EXTREME
EXTREME is a London-based action sports and adventure media company running a 20M-follower social publishing network and 1,700-creator roster, delivering social media campaigns, creator partnerships, events, and adventure destination consulting for global brands and governments.
- Company typePrivate
- Founded1995
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What EXTREME does
EXTREME (legal entity: Extreme International Limited) is a London-headquartered, privately held action sports and adventure media company founded in 1995 by Alistair Gosling and Tom Hutton, the founders of the Extreme Sports Channel which launched in 1999. Following a 2009 pivot away from traditional television toward digital and social, the company operates a portfolio of integrated services for global brands, governments, and creators in the Action Sports, Adventure Travel, Automotive, and Youth Culture verticals.
The core platform is Unreel — a social publishing house and creator network comprising an owned portfolio of channels with 20M+ followers and 300M+ monthly reach across Facebook, Instagram, YouTube, and TikTok, supported by a network of 1,700+ action sports athletes, creators, and ambassadors and proprietary first-party data tools for guaranteed reach distribution. Across this asset base, the company sells six service lines: social media brand campaigns with guaranteed ROI, subscription-based social media management, creator and influencer campaigns with performance guarantees, experiential events and activations, adventure hotels and resorts consulting, and marine services for destination activation and on-water management. The Extreme Hangout sustainability events platform, anchored at successive UN COP summits, and the Tread Lighter environmental initiative extend the brand into climate programming.
Commercial go-to-market is enterprise field sales combined with event-driven brand engagement and community-led growth through the creator network. Pricing is custom and quote-based with multi-year contracts tied to campaign scope, guaranteed reach metrics, and content production requirements. Disclosed marquee clients include Red Bull, Stanley Black & Decker, Facebook/Meta, PwC, BBC, ITV, Swatch, Trip Advisor, and Clarks; government engagements span NEOM, Qiddiya, Ras Al Khaimah Tourism Development Authority, Hongkong Land, Al Soudah, and the London 2012 Olympics. The company is registered in England and Wales (company number 03125492), has 11–50 employees, and shows no public funding rounds, acquisitions, or ticker in the available data.
EXTREME firmographics
Firmographics- Name
- EXTREME
- Legal name
- Extreme International Limited
- Website
- https://extremeinternational.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EXTREME is a London-based action sports and adventure media company running a 20M-follower social publishing network and 1,700-creator roster, delivering social media campaigns, creator partnerships, events, and adventure destination consulting for global brands and governments.
- Ownership category
- akta.pro rank
EXTREME industry classification
Industry- Product category
- Action Sports Social Media Marketing Services
- NAICS
- Media Buying Agencies (54183), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Spectator Sports (711219)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
- akta.pro secondary industry
- Extreme Sports Event Operators & Competition Experiences (THAAAMAK)
Keywords
Where EXTREME is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
EXTREME business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Social Media Brand Campaigns: Creator-led, data-driven social media campaigns with guaranteed ROI and measurable numbers across all social platforms. Fees based on campaign scope and guaranteed reach metrics.
- Social Media Management: Full-service social media management including strategy, planning, content creation, and daily channel operations for brand clients
- Creator and Influencer Campaigns: Guaranteed-performance creator campaigns distributed across the network of channels, leveraging 1,700+ athletes and creators
- Experiential Events: Live events and brand activations across adventure and sustainability, amplified through 20M-strong social audience
- Adventure Resorts Consulting: Partnering with developers, investors, and operators to design, build and operate adventure hotels and resorts
- Marine Services: Marine tourism destination design, development, activation and on-water management support for experiences, events and yachts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on scope and reach guarantees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
EXTREME product offering
Product offeringCore offering
EXTREME is a B2B action-sports marketing agency and creator network that delivers social media brand campaigns, creator/influencer campaigns, full-service social media management, and live experiential events for global brands, governments and tourism authorities. It operates an owned social publishing portfolio (20M+ followers across Facebook, Instagram, YouTube and TikTok) and a 1,700+ athlete/creator network, supported by first-party data tools that guarantee reach and measurable ROI. The company also consults on adventure tourism destination, resort, and marine-services projects.
