ReviewPro
ReviewPro is a cloud-based guest experience and reputation management SaaS platform that aggregates reviews from 140+ sources in 45 languages, serving 60,000+ hotels across 150+ countries as a product within Shiji Group's hospitality technology suite.
- Company typePrivate
- Founded1998
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ReviewPro does
ReviewPro is a cloud-based guest experience and reputation management SaaS platform serving the global hospitality industry. Its core product, Reviewpro Reputation, aggregates online reviews from 140+ sources in 45 languages — including OTAs (Booking.com, Expedia, Agoda), TripAdvisor, Google, and proprietary guest surveys — into a single dashboard with real-time sentiment analysis, AI-assisted response automation, case management, and proprietary benchmarking via the Global Review Index (GRI). The platform serves 60,000+ hotels across 150+ countries, including global chains (IHG Hotels & Resorts, Radisson Hotel Group, Preferred Hotels & Resorts, Ascott Limited), regional groups (Coast Hotels, Globales Hotels), and independent and resort operators (Voyages Indigenous Tourism Australia).
Founded in 2008 and headquartered in Barcelona, Spain, ReviewPro operates as a product brand within Shiji Group, a privately-held Chinese hospitality technology company founded in 1998 that employs 5,000+ people and serves 90,000+ hotels globally. Within the Shiji ecosystem, ReviewPro integrates with adjacent modules including Daylight PMS, Infrasys POS, Meridian Experiences, Stellaris Digital, and Twilight Data + AI, enabling cross-sell opportunities and unified guest data flow.
The business model is a quote-based annual SaaS subscription priced per property and feature scope, with enterprise field sales as the primary go-to-market motion supplemented by content marketing (case studies, benchmark whitepapers), industry events, and ecosystem cross-sell via Shiji Group's broader customer relationships. Documented customer outcomes include NPS increases of 3.12+ points (Globales), response rates rising from 46.6% to 96.1% (Voyages), and survey completion rate improvements from 73% to 88.35%, which the company uses to substantiate ROI in its sales motion.
ReviewPro firmographics
Firmographics- Name
- ReviewPro
- Legal name
- Shiji Group
- Website
- https://reviewpro.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ReviewPro is a cloud-based guest experience and reputation management SaaS platform that aggregates reviews from 140+ sources in 45 languages, serving 60,000+ hotels across 150+ countries as a product within Shiji Group's hospitality technology suite.
- Ownership category
- akta.pro rank
ReviewPro industry classification
Industry- Product category
- Hospitality Reputation Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Reputation Management & Guest Feedback (THALACAK)
- akta.pro secondary industries
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)
Keywords
Where ReviewPro is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
ReviewPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based software-as-a-service subscription model for hotel reputation management. Pricing is quote-based and customized based on property count and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with customized pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ReviewPro product offering
Product offeringCore offering
ReviewPro (a product of Shiji Group) provides a cloud-based guest experience and reputation management SaaS platform for the hospitality industry. The platform aggregates online guest reviews from over 140 sources in 45 languages, performs AI-powered sentiment analysis, automates review responses, and delivers competitive benchmarking through its proprietary Global Review Index. It also includes guest survey, case management, and escalation modules used by hotel operators to standardize feedback collection across portfolios.
Product overview
ReviewPro operates as a unified guest feedback management platform under the Shiji Group product portfolio. The core product is Reviewpro Reputation, which integrates with other Shiji solutions including Daylight PMS (property management), Meridian Experiences, Iceportal Content, Infrasys POS, and Twilight Data + AI. Reviewpro Reputation serves as the flagship guest experience and reputation management solution, designed specifically for hotels, resorts, and hospitality operators to consolidate, analyze, and respond to guest feedback across multiple online platforms and internal survey channels.
Differentiator
Problem solved
Functional benefit
Brands
- Reviewpro Reputation: A guest feedback management solution that aggregates reviews from 140+ sources in 45 languages, providing reputation management, competitor benchmarking, surveys, AI responses, and case management.
Products and services
- ReviewPro Reputation Cloud-based guest feedback management and reputation management solution that aggregates reviews from over 140 sources (OTAs, Google, Booking.com, Expedia, Agoda, TripAdvisor, etc.) in 45 languages, with AI-powered sentiment analysis, automated response generation, customizable guest surveys, case management/escalation workflows, and proprietary Global Review Index benchmarking for hotels, resorts, and hospitality operators.
Quantifiable outcome
- NPS increase of 3.12 points for Globales Hotels across 47 hotels
- +6 more outcomes
Companies that use ReviewPro
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
ReviewPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
ReviewPro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWScoreAmazon Web Services partnership for cloud infrastructure. Shiji Group (parent company of ReviewPro) is recognized as an AWS Partner with Shiji named a 2025 GEO and Global AWS Partner Award Finalist.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
ReviewPro competitors and assessment
Company assessmentDirect peers
- GuestRevu: Direct competitor in hotel guest feedback and reputation management, with strong presence across Europe and the UK. GuestRevu competes with ReviewPro for independent hotels and regional groups through survey and review aggregation capabilities.
- TrustYou: Direct competitor in hotel reputation management and guest feedback aggregation. TrustYou offers a similar hotel survey and review platform targeting global chains and independent hotels, competing head-to-head with ReviewPro for enterprise hospitality customers.
- Customer Alliance: European-headquartered hotel reputation management platform competing directly with ReviewPro for hotel groups across DACH and broader Europe. Offers review aggregation, survey, and benchmarking features targeted at hotels and restaurants.
- Revinate: Direct competitor providing guest feedback, reputation management, and hotel CRM solutions. Revinate competes with ReviewPro across enterprise hotel groups, particularly in guest survey, response management, and upsell workflows.
Emerging players
- Hotel Champion (Lighthouse): Hospitality technology provider with overlapping capabilities in guest experience and reputation. Partially competes with ReviewPro in mid-market hotel groups through adjacent modules, though primarily focused on hotel operations optimization.
- Akia: Hospitality messaging and guest engagement platform with reputation management features. Competes for mid-market and resort segments where guest communication, surveys, and reputation intersect.
Broad incumbents
- Medallia: Large enterprise experience management platform that has expanded into hospitality. While not hospitality-specific, Medallia competes for enterprise hotel CX programs with broader VoC capabilities and larger R&D and analyst visibility.
- Qualtrics: Enterprise experience management incumbent with a hospitality practice. Competes with ReviewPro for guest experience programs at large hotel groups, leveraging its broader XM platform and AI capabilities beyond hospitality-specific benchmarking.
- Tripadvisor (Business Solutions): Largest consumer travel review platform with business-facing reputation tools. Competes indirectly with ReviewPro as a primary review source and increasingly as a feature-rich reputation analytics layer for hotels.
Others
- Shiji Group (parent): Parent company and ecosystem partner providing PMS, POS, distribution, and payments infrastructure. While not a competitor, Shiji Group's product breadth directly affects ReviewPro's distribution leverage, bundled pricing, and roadmap prioritization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ReviewPro social profiles
Digital presenceReviewPro compliance and trust
Trust signalCompliance1 record
ReviewPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReviewPro leadership team
Management profileNumber of profiles
Profiles5 records
ReviewPro funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReviewPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReviewPro
What does ReviewPro do?
ReviewPro (a product of Shiji Group) provides a cloud-based guest experience and reputation management SaaS platform for the hospitality industry. The platform aggregates online guest reviews from over 140 sources in 45 languages, performs AI-powered sentiment analysis, automates review responses, and delivers competitive benchmarking through its proprietary Global Review Index. It also includes guest survey, case management, and escalation modules used by hotel operators to standardize feedback collection across portfolios.
Is ReviewPro a public or private company?
ReviewPro is a private company. It is classified as corporate owned and is currently operating.
When was ReviewPro founded?
ReviewPro was founded in 1998. It employs 101 to 250 people.
Where is ReviewPro based?
ReviewPro is headquartered in Barcelona, Spain, in the Europe region.
How does ReviewPro make money?
One revenue line is on record: saaS Subscription.
Who are ReviewPro's main competitors?
Direct peers on record are GuestRevu, TrustYou, Customer Alliance and Revinate. Emerging players are Hotel Champion (Lighthouse) and Akia. Broad incumbents are Medallia, Qualtrics and Tripadvisor (Business Solutions). Shiji Group (parent) is listed as an others.
Does ReviewPro have an API?
No public API is recorded for ReviewPro.
What industry is ReviewPro in?
ReviewPro's product category is Hospitality Reputation Management Software. Its primary akta.pro industry code is THALACAK, Reputation Management & Guest Feedback, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 541910 and its SIC code is 7373.