Romeo Bravo Software
Romeo Bravo Software (RBS) is a US-based hospitality technology company providing cloud-based property management (WinCloud, YellowStone) and point-of-sale (Hashmato) platforms to over 2,500 hotels, restaurants, ranches, lodges, outfitters, and retail operators across multiple countries.
- Company typePrivate
- Founded2019
- HeadquartersChesterfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Romeo Bravo Software does
Romeo Bravo Software (legal entity RB Software, Inc.) is a US-based hospitality technology company founded in 2019 by Glenn Turner and headquartered in Chesterfield, USA. The company builds cloud-based property management (PMS) and point-of-sale (POS) platforms purpose-built for hospitality operators, organized under three core product lines: WinCloud PMS for hotels, resorts, and restaurants; YellowStone PMS for ranches, lodges, and outfitters (notably designed for low-connectivity environments); and Hashmato POS for food & beverage and retail operations, including kitchens, inventory, menus, and pricing. In May 2026 RBS acquired Zeko, a hospitality guest engagement software provider, to add AI-powered digital guest engagement tools to its platform.
Romeo Bravo Software firmographics
Firmographics- Name
- Romeo Bravo Software
- Legal name
- RB Software, Inc.
- Website
- https://romeobravosoftware.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Romeo Bravo Software (RBS) is a US-based hospitality technology company providing cloud-based property management (WinCloud, YellowStone) and point-of-sale (Hashmato) platforms to over 2,500 hotels, restaurants, ranches, lodges, outfitters, and retail operators across multiple countries.
- Ownership category
- akta.pro rank
Romeo Bravo Software industry classification
Industry- Product category
- Hospitality Property Management Software
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- Hotel CRS & Booking Engines (THALADAA), Sales & Catering / Group & Event Management (THALACAM)
Keywords
Where Romeo Bravo Software is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Markets served
Romeo Bravo Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Property Management System: RBS generates recurring subscription revenue through its WinCloud PMS, YellowStone PMS, and Hashmato POS platforms, sold to hotels, restaurants, ranches, lodges, and retail operators on a modular, per-property basis.
- Platform Licensing and White-label: The company operates under an umbrella brand model (RBS) with sub-brands (YellowStone, WinCloud, Hashmato), indicating platform licensing and brand licensing revenue streams.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Romeo Bravo Software product offering
Product offeringCore offering
Romeo Bravo Software provides cloud-based property management systems (PMS) and point-of-sale (POS) platforms purpose-built for the hospitality industry. Under its RBS umbrella brand, the company sells three core platforms: WinCloud PMS for hotels, resorts and restaurants; YellowStone PMS for ranches, lodges and outfitters; and Hashmato POS for food & beverage and retail operations. These modular platforms consolidate front office, housekeeping, maintenance, bookings, channel management, POS, KDS, inventory and reporting workflows into a single unified system for hospitality operators.
Product overview
RBS operates as an umbrella hospitality technology brand offering three integrated property management and point-of-sale platforms: WinCloud PMS for hotels and restaurants, YellowStone PMS for ranches, lodges and outfitters, and Hashmato POS for food & beverage and retail operations. The platforms share a modular, cloud-first architecture with a customer-first innovation philosophy. In May 2026, RBS acquired Zeko, a guest engagement software provider, to add AI-powered digital engagement tools and accelerate AI innovation across its hospitality suite.
Differentiator
Problem solved
Functional benefit
Brands
- YellowStone: Property Management System (PMS) designed for Ranches, Lodges & Outfitters. Features bookings and reservations, scheduling, billing and reporting. Built for low-connectivity environments and rugged workflows.
- WinCloud
- Hashmato
Products and services
- WinCloud PMS Cloud-first property management system for hotels, resorts, and restaurants, covering front office operations, housekeeping, maintenance, and channel management. Designed to deliver hotel-level depth with cloud simplicity for boutique to multi-property operations.
- YellowStone PMS Property management system designed for ranches, lodges, and outfitters, handling bookings, reservations, guide scheduling, billing, and reporting. Built for low-connectivity environments and rugged workflows that operate without reliable internet access.
- Hashmato POS Point-of-sale system for food and beverage as well as retail operations, including POS, kitchen display system (KDS), inventory management, recipe tracking, and menu pricing. Built for fast-casual restaurants, food courts, quick-service concepts, and high-volume retail merch lines.
- Zeko Hospitality guest engagement software providing AI-powered digital engagement tools for hotels and hospitality businesses. Acquired by RBS in May 2026 to enhance guest communication and engagement capabilities.
Quantifiable outcome
- Helped over 2,500 hospitality leaders go from chaos to clarity
Companies that use Romeo Bravo Software
Customer profileSegments3 records
Ideal customer profiles3 records
Romeo Bravo Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature6 records
Romeo Bravo Software partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ReviewprocoreReviewpro is integrated with WinCloud PMS to close the guest feedback loop. The integration addresses the gap in guest experience that exists right after checkout, enabling hotels to collect, manage, and respond to post-stay guest feedback within the WinCloud platform.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Romeo Bravo Software competitors and assessment
Company assessmentDirect peers
- Cloudbeds: Cloudbeds offers a cloud-based hospitality management platform combining PMS, channel manager, and booking engine for hotels, hostels, and alternative accommodations. It directly competes with RBS's WinCloud PMS in the boutique and multi-property hotel segment.
- Mews: Mews provides a cloud-native PMS with integrated POS, payments, and guest experience tools for hotels and hospitality operators. It is a direct competitor to RBS's WinCloud PMS and Hashmato POS suite.
- Toast: Toast is a leading restaurant POS and management platform with integrated payments, online ordering, and back-office tools. It directly competes with RBS's Hashmato POS in the F&B segment.
- Lightspeed Restaurant: Lightspeed offers cloud-based POS systems for restaurants and retail with inventory, menus, and reporting features. It overlaps with RBS's Hashmato POS across F&B and specialty retail.
- Stayntouch: Stayntouch delivers a cloud PMS focused on hotels and resorts with mobile check-in, self-service, and integrations. It directly competes with RBS's WinCloud PMS for boutique and multi-property hotel operators.
- ResortSuite: ResortSuite provides property management and guest experience software for resorts, spas, and activity-based hospitality. It overlaps with RBS's PMS offerings in resorts and lodge environments.
- Visual Matrix: Visual Matrix offers hotel PMS, revenue management, and self-service tools for independent and chain hotels. It is a direct competitor to RBS's WinCloud PMS in the hotel operator segment.
Emerging players
- ThinkReservations: ThinkReservations provides reservation, PMS, and online booking tools tailored to small inns, B&Bs, and lodges. It overlaps with RBS's YellowStone and WinCloud products in smaller hospitality properties.
- Lightspeed Hospitality: Lightspeed's hospitality vertical combines POS with guest-facing and back-office tools for hotels, restaurants, and retail. It provides partial overlap with RBS's integrated PMS+POS approach.
Broad incumbents
- Square for Restaurants: Square (Block) offers broad POS, payments, and business tools including a restaurant vertical suite. It competes with RBS's Hashmato POS across F&B and retail, though it spans many verticals beyond hospitality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Romeo Bravo Software social profiles
Digital presenceRomeo Bravo Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Romeo Bravo Software leadership team
Management profileNumber of profiles
Profiles1 record
Romeo Bravo Software subsidiaries and ownership
Company hierarchySubsidiaries1 record
Romeo Bravo Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Romeo Bravo Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Romeo Bravo Software
What does Romeo Bravo Software do?
Romeo Bravo Software provides cloud-based property management systems (PMS) and point-of-sale (POS) platforms purpose-built for the hospitality industry. Under its RBS umbrella brand, the company sells three core platforms: WinCloud PMS for hotels, resorts and restaurants; YellowStone PMS for ranches, lodges and outfitters; and Hashmato POS for food & beverage and retail operations. These modular platforms consolidate front office, housekeeping, maintenance, bookings, channel management, POS, KDS, inventory and reporting workflows into a single unified system for hospitality operators.
Is Romeo Bravo Software a public or private company?
Romeo Bravo Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Romeo Bravo Software founded?
Romeo Bravo Software was founded in 2019. It employs 1 to 10 people.
Where is Romeo Bravo Software based?
Romeo Bravo Software is headquartered in Chesterfield, United States, in the North America region.
How does Romeo Bravo Software make money?
Two revenue lines are on record. SaaS Subscription - Property Management System is the primary driver. The others are platform Licensing and White-label.
Who are Romeo Bravo Software's main competitors?
Direct peers on record are Cloudbeds, Mews, Toast, Lightspeed Restaurant, Stayntouch, ResortSuite and Visual Matrix. Emerging players are ThinkReservations and Lightspeed Hospitality. Square for Restaurants is listed as a broad incumbent.
Does Romeo Bravo Software have an API?
No public API is recorded for Romeo Bravo Software.
What industry is Romeo Bravo Software in?
Romeo Bravo Software's product category is Hospitality Property Management Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of THALADAA, Hotel CRS & Booking Engines. Its NAICS code is 72111 and its SIC code is 7011.