What Price Intelligently does

Price Intelligently operates as the pricing-focused brand within SBI Growth Advisory, a private revenue-growth advisory firm founded in 2005 (Price Intelligently itself founded in 2012) and headquartered in Boston. The firm combines pricing strategy consulting with an AI-driven technology platform to help enterprise clients professionalize pricing, reduce margin leakage, and capture willingness-to-pay more accurately. Core products include the SBI Wayforge™ platform suite — covering churn prediction, GTM due diligence, customer segmentation, and talent optimization — layered on named AI capabilities such as Dynamic Pricing AI, Willingness-to-Pay modeling, Deal Desk Intelligence, Margin Leakage Detection, and Competitive Value Mapping.

The firm serves over 500 clients across eight verticals including Software, Technology, Healthcare, Industrial/OEM, Private Equity, Business Services, Media, and Transportation/Logistics. Named enterprise clients include Adobe, Siemens, Humana, Groupon, SurveyMonkey, Mindbody, AlixPartners, Wipfli, and Covetrus. Reported client-side outcomes include 340% average ROI, 95% project success rate, 98% client satisfaction, and over $5B in cumulative revenue impact generated for clients.

Revenue is generated exclusively through custom professional-services engagements — strategy, implementation, and ongoing advisory retainers — scoped and priced per client with multi-year contracts. There is no self-serve or product-led motion; distribution runs through direct enterprise field sales supported by an extensive content, podcast, webinar, and peer-benchmarking marketing engine that drives C-suite inbound. The company is privately held with no disclosed funding rounds, ownership structure, or revenue figures.

Name

Price Intelligently

Legal name

SBI Growth Advisory

Website

https://priceintelligently.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Price Intelligently is the pricing-focused arm of SBI Growth Advisory, an enterprise consulting firm that combines AI-driven pricing intelligence via the SBI Wayforge™ platform with custom advisory engagements to help large B2B clients professionalize pricing, reduce margin leakage, and capture willingness-to-pay.

Ownership category

akta.pro rank

Product category

Pricing Strategy & Revenue Growth Advisory

NAICS

Software Publishers (513210)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)

akta.pro secondary industry

Valuation & Purchase Price Allocation (Deal Valuation) (BPAHAOAK)

Keywords

• Pricing optimization
• Subscription intelligence
• Willingness-to-pay modeling
• Revenue growth advisory
• Deal desk optimization

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pricing Strategy & Optimization Consulting: Advisory and consulting engagements where SBI helps clients develop and implement pricing strategies. Engagements include value-based pricing frameworks, deal desk governance, organizational alignment, and AI-powered pricing enablement. Project-based or retainer structure with cross-functional collaboration across finance, sales, product, and marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Price Intelligently, operating as SBI Growth Advisory, delivers pricing strategy and optimization consulting combined with an AI-driven subscription intelligence platform (SBI Wayforge™). The firm helps enterprises professionalize their pricing function, capture willingness-to-pay, reduce margin leakage, and align pricing decisions across product, sales, and finance through structured advisory engagements and machine intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• SBI Wayforge™: AI-powered revenue growth technology platform providing solutions including churn prediction, GTM due diligence, customer segmentation, and talent management.
• SBI Wayforge™ Churn
• SBI Wayforge™ Diligence
• SBI Wayforge™ Segmentation
• SBI Wayforge™ Talent
• Growth Intelligence Quarterly

Products and services

• Pricing Strategy & Optimization Services

Quantifiable outcome

• 95% of pricing strategy projects meet stated objectives
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simon-Kucher & Partners: Global leader in pricing and monetization consulting with deep software, industrial, and PE expertise. Most direct comparable to SBI's pricing strategy and monetization advisory practice, including value-based pricing and commercial due diligence.
• Zilliant: AI-driven B2B pricing and sales optimization SaaS platform serving industrial and manufacturing customers. Closest software peer to SBI Wayforge's pricing intelligence and deal optimization capabilities.
• Vendavo: Enterprise B2B pricing optimization SaaS for industrial, distribution, and manufacturing. Comparable to SBI's combination of pricing software with strategic advisory for complex B2B pricing environments.
• PROS Holdings: AI-powered pricing and revenue optimization software for enterprises across travel, distribution, and manufacturing. Comparable technology peer to SBI Wayforge's dynamic pricing and revenue management features.
• Pricefx: Cloud-native pricing software vendor serving B2B and B2C enterprises globally. Closely comparable to SBI's AI-driven pricing platform play and overlaps in industrial and SaaS customer segments.

Broad incumbents

• McKinsey & Company: Global management consultancy with a Pricing practice and broader GTM strategy capability. Competes with SBI for enterprise pricing engagements at the largest accounts, but is far broader and not specialized.
• Bain & Company: Top-tier strategy consultancy with commercial due diligence and pricing capabilities serving PE and large enterprises. Overlaps with SBI's PE commercial due diligence and pricing strategy offerings at larger deal scale.
• Boston Consulting Group (BCG): Global consultancy with dedicated pricing, GTM, and digital transformation practices serving large enterprises and PE. Competes with SBI on enterprise pricing strategy engagements, especially in healthcare and industrial.
• AlixPartners: Performance improvement and turnaround consultancy with revenue and commercial transformation practices serving enterprises and PE. AlixPartners is both a named SBI client and a broader consulting competitor for enterprise pricing and GTM engagements.

Emerging players

• Ibbaka: Niche pricing and value management advisory and platform firm focused on B2B SaaS and subscription pricing. Closely aligned with SBI's SaaS vertical focus and willingness-to-pay modeling IP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SBITV
• LinkedInlinkedin.com/company/price-intelligently
• Xx.com/priceintel
• Facebookfacebook.com/PriceIntelligently

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Intelligently