Less Annoying CRM
Less Annoying CRM is a bootstrapped, family-owned cloud CRM founded in 2009 and based in St. Louis, serving 10,000+ small businesses with a single $15/user/month subscription product that bundles contacts, pipelines, calendar/email sync, automations, and Excel data export.
- Company typePrivate
- Founded2009
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Less Annoying CRM does
Less Annoying CRM (Less Annoying CRM, LLC) is a privately held, family-owned software company headquartered at 1017 Olive Street in St. Louis, Missouri. Founded in 2009 by brothers Tyler and Bracken King, the firm has operated continuously as a bootstrapped entity without external investors, private equity, or venture capital, and had reached sustainability by 2014. Its sole flagship product is a cloud-based CRM platform designed end-to-end for small businesses and solo users who have outgrown spreadsheets but find enterprise CRMs too complex.
The core product is a unified subscription CRM that bundles contact management, pipeline tracking, daily emailed task reminders, two-way calendar sync (Google and Outlook), automatic email logging, team collaboration with access controls, custom fields, a form builder, group management, and Excel data export in a single experience. The platform is supported by a public REST API (v2) with a Python SDK and a 30+ partner integration ecosystem spanning VOIP, email marketing (Mailchimp, Tarvent), iPaaS (Zapier, LeadsBridge, Pabbly), accounting (QuickBooks Sync beta), mapping, forms, and AI chat (Xapp.ai). A new Automations module (2026 beta) extends the platform with multi-step workflow triggers around pipeline status changes.
Commercial model is a single per-user subscription at $15 per month (monthly or annual billing), with a 30-day credit-card-free trial, no onboarding or setup fees, and month-to-month cancellation. Distribution is entirely self-serve product-led growth via the LACRM website, supplemented by an interactive live demo, scheduled calls with a CRM Coach team (5+ year average tenure), comparison pages against Pipedrive and Salesforce, and organic content marketing. The company reports 10,000+ SMB customers and $5.4M ARR for 2024, with 1–10 employees. Certification footprint is limited to GDPR compliance via a published Data Processing Agreement; the company has no subsidiaries, no funding rounds, and no disclosed M&A activity.
Less Annoying CRM firmographics
Firmographics- Name
- Less Annoying CRM
- Legal name
- Less Annoying CRM, LLC
- Website
- https://lessannoyingcrm.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Less Annoying CRM is a bootstrapped, family-owned cloud CRM founded in 2009 and based in St. Louis, serving 10,000+ small businesses with a single $15/user/month subscription product that bundles contacts, pipelines, calendar/email sync, automations, and Excel data export.
- Ownership category
- akta.pro rank
Less Annoying CRM industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Less Annoying CRM is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Less Annoying CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Per User: Monthly or annual subscription at $15 per user per month. Single price tier with all features included. No setup fees, no onboarding costs. Cancel anytime.
- QuickBooks Sync Beta: Beta product with discounted pricing starting at $5/month for QuickBooks Online integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-in-one CRM at $15/user/month |
| Subscription | Annual | Annual billing option available |
| Subscription | Monthly | QuickBooks Sync beta at $5/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Less Annoying CRM product offering
Product offeringCore offering
Less Annoying CRM sells a cloud-based customer relationship management (CRM) software subscription targeting small businesses. The platform centralizes contacts, sales pipelines, tasks, calendars, and email communication into a single, no-bloat tool delivered as a SaaS subscription at $15 per user per month with no setup fees, no onboarding consultants, and cancel-anytime terms. Capabilities include contact management, pipeline tracking, daily email task reminders, two-way Google/Outlook calendar sync, email logging, team collaboration, pipeline automations, custom form building, and Excel data export.
Product overview
Less Annoying CRM is a single, unified CRM product built specifically for small businesses. The core platform (Less Annoying CRM) provides contact management, pipeline tracking, task management with daily email reminders, calendar synchronization (Google/Outlook), email logging, team collaboration, and automations. The product integrates with a wide ecosystem of third-party tools including Zapier, Mailchimp, Tarvent, QuickBooks Sync, various VOIP providers (KrispCall, JustCall, CallHippo), and AI chat solutions (Xapp.ai). Priced simply at $15/user/month with a 30-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- Less Annoying CRM (Core Platform) Cloud-based customer relationship management (CRM) software designed specifically for small businesses and solo users. Bundles contact management, sales pipeline tracking, daily email task reminders, two-way Google/Outlook calendar sync, email logging, team collaboration with access controls, pipeline automations, a custom form builder, custom fields, groups, unlimited users, and Excel data export into a single subscription priced at $15/user/month with no onboarding, setup, or upgrade fees. Delivered as a SaaS application with a 30-day free trial (no credit card required) and free human support for every user.
- QuickBooks Sync Beta-stage paid integration subscription ($5/month) that syncs QuickBooks Online contacts and invoices into Less Annoying CRM. Automatically matches existing CRM contacts and creates new ones for unrecognized contacts, and updates invoice information within the CRM. Currently in one-way sync from QuickBooks Online into LACRM.
