What Zlongame does

Zlongame (紫龙游戏) is a privately held Chinese mobile game developer and publisher founded in 2015 and headquartered in Beijing (legal entity Beijing Ziyu Technology Co., Ltd. / 北京紫御科技有限公司), operating under CEO Wang Yi. The company specializes in mid-to-hardcore mobile SRPG, MMORPG, and fantasy RPG titles, with a content strategy anchored on licensing established Japanese and Korean intellectual property — Langrisser (梦幻模拟战) via Extreme, Trails via Falcom, Sakura Wars via Sega, Black Clover via Shueisha, and Epic Seven via Smilegate — alongside revival of classic Chinese IPs such as TIANJI (天地劫, via in-house studio BlackJack Studio staffed by former Softstar developers).

The company operates a free-to-play, gacha-driven monetization model layered with seasonal battle passes, VIP subscriptions, and direct cosmetic purchases, supported by cross-platform infrastructure that synchronizes player data across iOS, Android, and PC clients. Distribution leverages official websites, Apple App Store, TapTap, and pre-installation partnerships with major Chinese Android OEMs (Huawei, Xiaomi, OPPO, Vivo), complemented by streamer-marketing agreements with Douyu, Huya, and Zhanqi. The portfolio includes over a dozen published titles — Langrisser (1M+ pre-registrations, 4.8/5 App Store rating from 55,200 ratings, #2 free-chart at 2018 launch), TIANJI (300K+ pre-registrations within 20 days), RO New Voyage, Dragon Kingdom Story, Steel Storm, Black Clover, Epic Seven, and others — concentrated exclusively in the mainland China market.

Zlongame's go-to-market centers on community-led live operations: ongoing content updates, seasonal events, IP crossover collaborations, official WeChat/Weibo accounts, QQ group management, and influencer recruitment on Chinese streaming platforms. The company is venture-backed by a 2015 Series 2 round of approximately $15.7M from 37 Interactive Entertainment, CMC Capital Group, and Xizang Taifu, and currently operates with an estimated 101–250 employees.

Name

Zlongame

Legal name

北京紫御科技有限公司

Website

https://zlongame.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Zlongame is a Beijing-based mobile game developer and publisher founded in 2015, specializing in licensed Japanese and Korean IP-driven SRPGs and fantasy RPGs (Langrisser, TIANJI, Epic Seven, Black Clover) for mainland China via free-to-play gacha monetization across iOS, Android, and PC.

Ownership category

akta.pro rank

Product category

Mobile Game Development and Publishing

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game development
• Strategy RPG games
• Free-to-play gaming
• Licensed IP adaptations
• Cross-platform gaming

