1-certified Payment Orchestration Platform connecting 50+ Vietnamese banks. The platform claims to reduce operating costs by up to 20% with a 99.9% transaction success rate, processing over $10 billion in annual transaction value across 12,000+ payment partners.

Revenue is generated entirely through transaction-based fees with no registration, maintenance, or subscription charges. Go-to-market is hybrid: enterprise sales for API integration with major clients such as ByteDance, TikTok, Razer, and Bigo Live in digital content and gaming; self-serve Payment Links for SMBs in travel, education, and retail; and direct POS deployment for physical merchants. 9Pay is among the first ten participants in Vietnam's Danang International Financial Center sandbox (launched December 21, 2025), where it is piloting stablecoin-to-QR payments, UPI QR rails for Indian tourists, and Lightning Network infrastructure through a partnership with FinFan. The company is privately held with no disclosed external funding rounds or institutional investors.

Name

9Pay

Legal name

Công ty Cổ phần 9Pay

Website

https://9pay.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

9Pay is a Vietnam-licensed fintech operating an all-in-one payment platform with a payment gateway, collection-disbursement API, e-wallet (2.5M users), POS hardware, and cross-border QR rails. It serves merchants and consumers across Vietnam and is expanding into stablecoin and UPI payments under the Danang IFC sandbox.

Ownership category

akta.pro rank

Product category

Payment Processing Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Cross-Border Payments & FX (multi-currency wallets, DCC, remittance) (THALAHAE)

akta.pro secondary industries

Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH), Cross-Border & FX Payments Platforms (BPAMAFAK), Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)

Keywords

• Payment gateway services
• Digital wallet platform
• Collection disbursement
• Cross-border payments
• Merchant POS solutions

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Payment Gateway Fees: Transaction-based fees charged when buyers successfully pay sellers through the payment gateway. No registration or maintenance fees charged.
2. Collection-Disbursement Services: Automatic collection and disbursement services for businesses to receive and transfer funds 24/7
3. Digital Content Services: Game cards, mobile top-up, digital services with approximately 6% discount margins
4. Payment Link Services: One-click payment link creation for merchants without website or app integration
5. 9PayPOS Hardware and Services: POS device rental with refundable deposit and minimum monthly transaction requirements; supports card payments, QR codes, and 0% installment payments

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

9Pay is a Vietnam-licensed fintech Payment Service Provider operating an all-in-one payment platform. The company delivers a unified online payment gateway, consumer digital wallet, collection-disbursement services, payment links, smart POS hardware, and cross-border payment rails for businesses and end users. It supports domestic and international cards, bank transfers, QR codes, e-wallets, and emerging stablecoin-based payment rails for cross-border tourism and remittances.

Product overview

9Pay is a Vietnam-based fintech company licensed by the State Bank of Vietnam (License No. 60/GP-NHNN) that provides a multi-layered, All-in-One payment platform. The core portfolio consists of four interconnected pillars: (1) Ví điện tử 9Pay — a consumer-facing digital wallet mobile app offering bill payments, mobile top-ups, game card purchases, money transfers, travel bookings, and financial services; (2) Cổng thanh toán — a unified online payment gateway for merchants supporting all card types, QR codes, and e-wallets; (3) Thu hộ - Chi hộ — a collection and disbursement service with API integration across 5+ programming languages; and (4) Payment Link — a shareable payment link module requiring no website or app. Supporting products include 9PayPOS (smart POS hardware), Loa TingTing (audio QR payment speaker), 9Remit (cross-border payments including UPI QR for Indian tourists and stablecoin-to-QR rails), and a Payment Orchestration Platform. 9Pay serves over 2,500,000 end users, 12,000+ merchant partners, and 50+ bank partnerships, processing over 10 billion USD in annual transaction value.

Differentiator

Problem solved

Functional benefit

Brands

• 9PayPOS: POS payment solution for card, QR code, and 0% installment payments via credit cards in Vietnam
• Loa TingTing
• 9Pay Wallet (Ví điện tử 9Pay)