Companies that use Less Annoying CRM
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
Less Annoying CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature7 records
Less Annoying CRM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ZapiercoreZapier integration allows automating actions between LACRM and thousands of other apps. Featured integration on the main integrations page.
- MailchimpcoreEmail marketing integration that syncs LACRM groups to Mailchimp audiences and tags. Email blasts are logged in contact histories.
- Google CalendarcoreTwo-way sync between LACRM calendar and Google Calendar. Events sync automatically in both directions.
- Outlook CalendarcoreSync CRM Calendar with Outlook, events pass between systems automatically.
- TarventcoreEmail marketing tool designed to work with LACRM. Syncs groups, manages email lists, triggers sequences based on pipeline activity. LACRM-recommended integration partner.
- QuickBooks SynccoreBeta integration syncing QuickBooks contacts and invoices into LACRM. Automatically matches existing contacts, creates new ones, updates invoice information.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Less Annoying CRM competitors and assessment
Company assessmentDirect peers
- Insightly: CRM and project management platform built for small businesses, with pipeline, contact, and workflow features at a comparable price point. Competes with LACRM in the same SMB CRM segment with similar simplicity-focused positioning.
- Agile CRM: All-in-one sales, marketing, and service CRM offering a free tier targeted at small businesses. Competes with LACRM on the price-sensitive SMB segment with overlapping contact, pipeline, and automation features.
- Freshsales (Freshworks): Sales CRM from Freshworks aimed at small and mid-sized businesses with built-in phone, email, AI lead scoring, and pipeline management. Directly comparable SMB-focused CRM with overlapping target customer.
- Copper: CRM built specifically for Google Workspace users at small and mid-sized businesses, with deep Google Calendar/Gmail integration similar to LACRM's Google/Outlook sync. Directly comparable on small-business CRM with email/calendar-native design.
- HubSpot CRM: Free and freemium CRM aimed at SMBs, bundled with marketing, sales, and service hubs. Competes with LACRM on the same small-business customer with overlapping pipeline, contact management, and email integration features.
- Pipedrive: Sales-focused CRM built for small and mid-sized businesses with pipeline management, automations, and integrations. LACRM explicitly compares itself against Pipedrive on its own website, making it the closest direct competitor in the SMB CRM space.
- Zoho CRM: Affordable, modular CRM platform used heavily by SMBs with broad feature coverage including pipelines, automations, and integrations. Competes with LACRM on price-sensitive small business buyers seeking more functionality per dollar.
Broad incumbents
- Salesforce: Enterprise CRM leader that also serves small businesses via Salesforce Starter Suite and Essentials editions. LACRM explicitly compares itself against Salesforce on its own comparison pages; an incumbent competitor that overlaps on contact and pipeline management.
Emerging players
- Attio: Modern relationship-focused CRM targeting startups and smaller businesses with a clean UI and flexible data model. Competes in adjacent small-business CRM segment with a similar simplicity/modern UX positioning to LACRM.
- Folk CRM: Lightweight modern CRM built for small teams managing relationships, with strong contact management and pipeline features. Overlaps with LACRM on small-team CRM use cases with a newer, more design-forward product approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Less Annoying CRM social profiles
Digital presenceLess Annoying CRM compliance and trust
Trust signalCompliance1 record
Less Annoying CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Less Annoying CRM leadership team
Management profileNumber of profiles
Profiles4 records
Less Annoying CRM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Less Annoying CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Less Annoying CRM
What does Less Annoying CRM do?
Less Annoying CRM sells a cloud-based customer relationship management (CRM) software subscription targeting small businesses. The platform centralizes contacts, sales pipelines, tasks, calendars, and email communication into a single, no-bloat tool delivered as a SaaS subscription at $15 per user per month with no setup fees, no onboarding consultants, and cancel-anytime terms. Capabilities include contact management, pipeline tracking, daily email task reminders, two-way Google/Outlook calendar sync, email logging, team collaboration, pipeline automations, custom form building, and Excel data export.
Is Less Annoying CRM a public or private company?
Less Annoying CRM is a private company. It is classified as family owned and is currently operating.
When was Less Annoying CRM founded?
Less Annoying CRM was founded in 2009. It employs 1 to 10 people.
Where is Less Annoying CRM based?
Less Annoying CRM is headquartered in St Louis, United States, in the North America region.
How does Less Annoying CRM make money?
Two revenue lines are on record. Subscription - Per User is the primary driver. The others are quickBooks Sync Beta.
Who are Less Annoying CRM's main competitors?
Direct peers on record are Insightly, Agile CRM, Freshsales (Freshworks), Copper, HubSpot CRM, Pipedrive and Zoho CRM. Salesforce is listed as a broad incumbent. Emerging players are Attio and Folk CRM.
Does Less Annoying CRM have an API?
Yes. Less Annoying CRM offers a public API (v2) that allows developers to access and integrate with their CRM platform. Users can access their API to build custom integrations and automate workflows. The API is available for all users, and access can be throttled or terminated if deemed to be an abuse or overuse of the tool. Developer documentation is at account.lessannoyingcrm.com/api_docs/v2/Getting_Started/Introduction.
What industry is Less Annoying CRM in?
Less Annoying CRM's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.