LoyaltyCraft Consulting

What LoyaltyCraft Consulting does

LoyaltyCraft Consulting is a privately held, boutique customer experience (CX) consulting firm founded in 2016 by Lauren Feehrer (CCXP) and headquartered in Wake Forest, North Carolina. The company is organized as an LLC and operates without external funding, functioning as a founder-owned professional services practice. Its core offering is a portfolio of six advisory service lines: CX Strategy & Roadmap, Customer Understanding, Transforming the Customer Journey, Agile Ways of Working, Leadership/Innovation/Culture (delivered via outdoor experiential learning), and Measuring the Impact of Customer Experience. These services are methodology-driven rather than software-driven, focused on aligning client organizations around a customer-centric vision, mapping journeys, embedding agile practices, and linking CX initiatives to business KPIs.

The firm targets organizations seeking customer-centric transformation and pursues clients through consultative, relationship-based enterprise sales rather than self-serve or channel-based distribution. Engagement scope and pricing are custom-quoted, with billing structured around multi-year contracts, and no standardized pricing is publicly disclosed. Marketing is conducted through a basic Wix-based website, a blog and resources library for thought leadership, organic social media (LinkedIn, Facebook, Twitter), and industry award positioning — most notably the 2022 North American Customer Centricity Award. The customer base, headcount, and revenue figures are not publicly disclosed, and there is no evidence of geographic expansion beyond the Southeast United States, no partnerships, and no M&A or capital-raising activity across the company's ten-year history.

Name

LoyaltyCraft Consulting

Legal name

LoyaltyCraft Consulting LLC

Website

https://loyaltycraft.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

LoyaltyCraft Consulting is a privately held, founder-owned boutique customer experience consulting firm in Wake Forest, North Carolina, that helps mid-sized and enterprise organizations build customer-centric strategies, journey maps, agile practices, and CX measurement frameworks through Lauren Feehrer (CCXP).

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Customer experience consulting
• CX strategy services
• Customer journey mapping
• CX transformation advisory
• Experience management consulting

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. CX Consulting Services: Professional consulting services for customer experience strategy development, implementation, and transformation. Revenue is generated through advisory engagements, workshops, and strategic consulting projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LoyaltyCraft Consulting is a boutique customer experience (CX) consulting firm that helps organizations become more customer-centric through six service lines: CX Strategy & Roadmap, Customer Understanding, Transforming the Customer Journey, Agile Ways of Working, Leadership Innovation & Culture, and Measuring Impact of Customer Experience. Engagements are custom-scoped, delivered by founder Lauren Feehrer, and combine strategic frameworks with practical implementation support including journey mapping, customer research, agile transformation, experiential leadership programs, and CX measurement.

Product overview

LoyaltyCraft Consulting offers a portfolio of customer experience consulting services rather than a software product. The company provides six distinct service offerings: CX Strategy & Roadmap (strategic alignment), Customer Understanding (research and insights), Transforming the Customer Journey (journey mapping), Agile Ways of Working (organizational transformation), Leadership Innovation & Culture (experiential learning), and Measuring Impact of Customer Experience (analytics and measurement). These services are delivered by founder Lauren Feehrer and appear to be tailored consulting engagements rather than standardized software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• CX Strategy & Roadmap
• Customer Understanding
• Transforming the Customer Journey
• Agile Ways of Working
• Leadership, Innovation & Culture
• Measuring Impact of Customer Experience

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Direct peers

• Walker Information: Walker is a long-standing CX consulting and benchmarking firm offering strategy, measurement, and customer engagement services to enterprise clients — directly comparable scope and buyer profile to LoyaltyCraft.
• Experience Dynamics: Experience Dynamics is a CX consulting firm offering user experience research, journey mapping, and CX strategy services — a comparable boutique practitioner model targeting similar enterprise transformation buyers.
• Strativity Group: Strativity is a boutique CX strategy and transformation consultancy offering customer journey mapping, CX strategy, and organizational change services — directly comparable to LoyaltyCraft's six-service portfolio, with a similar specialist focus rather than broad generalist consulting.
• Beyond Philosophy: Beyond Philosophy is a boutique CX and customer experience strategy consultancy focused on experience design, journey mapping, and culture change — closely matching LoyaltyCraft's service mix and target buyer.
• Temkin Group (now part of Qualtrics): Temkin Group was a well-known boutique CX research and advisory firm serving mid-market and enterprise clients with CX strategy and journey mapping — a near-direct analogue to LoyaltyCraft in positioning, though now embedded within Qualtrics.

Broad incumbents

• Medallia (Professional Services): Medallia is a customer experience management platform with an accompanying professional services arm that delivers CX strategy and implementation. It competes in adjacent enterprise CX consulting while being primarily a software vendor.
• Gartner Customer Experience Research & Advisory: Gartner provides CX research, advisory, and benchmarking services as part of a much broader IT and business research portfolio. It competes for enterprise CX advisory spend but is not a specialist transformation consultancy.
• McKinsey & Company (Customer Experience practice): McKinsey's CX practice competes for large enterprise CX transformation engagements with global delivery capability. While vastly larger and broader, it directly contests LoyaltyCraft's enterprise buyer for CX strategy mandates.
• Forrester Consulting: Forrester offers enterprise CX research, advisory, and consulting as part of a broader portfolio covering technology and customer strategy. It competes for the same enterprise CX transformation budget as LoyaltyCraft but at much greater scale.
• Qualtrics XM (CX Professional Services): Qualtrics offers CX technology plus professional services and advisory for enterprise customers. Its services arm competes with LoyaltyCraft for CX strategy engagements, though its primary orientation is software-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/loyaltycraft
• Facebookfacebook.com/loyaltycraft
• LinkedInlinkedin.com/company/loyaltycraft-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoyaltyCraft Consulting