What Degree Wellness does

Degree Wellness is a female-founded and led wellness studio franchise operating in the $1.8 trillion U.S. wellness market, headquartered in Jacksonville, FL. The company delivers a multi-modal portfolio of science-backed self-care services, including whole-body cryotherapy at -175°F, full-spectrum infrared sauna, cold plunge, red light therapy, contrast therapy, compression massage, oxygen therapy, and light facials, complemented by Advanced Nutrient offerings (IV Therapy, Nutrient Shots, NAD+ anti-aging treatments) administered under clinical supervision through partner Wellness Provider Therapies, PA. Its technology stack combines proprietary °CRYO Arctic Chambers using breathable air (eliminating liquid nitrogen asphyxiation risks), Solocarbon infrared panels, and Joovv red light devices, delivered in private suites with premium amenities across independently owned franchise studios.

The company operates a franchise-led distribution model with over 100 territories awarded across more than 70 U.S. markets within six months of beginning to franchise, supported by a strategic partnership with Franworth. Revenue mechanics span franchise fees and royalties, three-tier monthly memberships (Core at 2 sessions, Premier at 8 sessions, Unlimited nationwide) with no initiation fees, per-session and package a la carte purchases, an online members-only store, and Advanced Nutrient transactions. Customer acquisition runs through blog content marketing, paid search and social remarketing, email/SMS automation, and a Brand Ambassador influencer program.

Degree Wellness serves health-conscious consumers aged 16+ seeking anti-aging, recovery, immunity, energy, and beauty services, with secondary segments targeting athletes and immunity-focused users. The company accepts FSA/HSA payments, offers a 20% military/first responder/teacher discount, and operates HIPAA-compliant clinical workflows through its WPT partnership. It has 51–100 employees and maintains CCPA/CPRA, GDPR, COPPA, and WCAG 2.1 AA compliance postures. No revenue, funding rounds, or institutional ownership are disclosed.

Name

Degree Wellness

Legal name

Degree Wellness Franchise, LLC

Website

https://degreewellness.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Degree Wellness is a female-founded, Jacksonville-based wellness studio franchise operating 100+ U.S. territories that deliver cryotherapy, infrared sauna, red light therapy, cold plunge, IV therapy, and related self-care services to health-conscious consumers via membership and a la carte pricing.

Ownership category

akta.pro rank

Product category

Wellness and Self-Care Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Wellness studio services
• Cryotherapy treatments
• Infrared sauna therapy
• IV nutrient therapy
• Wellness franchise

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalty Revenue: Degree Wellness generates revenue through franchise fees from entrepreneurs who open studio locations, plus ongoing royalty payments from franchisees
2. Membership Subscriptions: Monthly recurring membership revenue with three tiers (Core, Premier, Unlimited). Members receive allocated sessions per month that can be used on any service, with additional discounts on Advanced Nutrients. Month-to-month with no initiation fee, auto-renewing.
3. Per-Session Service Revenue: Single services, packages (5 or 10 sessions of a single service), and Advanced Nutrients (IV Drips, Nutrient Shots, NAD+ treatments) available for purchase without membership
4. Online Store: Members-only online store offering products and merchandise

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Degree Wellness operates boutique, studio-based wellness centers that deliver a comprehensive suite of science-backed self-care services—including whole-body cryotherapy, infrared sauna, cold plunge, red light therapy, contrast therapy, IV therapy, nutrient shots, NAD+ anti-aging treatments, light facials, compression massage, and oxygen therapy—in private suites with luxury amenities, accessed through flexible monthly memberships or single sessions and packages.

Product overview

Degree Wellness is a female-founded, studio-based wellness company offering a comprehensive suite of science-backed self-care services and advanced nutrient treatments. The core service portfolio includes eight therapeutic treatments: Cryotherapy (whole-body at -175°F for 3 minutes), Contrast Therapy (hot-cold cycles), Red Light Therapy, Infrared Sauna (full-spectrum, 45 minutes), Cold Plunge (3-5 minutes), Light Facial (30 minutes), Compression Massage (30 minutes), and Oxygen Therapy (95% oxygen). These are complemented by three Advanced Nutrients offerings—IV Therapy (including Immunity IV with Vitamin C, Glutathione, B12, and Taurine), Nutrient Shots, and NAD+ Anti-Aging treatments—administered under clinical supervision through partner Wellness Provider Therapies, PA. The company operates on a membership model (Core, Premier, Unlimited tiers) with private suites and luxury amenities, and has expanded via franchising with over 100 territories awarded since beginning to franchise in 2024. A mobile app enables booking and purchasing, while a Brand Ambassador program leverages influencer marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cryotherapy Whole-body cryotherapy treatment at -175°F for 3 minutes using °CRYO Arctic Chamber breathable air technology (instead of liquid nitrogen), designed to reduce inflammation, promote recovery, and provide anti-inflammatory benefits for individual consumers.
• Contrast Therapy Hot-cold cycle therapy alternating between infrared sauna heat and cold plunge to reduce inflammation and muscle damage and deliver a total body reset.
• Red Light Therapy Red and near-infrared light therapy using Joovv devices to stimulate cellular mitochondria, enhance healing, reduce inflammation, and improve skin health, hair growth, and mood.
• Infrared Sauna 45-minute full-spectrum infrared sauna session using Solocarbon panels (near, mid, and far infrared wavelengths) for detoxification, pain relief, and skin purification.
• Cold Plunge 3–5 minute immersion in icy cold waters for recovery, inflammation reduction, and mental clarity benefits.
• Light Facial 30-minute advanced wavelength treatment for skin rejuvenation and glow, using red light therapy for anti-aging and skin beauty benefits.
• Compression Massage 30-minute targeted compression therapy for muscle relief and recovery enhancement.
• Oxygen Therapy 95% concentrated oxygen therapy for energy and clarity, supporting immune function and cellular performance.
• IV Therapy Advanced nutrient IV drips including Immunity IV (Starter and Pro options with Vitamin C, Glutathione, B12, and Taurine) for essential hydration and immune support, administered by or under the supervision of licensed Wellness Provider Therapies, PA clinicians.
• Nutrient Shots Concentrated vitamin and supplement shots in an instant-delivery format for quick absorption and targeted nutritional support.
• NAD+ Anti-Aging Therapy NAD+ therapy treatments for anti-aging benefits, cellular energy, and longevity support, administered by or under the supervision of Wellness Provider Therapies, PA.
• Wellness Memberships (Core, Premier, Unlimited) Month-to-month auto-renewing memberships offering flexible session-based access to all core services across any nationwide Degree Wellness studio. Core includes 2 sessions per month, Premier includes 8 sessions per month at the home studio, and Unlimited offers unlimited daily sessions at any location; Premier and Unlimited members receive a 20% discount on Advanced Nutrients.
• Degree Wellness Franchise Opportunity Franchise program for entrepreneurs to open Degree Wellness studios, with an investment range of $342,400 to $795,400, owner-operated and semi-absentee models, and access to a comprehensive suite of science-backed wellness services in the $1.8 trillion wellness market.
• Degree Wellness Mobile App Mobile application for iOS and Android enabling appointment booking, service purchasing, and access to special offers and promotions at Degree Wellness studios nationwide.

