MABY

What MABY does

MABY operates a two-sided vertical marketplace focused exclusively on nail salon discovery and appointment booking in the United States. Founded in 2019 and headquartered in King of Prussia, Pennsylvania, the company runs a consumer-facing mobile application on iOS (app id6474993607) and Android (com.maby.client) and a web platform at maby.us that aggregates nail salon listings across 30+ US metropolitan areas. Disclosed salon counts include 333 in San Francisco, 417 in Houston, 311 in Los Angeles, 287 in San Diego, 257 in New York, and 190 in San Jose, with additional markets spanning California, Texas, and other states.

The product stack comprises two interoperable components: the MABY Consumer App for end-user discovery — including location-based search, portfolio viewing, nail artist comparison, verified reviews, online booking, and automated appointment reminders — and the MABY Business Software (salon.maby.us), a salon management SaaS for operators offering online booking, client reminders, profit reporting, birthday alerts, staff scheduling, and payment integration with Stripe and PayPal. Both products are mobile-first; the business software is described as accessible via smartphone and laptop.

MABY's commercial model is a freemium two-sided marketplace. Consumers use the platform for free, and revenue is generated from salon-side subscriptions priced per staff member on a monthly cadence. Go-to-market relies on app store distribution (Apple App Store, Google Play), SEO-driven city landing pages, and direct outreach to salons through the "For Business" portal, supplemented by Facebook Messenger for support. Customer testimonials from named SMB operators consistently emphasize ease of use, automated reminders reducing cancellations, integrated payments, and responsive human support as primary value drivers. The company is privately held, with no disclosed revenue, funding, ownership structure, executive team, or recent strategic transactions in the source data.

Name

MABY

Legal name

Maby

Website

https://maby.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MABY is a two-sided US marketplace platform for nail salon discovery and booking, offering a free consumer mobile app for appointment search alongside subscription-based salon management software priced per staff member monthly.

Ownership category

akta.pro rank

Product category

Salon Booking & Management Platform

NAICS

Nail Salons (812113)

akta.pro primary industry

Basic Manicures & Pedicures (HSALACAA)

akta.pro secondary industry

Nail Art & Custom Designs (HSALACAE)

Keywords

• Nail salon booking
• Salon management software
• Appointment scheduling platform
• Beauty services marketplace
• Salon discovery app

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Salon Management Software Subscription: Salon owners pay for the business software product (salon.maby.us) to manage appointments, clients, and payments. The 'For Business' pricing page suggests subscription-based pricing per staff member.
2. Marketplace Platform (Consumer): Free for consumers to discover and book nail salons. The platform aggregates salon listings across US cities, generating value through salon subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MABY operates a dual-sided nail salon platform consisting of a free consumer-facing mobile app (iOS/Android) and web platform that enables location-based discovery, portfolio viewing, comparison of nail artists, and direct booking of appointments at nearby nail salons across 30+ US cities. Complementing the consumer side, MABY offers a B2B salon management software (salon.maby.us) sold on a per-staff-member monthly subscription, providing online booking, automated client reminders, payment integration (Stripe/PayPal), reporting, and client management tools to nail salon owners.

Product overview

MABY is a dual-sided marketplace platform consisting of a consumer mobile app for finding and booking nail salon appointments and a business software solution for salon operators. The consumer app enables users to discover nearby nail salons, view portfolios, read reviews, and book appointments with nail artists. The business software provides salon owners with booking management, automated reminders, payment processing (Stripe/PayPal), client updates, and reporting tools.

Differentiator

Problem solved

Functional benefit

Products and services

• MABY Consumer App Free mobile application (iOS and Android) that helps individual consumers find nearby nail salons via location-based search, browse salon and artist portfolios, read verified reviews, compare nail artists, and book appointments directly. Available across 30+ US cities.
• MABY Business Software Cloud-based salon management software designed for nail salon owners and operators, providing online booking management, automated client appointment reminders, birthday reminders, business reporting (e.g., daily profit), payment processing integration via Stripe and PayPal, and a mobile/desktop-friendly dashboard for managing treatments, staff, and clients.

Quantifiable outcome

• Automated booking reminders reduce cancellations
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Booksy: Online booking and business management platform serving beauty and wellness providers including nail salons. Closest direct competitor to MABY with similar SaaS + marketplace model, larger scale, and multi-vertical coverage.
• Vagaro: Cloud-based booking and salon/spa management software with consumer marketplace for beauty appointments including nail services. Competes head-to-head with MABY's software + consumer marketplace offering.
• Fresha: Beauty and wellness booking marketplace with free salon software; serves nail salons among other verticals and operates a consumer app for booking. Comparable two-sided model to MABY.
• Boulevard: Salon and spa management software with online booking, focused on higher-end beauty businesses including nail salons. Direct SaaS peer to MABY's salon software product.
• StyleSeat: Online booking marketplace for beauty and grooming professionals, with strong salon (including nail) presence. Directly comparable consumer-to-salon booking flow to MABY.

Others

• Yelp: Major consumer discovery and reviews platform where many users search for and book nail salon appointments. Adjacent rather than direct competitor, but a channel that influences consumer booking intent for MABY's category.

Broad incumbents

• Mindbody: Wellness and beauty business management software with consumer booking marketplace; serves salons, spas, and fitness. Larger, broader incumbent competing for the same nail-salon software wallet.
• Square Appointments: Appointment scheduling product from Block (Square) bundled with payments and POS, used by many nail salons. A broader incumbent offering overlapping salon booking functionality as part of a wider payments platform.

Emerging players

• GlossGenius: Booking, payments, and business management platform targeting independent beauty professionals, including nail salons and solo nail artists. Overlaps MABY's SMB-focused booking and payments use case.

Regional players

• Treatwell: European hair and beauty booking marketplace with strong nail salon coverage in the UK/Europe. Comparable marketplace + SaaS model but operates in a different geography than MABY's US focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maby_us
• Facebookfacebook.com/maby.platform

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MABY