What Generation Digital does

Generation Digital is a privately held digital transformation and AI consultancy founded in 2016 and headquartered in London, operating across the UK, Canada, the United States, Ireland, and Saudi Arabia. The firm helps organisations — primarily large enterprises and regulated-industry bodies — deploy, adopt, and scale the AI-powered features inside leading workplace platforms, with a stated emphasis on translating AI experimentation into measurable operational value. Its service portfolio is structured around a five-phase "Pathway to AI Success" methodology covering Discovery and AI Readiness, Strategy and Prioritisation, Design and Blueprinting, Implementation and Integration, and Adoption, Measurement and Optimisation, delivered through packages branded Blueprint, Onboarding, Adoption, Growth, and Support. Generation Digital holds Platinum Solutions Partner status with Asana and Notion (the highest partner tier) and Certified Partner status with Miro and Glean, and it acts as a platform-agnostic advisor across major AI models including OpenAI's ChatGPT, Anthropic's Claude, and Google's Gemini.\n\nThe company's revenue model is a hybrid of professional services and enterprise software resale. Consulting, implementation, training, and change management engagements are quoted on a per-engagement basis via day-rate or fixed-price contracts, while its certified-partner status enables it to manage global enterprise licensing and contracting for Asana, Miro, Notion, and Glean across the UK, Europe, and North America, generating reseller margins and volume discounts on software procurement. Named enterprise customers span healthcare (NHS, Bupa), energy (Shell, E.ON Next), financial services (CA Auto Bank), media (Washington Post, Mubi, DK), retail and consumer (Dyson, Beauty Pie, Majestic Wines, Relex), professional services (EY, Fieldfisher), sports (The FA), government and education (UKRI, British Library, University of Oxford), and technology (Immersive Labs), with reported outcomes including 444 work days saved annually (Beauty Pie), 170 days saved (Relex), 50% workload reduction (Accor), and over 70% tool cost reduction (Ramp).\n\nGo-to-market is sales-led at the enterprise tier through discovery calls, strategy sessions, and the Pathway to AI Success package, supplemented by channel-led inbound via the partner ecosystems of Asana, Miro, Notion, and Glean, and by content marketing through a blog, downloadable playbooks, ROI calculators, and themed workshops. The business appears founder/management-led with no disclosed external investors or funding rounds; legal entities are maintained as Generation Digital Limited (UK, Company No. 10407335), Generation Digital Americas Inc (Ontario, Canada), and Generation Digital Software (Ireland). Company size is reported at 11–50 employees and the firm has been featured on the UK Fast Growth Index (UBS), the Financial Times FT 1000 Europe's Fastest Growing Companies, and the Febe Growth 100.

Name

Generation Digital

Legal name

Generation Digital Limited

Website

https://gend.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Generation Digital is a London-headquartered, privately held AI and digital transformation consultancy that helps large enterprises and regulated-industry organisations deploy, adopt, and govern AI features inside Asana, Miro, Notion, and Glean, operating across the UK, Canada, the US, Ireland, and Saudi Arabia.

Ownership category

akta.pro rank

Product category

AI Consulting and Platform Implementation Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH), Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG), AI & Emerging Technology Literacy (EDAAAIAJ)

Keywords

• AI consulting services
• Workplace AI adoption
• Platform implementation services
• AI strategy consulting
• Digital transformation advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Consulting, implementation, training, and change management services delivered through structured packages (Blueprint, Onboarding, Adoption, Growth, Support). Revenue is generated through billable engagements and day-rate or fixed-price professional services contracts.
2. Enterprise Licensing and Contracting: As a certified partner for Asana, Miro, Notion, and Glean, Generation Digital manages global enterprise licensing and contracting for organisations across the UK, Europe, and North America. Revenue is earned through reseller margins and volume discounts on software procurement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Generation Digital is an AI consultancy and Platinum/Certified implementation partner that helps enterprises deploy, adopt, and scale AI-powered features inside leading workplace platforms (Asana, Miro, Notion, and Glean). Services are delivered through a structured five-phase Pathway to AI Success programme covering AI readiness assessment, strategy, design, implementation, and adoption, alongside managed global enterprise licensing.

