What Mtivity does

Mtivity is a UK-headquartered SaaS company, founded in 2002, that sells a cloud-based marketing activation platform to enterprise brand marketing teams and marketing service providers. The platform manages the full lifecycle of multi-level marketing campaigns — from artwork creation and specification publishing, through RFQ/RFP sourcing and supplier coordination, to e-commerce ordering of marketing, point-of-sale, premiums and promotional materials. It is delivered as a configurable enterprise web application with ERP and procure2pay integrations, plus connections to Power BI, Snowflake and the Carbon Quota emissions platform for analytics and reporting.

The product set is structured as a core platform plus three modules: Mtivity (the core marketing activation application), Mpact (intelligent 3D POS activation and viability analysis for FMCG), Mvaluate (supplier relationship management with onboarding, scoring and NCR tracking), and Carbon (real-time CO2e scoring across the activation lifecycle). Implementation is supported by professional services teams with over 100 years of combined marketing technology deployment experience, and the company operates regional offices in London, Silicon Valley and New York to serve multinational brand customers globally.

Mtivity monetises through annual enterprise SaaS subscriptions on a quote-based engagement model, with pricing not publicly disclosed. It claims 100,000+ users across 127 countries and processes billions in annual managed spend through the platform. The company is privately held with no parent entity disclosed, no institutional investors visible beyond a 2007 Series 3 round of approximately $7.08 million, and no public revenue figures.

Name

Mtivity

Legal name

Mtivity Limited & Mtivity Inc

Website

https://mtivity.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mtivity is a UK-based enterprise SaaS company, founded in 2002, that provides cloud-based marketing activation and sourcing software to multinational brand marketing teams and marketing service providers globally. Its platform manages campaign lifecycle, supplier sourcing, 3D POS activation, supplier relationship management, and carbon scoring.

Ownership category

akta.pro rank

Product category

Marketing Activation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising Material Distribution Services (541870), Advertising Material Distribution Services (54187)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Marketing activation software
• Marketing sourcing platform
• Supplier relationship management
• Point of sale activation
• Carbon impact analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Enterprise-class web application delivered as SaaS subscription, likely with tiered pricing based on user seats or functionality modules

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mtivity provides a cloud-based SaaS platform suite that enables brand marketing teams and marketing service providers to manage, measure and optimise the entire marketing activation lifecycle. The core Mtivity application covers campaign briefing, artwork management, RFQ/RFP sourcing, activation lifecycle management, e-commerce ordering, and reporting, and is extended by Mpact (intelligent 3D POS activation), Mvaluate (supplier relationship management), and Carbon (real-time CO2e impact scoring integrated with Carbon Quota).

Product overview

Mtivity offers a platform-plus-modules SaaS architecture for marketing activation. The core Mtivity platform provides the foundational marketing activation capabilities including campaign briefing, artwork management, RFQ/RFP sourcing, activation lifecycle management, e-commerce ordering, and reporting. This core platform is complemented by three specialized modules: Mpact (intelligent 3D POS activation and delivery system), Mvaluate (supplier relationship management), and Carbon (carbon impact analysis and automated CO2e scoring). The products share data and integrate with each other as well as with external analytics platforms (Power BI, Snowflake) and Carbon Quota for emissions tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Mpact: Intelligent 3D POS activation and delivery system for FMCG brands, enabling planning, real-time commercial validation, and viability analysis of pre-filled and unfilled 3D POS/POP displays.
• Mvaluate
• Carbon

Products and services

• Mtivity The core configurable enterprise-class web application that brings every aspect of activating multi-level marketing campaigns together in a single platform, covering campaign briefing, artwork management, specification publishing, RFQ/RFP sourcing, activation lifecycle management, e-commerce ordering, reporting and dashboards for brand marketing teams and marketing service providers.
• Mpact Intelligent 3D POS activation and delivery system providing a single point of control for planning, real-time commercial validation, and viability analysis of pre-filled and unfilled 3D POS/POP for FMCG brands.
• Mvaluate Integrated supplier relationship management application providing configurable supplier onboarding, multi-stage scoring, real-time supplier data integration, NCR management, surveying, and continuous improvement tracking and performance analytics.
• Carbon Real-time carbon impact management solution integrated with Carbon Quota for CO2e calculation, automated scoring, and tracking of carbon savings alongside monetary savings throughout the marketing activation lifecycle, including supplier-level CO2e assessment for vendor certification.

Quantifiable outcome

• Track job-to-job and year-to-year CO2e values to demonstrate carbon savings alongside monetary savings
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Carbon QuotacoreTechnology or IntegrationCarbon Quota is integrated with Mtivity's applications to provide independently certified CO2e calculation platform. This ensures real-time carbon estimation and scoring throughout the lifecycle of marketing activations. Carbon Quota also offers multiple levels of supplier CO2e assessment for vendor certification purposes.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aprimo: Aprimo provides marketing operations, workflow, and resource management software for enterprise brand marketing teams. It overlaps directly with Mtivity's core platform in campaign planning, artwork/spec management, and marketing activation lifecycle management.
• Workfront (Adobe): Adobe Workfront is a marketing work management platform used by enterprise brands and agencies to plan, execute, and measure marketing projects. It competes with Mtivity on campaign lifecycle, approvals, and creative workflow orchestration within brand marketing organizations.
• Bynder: Bynder is a digital asset management and brand operations platform used by enterprise marketing teams. It addresses part of the marketing activation workflow (asset/spec management) that Mtivity's core platform also supports, with shared enterprise brand marketing buyers.
• Percolate / Seismic: Seismic (which acquired Percolate) provides marketing operations and sales/marketing content management. It overlaps with Mtivity on campaign planning, content workflows, and marketing activation measurement for enterprise brand teams.

Broad incumbents

• SAP Ariba: SAP Ariba is a leading indirect-spend management and procurement platform that includes marketing sourcing capabilities. It competes with Mtivity's sourcing and supplier benchmarking modules from a much larger enterprise procurement footprint.
• Coupa Software: Coupa offers a broad business spend management (BSM) platform with supplier management and sourcing modules that overlap with Mtivity's Mvaluate SRM and sourcing capabilities. Coupa is a much larger incumbent in spend management.

Emerging players

• Planview: Planview offers marketing and product portfolio/PPM software, including marketing campaign planning modules. It intersects with Mtivity's lifecycle management and approvals workflows for enterprise marketing organizations.
• Smartsheet (Brandfolder): Smartsheet acquired Brandfolder, a digital asset management (DAM) platform. Brandfolder competes with Mtivity's artwork/asset management capabilities and serves the same enterprise marketing buyer, though Smartsheet's broader work management platform is the primary anchor.
• WoodWing: WoodWing provides multi-channel publishing and content workflow software used by brand and publishing teams. It overlaps with Mtivity's artwork creation-to-supplier publishing workflow, particularly for marketing and editorial operations.

Others

• Showpad: Showpad is a sales enablement and content management platform. While not a direct competitor, it shares enterprise marketing/sales operations buyers with Mtivity and is a complementary marketing-operations technology in the same MarTech ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Mtivity
• LinkedInlinkedin.com/company/mtivity

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mtivity