Everyclick
- Company typePrivate
- Founded2005
- HeadquartersEvesham, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Everyclick does
Everyclick, operating commercially as Give as you Live Online (legal entity: Give as you Live Ltd), is a UK-based online affiliate marketing platform founded in 2005 that enables consumers to generate charitable donations through everyday online shopping. The company connects three constituencies: individual consumers (the supply of shopping intent), 6,000+ retail partners (the source of commission), and 200,000+ UK registered charities (the beneficiaries). When a user shops at a partner retailer via the Give as you Live website, mobile app (iOS and Android), Donation Reminder browser extension, or Shopping Start Page, the retailer pays a commission; 50% of that commission is donated to the user's pre-selected charity, and 50% funds platform operations. The service is free for both consumers and charities, with no joining or payment fees, a £15 minimum payout threshold, and quarterly disbursement cycles.
The product surface extends beyond the core shopping portal to include Donations & Fundraising Pages for individual fundraisers, a Corporate Fundraising portal for enterprise CSR and employee engagement, an Offers & Vouchers Hub, and vertical-specific modules for Insurance Comparison & Switching, Supermarket Orders, and Travel Booking. Distribution is product-led: consumers self-serve via web or app, charities promote the platform to their supporter bases, and retailers serve as commission-paying partners. Marketing channels are primarily charity-network advocacy, referral programs, and the Donation Reminder tool rather than paid acquisition at scale.
Revenue mechanics are commission-based and 100% volume-tied to UK online retail spend routed through the platform. The business model is asset-light and the company has been independently operated since 2011 (the date of its last disclosed funding round), with no parent company or institutional investor disclosed. Notable retail partners include Marks & Spencer, Sainsbury's, Tesco, Argos, John Lewis, Waitrose, Boots, Booking.com, eBay, and Just Eat; named charity recipients include Macmillan Cancer Support, British Heart Foundation, Oxfam GB, RNLI, RSPB, and Dogs Trust. The company holds a Feefo Platinum Award (2025) with a 4.7/5 rating across 3,568 verified reviews and is registered with the UK Fundraising Regulator.
Everyclick firmographics
Firmographics- Name
- Everyclick
- Legal name
- Give as you Live Ltd
- Website
- https://everyclick.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Everyclick industry classification
Industry- Product category
- Charitable Shopping and Cause-Related Commerce Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Marketplace & Platform Seller Payouts (FSAMAKAE)
Keywords
Where Everyclick is headquartered
LocationHeadquarters
- HQ city
- Evesham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Everyclick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Retail Affiliate Commission: When users visit partner retailers through Give as you Live and make purchases, retailers pay a commission. 50% of commission is donated to user's chosen charity, 50% funds platform operations.
- Corporate Fundraising Services: Dedicated corporate fundraising platform and services for businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership for individuals and charities |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Everyclick product offering
Product offeringCore offering
Everyclick operates the Give as you Live Online platform, an online charitable shopping service that allows UK consumers to raise free donations for any of 200,000+ registered UK charities when shopping at 6,000+ participating retailers. When a shopper makes a purchase through the platform, the retailer pays a commission, half of which is forwarded to the shopper's chosen charity and half retained by Everyclick to operate the service.
Product overview
Give as you Live Online is a single unified charitable giving platform that enables users to raise money for UK charities through everyday online shopping. The core product, Give as you Live Online, connects shoppers with over 6,000 partner retailers who pay commission on purchases, with that commission donated to the user's chosen charity at no extra cost. The platform includes companion modules: a mobile app (iPhone & Android), a Donation Reminder browser tool, a dedicated shopping start page, an Offers & Vouchers Hub, plus specialized vertical modules for insurance comparison/switching, supermarket grocery orders, and travel booking. Additional offerings include Donations & Fundraising Pages for individual fundraisers and a Corporate Fundraising solution for businesses. The platform is free for both shoppers and charities, with donations paid quarterly to beneficiary charities.
Differentiator
Problem solved
Functional benefit
Products and services
- Give as you Live Online Free online charitable shopping platform for UK consumers. Shoppers register, choose one of 200,000+ UK charities to support, and shop at 6,000+ participating retailers; the retailer pays a commission of which 50% is forwarded to the chosen charity.
- Donations & Fundraising Pages Charity-branded supporter pages that allow registered UK charities to capture donations and fundraising activity driven by their supporters' everyday online shopping through Give as you Live Online.