Quantifiable outcome

• 100th franchise awarded in April 2025, six months after beginning to franchise
• +5 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wellness Provider Therapies, PAcoreStrategic or Co-development PartnerLicensed healthcare provider that partners with Degree Wellness to deliver clinical services including IV therapy, nutrient injections, and NAD+ therapy. WPT is a HIPAA-covered entity providing medical oversight and clinical judgment for these services. Degree Wellness franchisees are business associates under HIPAA.
• Wellness Provider Therapies, PAcoreTechnology or IntegrationWPT collects protected health information (PHI) in connection with clinical services governed by HIPAA and their Notice of Privacy Practices. Business Associate Agreement (BAA) governs PHI handling between Degree Wellness and WPT.
• OsteoStrongminorStrategic or Co-development PartnerLeading national bone health clinic partnered with Joovv to provide healing red light therapy treatments for patients looking to strengthen bones, recover from fractures and sprains, and treat osteoporosis.
• National Academy of Sports Medicine (NASM)minorStrategic or Co-development PartnerNASM is an official red light therapy provider using Joovv technology. Sports medicine professionals use light therapy for injury recovery.
• °CRYO SciencecoreTechnology or IntegrationWorld-class cryogenic equipment innovator that developed the °CRYO Arctic Chamber technology used at Degree Wellness. The breathable air technology eliminates nitrogen asphyxiation risks associated with traditional cryosaunas.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• The NOW Massage: Boutique massage studio concept with a premium, design-forward positioning similar in spirit to Degree Wellness's private-suite, luxury-amenity approach. Emerging player that competes for share of wellness wallet and franchisee capital.
• Clean Juice: Organic juice and wellness franchise targeting health-conscious consumers. Comparable boutique-wellness brand positioning and franchise growth model, though narrower product scope; useful proxy for organic/certified wellness brand premiums.

Direct peers

• iCRYO Cryotherapy: Cryotherapy and wellness services franchise with a similar multi-modality lineup (cryotherapy, IV therapy, infrared sauna, red light). Comparable franchise investment tier and US franchise footprint, directly competing for the same entrepreneur franchisee pool.
• Restore Hyper Wellness: Multi-modality wellness franchise (cryotherapy, IV therapy, infrared sauna, compression, facials) operating hundreds of US studios. Closest direct peer: same service mix, same membership model, same franchise growth playbook, and the most significant competitive benchmark for Degree Wellness's expansion pace.
• The DRIPBaR: IV therapy and wellness services franchise. Direct peer for the IV therapy / nutrient shot / NAD+ portion of Degree Wellness's offering and overlapping franchise economics and target franchisee profile.

Regional players

• Urban Float: Float therapy and wellness franchise with limited US footprint. Adjacent recovery/wellness studio operator; useful comparison for smaller-footprint, niche recovery concepts.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Large established US massage and facial spa franchise with 500+ locations. Broader incumbent competing for similar wellness consumer dollars; useful benchmark for mature franchise-system operating metrics and membership upsell models.
• European Wax Center: Established US beauty/wellness franchise (800+ locations) with a membership-driven model. Provides a public benchmark for franchise unit economics, marketing efficiency, and brand-led scale in adjacent personal-care categories.
• Massage Heights: Membership-based massage and wellness franchise with a national footprint. Comparable recurring-revenue membership model and franchise structure, though narrower service mix; relevant comparison for member-retention economics.

Others

• °CRYO Science: Equipment supplier and operator of cryotherapy chambers, including the °CRYO Arctic Chamber used by Degree Wellness. Adjacent as both a vendor and operator of competing cryotherapy concepts, making them a strategic partner and a partial competitor simultaneously.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@degreewellness
• Facebookfacebook.com/degreewellness
• Instagraminstagram.com/degreewellness
• LinkedInlinkedin.com/company/degree-wellness

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degree Wellness