What Osteostrong does

OsteoStrong is a U.S.-based wellness franchisor operating a proprietary osteogenic loading platform targeting bone density, skeletal strength, balance, and chronic joint and back pain. Founded in 2012 and headquartered in Lake Forest, California, the company licenses the patented Spectrum System — a four-device circuit (Upper Growth Trigger, Lower, Core, and Postural stations) invented by Dr. John Jaquish — that applies brief, intense axial compression forces to bones, exceeding the 4.2 multiples-of-body-weight threshold identified in the 2012 Deere Study, to safely stimulate osteoblast activity without the joint stress associated with high-impact exercise. Sessions run approximately 15 minutes once per week. The core offering is bundled with six complementary healing modalities at the center level: BioCharger (PEMF/light/harmonics), JOOVV red light therapy, Omnium PEMF, VibePlate (whole-body vibration), NormaTec compression boots, and HydroMassage.

The company operates a franchise distribution model: OsteoStrong Franchising, LLC licenses independently owned and operated centers under the OsteoStrong brand. As of 2025, the network comprises 206 locations worldwide with over 11 million cumulative sessions completed. Revenue is generated primarily through recurring month-to-month membership subscriptions priced at $209–$309 per member, with all add-on modalities included in the membership price; sessions are scheduled via appointment (Acuity Scheduling) and prospective members are acquired through free consultations, content marketing (educational blog, YouTube, social channels), testimonial/case-study content, and community events such as the inaugural Skeletal Health Day held on 2/06/2025. Customers fall into three primary segments: individuals with osteopenia or osteoporosis (the largest and primary segment), performance athletes seeking removal of central-nervous-system neural inhibition to enable greater muscular output, and general wellness seekers pursuing preventive bone health and posture/balance improvements.

Governance is led by Founder and CEO Kyle Zagrodzky, with Jimmy Youngblood as President, Matt Zagrodzky as General Counsel, and Dr. John Jaquish as Inventor and Medical and Science Advisor; Tony Robbins serves as Business Development Consultant and Investor. The company is privately held with no disclosed institutional funding rounds.

Name

Osteostrong

Legal name

OsteoStrong Franchising, LLC

Website

https://osteostronglf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OsteoStrong franchises 206 wellness centers worldwide that deliver 15-minute weekly osteogenic loading sessions using its proprietary Spectrum System to improve bone density, skeletal strength, balance, and chronic joint and back pain, primarily serving individuals with osteopenia or osteoporosis.

Ownership category

akta.pro rank

Product category

Bone Health & Wellness Services

NAICS

Offices of Chiropractors (62131)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Osteogenic loading therapy
• Bone density wellness
• Skeletal health centers
• Vibration therapy services
• Wellness franchise programs

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Monthly Membership Subscriptions: OsteoStrong generates revenue primarily through month-to-month membership plans ranging from $209 to $309 per month, which include unlimited add-on modalities (BioCharger, Red Light Therapy, PEMF Mats, Compression Boots, Hydromassage, VibePlate). Sessions are approximately 15 minutes once per week using the Spectrum System circuit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

OsteoStrong operates wellness centers that deliver osteogenic loading sessions using a proprietary Spectrum System — a four-device circuit that applies high-magnitude axial compression forces to bones to stimulate osteogenesis (bone growth). Each session lasts approximately 15 minutes per week and members also receive access to six additional healing modalities including BioCharger, red light therapy (JOOVV), PEMF (Omnium), VibePlate vibration, NormaTec compression boots, and HydroMassage. The company operates as a global franchise system with 206 locations across more than 30 countries, headquartered in Lake Forest, California.

Product overview

OsteoStrong is a wellness center offering a proprietary osteogenic loading system called the Spectrum System, which consists of four robotic musculoskeletal treatment devices designed to improve bone density, strength, posture, and balance through brief weekly sessions. The core offering is complemented by six additional healing modalities: BioCharger (energy revitalization), HydroMassage (water therapy), JOOVV Red Light Therapy (photobiomodulation), NormaTec Boots (compression therapy), Omnium PEMF (electromagnetic field therapy), and VibePlate (vibration therapy). The system is marketed as non-invasive, time-efficient (15 minutes per week), and suitable for all ages, targeting bone health, athletic performance, and overall wellness.

Differentiator

Problem solved

Functional benefit

Brands

• Spectrum System: The core technology suite of machines that focuses on axial bone loading, targeting key areas such as hips, spine, and legs.
• JOOVV Red Light Therapy
• BioCharger
• Omnium PEMF
• NormaTec Boots
• VibePlate
• HydroMassage

Products and services

• Osteogenic Loading Sessions (Spectrum System)

Quantifiable outcome

• 7.5% increase in bone mineral density in 6 months without pharmaceutical medication
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• StretchLab: StretchLab is a 1:1 assisted stretching franchise operating a similar boutique wellness subscription model targeting health-conscious consumers seeking non-physical-therapy mobility services. Comparable franchise economics, member-based recurring revenue, and unit count in the hundreds make it a close operational analog.
• Restore Hyper Wellness: Restore Hyper Wellness is a franchise offering cryotherapy, IV drip, and recovery modalities in a subscription-based boutique wellness center. Its multi-modality service bundling, premium pricing, and franchise growth model closely mirror OsteoStrong's bundled modality strategy.
• The Joint Chiropractic: The Joint Chiropractic is the largest chiropractic franchise system, offering affordable musculoskeletal care through a membership/walk-in model. It directly parallels OsteoStrong's franchise-based, non-pharmaceutical musculoskeletal wellness positioning targeting similar middle-aged and senior demographics.
• Massage Heights: Massage Heights is a membership-based therapeutic massage franchise with similar franchise economics and wellness-center positioning. Comparable target demographic of health-conscious consumers seeking recurring self-pay wellness services.
• Hand & Stone Massage and Facial Spa: Hand & Stone operates a franchise model of massage and facial spa centers with subscription membership pricing. Its recurring-revenue wellness positioning, comparable unit count trajectory, and similar demographic targeting make it a strong operational and financial benchmark.

Broad incumbents

• European Wax Center: European Wax Center is a mature, scaled franchise system in the personal care services category with comparable unit economics, subscription-style membership programs, and a focus on female consumers seeking recurring wellness-adjacent services. Useful franchise-operations benchmark.
• Planet Fitness: Planet Fitness is a mass-market fitness franchise that demonstrates the scalability of low-friction recurring membership models in wellness. While positioned differently on price, its franchise growth playbook and member-acquisition tactics inform OsteoStrong's potential expansion strategy.

Emerging players

• iCRYO Cryotherapy: iCRYO is an emerging cryotherapy and recovery franchise that shares OsteoStrong's premium wellness positioning and multi-modality service bundling. Both target affluent wellness consumers with non-pharmaceutical health interventions and similar price points.
• Cryo Innovations: Cryo Innovations provides cryotherapy and recovery equipment and franchise services comparable to OsteoStrong's PEMF, red light, and vibration offerings. Both compete for the same premium self-pay wellness consumer with non-pharmaceutical recovery and longevity modalities.
• BioReset Medical: BioReset Medical operates wellness clinics offering PEMF, red light therapy, and other energy medicine modalities similar to OsteoStrong's add-on services. Comparable positioning around non-pharmaceutical recovery and chronic pain management for affluent consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/osteostrong-1

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osteostrong