Product overview

Generation Digital is a Platinum Solutions Partner AI consultancy that helps organizations deploy, adopt, and scale AI-powered features in workplace platforms. Their service portfolio centers on five core consulting offerings—AI Strategy and Roadmap Design, AI Adoption and Change Management, Workflow Automation and Productivity, and AI Governance—delivered through a structured five-phase Pathway to AI Success methodology. As certified implementation partners, they provide specialized services for four leading workplace platforms: Asana (Platinum Partner for work management and AI Teammates), Miro (Solutions Partner for visual collaboration and AI-powered brainstorming), Notion (Platinum Partner for knowledge workspaces and AI integration), and Glean (Certified Partner for enterprise AI search and knowledge retrieval). Each platform engagement follows consistent phases: Blueprint assessment, Onboarding, Adoption, Growth, and Support. They also offer self-service tools including the AI Readiness Execution Pack, ROI calculators for Asana and Miro, and an AI Tools for Work Quiz. Generation Digital is platform-agnostic in their recommendations, working with Google Gemini, OpenAI ChatGPT, Anthropic Claude, Perplexity, and Mistral AI models alongside their partner platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Strategy and Roadmap Design Strategic consulting service that identifies the AI opportunities with highest impact and lowest risk for an organisation, and produces a leadership-ready AI implementation roadmap aligned with business goals.
• AI Adoption and Change Management Adoption-focused service designing training programmes, operating models, and enablement plans that embed AI into daily workflows and drive measurable behaviour change rather than surface-level experimentation.
• Workflow Automation and Productivity Service that redesigns business processes with AI-powered workflows to remove friction, reduce manual effort, and improve speed, quality, and visibility across teams.
• AI Governance and Responsible Use Advisory service helping organisations adopt AI safely and responsibly by establishing clear guardrails around data, security, ethics, and decision-making.
• Asana Implementation Services Platinum Solutions Partner services for Asana covering Blueprint assessment, onboarding, adoption programmes, growth optimisation, ongoing support, and configuration of Asana AI and AI Studio features for work management.
• Miro Implementation Services Certified Solutions Partner services for Miro including licence provisioning, AI-powered brainstorming setup, smart diagramming, workshop facilitation, and enterprise-wide adoption.
• Notion Implementation Services Platinum Solutions Partner services for Notion including Blueprint design, onboarding, adoption training, growth scaling, and integration of Notion AI features into connected knowledge workspaces.
• Glean Implementation Services Certified Partner services for Glean enterprise AI search, implementing permission-aware answers that reduce time spent searching across systems and improve decision-making.
• The Pathway to AI Success Structured five-phase programme designed to help organisations translate AI experiments into measurable operational value across knowledge-work processes through readiness assessment, prioritisation, blueprinting, implementation, and adoption tracking.
• AI Readiness Execution Pack Downloadable readiness assessment tool enabling organisations to evaluate AI readiness, risk, and priorities in under an hour, used as a lead-generation and self-assessment offering.

Quantifiable outcome

• 444 work days saved annually per client (Beauty Pie case study)
• +3 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability9 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• NotioncoreChannel Partner/ Reseller/ Distributor · 1 November 2025Notion joined Generation Digital's UK partner network in November 2025 as a core platform for AI success. The collaboration aims to help UK organisations adopt responsible AI through comprehensive training, enablement, and integration into modern platform stacks, targeting public and private sector clients including NHS, UKRI, and Shell. Generation Digital holds Notion Platinum Solutions Partner status.
• AsanacoreChannel Partner/ Reseller/ DistributorGeneration Digital is an Asana Platinum Solutions Partner — the highest partner tier. As a certified partner, they design, implement, and support Asana deployments for enterprise clients, covering workflow design, onboarding, adoption, and growth. Asana Platinum Partner status grants access to co-selling opportunities and partner resources.
• MirocoreChannel Partner/ Reseller/ DistributorGeneration Digital is a Certified Miro Solutions Partner. They provide licences, onboarding, adoption support, and AI-powered workflow expertise for Miro implementations, helping organisations move from basic boards to embedded Miro usage across teams.
• GleancoreChannel Partner/ Reseller/ DistributorGeneration Digital is a Glean Certified Partner. They implement Glean enterprise search solutions so employees can find information across systems in seconds, reducing wasted time and improving decision-making using permission-aware AI answers.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dept Agency: Global digital agency offering end-to-end technology, creative, and data services including AI-powered marketing and product engineering. Comparable in delivering AI- and platform-led transformation for enterprise and consumer brands, with similar mid-tier positioning.
• Globant: Digital and cognitive transformation consultancy delivering AI, software engineering, and design services to enterprise customers. Directly comparable on the AI-and-workplace-transformation value proposition, but operates globally with thousands of consultants versus Generation Digital's boutique scale.
• Thoughtworks: Global technology consultancy that designs, builds, and modernises digital platforms for enterprises, with strong AI and data practices. Comparable to Generation Digital in selling outcome-based digital transformation and platform modernisation, though at significantly larger scale.
• Mod Op: Digital transformation agency combining strategy, creative, technology, and AI implementation for enterprise clients. Comparable mid-market positioning and emphasis on measurable outcomes, though Mod Op is heavier on marketing services than Generation Digital's workplace platform focus.
• West Monroe: Digital consultancy focused on business and technology transformation for mid-market and Fortune 1000 clients. Comparable in providing AI and digital strategy plus implementation, particularly to regulated industries like financial services and healthcare where Generation Digital also has traction.
• Slalom: Mid-market-focused digital transformation and technology consultancy offering AI strategy, cloud, and data services to enterprise clients. Directly comparable to Generation Digital in go-to-market (enterprise advisory plus implementation) and customer profile (regulated industries, global multinationals).

Broad incumbents

• Deloitte Digital: Consulting arm of Deloitte focused on digital, creative, and technology transformation including enterprise AI strategy. Highly comparable offering but as part of a much larger portfolio spanning audit, tax, and broader consulting.
• Accenture: Global professional services giant with deep AI, cloud, and digital transformation practices. Overlaps with Generation Digital on enterprise AI adoption engagements but operates as a broad incumbent rather than a workplace-platform specialist.
• Publicis Sapient: Digital business transformation firm within Publicis Groupe, providing strategy, design, engineering, and AI-led platform implementations. Overlaps with Generation Digital on AI-enabled enterprise transformation but at much larger scale and with broader service lines.
• Capgemini Invent: Digital innovation and transformation consultancy within Capgemini, delivering AI, data, and customer experience services to enterprises. Comparable AI-and-transformation value proposition, but operating as part of a global incumbent rather than a focused boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GenDHQ
• Facebookfacebook.com/GenDHQ

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Digital