The Blaze
The Blaze (Blaze Media LLC) is a privately held conservative news, opinion, and entertainment media company founded in 2010 that publishes theblaze.com, produces 20+ podcasts and shows, and operates the BlazeTV subscription streaming service, Blaze Media Shop e-commerce, and email newsletters for American conservative audiences.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Blaze does
Blaze Media LLC, operating as The Blaze, is a privately held conservative news, opinion, and entertainment media company founded in 2010 and headquartered in Las Vegas, Nevada (corporate mailing address per source). The company produces and distributes content aimed at American conservative audiences who seek alternatives to mainstream media coverage, spanning politics, news, lifestyle, technology, faith, and entertainment verticals. Its core product is theblaze.com, a multi-section publishing site, supplemented by more than 20 named on-air shows and podcasts (The Glenn Beck Program, The Liz Wheeler Show, Fearless with Jason Whitlock, Pat Gray Unleashed, Relatable, and others), a print and digital magazine (Frontier Magazine), and an original documentary unit (Blaze Originals, including The Coverup).
The Blaze operates on a diversified revenue model combining subscription-based video streaming via BlazeTV (monthly billing), display and sponsored digital advertising, opt-in email newsletters (Blaze, Liz Wheeler, Relatable), and branded merchandise through shop.blazemedia.com. Distribution is multi-platform across owned web properties, YouTube, Twitter/X, Facebook, and major podcast platforms (Spotify, Apple Podcasts), with a stated positioning around bypassing Big Tech platform censorship through direct-to-consumer subscription and newsletter channels. The legal entity is Blaze Media LLC, registered in Nevada, with wholly owned operating units BlazeTV (subscription streaming), Blaze Media Radio (radio and podcast distribution), and Blaze Media Shop (e-commerce). One disclosed funding round of $6.4M was raised on March 7, 2014, with no subsequent raises in the available data; headcount is reported at 51–100 employees.
The Blaze firmographics
Firmographics- Name
- The Blaze
- Legal name
- Blaze Media LLC
- Website
- https://theblaze.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Blaze (Blaze Media LLC) is a privately held conservative news, opinion, and entertainment media company founded in 2010 that publishes theblaze.com, produces 20+ podcasts and shows, and operates the BlazeTV subscription streaming service, Blaze Media Shop e-commerce, and email newsletters for American conservative audiences.
- Ownership category
- akta.pro rank
The Blaze industry classification
Industry- Product category
- Conservative Digital News and Entertainment Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industries
- News, Politics & Current Affairs Magazines (MPAJAEAO), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG)
Keywords
Where The Blaze is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Blaze business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Subscription Services (BlazeTV): Subscription-based video streaming service providing exclusive conservative news content, talk shows, and entertainment programming to paying subscribers
- E-commerce Store: Online merchandise store selling branded products to consumers
- Digital Advertising: Website and content monetization through display advertising and sponsored content placements
- Email Newsletters: Newsletter subscriptions with content delivered directly to subscriber inboxes; opt-in model with advertising included
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BlazeTV subscription service |
Distribution channels4 records
Marketing channels6 records
The Blaze product offering
Product offeringCore offering
Blaze Media LLC operates a multi-platform conservative digital media network that produces and distributes original news, opinion, and entertainment content to American consumers. Core deliverables include the TheBlaze.com news and opinion website, the BlazeTV subscription video streaming service, branded email newsletters, a podcast and radio network, the Frontier print/digital magazine, and a branded merchandise e-commerce store.
Product overview
Blaze Media operates as a multi-platform conservative media company offering a core news and opinion website (Blaze Media), a subscription video streaming service (BlazeTV), and email newsletter products. The portfolio includes dozens of named shows and podcasts covering politics, lifestyle, entertainment, and conservative commentary.
