Mediashop Holding GmbH

What Mediashop Holding GmbH does

Mediashop Holding GmbH, commercially operating as MediaShop and led through the operating entity ONE Spot GmbH (registered in Mödling, Austria), is a DACH-region direct-to-consumer e-commerce and TV-shopping retailer founded in 2006. The company positions itself as 'Das Original aus dem TV' and sells a multi-category portfolio of household, kitchen, fitness, beauty/wellness, sleep, and leisure products across Germany, Austria, Switzerland, and Liechtenstein through its owned storefront at mediashop.tv, a phone-order hotline (0800 900 88 90), and regional logistics partners (DHL, Austrian Post, Swiss Post). Its go-to-market is TV advertising-led direct response, reinforced by social media presence on Facebook, Instagram, YouTube, TikTok, LinkedIn, and Pinterest, email newsletters, and seasonal promotional mechanics including 1+1 bundle offers and a MEGA Lager-Sale campaign with up to 50% discounts.

The product range spans Livington evaporative air coolers, cordless cleaning devices, and copper-stone cookware; Hammersmith garden and outdoor power tools; PowerXL kitchen appliances; pure100 cleaning consumables; OCTAsleep sleep products; Vitame supplements; NeuroSocks wellness apparel; PediVac foot care; and Magic Pad children's drawing tablets. Notable proprietary technologies include Hydro-Chill evaporative cooling (claimed up to 90% energy reduction vs. conventional AC), a 7-layer copper-and-aluminum pan construction, and a triangular electric broom design with four rotating brushes and integrated LED lighting. Pricing spans €9.90–€249.50+ with free shipping over €49 in DACH, multiple payment methods including invoice and 2–4 month installment plans, and a 14-day money-back guarantee.

Revenue mechanics are transactional one-time purchases with promotional 1+1 bundles and installment processing fees. Customer base is horizontal — German-speaking consumer households — with no enterprise accounts, no disclosed revenue, and no published headcount beyond a 251–500 employee range. In March 2022 the company expanded via the acquisition of Germany-based personalized-gifts e-commerce company Geschenke 24, advised by OMMAX. In February 2026 insolvency proceedings were opened over Mediashop GmbH by LG Wiener Neustadt (case AZ 11 S 27/26w), while the mediashop.tv storefront continues to operate under ONE Spot GmbH.

Name

Mediashop Holding GmbH

Legal name

ONE Spot GmbH

Website

https://mediashop.tv

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Mediashop Holding GmbH is an Austrian TV-led direct-to-consumer e-commerce retailer (operating as ONE Spot GmbH) selling Livington, Hammersmith, PowerXL, and other sub-brand household, kitchen, fitness, wellness, and sleep products to DACH-region consumer households via mediashop.tv, TV advertising, and phone ordering.

Ownership category

akta.pro rank

Product category

TV Shopping & As-Seen-On-TV Consumer Products

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Tv shopping retail
• Household appliances
• As seen on tv
• Air cooling devices
• Kitchen cookware

Headquarters

HQ city

Ternitz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer retail of household products, kitchen gadgets, fitness equipment, beauty/wellness items, and air cooling devices through owned e-commerce platform mediashop.tv. One-time purchase model with promotional 1+1 bundle offers. Products range from €9.90 to €249.50+ price points.
2. Installment Payment Processing: Offering installment payment options (Ratenzahlung) on higher-priced items, allowing customers to pay in 2-4 monthly installments. This financing option enables purchase of premium products and may generate processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MediaShop is a DACH-focused TV-driven direct-to-consumer retailer that sells innovative own-branded household, kitchen, garden, fitness, beauty/wellness and sleep products (Livington, Hammersmith, PowerXL, pure100, NeuroSocks, Vitame, OCTAsleep, Platinum, PediVac, Magic Pad) through its mediashop.tv e-commerce storefront, a phone order hotline and TV advertising. It pairs broad product breadth with aggressive 1+1 bundle offers, seasonal MEGA Lager-Sale campaigns, free shipping over €49, a 14-day money-back guarantee, invoice purchase and installment payment options.

Product overview

MediaShop operates as a multi-category e-commerce platform positioning itself as 'Das Original aus dem TV' (The Original from TV), selling as-seen-on-TV innovative consumer products directly to consumers through their online shop. The company offers products across several categories: Kitchen (Livington and PowerXL brand cookware, knives, processors), House & Garden (air coolers, cleaners, pressure washers, air purifiers under the Livington and pure100 brands), Fitness (training equipment), Beauty & Wellness (skin care, massage devices, NeuroSocks wellness socks, supplements under Vitame brand), and Sleep (OCTAsleep mattresses and toppers). Key brands include Livington (air coolers, kitchen appliances, cleaning devices), Hammersmith (garden and power tools), PowerXL (kitchen appliances), pure100 (cleaning products), Platinum (auto care), and NeuroSocks (wellness footwear). The company operates primarily in German-speaking markets (Germany, Austria, Switzerland) with free shipping from €49, 14-day money-back guarantee, purchase on invoice, and installment payment options. Note: Insolvency proceedings were opened for Mediashop GmbH in February 2026 per LG Wiener Neustadt.