Product overview
EXTREME is a multi-service action sports and adventure media company operating at the intersection of Action Sports, Adventure Travel, Automotive and Youth Culture. The company offers a portfolio of integrated services anchored by its Unreel video publisher and creator network with 20M+ followers and 300M+ monthly reach. Core offerings include Social Media Management, Creator & Influencer Campaigns (1,700+ athletes), Event Production, PR Services, and Adventure Hotels & Resorts development. The company also operates specialized verticals including EXTREME Marine Services (destination activation and event support), Sports Centres for Excellence (athlete development), Adventure Sports Parks (destination development), and EXTREME Hospitality (boutique hotels, resorts, remote camps, and explorer experiences). Supporting these is The Extreme Hangout sustainability platform and the Tread Lighter environmental initiative. The company delivers end-to-end social media solutions powered by first-party data and guaranteed distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Unreel Social Media Brand Campaigns Creator-led, data-driven social media brand campaigns distributed across EXTREME's Unreel publishing platform and creator network (20M+ followers, 300M+ monthly reach) for global brands and tourism authorities. Guarantees results, ROI and measurable reach across all social platforms.
- Social Media Management
Quantifiable outcome
- 2.6+ billion annual video views through highly engaging short form videos and live events
- +7 more outcomes
Companies that use EXTREME
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
EXTREME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
EXTREME partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major and core.
- Jeddah Yacht ClubmajorProvided turn-key marina management services to Jeddah Yacht Club for inaugural Saudi Arabian Grand Prix 2021 with 20-strong international crew.
- London 2012 OlympicsmajorManaged fleet of Olympics media boats in Weymouth including pre-production, procurement and coordination of RIBs for 2011 test event and 2012 Games.
- Facebook/MetacorePartnership to create four exclusive action and adventure series: Beauty & The Beast, Behind The Lens, Electric sports tech, and Destination EX. Delivered through Unreel platform with 5.5M+ views and 14M+ media reach.
- Stanley Black & DeckercorePartnership bringing together Adaptive Action Sports (charity for disabled youth) and Stanley Black & Decker for brand campaigns. Created inspirational content with 4.45M+ views and 5.7M+ media reach.
- QiddiyamajorEngagement to raise awareness of Qiddiya 2030 vision project for extreme sports and leisure centre. Utilized youth-targeted social platforms to engage action sports fans for announcement launch video.
- NEOMmajorEngaged to assess and review NEOM's overall extreme and adventure sport strategy and feasibility of proposed business cases. Also provided on-water safety and beach support for NEOM Beach Games events.
- Hongkong LandmajorAdvisory capacity on development of West Bund Financial Hub in Shanghai to create sports, leisure, entertainment and adventure activities for domestic, regional and international visitors.
- Ras Al Khaimah Tourism Development Authority (RAKTDA)majorEngaged to conduct in-depth adventure destination analysis and strategy plan covering existing products and recommendations for new products with roll out and implementation support.
- Al Soudah (KSA)majorPart of wider consortium of global consultants to deliver overall destination vision, strategy and masterplan for Al Soudah in Asir region. Provided vision, strategy and concept planning across extreme and adventure sports sector.
- PwCcoreCOP28 sponsor and supporter for Extreme Hangout climate action events platform. Ongoing global partner for sustainability initiatives.
- New York TimescoreCo-located with New York Times at COP27 on shores of Red Sea in Sharm El Sheikh. Created authentic open air Bedouin village overlooking the reef for 4-day event.
- The Planet MarkcoreEnvironmental partnership to measure environmental impact and understand measures to propel forwards on mission to becoming carbon neutral.
- 1% for the PlanetcoreCommitted 1% of annual revenue to environmental non-profit organisations creating sustainable future. Part of sustainability initiatives.