Products and services

• Cổng thanh toán (Payment Gateway) A unified online payment gateway for merchants that accepts all major payment methods available in the Vietnamese market, including Visa, Mastercard, Amex, JCB, ATM cards, bank transfers, e-wallets, and QR codes. Integrates with websites, mobile apps, WordPress, WooCommerce, and Magento. Charges transaction fees only upon successful payment with no registration or maintenance fees.
• Ví điện tử 9Pay (9Pay E-Wallet) A consumer digital wallet mobile application for iOS and Android enabling users to send and receive money, pay bills (electricity, water, internet, TV, phone, tuition), top up mobile data, purchase game cards and digital services, book flights and hotels, manage loyalty points, and make QR code payments. Supports biometric authentication (Face ID, fingerprint) and dual-layer authentication with payment password plus OTP.
• Thu hộ - Chi hộ (Collection-Disbursement) A business collection and disbursement service enabling automatic 24/7 receipt and transfer of funds to and from bank accounts. Supports batch disbursements via Excel upload, API integration in PHP, Golang, Java, NodeJS, and Python, and interbank transfers to all banks in Vietnam.
• Payment Link A shareable payment link service that allows sellers to generate one-click payment links distributed via messaging apps, email, or social media. Supports domestic and international cards, QR codes, installments, and e-wallets. Displays currency conversion to five foreign currencies (USD, EUR, GBP, JPY, CNY). Designed for travel bookings, tour deposits, education, retail, and SMB use cases without requiring website or app integration.
• 9PayPOS A smart point-of-sale device that processes card, QR code, contactless, Apple Pay, Samsung Pay, and 0% interest credit card installment payments. Operates on Sacombank infrastructure. Accepted across F&B, retail, tourism, spa, healthcare, education, and other verticals. Deployed via refundable deposit with minimum monthly transaction commitments.
• 9Remit (Cross-border Payment) A cross-border payment solution enabling inbound tourist payments from Indian, Chinese, and U.S. travelers and supporting outbound remittances. Includes UPI QR code payments for Indian tourists at Vietnamese merchants, VIETQRGlobal QR codes for Chinese tourists via Alipay, and stablecoin-to-QR payment rails under the Vietnam IFC sandbox. Lightning Network infrastructure is being developed in partnership with FinFan.
• Loa TingTing (TingTing Speaker) An audio notification hardware device that announces QR code payment results aloud for merchants and shippers. Available as an embedded feature within the VietinBank iPay mobile app. Three product lines serve different merchant and delivery use cases.
• Payment Orchestration Platform A backend payment orchestration layer that routes and manages transactions across multiple payment providers, banks, and rails. Claims up to 20% operating cost reduction and a 99.9% transaction success rate. PCI DSS Level 1 certified. Integrates with 50+ Vietnamese banks and enables global businesses to open Vietnam-based Virtual Accounts.
• Stablecoin-to-QR Payment Gateway A pilot payment gateway under Vietnam IFC sandbox enabling U.S. visitors to scan Vietnamese merchant QR codes and pay using stablecoin applications or fintech apps. Routes through stablecoin-enabled rails integrated with Vietnam's regulated payment infrastructure, targeting 3-5% savings on foreign exchange and processing costs for cross-border tourism, remittances, and commerce.

Quantifiable outcome

• Operating cost reduction of up to 20%
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• FinFancoreTechnology or Integration · 23 January 2026Partnership to develop Lightning Network infrastructure across Vietnam for blockchain-based payment solutions within the IFC sandbox framework.
• NAPAScoreTechnology or IntegrationCross-border payment connectivity through VIETQRGlobal codes enabling Chinese tourists to scan QR codes for payments in Vietnam.
• Ant InternationalcoreTechnology or IntegrationCross-border payment connectivity enabling Alipay scanning for Chinese tourists at Vietnamese merchants.
• VietcombankcoreTechnology or IntegrationCross-border payment collaboration enabling international payment processing for tourists.
• TechcombankcoreStrategic or Co-development PartnerComprehensive strategic partnership for payment solutions development and deployment.
• VietinBankcoreTechnology or IntegrationLoa TingTing audio notification solution integrated into VietinBank iPay app for instant payment alerts and revenue management.
• SacombankcoreTechnology or Integration9PayPOS payment processing through Sacombank infrastructure with 0% installment payment support.
• 50+ Local Banks and Financial InstitutionscoreTechnology or IntegrationPartnership network enabling global businesses to open Vietnam-based Virtual Accounts and process payments across all major Vietnamese banks.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Payoneer: Global cross-border payments platform for SMBs and freelancers with multi-currency accounts and receiving accounts. Comparable to 9Pay's cross-border/virtual account services for global businesses entering Vietnam.
• Ant International (Alipay+): Global digital payments and financial services platform from Ant Group, operating Alipay+ cross-border wallet acceptance network. Listed as 9Pay's integration partner for Chinese tourist payments, while also being a potential competitor in cross-border QR acceptance.
• 2C2P: Regional payment processor covering Southeast Asia with payment gateway, orchestration, and acquiring services. Listed as a 9Pay partner; competes with 9Pay on enterprise cross-border payment processing across SEA.
• NAPAS: Vietnam's national payment switch operated under State Bank of Vietnam oversight, providing interbank switching infrastructure including VietQR. Listed as a 9Pay partner (VIETQRGlobal) and effectively the upstream infrastructure peer for QR-based payments.

Direct peers

• TerraPay: Global cross-border payments network enabling real-time money movement across 200+ markets. Listed as a 9Pay partner; competes in the same cross-border payment and remittance corridors 9Pay targets with 9Remit.
• ZaloPay: Payment platform operated by VNG Corporation, integrated with Zalo messaging app, offering e-wallet, payment gateway, and cross-border remittance. Competes head-on with 9Pay in Vietnam's consumer and merchant payment segments.
• MoMo: Vietnam's largest e-wallet and payment super-app with tens of millions of users, offering peer-to-peer transfers, bill payment, payment gateway, and merchant services. Directly competes with 9Pay across consumer e-wallet and merchant acquiring in Vietnam.
• VNPay: Vietnam's dominant payment gateway and QR payment network, owned by a consortium of major Vietnamese banks. Operates the widely used VietQR network and competes with 9Pay on payment gateway, QR acceptance, and merchant services.
• AirPay (Sea Group): Vietnamese e-wallet and merchant payment service operated by Sea Group (Shopee parent), offering consumer payments, merchant acquiring, and integrated commerce flows. Competes with 9Pay in Vietnam's e-wallet and QR payment market.

Emerging players

• FinFan: Blockchain/Lightning Network-based cross-border payment infrastructure provider. Partnered with 9Pay to develop Bitcoin Lightning rails in Vietnam; comparable as a niche emerging cross-border payment technology partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@9PayJSC
• Facebookfacebook.com/9PayVN
• LinkedInlinkedin.com/company/9pay

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9Pay