MáximaBet
- Company typePrivate
- Founded-
- HeadquartersSorocaba, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
MáximaBet firmographics
Firmographics- Name
- MáximaBet
- Legal name
- SUPREMA BET LTDA
- Website
- https://maxima.bet.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where MáximaBet is headquartered
LocationHeadquarters
- HQ city
- Sorocaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MáximaBet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Sports Betting: Fixed-odds sports betting on pre-match and live events across 30+ sports including football, basketball, tennis, MMA, volleyball, and e-sports. Revenue generated from the margin between odds offered and true probability.
- Online Casino Operations: Online casino offering slots, live dealer games, crash games, and table games. Revenue derived from house edge built into game RTPs (95-97%) and tournament fees.
- Promotional Bônus Programs: Bonus credits, free spins, and promotional offers drive player engagement and retention, with rollover requirements generating revenue from incomplete wagering.
- Affiliate Program: Affiliate program (affiliates.maxima.bet.br) generates revenue share from referred players' betting activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Minimum deposit of R$ 1 via PIX |
| Transaction based/ take rate | Pay-as-you-go | Minimum withdrawal of R$ 20 via PIX |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MáximaBet product offering
Product offeringCore offering
MáximaBet operates an online casino and sports betting platform for the Brazilian market, offering over 1,200 slot games, 576+ live dealer games, crash games, and fixed-odds wagering on 30+ sports (football, basketball, tennis, MMA, volleyball, e-sports) with pre-match and in-play markets. The platform processes deposits and withdrawals exclusively via PIX (minimum deposit R$1, minimum withdrawal R$20) and is licensed by SPA/MF under Lei 14.790/2023.
Product overview
MáximaBet is an online casino and sports betting platform operating in Brazil under the brand Máxima Bet, offering a unified platform combining multiple gaming verticals. The core offering consists of the Slots casino (featuring thousands of games from providers like Pragmatic Play, Evolution, PG Soft, Spribe, and Hacksaw Gaming), Cassino Ao Vivo (live dealer games with HD streaming), Crash Games (Aviator, Spaceman, JetX), and Apostas Esportivas (sports betting covering 30+ sports including football, basketball, e-sports). The platform also includes promotional features like tournaments, cashback offers, VIP program, and a Cash Out feature for sports betting. All transactions are processed exclusively via PIX payment method.
Differentiator
Problem solved
Functional benefit
Products and services
- Máxima Bet Cassino Online casino offering thousands of slot games, 576+ live dealer games (roulette, blackjack, baccarat, poker, game shows), crash games, and table games sourced from providers such as Pragmatic Play, Evolution, PG Soft, Playtech, Spribe, Hacksaw Gaming, NOLIMITCITY, TaDa Gaming, Gaming Corps, RubyPlay, POPOK GAMING, PLAYSON, Pascal Gaming, and SmartSoft, available 24/7 to registered Brazilian adult consumers.
- Máxima Bet Apostas Esportivas Fixed-odds sports betting covering 30+ modalities including football (Brazilian and international), basketball (NBA, NBB), tennis, MMA, volleyball, and e-sports (CS2, League of Legends, Valorant), with pre-match and live in-play markets, Bet Builder custom accumulator, partial and full Cash Out, and live streaming for selected matches, targeted at Brazilian adult sports bettors.
- MáximaBet Affiliate Program Revenue-share affiliate program (affiliates.maxima.bet.br) allowing content creators, marketers, and partners to earn commissions based on the betting activity of Brazilian players they refer to MáximaBet's casino and sports betting platform.
Quantifiable outcome
- Slots RTP between 95% and 97% (audited by providers)
- +2 more outcomes
Companies that use MáximaBet
Customer profileSegments1 record
Ideal customer profiles1 record
MáximaBet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MáximaBet partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and supporting.
- Pragmatic PlaycoreLeading game provider supplying 656 slot and live casino games to the platform, including popular titles like Sweet Bonanza and Gates of Olympus.
- Evolution GamingcorePremium live casino provider offering 576+ live dealer games including roulette, blackjack, baccarat, and game shows with HD streaming.
- PG SoftcoreMobile-first game developer providing 152 games including Fortune Tiger, Fortune Dragon, and Dragon Hatch series.
- SpribecoreCrash game provider supplying Aviator and other instant multiplier games popular in the Brazilian market.
- Hacksaw GamingmajorGame provider offering 168 slot games with high volatility and innovative bonus features.
- PlaytechcoreEstablished gaming technology company providing 169 games including live casino products and branded slots.
- TaDa GamingmajorGame studio providing 105 games including crash games and sports-themed slots.
- POPOK GAMINGmajorGame provider supplying 58 games including YO Dragon and crash games tailored for the Brazilian market.
- NOLIMITCITYmajorInnovative slot provider offering 103 high-volatility games with unique mechanics and themes.
- PLAYSONsupportingGame developer providing 56 slot games with engaging graphics and bonus features.
- RubyPlaysupportingGame studio offering 64 slot games with innovative features and diverse themes.
- Pascal GamingsupportingGame provider supplying 23 games including crash game Aviabet.
- Gaming CorpssupportingGame studio providing 66 games with distinctive themes and bonus mechanics.
- CREEDROOMZsupportingLive dealer casino provider supplying Auto Roulette and other live table games.
- SmartSoftsupportingGame provider supplying JetX crash game.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
MáximaBet competitors and assessment
Company assessmentDirect peers
- Galera Bet: Galera Bet is a Brazilian-licensed sportsbook and casino brand offering sports betting, slots, and live dealer games with PIX payments. It targets the same Brazilian adult gambler segment and competes on odds, bonuses, and affiliate/influencer channels much like MáximaBet.
- Playpix: Playpix is a Brazilian-facing online casino and sportsbook operator with a heavy slots/casino focus and localised payment rails. It competes directly with MáximaBet for Brazilian casino player wallet share using a similar provider stack and content-led positioning.
- KTO: KTO is a Brazilian-licensed online sportsbook and casino operator with strong football-led sportsbook coverage and casino content from major providers. It targets the same adult Brazilian betting audience as MáximaBet with comparable odds, cashback mechanics, and PIX-friendly payments.
- Estrelabet: Estrelabet is a Brazilian online sports betting and casino operator with strong Portuguese-language marketing and a broad slot/casino catalogue. It directly overlaps with MáximaBet in product mix, target customer, and Brazilian-only go-to-market strategy.
- Sportingbet: Sportingbet is an established global sportsbook with a dedicated Brazilian operation covering sports betting and casino. It is comparable to MáximaBet as a multi-vertical, Brazilian-only licensed operator competing for the same recreational bettor.
- Betano (Kaizen Gaming): Betano is one of the leading licensed online casino and sportsbook operators in Brazil, offering slots, live casino, and sports betting across 30+ sports. It competes head-to-head with MáximaBet for the same Brazilian consumer base and sportsbook vertical, with a similar product mix and affiliate-driven acquisition model.
- Betnacional: Betnacional is a Brazilian-only online sportsbook and casino brand built around domestic football and an aggressive affiliate program. It competes with MáximaBet for the same Brazilian recreational bettor, with similar turnkey-platform economics and PIX-centric cashier experience.
Broad incumbents
- Bet365: Bet365 is the largest global online sportsbook and casino operator with a strong Brazilian presence, deep sportsbook markets and a complete casino product. It overlaps with MáximaBet across both sportsbook and casino but operates with vastly greater scale, liquidity, and brand recognition.
- Betsson (Brazil): Betsson is a large publicly listed European operator with a Brazilian iGaming licence offering sportsbook and casino. It is comparable to MáximaBet as a multi-vertical licensed operator in Brazil but operates at much greater scale across multiple European and LatAm markets.
- 1xBet: 1xBet is a global multi-vertical iGaming operator with a Brazilian-facing brand offering sports betting, casino, and live dealer games. It is comparable to MáximaBet as a casino + sportsbook operator with a Brazilian audience, but with much broader global reach and aggressive affiliate-driven acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MáximaBet social profiles
Digital presenceMáximaBet financial estimates
Financial estimateRevenue estimate
Valuation estimate
MáximaBet leadership team
Management profileNumber of profiles
MáximaBet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MáximaBet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MáximaBet
What does MáximaBet do?
MáximaBet operates an online casino and sports betting platform for the Brazilian market, offering over 1,200 slot games, 576+ live dealer games, crash games, and fixed-odds wagering on 30+ sports (football, basketball, tennis, MMA, volleyball, e-sports) with pre-match and in-play markets. The platform processes deposits and withdrawals exclusively via PIX (minimum deposit R$1, minimum withdrawal R$20) and is licensed by SPA/MF under Lei 14.790/2023.
Is MáximaBet a public or private company?
MáximaBet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MáximaBet founded?
MáximaBet was founded in -1. It employs 1 to 10 people.
Where is MáximaBet based?
MáximaBet is headquartered in Sorocaba, Brazil, in the Latin America region.
How does MáximaBet make money?
Four revenue lines are on record. Sports Betting is the primary driver. The others are online Casino Operations, promotional Bônus Programs and affiliate Program.
Who are MáximaBet's main competitors?
Direct peers on record are Galera Bet, Playpix, KTO, Estrelabet, Sportingbet, Betano (Kaizen Gaming) and Betnacional. Broad incumbents are Bet365, Betsson (Brazil) and 1xBet.
Does MáximaBet have an API?
No public API is recorded for MáximaBet.