PlayBooked

What PlayBooked does

PlayBooked, operating through its Indonesian-facing brand OLXTOTO, runs a direct-to-consumer online sports betting and casino platform accessed via a web-based responsive site on a Cloudflare Pages subdomain (olxtoto-mix-parlay.pages.dev). The core product is the OLXTOTO Mix Parlay Platform, which offers accumulator betting on soccer matches using Sbobet as the underlying betting system and layers in a free Live Bola live-streaming module for real-time match viewing. The platform also reskins slot and casino content from six third-party providers — Pragmatic Play, PG Soft, IDN Slot, Habanero, Microgaming, and TopTrend — with approximately 12 named slot titles including Gate Of Olympus, Starlight Princess, and Mahjong Ways.

Revenue is generated through two streams: (1) house-margin transaction fees on user Mix Parlay wagers, and (2) revenue-share/licensing arrangements with the gaming content providers. Pricing is in Indonesian Rupiah with a minimum deposit of Rp 10,000 (~$0.65 USD) and minimum withdrawal of Rp 50,000, and the site advertises a 50% deposit discount. The platform supports the full Indonesian payment stack — bank transfers (BCA, BRI, Mandiri, BNI), e-wallets (OVO, GoPay, Dana, LinkAja), and QRIS. The stated target user is Indonesian sports bettors who prioritize security, fair play, and real-time access; the only published "testimonials" (Danya Ramadhani, Karla Indah) are embedded in site copy rather than verified third-party reviews, and the site self-reports a 4.9/5 rating. Marketing is described as community-driven referrals within Indonesian soccer fan networks.

The company is registered as a private entity, founded in 2020 with 1-10 employees (per firmographics), with a Jakarta Selatan operational address and a Grand Rapids, US-linked founder base (Patrick Werksma, COO; Ken Konecki, President). No gaming licenses, certifications, funding rounds, M&A activity, or leadership changes beyond the co-founders are disclosed. The combination of US founders, Indonesian operational footprint, unlicensed gambling product, and free-tier infrastructure hosting is consistent with an offshore-targeted online gambling operation rather than a regulated domestic operator.

Name

PlayBooked

Website

https://playbooked.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PlayBooked (operating as OLXTOTO) is a direct-to-consumer online sports betting and casino platform targeting Indonesian users with Mix Parlay soccer wagering, free live-stream viewing, and aggregated slot content from third-party providers, priced in Indonesian Rupiah.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online sports betting
• Mix parlay betting
• Live football streaming
• Online slot games
• Indonesian betting platform

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Betting Stakes and Margins: Revenue generated from user wagers on Mix Parlay bets with built-in house margin
2. Gaming Provider Partnerships: Revenue share arrangements with gaming providers including Pragmatic Play, PG Soft, IDN Slot, Habanero, Microgaming, and TopTrend

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PlayBooked operates OLXTOTO, an Indonesia-focused online sports betting platform offering Mix Parlay (accumulator) wagering on soccer matches via Sbobet, paired with free live match streaming and real-time score tracking. The platform also hosts third-party slot and casino games from providers including Pragmatic Play, PG Soft, IDN Slot, Habanero, Microgaming, and TopTrend, with deposits and withdrawals supported through Indonesian banks, e-wallets, and QRIS.

Product overview

PlayBooked hosts OLXTOTO, a sports betting and gaming platform. The core product is the OLXTOTO Mix Parlay Platform for accumulator betting on soccer matches, featuring a free live football streaming module (Live Bola) for real-time match viewing. The platform integrates multiple slot game providers (Pragmatic Play, PG Soft, IDN Slot, Habanero, Microgaming, TopTrend) offering approximately 12 named slot game titles including Gate Of Olympus, Starlight Princess, Mahjong Ways, Lucky Neko, and others. Payment infrastructure supports Indonesian bank transfers (BCA, BRI, Mandiri, BNI), e-wallets (OVO, GoPay, Dana, LinkAja), and QRIS. Minimum deposit is Rp 10,000 and minimum withdrawal is Rp 50,000.

