Faria Beede Instruments

What Faria Beede Instruments does

Faria Beede Instruments, Inc. is a privately held US manufacturer of rugged instrumentation, founded in 1956 and headquartered in North Stonington, Connecticut. The company operates from a single site with 51–100 employees and runs an ISO 9001:2015 registered, US-based manufacturing operation. Its core product lines fall into two categories. The first is analog and digital engine monitoring instruments — gauges, senders, and fittings — engineered to survive harsh conditions such as military HMMWV (Humvee) deployment and heavy construction equipment operations. The second is the EntelNet™ M2M Cloud telematics platform, a satellite-and-GSM enabled hardware-and-software system (WD750, WD500, WD315, WD310, WD300, WD100) that provides remote monitoring, GPS tracking, lone-worker protection, and vessel monitoring system (VMS) capabilities for industrial customers.

Faria Beede monetizes primarily through OEM-embedded hardware sales, shipping instruments directly into the manufacturing lines of major global brands including Mercury Marine, Volvo Penta, Yamaha, BRP, Caterpillar, Cummins, Kohler, Kubota, Polaris, and Harley-Davidson. The company is a designated "Preferred Supplier" to Brunswick Corporation and is recognized by industry associations ABA, IBBI, and UMMA. A secondary aftermarket channel moves replacement gauges, senders, fittings, and accessories through a searchable dealer/distributor network, supplemented by an in-house online gauge repair service that handles warranty and paid repairs.

The business model is essentially B2B contract manufacturing with a connected-device growth option. Pricing is not publicly disclosed; transactions are routed through a direct enterprise sales team or dealers. Customer verticals span commercial fishing, oil & gas, mining & construction, workboats, recreational boating, lone-worker protection, military, and commercial/industrial equipment — a deliberately diversified mix that reduces reliance on any single end-market. The EntelNet platform introduces a recurring services component on top of the legacy hardware base, while custom OEM telematics offerings enable specification-built integrations for non-catalog customers.

Name

Faria Beede Instruments

Legal name

Faria Beede Instruments, Inc.

Website

https://FariaBeede.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Faria Beede Instruments is a US-based OEM manufacturer, founded 1956, specializing in rugged analog and digital gauges plus the EntelNet™ satellite/GSM telematics platform, serving marine, engine, powersports, military, and industrial equipment makers.

Ownership category

akta.pro rank

Product category

Marine and Industrial Instrumentation

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)

akta.pro secondary industry

Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• Marine instrumentation
• Engine monitoring gauges
• Telematics solutions
• OEM instrument supply
• Rugged industrial gauges

Headquarters

HQ city

North Stonington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. OEM Instrument Sales: Direct supply of instrumentation gauges and monitoring systems to original equipment manufacturers (OEMs) who incorporate Faria Beede products into their vehicles, vessels, and equipment. This is a B2B hardware sales model with long-term manufacturer partnerships.
2. Aftermarket Products: Sales of replacement gauges, senders, fittings, and accessories through dealer/distributor network to end-users seeking replacements or upgrades.
3. Gauge Repair Services: On-line repair service for instruments, providing maintenance and restoration of existing gauges under warranty or for a fee.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Faria Beede Instruments designs, manufactures, and sells rugged analog and digital instrumentation gauges (marine, industrial, and military) along with the EntelNet™ M2M cloud telematics platform and associated hardware devices for remote monitoring, GPS tracking, and asset management. The company primarily serves as an OEM supplier embedding instruments into vehicles, vessels, and equipment manufactured by tier-one brands such as Mercury Marine, Volvo Penta, Yamaha, Caterpillar, and Cummins, and also supplies aftermarket replacement parts and gauge repair services through its dealer network.

Product overview

Faria Beede Instruments is a diversified instrumentation company offering two main product lines: analog and digital engine monitoring gauges (Industrial, Marine, and Military instruments) and a telematics platform (EntelNet™) with hardware devices (WD750, WD500, WD315, WD310, WD300, WD100). The EntelNet™ M2M cloud platform provides remote monitoring and GPS tracking solutions across vertical markets including fishing (VMS Fishing), lone worker protection, oil & gas, mining & construction, workboats, and recreational boating. The company also provides aftermarket parts and gauge repair services. Products are designed for rugged environments and are manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• EntelNet: M2M Cloud telematics platform offering satellite/GSM solutions including WD750, WD500, WD315, WD310, and WD100 products for various industries including fishing, oil & gas, mining, construction, workboats, and recreational boating.

Products and services

• Marine Instruments Analog and digital gauges and instrumentation designed for maritime vessels, serving OEMs such as Mercury Marine, Volvo Penta, Yamaha, SeaRay, Bayliner, and Chaparral Boats, as well as aftermarket replacement needs.
• Industrial Instruments Rugged instrumentation gauges designed for commercial and industrial applications including heavy construction equipment, engines, and heavy machinery supplied to OEMs such as Caterpillar, Cummins, Kubota, and Doosan.
• Military Instruments Military-grade instrumentation engineered to withstand extreme conditions for defense and tactical vehicle applications.
• EntelNet™ Telematics Platform M2M cloud platform providing telematics and remote monitoring services for industries including fishing, oil & gas, mining, construction, workboats, and recreational boating.
• WD750 Satellite/GSM Telematics Device Dual-mode satellite and GSM-enabled hardware device for vessel monitoring and tracking, designed for commercial fishing fleet compliance and remote fleet operations.
• WD500 Remote Engine Monitoring Device Remote engine monitoring device for tracking and managing engine performance and diagnostics in commercial and industrial assets.
• VMS Fishing (Vessel Monitoring System) Vessel Management System purpose-built for commercial fishing fleet operations, supporting regulatory compliance, installer network, and member services.
• Lone Worker Protection Solution Safety monitoring and emergency signaling solution for lone workers in remote industrial environments such as oil & gas, mining, and construction.
• Aftermarket Catalog (Gauges, Senders, Fittings, Accessories) Replacement gauges, senders, fittings, and accessories for existing marine, industrial, and military installations, distributed through the dealer network.
• Gauge Repair Service On-line instrument repair service providing warranty and paid restoration of existing Faria Beede gauges, with online submission and repair status tracking.

Named customers24 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Mercury MarinecoreOEM/ Whitelabel/ Licensing PartnerLong-term OEM partnership where Faria Beede supplies marine instruments and gauges for Mercury Marine's portfolio of outboard motors and marine engines.
• Volvo PentacoreOEM/ Whitelabel/ Licensing PartnerOEM supplier partnership providing marine instrumentation for Volvo Penta's commercial and recreational marine engine systems.
• Yamaha MarinecoreOEM/ Whitelabel/ Licensing PartnerOEM partnership supplying marine gauges and instruments for Yamaha Marine's outboard motor product lines.
• CaterpillarcoreOEM/ Whitelabel/ Licensing PartnerOEM supplier partnership providing engine monitoring instruments for Caterpillar's heavy equipment and industrial engine products.
• CumminscoreOEM/ Whitelabel/ Licensing PartnerOEM partnership supplying engine monitoring gauges for Cummins diesel and gas engine product lines used in various industrial applications.
• SeaRaymajorOEM/ Whitelabel/ Licensing PartnerOEM supplier providing marine instruments for SeaRay's luxury sport boat and yacht product lines.
• BRP (Sea-Doo, Ski-Doo)majorOEM/ Whitelabel/ Licensing PartnerOEM partnership supplying instruments for BRP's Sea-Doo personal watercraft and Ski-Doo snowmobile product lines.
• BrunswickmajorOEM/ Whitelabel/ Licensing PartnerPreferred supplier status with Brunswick Corporation, a major maritime industry conglomerate owning multiple boat brands.
• KohlermajorOEM/ Whitelabel/ Licensing PartnerOEM supplier partnership providing engine monitoring instruments for Kohler's generators and engines.
• KubotamajorOEM/ Whitelabel/ Licensing PartnerOEM partnership supplying equipment monitoring instruments for Kubota's agricultural and construction equipment.
• DoosanminorOEM/ Whitelabel/ Licensing PartnerOEM supplier providing industrial instrumentation for Doosan's construction and industrial equipment.
• YanmarmajorOEM/ Whitelabel/ Licensing PartnerOEM partnership supplying marine and industrial engine instruments for Yanmar's diesel engine product lines.
• OnanmajorOEM/ Whitelabel/ Licensing PartnerOEM supplier partnership providing engine monitoring instruments for Onan's generator sets.
• Harley-DavidsonminorOEM/ Whitelabel/ Licensing PartnerOEM supplier providing motorcycle instruments for Harley-Davidson's motorcycle product lines.
• PolarisminorOEM/ Whitelabel/ Licensing PartnerOEM partnership supplying instruments for Polaris's powersports vehicles including ATVs and UTVs.
• BaylinermajorOEM/ Whitelabel/ Licensing PartnerOEM supplier providing marine instruments for Bayliner's recreational boat product lines.
• Man EnginesminorOEM/ Whitelabel/ Licensing PartnerOEM partnership supplying engine monitoring instruments for Man Engines' marine and industrial power solutions.
• Honda MarinemajorOEM/ Whitelabel/ Licensing PartnerOEM supplier providing marine gauges for Honda Marine's outboard motor products.
• Suzuki MarinemajorOEM/ Whitelabel/ Licensing PartnerOEM partnership supplying marine instruments for Suzuki Marine's outboard motor product lines.
• Forest RiverminorOEM/ Whitelabel/ Licensing PartnerOEM supplier providing instrumentation for Forest River's recreational vehicles and pontoon boats.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enovation Controls (FW Murphy): Enovation Controls (formerly FW Murphy) supplies engine instruments, gauges, and monitoring/control panels for industrial, marine, and oil & gas engines. Directly comparable to Faria Beede's engine-monitoring gauge business and its EntelNet remote monitoring offering.
• Wema System: Wema System designs and manufactures level sensors, gauges, and instrumentation for marine, automotive, and industrial applications. It directly overlaps with Faria Beede's marine and industrial sensor and gauge portfolio.
• Teleflex Marine: Teleflex Marine is a long-standing OEM supplier of marine instrumentation, controls, and steering products. It directly competes with Faria Beede in OEM-supplied marine gauges and instrumentation for boat builders.
• Veethree Group (KUS): Veethree Group (including the KUS brand) manufactures analog and digital marine and industrial gauges, sensors, and engine monitoring instruments supplied to OEMs worldwide. It is the closest direct competitor to Faria Beede in OEM-embedded marine and industrial instrumentation.
• Airmar Technology: Airmar Technology produces marine transducers, sensors, and instrumentation used by OEMs and the aftermarket. It overlaps with Faria Beede in marine sensor-based instrumentation and OEM supply relationships.

Emerging players

• Blue Sea Systems: Blue Sea Systems designs and manufactures marine electrical panels, monitoring, and battery management products for OEM and aftermarket marine customers. It is adjacent to Faria Beede in marine instrumentation with growing overlap in digital monitoring.

Broad incumbents

• Garmin Marine: Garmin is a major incumbent in marine electronics, producing chartplotters, multifunction displays, and integrated instrument networks. It represents the broader shift to glass-cockpit systems that compete with Faria Beede's traditional gauge-based approach.
• Navico (Simrad, Lowrance, B&G): Navico owns Simrad, Lowrance, and B&G and supplies integrated marine electronics, multifunction displays, and instrument systems. It competes with Faria Beede at the broader marine-electronics level rather than in individual panel gauges.
• Mercury Marine SmartCraft: Mercury's SmartCraft is an integrated digital engine and vessel monitoring system embedded across Mercury outboards. As a Faria Beede OEM customer, Mercury is also a competitor via its proprietary instrument platform.
• VDO (Continental): VDO, part of Continental Automotive, is a large established manufacturer of instrumentation and gauges for automotive, marine, and industrial applications. It competes broadly with Faria Beede's gauge business but as part of a much larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fariamarine
• LinkedInlinkedin.com/company/thomas-g-faria-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faria Beede Instruments