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Licensing

Revenue model

1. In-App Purchases (Gacha/Character Summoning): Free-to-play model with gacha-style character summoning systems. Players spend in-game or real currency to obtain new heroes and characters with varying rarity levels. Revenue generated through summon attempts, guaranteed pulls, and limited-time banners.
2. Seasonal Battle Pass & Subscription: Time-limited season passes offering exclusive rewards, progression bonuses, and cosmetic items. Additional subscription tiers provide daily rewards and convenience features.
3. Direct Purchases: Direct purchase of in-game items including skins, cosmetics, convenience items, and resource bundles through the in-game store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Zlongame is a Chinese mobile game developer and publisher that develops, publishes, and operates free-to-play mobile games, with a core focus on strategy RPGs (SRPGs) and licensed Japanese IP adaptations such as Langrisser, Black Clover, and Sakura Wars. The company publishes titles across iOS, Android, and PC clients with cross-platform data synchronization, and monetizes through in-app gacha-style character summoning, seasonal battle passes, and direct in-game store purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Langrisser (梦幻模拟战) Tactical SRPG mobile game based on the classic Japanese Langrisser series featuring 300+ classic stages from prior titles, full voice acting by Japanese and Chinese CVs, and ongoing crossover collaborations with IP partners such as Falcom (Trails) and Sega (Sakura Wars). Available on iOS, Android, and PC client with cross-platform progress synchronization.
• TIANJI: Reappearance of Phantom City (天地劫：幽城再临) Chinese-style fantasy martial arts RPG mobile game reimagining the classic TIANJI trilogy with new story chapters, full-voice acting, and PC official emulator support.
• Dragon Kingdom Story (龙之国物语) 3D hot-blooded adventure MMORPG mobile game with PC interoperability support, distributed across iOS, Android, and PC client with cross-platform data sync.
• Black Clover Mobile: Rise of the Wizard King (黑色四叶草) 3D anime-licensed mobile RPG based on the Black Clover anime IP featuring magic knight gameplay, character recruitment, and recreations of iconic anime scenes.
• Long Hun Lv Ren (龙魂旅人) Casual comedy harem-style mobile RPG with auto-battle mechanics, SSR spirit recruitment, and guaranteed-banner gacha system.
• R.O. New Voyage (RO新启航) Mobile MMORPG based on the Ragnarok Online IP featuring free trading, 30+ job classes with build diversity, guild management, and MVP boss raids.
• Epic Seven (第七史诗) China Service Mainland China edition of the globally popular Epic Seven RPG mobile game, featuring 300+ thousand-word storyline and hundreds of hero characters with unique animations.
• Steel Storm (钢岚) Sci-fi SRPG mobile game featuring mecha combat in a near-future setting, developed by BlackJack Studio. Players command a mercenary squad called Leopard Logistics and uncover conspiracies with the mysterious Tan organization.
• Yijie Shiwusuo (异界事务所) Mobile RPG where players manage a sanctions office fighting interdimensional invaders using character squads equipped with energy rings.
• Feng Zhi Dalu (风之大陆)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Extreme (日本extreme公司)coreStrategic or Co-development PartnerLicensing partnership for Langrisser (梦幻模拟战) IP. Japanese developer Extreme provides full supervision and approval for the mobile adaptation, ensuring authenticity to the original series.
• Falcom (日本Falcom公司)coreStrategic or Co-development PartnerCrossover collaboration bringing Trails series characters (空之轨迹) into Langrisser mobile. Characters like Estelle, Joshua, and Kloe join as playable heroes.
• Sega (日本世嘉公司)coreStrategic or Co-development PartnerCrossover collaboration for Sakura Wars (樱花大战) IP in Langrisser mobile. Characters including Sakura, Sumire, and Alice join with their signature mecha (光武).
• Shueisha / Teuti Production (集英社/大桥开封)coreStrategic or Co-development PartnerOfficial licensing for Black Clover (黑色四叶草) anime IP adaptation as a Zlongame title.
• Douyu (斗鱼直播)majorGTM or Marketing PartnerStrategic streaming partnership for Langrisser mobile promotions. Douyu hosts official streamer recruitment campaigns, live events, and promotional activities for the game.
• Huya (虎牙直播)majorGTM or Marketing PartnerStreaming platform partnership for game promotions and streamer recruitment events across Zlongame titles.
• Zhanqi (战旗直播)majorGTM or Marketing PartnerStreaming platform partnership for Langrisser mobile with exclusive streamer programs and promotional activities.
• BlackJack Studio (BlackJack工作室)coreStrategic or Co-development PartnerInternal studio partnership for development of 天地劫:幽城再临 (World of Aspirations). Studio led by former Softstar employees developing the tactical RPG.
• Various Android Device ManufacturersmajorChannel Partner/ Reseller/ DistributorPartnerships with Huawei, Xiaomi, OPPO, Vivo and other Chinese Android device manufacturers for game pre-installation and store distribution.
• 岩垂德行 (Composer)minorOthersRenowned Japanese game music composer (known for Grandia, Ace Attorney, Langrisser series) commissioned to create original soundtrack for Langrisser mobile.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Archosaur Games: Chinese mobile game developer known for Dislyte and Saint Seiya: Awakening. Comparable in mobile gacha/RPG development with cross-platform ambitions.
• miHoYo (HoYoverse): China-based mobile and cross-platform game developer behind Genshin Impact and Honkai Star Rail. Directly comparable as a Chinese mobile-first developer/publisher of premium gacha-based RPGs with global ambitions.
• Yostar: Mobile game publisher specializing in bringing Japanese-developed titles (e.g., Azur Lane, Blue Archive) to global markets. Comparable in its gacha-based mobile publishing model and reliance on Japanese IP relationships.
• Lilith Games: Chinese mobile game developer behind AFK Arena and Rise of Kingdoms. Comparable as a China-based mobile developer/publisher with global reach and gacha monetization.
• Hero Entertainment: Chinese mobile game developer/publisher focused on competitive and RPG titles (e.g., Soul Hunters, Ace Division). Comparable in scale and mobile-first Chinese publisher model.
• 37 Interactive Entertainment: One of China's largest mobile and web game publishers and a direct strategic investor in Zlongame. Operates similar mobile RPG/gacha titles and provides the closest comparable business model and Chinese market footprint.

Regional players

• X.D. Network (XD Global): Chinese mobile game publisher serving as regional counterpart with similar SRPG/anime game expertise, particularly in licensed Japanese IP adaptations.

Broad incumbents

• NetEase Games: One of the largest Chinese game publishers, operating mobile, PC, and console titles including Marvel Rivals and Onmyoji. Comparable as a broad incumbent with overlapping mobile RPG and licensed IP strategy.
• Perfect World Games: Major Chinese game publisher with deep portfolio across mobile, PC, and console. Overlaps with Zlongame in mobile RPG/SRPG genres and Chinese-market distribution.
• XD Inc. (TapTap): Operates TapTap, the same Chinese game distribution and community platform Zlongame uses for marketing. Comparable as both a distribution channel partner and a peer in mobile game publishing ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zlongame