Differentiator

Problem solved

Functional benefit

Products and services

• OLXTOTO Mix Parlay Platform Web-based sports betting platform for Mix Parlay (accumulator) wagering on soccer/football matches, featuring free live match streaming, real-time score tracking, and integration with Sbobet for underlying betting services. Targeted at Indonesian individual sports bettors seeking secure, real-time wagering with a minimum deposit of Rp 10,000 and minimum withdrawal of Rp 50,000.
• Gate Of Olympus (Slot Game) Slot game available on the OLXTOTO platform, provided by Pragmatic Play, accessible to registered users.
• Starlight Princess (Slot Game) Slot game available on the OLXTOTO platform, provided by Pragmatic Play.
• Mahjong Ways (Slot Game) Slot game available on the OLXTOTO platform, provided by PG Soft.
• Lucky Neko (Slot Game) Slot game available on the OLXTOTO platform, provided by Pragmatic Play.
• Power Of Odin (Slot Game) Slot game available on the OLXTOTO platform, provided by Pragmatic Play.
• Koi Gate (Slot Game) Slot game available on the OLXTOTO platform, provided by Habanero.
• Masters Of Olympus (Slot Game) Slot game available on the OLXTOTO platform, provided by Pragmatic Play.
• Medusa (Slot Game) Slot game available on the OLXTOTO platform.
• 5 Lucky Lions (Slot Game) Slot game available on the OLXTOTO platform.
• Mighty Panda (Slot Game) Slot game available on the OLXTOTO platform.
• Panda Warrior (Slot Game) Slot game available on the OLXTOTO platform.

Quantifiable outcome

• Platform rated 4.9/5 stars by users

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• BCA (Bank Central Asia)minorOthersBank transfer payment method available for deposits and withdrawals
• BRI (Bank Rakyat Indonesia)minorOthersBank transfer payment method available for deposits and withdrawals
• MandiriminorOthersBank transfer payment method available for deposits and withdrawals
• BNI (Bank Negara Indonesia)minorOthersBank transfer payment method available for deposits and withdrawals
• OVOminorOthersE-wallet payment method available for deposits and withdrawals
• GoPayminorOthersE-wallet payment method available for deposits and withdrawals
• DanaminorOthersE-wallet payment method available for deposits and withdrawals
• LinkAjaminorOthersE-wallet payment method available for deposits and withdrawals
• QRISminorOthersIndonesian QR code payment standard supported for transactions

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sbobet: Asian-focused online sportsbook that is explicitly the underlying betting engine for OLXTOTO's Mix Parlay product. Most directly comparable peer — same product category, same target region, and a current counterparty.
• 1xBet: Globally distributed offshore sportsbook and casino operator with deep presence in emerging markets, including Southeast Asia. Comparable in low-friction onboarding, multi-payment integration, and aggregator-style product portfolio.
• M88 Mansion: Southeast Asian online sportsbook and casino brand with multi-product offering across sports betting, slots, and live casino. Comparable in geographic focus, product breadth, and operator-style positioning.
• Maximabet: Asia-targeted online sportsbook known for Mix Parlay / accumulator focus and Indonesian-facing marketing. Closest direct competitor in product positioning and target demographic.
• Dafabet: Established Asia-facing online sportsbook and casino operator combining accumulator betting with slot and live dealer content. Comparable in product mix (sportsbook + slots + live content) and in targeting Asian emerging markets.

Broad incumbents

• DraftKings: Large regulated US sportsbook and iGaming operator with deep product investment and proprietary tech stack. Useful as an incumbent benchmark for what scaled, well-capitalized sportsbook operations look like, though jurisdiction and business model differ.
• Bet365: Global incumbent sportsbook with broad product portfolio including in-play, casino, and live streaming. Comparable as a benchmark operator across sportsbook UX and product breadth, though it does not target the Indonesian market directly.

Others

• Pragmatic Play: Tier-1 iGaming content provider supplying slot games (Gate of Olympus, Starlight Princess, etc.) to OLXTOTO. Comparable as upstream content ecosystem participant rather than a competitor.
• Evolution Gaming: Dominant B2B live casino and slots aggregator supplying many of the same operator types that OLXTOTO targets. Comparable as the upstream content/aggregator layer the OLXTOTO business model depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/playbooked

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayBooked