Zestia

What Zestia does

Zestia Limited is a private UK software company headquartered in Manchester that develops and operates Capsule, a cloud-based customer relationship management (CRM) platform. Founded in 2008 (Company Number 06418281) by a team of designers, engineers, and customer champions, Zestia launched Capsule in 2009 in response to founder frustration with CRMs that were either too simplistic or too complex for typical businesses. The product is designed around the principle of minimizing user input while helping organizations track people and companies, manage communications, monitor sales opportunities in the pipeline, and handle task management.

Capsule is delivered as a single-product, self-serve SaaS application distributed directly through capsulecrm.com to a global customer base that the company describes as "thousands of businesses of all sizes all over the world." Zestia employs 11–50 people, is privately held with no disclosed institutional investors, parent company, or external funding, and operates from a single headquarters location in Manchester. No public pricing, revenue figures, API surface, integrations, AI/ML capabilities, or formal partnerships are disclosed in the source material; the company has not announced funding rounds, acquisitions, or major product launches beyond the 2009 Capsule debut, and provides no public API or SDK footprint. Leadership consists of CEO Duncan Stockdill and CTO/CXO Phillip Haines.

Name

Zestia

Legal name

Zestia Limited

Website

https://zestia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Zestia is a Manchester-based, privately held software company that builds and operates Capsule, a cloud-based CRM used by thousands of businesses worldwide to track contacts, communications, sales pipelines, and tasks.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAFAD

Customer Success & Account Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

Keywords

• Customer relationship management
• Cloud-based CRM software
• Sales pipeline management
• Small business CRM
• Contact management software

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Zestia develops and operates Capsule, a cloud-based customer relationship management (CRM) platform that helps businesses track people and companies they work with, manage communications, monitor opportunities in the sales pipeline, and handle task management. The product is positioned for businesses of all sizes, from small businesses to larger enterprises, and is used by thousands of organizations worldwide.

Product overview

Zestia is a creative team of designers, engineers, and customer champions who are the makers of Capsule CRM. The company operates with a single core product portfolio: Capsule, a unified CRM platform designed to help businesses of all sizes stay organized, build strong customer relationships, and maximize sales opportunities while minimizing user input. Capsule was launched in 2009 and is used by thousands of businesses worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Capsule: A CRM product used to keep track of people and companies, communications, opportunities in the pipeline, and tasks.

Products and services

• Capsule CRM A cloud-based customer relationship management (CRM) platform that helps businesses stay organized by tracking the people and companies they do business with, their communications with them, opportunities in the sales pipeline, and tasks that need to be done. It is designed for businesses of all sizes and is used by thousands of organizations worldwide.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Insightly: Insightly is an SMB CRM with project management and pipeline features, serving the same horizontal SMB market as Capsule. It is a common alternative in SMB CRM shortlists.
• HubSpot: HubSpot's CRM product is the dominant all-in-one CRM/marketing platform for SMBs. It directly competes with Capsule in the same customer segment with overlapping contact, pipeline, and communications functionality, plus a much broader product suite.
• Pipedrive: Pipedrive is a sales-pipeline CRM for SMBs with visual deal management and contact tracking that closely mirrors Capsule's core use cases. It targets the same horizontal SMB segment with a similar self-serve buying motion.
• Freshsales (Freshworks): Freshsales is Freshworks' SMB-focused sales CRM with pipeline, contact, and communication management — directly overlapping with Capsule's feature set. It is a frequent alternative in SMB CRM buying comparisons.
• Copper: Copper is an SMB-focused CRM built around Google Workspace integration, targeting the same horizontal business size tier as Capsule. Its positioning as a simple, workflow-oriented CRM closely mirrors Capsule's value proposition.
• Less Annoying CRM: Less Annoying CRM is a small, simple, affordable CRM targeted at very small businesses, with a minimalist philosophy that closely mirrors Capsule's 'not too simple, not too complex' positioning. It is among the closest direct comparables on philosophy and price point.
• Nimble: Nimble is an SMB CRM emphasizing social-media-integrated contact management and pipeline tracking. It targets the same horizontal SMB customer as Capsule with comparable contact-centric functionality.
• Apptivo: Apptivo is an affordable SMB business apps suite with CRM, project, and operations modules. It competes with Capsule in the same SMB segment and is a common budget-friendly alternative in CRM comparisons.

Broad incumbents

• Zoho CRM: Zoho CRM is part of the broader Zoho business applications suite, offering SMB-targeted CRM with a free tier and extensive feature breadth. It competes with Capsule for the same horizontal SMB buyer while selling a much wider product portfolio.
• Salesforce: Salesforce is the dominant enterprise CRM, but its SMB-focused Salesforce Essentials and Starter products compete with Capsule in the same market. It represents the upper bound of complexity that Capsule's positioning explicitly contrasts against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capsulecrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zestia