- Corporate Fundraising
- Mobile App (iOS and Android)
- Donation Reminder Browser Extension
- Shopping Start Page
- Offers & Vouchers Hub
- Insurance Comparison & Switching
- Supermarket Orders
- Travel Booking
Quantifiable outcome
- Charities receive donations at no cost - 100% of designated donation amount reaches the charity
- +1 more outcomes
Companies that use Everyclick
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Everyclick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Everyclick partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Marks & SpencercoreMajor UK retailer partner where shopping via Give as you Live raises up to 2.00% for user's chosen charity
- Sainsbury'scoreMajor UK supermarket partner where shopping via Give as you Live raises up to 3.50% for user's chosen charity
- TescocoreMajor UK supermarket partner where shopping via Give as you Live raises up to £3.00 for user's chosen charity
- ArgoscoreUK retailer partner where shopping via Give as you Live raises up to 4.00% for user's chosen charity
- John Lewis & PartnerscoreMajor UK department store partner where shopping via Give as you Live raises up to 0.50% for user's chosen charity
- Booking.comcoreTravel booking partner where shopping via Give as you Live raises up to 2.00% for user's chosen charity
- BootscoreUK health and beauty retailer where shopping via Give as you Live raises up to 1.00% for user's chosen charity
- TheTrainlinecoreUK rail ticket booking partner where shopping via Give as you Live raises up to 0.50% for user's chosen charity
- Just EatcoreFood delivery partner where orders via Give as you Live raise up to 2.00% for user's chosen charity
- eBaycoreUK online marketplace partner where shopping via Give as you Live raises up to 0.50% for user's chosen charity
- Waitrose & PartnerscoreUK premium supermarket partner where shopping via Give as you Live raises up to £8.00 for user's chosen charity
- Chartered Institute of FundraisingcoreCorporate Member of the Chartered Institute of Fundraising, the professional membership body for UK fundraisers
- Fundraising RegulatorcoreRegistered with the Charity Regulator (Fundraising Regulator) for UK, demonstrating regulatory compliance
- Giving TuesdayminorOfficial Giving Tuesday UK partner, participating in the global generosity movement
- FeefominorIndependent review platform partner providing verified customer reviews (4.7/5 rating from 3,568 reviews)
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Everyclick competitors and assessment
Company assessmentDirect peers
- EasyFundraising: UK-based cause-marketing platform that connects shoppers to retailers with a portion of commission donated to a chosen charity — directly overlapping Everyclick's Give as you Live model in product, customer, and revenue mechanics.
- iGive: US-based cause-marketing platform where a portion of online shopping commissions is donated to a chosen charity — same donation-via-affiliate model as Give as you Live, primarily serving US consumers and charities.
- GoodSearch: Cause-commerce platform that converts online shopping and search activity into donations for chosen nonprofits — same consumer-to-charity value proposition, US-skewed.
- ShopRaise: Cause-marketing browser extension and shopping platform that converts online purchases into charitable donations for schools and nonprofits — overlapping product (browser extension) and customer (cause-driven shoppers).
- JustGiving: Leading UK online fundraising platform for charities; competes for the same charity clients and donor mindshare, though JustGiving's model is direct donor-to-charity rather than shopping-affiliate.
Broad incumbents
- Quidco: Largest UK cashback platform routing users through 4,000+ retailer partners; comparable affiliate-commission business model and target consumers, though cashback (not charity) is the user reward.
- TopCashback: UK market-leading cashback platform with extensive retailer network and consumer base; competes for the same retailer affiliate budget and consumer attention, though rewards users directly rather than charities.
- AmazonSmile (discontinued): Amazon's now-discontinued program that donated 0.5% of eligible purchases to a chosen charity — illustrative of the model a major retailer can replicate in-house, disintermediating platforms like Everyclick.
Emerging players
- Raise: Cashback and gift-card platform with a charitable giving component (Raise for Good), adjacent to Everyclick's model but with primary monetization through discounted gift card resales.
Regional players
- Give as You Earn (UK payroll giving): UK government-supported payroll giving scheme enabling pre-tax salary donations to charity — adjacent channel competing for the same UK charity donor wallet, though via payroll rather than shopping.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Everyclick social profiles
Digital presenceEveryclick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everyclick leadership team
Management profileNumber of profiles
Profiles5 records
Everyclick funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everyclick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everyclick
What does Everyclick do?
Everyclick operates the Give as you Live Online platform, an online charitable shopping service that allows UK consumers to raise free donations for any of 200,000+ registered UK charities when shopping at 6,000+ participating retailers. When a shopper makes a purchase through the platform, the retailer pays a commission, half of which is forwarded to the shopper's chosen charity and half retained by Everyclick to operate the service.
Is Everyclick a public or private company?
Everyclick is a private company. It is classified as venture growth investor backed and is currently operating.
When was Everyclick founded?
Everyclick was founded in 2005. It employs 11 to 50 people.
Where is Everyclick based?
Everyclick is headquartered in Evesham, United Kingdom, in the Europe region.
How does Everyclick make money?
Two revenue lines are on record. Retail Affiliate Commission is the primary driver. The others are corporate Fundraising Services.
Who are Everyclick's main competitors?
Direct peers on record are EasyFundraising, iGive, GoodSearch, ShopRaise and JustGiving. Broad incumbents are Quidco, TopCashback and AmazonSmile (discontinued). Raise is listed as an emerging player. Give as You Earn (UK payroll giving) is listed as a regional player.
Does Everyclick have an API?
No public API is recorded for Everyclick.
What industry is Everyclick in?
Everyclick's product category is Charitable Shopping and Cause-Related Commerce Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of FSAMAKAE, Marketplace & Platform Seller Payouts.