Differentiator

Problem solved

Functional benefit

Brands

• Livington: Brand for air coolers, fans, and household cleaning products
• Hammersmith
• PowerXL
• OCTAsleep
• Vitame
• pure100
• NeuroSocks
• Magic Pad
• PediVac

Products and services

• Livington Arctic Air Luftkühler Compact cube-format personal air cooler using Hydro-Chill evaporative cooling technology with up to 8 hours runtime, USB or mains operation and 7 LED mood lights, aimed at DACH consumers seeking affordable personal cooling without installation.
• Livington ChillTower Luftkühler Maxi-tower evaporative air cooler with up to 12 hours of cooling per tank fill, 3 speed/cooling stages, swing function and Hydro-Chill technology, targeting DACH consumers wanting room-level cooling. Certified to Intertek GS (Geprüfte Sicherheit) safety standard.
• Livington InstaChill Luftkühler Portable rolling air cooler with an 8.5L water tank, up to 12 hours of cooling, 3 speed/cooling stages, remote control and 360-degree evaporation technology for DACH household use.
• Livington SmartChill Luftkühler Mini-tower evaporative air cooler with cooling power and reserve filter, positioned as an entry-level Livington air cooler for DACH consumers.
• Arctic Air Pocket Chill Mini-Ventilator Personal mini air cooler with water evaporation technology in a compact bag-friendly design, 7 LED colors and USB charging, marketed to DACH consumers at a budget price point (€24.99).
• Livington Copper & Stone Pan Set 24cm+28cm pan set with 7-layer construction combining copper particles and a massive aluminum core for rapid, even heat distribution, plus scratch-resistant non-stick coating suitable for all hob types including induction, sold to DACH consumers under the Livington brand.
• Livington DeeperSweeper kabelloser Akkubesen Cordless electric broom with triangle design, 4 rotating cleaning brushes, integrated LED light and 30-minute battery runtime, designed for cleaning corners and hard-to-reach places in DACH households.
• Livington Sense IQ Akkusauger Smart cordless vacuum cleaner with dirt-detection sensor and articulated joint, positioned at a premium €199.60 price point with installment payment options (4x €49.90).
• Hurricane Spin Scrubber elektrische Reinigungsbürste Cordless electric cleaning brush with up to 300 RPM rotating head, 3 brush attachments (cone, dome, flat) and extension pole for reaching difficult areas in the bathroom, kitchen or outdoor spaces.
• Livington Steam Twister Dampfreiniger Rotating steam mop and hand steam cleaner combined for comprehensive household cleaning using only steam without chemicals.
• Livington WindowBuddy 3in1 Fensterreinigungsgerät 3-in-1 window cleaning device for systematic window cleaning, sold as a 1+1 bundle offer to DACH consumers.
• Hammersmith MultiWizard 5in1 Akku Rasentrimmer All-in-one cordless garden tool combining lawn edger, hedge trimmer and mower capabilities, sold under the Hammersmith brand to DACH consumers.
• Hammersmith HydroBlast Akku Druckreiniger Cordless battery-powered pressure washer with included accessories, marketed as a bestseller at €49.90 with free accessory bundle for DACH consumers.
• Hammersmith AquaClean Deluxe Teleskop Wasserbesen Extendable 2-in-1 water broom for outdoor use with included accessories, sold under the Hammersmith brand.
• Hammersmith AirStorm Akku Handstaubsauger & Luftkompressor Combined cordless hand vacuum and air compressor in a single device, sold under the Hammersmith brand for DACH households and hobbyist use.
• pure100 MagicShine Allzweckreiniger Power multi-surface cleaner with protective shield, sold in a 1+1 free promotional bundle under the pure100 brand for DACH household cleaning.
• pure100 GullyMagic Abflussreiniger-Granulat Highly effective drain cleaner granules for clearing blocked drains, marketed as 'NEU BEI MEDIASHOP' in a 2+2 free bundle at €39.90 (UVP €79.80).
• pure100 FoamFlush WC-Schaumreiniger Active foam toilet cleaner for hygienic freshness, marketed as 'Made in EU' in a 1+1 free bundle at €39.90 (UVP €79.80) under the pure100 brand.
• NeuroSocks Athletic Wellness Socken Wellness socks with VOXX HPT pattern, extra cushioning, ventilation and antibacterial properties for comfort and well-being, sold in a 2+2 promotional bundle.
• NeuroSocks Athletic NoShow Socken No-show athletic socks with VOXX HPT pattern, sole cushioning and ventilation, targeted at sports and leisure wearers.
• Tupperware PotatoSmart Vorratsbehälter Potato storage container with ventilation lid designed to keep potatoes fresh longer, up to 5kg capacity, sold under the Tupperware brand.
• Magic Pad Maltafel Children's drawing tablet with 8 light effects, 3 double neon markers in 6 colors and 30 stencils for coloring, writing and learning, priced at €9.90 entry-level.
• Livington Go Fan mobiler Akku-Ventilator Portable clip-on battery fan with 360-degree action radius, 3800 RPM, up to 6 hours battery life, USB rechargeable, promoted as a 1+1 bundle offer under the Livington brand.
• Livington Fold & Cold Ventilator Extendable cordless 2-in-1 table and stand fan with telescopic pole extending over 1 meter, USB rechargeable, up to 10 hours runtime under the Livington brand.
• Belena Air Stretch Massagematte Electronic stretching and massage mat for stretching and massaging for maximum well-being at the push of a button, positioned at €199.60 premium price point.
• Vitame Collagen Plus by Joachim Kaeser Collagen capsules marketed as a dietary supplement for radiant skin, endorsed by Joachim Kaeser and sold under the Vitame brand.
• PediVac elektrischer Hornhautentferner Electric callus remover with suction function for at-home foot care, sold in a 1+1 bundle under the PediVac brand.
• Platinum SpraySensation Autopflege Car care spray bottle system for washing vehicle surfaces without a traditional car wash, sold in a 1+1 bundle with free cordless hand vacuum under the Platinum brand.
• Livington Arctic Air Ersatzfilter 3er Set 3-pack of replacement filters for the Livington Arctic Air evaporative air cooler, sold as a consumable accessory to maintain optimal cooling effect.