Differentiator
Problem solved
Functional benefit
Brands
- BlazeTV: Subscription-based video streaming platform offering conservative news, opinion, and entertainment programming
- Frontier Magazine
- Blaze News Tonight
- Blaze Originals
- The Coverup
Companies that use The Blaze
Customer profileSegments1 record
Ideal customer profiles1 record
The Blaze technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Blaze partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Blaze competitors and assessment
Company assessmentDirect peers
- The Daily Wire: The Daily Wire is a leading conservative news and opinion publisher with a subscription streaming service (DailyWire+) producing original shows and podcasts. It directly overlaps Blaze Media in target audience (conservative Americans), business model (subscription + ads + content), and product mix (original video programming and editorial commentary).
- Newsmax: Newsmax is a conservative news outlet operating a cable channel, website, newsletters, and subscription streaming (Newsmax+). It is a direct competitor to Blaze Media in serving conservative American news consumers across linear, digital, and subscription formats.
- Breitbart News: Breitbart is a large conservative digital news and opinion publisher producing articles, newsletters, and video content aimed at the same right-leaning audience as Blaze Media, with overlapping editorial positioning and ad-supported digital revenue model.
- One America News (OAN): OAN is a conservative-leaning cable and digital news network producing original video, written news, and opinion content. It competes with Blaze Media for the same conservative audience across video streaming and editorial formats.
- The Epoch Times: The Epoch Times is a global conservative-leaning news outlet with strong digital and print distribution plus video content. It overlaps Blaze Media in ideologically targeted news, opinion, and subscription-based content delivery.
- PragerU: PragerU is a conservative media and education nonprofit producing short videos, podcasts, and editorial content for a right-leaning audience. It competes with Blaze Media for conservative viewer attention and operates a similar creator-driven video model (PragerU Kids, PragerU content).
- The Federalist: The Federalist is a conservative online magazine producing news, opinion, and commentary aimed at the same right-leaning audience as Blaze Media, monetized through ads, newsletters, and membership. It is a comparable digital-first opinion publisher in the same niche.
- Townhall: Townhall is a long-running conservative news, opinion, and political commentary website covering politics, culture, and policy. It overlaps Blaze Media in editorial positioning and ad-supported digital publishing for conservative readers.
Broad incumbents
- Rumble: Rumble is a video-sharing platform popular with conservative creators and viewers that offers cloud, streaming, and ad-revenue sharing. It is adjacent infrastructure to Blaze Media's BlazeTV and competes for the same conservative video audience, while also serving as a distribution channel for similar content.
- Fox News Digital: Fox News Digital is the online arm of Fox News, the largest U.S. conservative cable news brand, with extensive written, video, and newsletter products. It is a broad incumbent serving much of the same audience as Blaze Media, with overlapping editorial positioning and significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Blaze social profiles
Digital presenceThe Blaze financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Blaze leadership team
Management profileNumber of profiles
Profiles1 record
The Blaze subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Blaze funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Blaze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Blaze
What does The Blaze do?
Blaze Media LLC operates a multi-platform conservative digital media network that produces and distributes original news, opinion, and entertainment content to American consumers. Core deliverables include the TheBlaze.com news and opinion website, the BlazeTV subscription video streaming service, branded email newsletters, a podcast and radio network, the Frontier print/digital magazine, and a branded merchandise e-commerce store.
Is The Blaze a public or private company?
The Blaze is a private company. It is classified as unknown and is currently operating.
When was The Blaze founded?
The Blaze was founded in 2010. It employs 51 to 100 people.
Where is The Blaze based?
The Blaze is headquartered in New York, United States, in the North America region.
How does The Blaze make money?
Four revenue lines are on record. Subscription Services (BlazeTV) is the primary driver. The others are E-commerce Store, digital Advertising and email Newsletters.
Who are The Blaze's main competitors?
Direct peers on record are The Daily Wire, Newsmax, Breitbart News, One America News (OAN), The Epoch Times, PragerU, The Federalist and Townhall. Broad incumbents are Rumble and Fox News Digital.
Does The Blaze have an API?
No public API is recorded for The Blaze.
What industry is The Blaze in?
The Blaze's product category is Conservative Digital News and Entertainment Media. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 5131 and its SIC code is 2721.