- United Nations Sports for Climate ActioncoreCommitted to raise awareness about climate change and promote sustainable consumption through sport and adventure.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
EXTREME competitors and assessment
Company assessmentBroad incumbents
- Red Bull Media House: Red Bull's owned media division producing action sports films, events, and social content at global scale. Highly comparable as a creator-owned action-sports media machine (and an explicit Red Bull partnership is named in EXTREME's customer roster).
- Barstool Sports: Digital sports media publisher with massive social following and creator-led sports content - larger scale but overlapping business model of monetizing a sports-audience social footprint through brand partnerships and events.
- Endeavor (IMG / WME): Global sports and entertainment powerhouse whose IMG division represents athletes, produces sports events, and consults on destination development - directly comparable to EXTREME's athlete-representation, event-production and adventure-resort consulting lines, but at vastly greater scale.
Direct peers
- Whistle Sports: Digital sports media company built around a global network of athletes, creators and social channels distributing short-form sports video to brands - effectively the closest analog to EXTREME's Unreel publisher and 1,700-creator network.
- Minute Media: Tech-driven sports media company operating a portfolio of owned-and-operated sports publisher brands (Sports Illustrated, The Players' Tribune, FanSided) plus creator content studios - comparable as a multi-brand sports content network monetized through branded partnerships.
- Dude Perfect: Athlete/creator-led sports entertainment brand built around a tight roster of trick-shot creators, with massive social following and brand partnerships. Comparable to EXTREME's creator-network + guaranteed-reach campaign model.
- Captiv8: Influencer marketing platform connecting brands with creators, with proprietary data and guaranteed-performance offerings - directly comparable to EXTREME's creator-campaign + first-party data value proposition, though more horizontal.
- Outside (Outside Media): Active-lifestyle media brand spanning adventure, endurance and outdoor sports publishing, with events, film and destination partnerships - comparable audience (action/adventure) and intersecting brand-partnership + adventure tourism consulting motion.
Emerging players
- Jukin Media: Social-video licensing platform that aggregates UGC and creator content for brand campaigns - comparable content-rights model and B2B syndication motion, even though EXTREME's niche is narrower and more premium.
- Boardroom: Sports-business media brand producing athlete-led content, brand storytelling and partnerships - comparable as a creator-network-powered sports media publisher targeting brand sponsorships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EXTREME social profiles
Digital presenceEXTREME financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXTREME leadership team
Management profileNumber of profiles
Profiles1 record
EXTREME funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXTREME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXTREME
What does EXTREME do?
EXTREME is a B2B action-sports marketing agency and creator network that delivers social media brand campaigns, creator/influencer campaigns, full-service social media management, and live experiential events for global brands, governments and tourism authorities. It operates an owned social publishing portfolio (20M+ followers across Facebook, Instagram, YouTube and TikTok) and a 1,700+ athlete/creator network, supported by first-party data tools that guarantee reach and measurable ROI. The company also consults on adventure tourism destination, resort, and marine-services projects.
Is EXTREME a public or private company?
EXTREME is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EXTREME founded?
EXTREME was founded in 1995. It employs 101 to 250 people.
Where is EXTREME based?
EXTREME is headquartered in London, United Kingdom, in the Europe region.
How does EXTREME make money?
Six revenue lines are on record. Social Media Brand Campaigns are the primary driver. The others are social Media Management, creator and Influencer Campaigns, experiential Events, adventure Resorts Consulting and marine Services.
Who are EXTREME's main competitors?
Broad incumbents on record are Red Bull Media House, Barstool Sports and Endeavor (IMG / WME). Direct peers are Whistle Sports, Minute Media, Dude Perfect, Captiv8 and Outside (Outside Media). Emerging players are Jukin Media and Boardroom.
Does EXTREME have an API?
No public API is recorded for EXTREME.
What industry is EXTREME in?
EXTREME's product category is Action Sports Social Media Marketing Services. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services, with a secondary code of THAAAMAK, Extreme Sports Event Operators & Competition Experiences. Its NAICS code is 54183 and its SIC code is 7311.