Quantifiable outcome

• Energy savings up to 90% compared to conventional air conditioners
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• OMMAX DigitalminorImplementation/ SI/ Consulting Partner · 8 March 2022OMMAX advised MediaShop on the acquisition of Germany-based e-commerce company Geschenke 24, which specializes in personalized gifts. The deal involved digital and commercial due diligence and reflects MediaShop's strategy to expand its e-commerce and brand presence.
• Geschenke 24coreStrategic or Co-development PartnerGermany-based e-commerce company specializing in personalized gifts, acquired by MediaShop. Represents MediaShop's strategic expansion into e-commerce and brand presence in the German market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QVC Group: QVC is the largest TV-shopping and live-streaming commerce retailer globally. It is the most direct comparable to MediaShop: TV-led demand generation, multi-category D2C assortment, and a heavy dependence on the broadcast-to-web conversion funnel.
• HSE (Home Shopping Europe): HSE is one of the largest TV-shopping broadcasters in Germany, offering a multi-category assortment of household, beauty, fashion, and lifestyle products via TV and online. It directly competes with MediaShop in the DACH market with the same TV-to-D2C model.
• 1-2-3.tv: 1-2-3.tv is a German TV-shopping channel broadcasting live auctions and fixed-price offers across categories like jewelry, household, and consumer electronics. It is a direct DACH competitor using the same televised DRTV mechanism as MediaShop.
• JML (John Mills Ltd): JML is a UK-headquartered direct-response TV (DRTV) company that designs, sources, and sells innovative household gadgets via TV infomercials and online channels. Closely comparable to MediaShop in product type (single-solution household gadgets), sourcing model, and TV-led distribution.
• Pearl GmbH: Pearl is a German multi-channel retailer specializing in computer accessories, consumer electronics, and household gadgets, historically catalog- and TV-driven. It competes with MediaShop in the same DACH niche of innovative, low-to-mid-ticket consumer gadgets.
• Channel 21: Channel21 is a German TV-shopping broadcaster selling a multi-category mix of household, beauty, and lifestyle products. It is a direct DACH TV-shopping peer with overlapping categories and audience.

Emerging players

• Westwing Group: Westwing is a European D2C home and living e-commerce player operating in DACH and other European markets. It overlaps with MediaShop's home, kitchen, and lifestyle assortment but is a digital-first, flash-sale model rather than TV-led.

Broad incumbents

• Otto Group: Otto is Germany's second-largest online retailer and a multi-category D2C platform serving the DACH market. It is a broad incumbent that competes for the same DACH household-shopper wallet as MediaShop, though with a much wider catalog and a marketplace model.
• Amazon: Amazon's German marketplace is the dominant e-commerce destination for DACH consumers and competes with MediaShop across every category it sells. As a broad incumbent, Amazon sets the customer-acquisition and delivery-expectation baseline that constrains MediaShop's economics.
• Tupperware Brands: Tupperware is an established global kitchen and home-ware brand sold through party-plan and direct channels. MediaShop already retails Tupperware SKUs (e.g., PotatoSmart) and competes in the same kitchen-storage category with its own Livington and PowerXL lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mediashopspots
• Facebookfacebook.com/mediashoptv
• LinkedInlinkedin.com/company/mediashop-holding-gmbh
• Instagraminstagram.com/mediashoptv
• TikToktiktok.com/@mediashoptv
• Pinterestpinterest.at/MediashopTV

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediashop Holding GmbH