Noetica

What Noetica does

Noetica is a UK-headquartered software company that builds contact centre platforms focused on proactive outbound customer engagement. Founded in 1997 by Danny Singer, the company sells a modular suite including SmartBound Intelligent Dialling, SNoDrop Predictive Dialling (which combines predictive dialling with call blending to eliminate dropped calls), Synthesys visual call scripting, Noetica Inbound (ACD and skills-based routing), and the Noetica Voice Platform, an IP telephony layer deployable on-premises or via Microsoft Azure. Its proprietary Live Person Detection technology applies AI to audio to distinguish live answers from answering machines, claiming a 40% uplift in success per hour, and the SABRE engine routes calls based on agent skill, ability and recent performance.

The company sells to enterprise contact centres — typically in insurance, financial services, BPO, logistics, and UK local government — with named customers including Capita, Yorkshire Building Society, 1stCentral, Adrian Flux, Sterling Insurance, Ceva Logistics, Brakes, ResQ and Islington Council. Revenue is generated through annual subscription licensing of the software platform, professional services for deployment and integration, and OEM/royalty revenue from embedding its predictive dialling engine inside Mitel MiContact Center Outbound and Talkdesk Advanced Dialler. Noetica also partners with Odigo, Microsoft, Xdroid, MyQualityTeam and the Data & Marketing Association to extend its reach. The company held ISO 27001 and Cyber Essentials certifications as of 2025 and was acquired by Thomson Reuters in early 2026, with the team and analytics set to be integrated into the CoCounsel AI platform.

Name

Noetica

Legal name

Noetica

Website

https://noetica.com

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

11–50 employees

Short description

Noetica is a UK-based software company that provides predictive dialling, inbound ACD, visual call scripting and AI-powered live person detection to enterprise contact centres, distributed through direct sales and OEM partnerships with Mitel and Talkdesk.

Ownership category

akta.pro rank

Product category

Contact Centre Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAIAHAF

Contact Center (CCaaS) & Customer Engagement Voice

Hardware, Technology & Telecom/Telecommunications & Network Services/Unified Communications & Voice Services (VoIP, UCaaS)

SECONDARYEDABACAA

Contact Center Operations & Tools (ACD/IVR/CRM/WFM)

Education/Corporate Training & Professional Development/Customer Service & Contact Center Training

SECONDARYHDAAAFAL

Contact Center Speech AI (agent assist, IVR automation)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

Keywords

• Predictive dialling software
• Contact centre platform
• Outbound customer engagement
• Skills-based call routing
• Agent scripting tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Noetica generates revenue through licensing its contact centre software platform including predictive dialling, ACD, IVR, call scripting, and analytics modules. The platform is deployed either on-premises or in cloud environments.
2. Professional Services: Advisory services, deployment & integration, and ongoing customer success & support services accompany software deployment.
3. OEM/Embedded Licensing: Technology is embedded and branded within Mitel's MiContact Center Outbound and Talkdesk Advanced Dialler products, generating licensing revenue through these partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Noetica develops and sells a modular contact centre software platform focused on proactive outbound customer engagement. Its product suite includes predictive dialling, automatic call distribution (ACD), interactive voice response (IVR), visual call scripting, skills-based routing, campaign management, and real-time analytics. The platform is sold both directly to enterprise contact centres and embedded as OEM technology within Mitel's MiContact Center Outbound and Talkdesk's Advanced Dialler, deployable on-premises or via Microsoft Azure cloud.

Product overview

Noetica offers a modular contact centre application suite focused on proactive outbound customer engagement. The core platform consists of five integrated modules: SmartBound Intelligent Dialling (predictive/automated outbound dialling), Synthesys Agent Desktop & Scripting (visual call scripting and agent guidance), Noetica Inbound (ACD and skills-based routing for inbound calls), Noetica Voice Platform (IP telephony infrastructure supporting all applications), and Noetica Intelligence (real-time dashboards and reporting). These are underpinned by the Noetica Voice Platform which can be deployed on-premises or in cloud environments. The suite includes numerous add-on modules including SNoDrop Predictive Dialling (zero dropped calls guarantee), Live Person Detection (AI-powered answer detection), SABRE Skills & Ability Routing, Visual Call Scripting, Visual Data Segmentation (Venn Interface), Campaign Management, Call Blending, Advanced Call Recycling, Call Monitoring, Email & SMS omnichannel, IVR, Voice Recording, and PCI DSS compliant payments. Noetica operates as both a standalone solution provider and OEM partner, with its technology embedded in Mitel MiContact Center Outbound and Talkdesk Advanced Dialler platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartBound Intelligent Dialling Predictive dialling solution enabling micro-targeting of outbound campaigns, efficient automated dialling, and effective customer engagements. Supports preview, progressive, and predictive dialling modes for enterprise contact centres.
• Synthesys Agent Desktop & Scripting Visual call scripting solution for contact centres that guides agents through optimal call flows. Includes Synthesys Interaction Studio for visual design of call navigation, integration capabilities to unify multiple data sources into a single agent desktop, and post-call workflow automation.
• Noetica Inbound ACD-based inbound contact centre platform providing automatic call distribution, IVR, skills-based routing, voice recording, call monitoring, and agent desktop with call scripting for routing every inbound call to the best agent.
• Noetica Voice Platform IP-based voice platform specifically designed for contact centres. Supports SIP connectivity and traditional phones/softphones, deployable on-premises or in public/private cloud. Underpins all contact centre applications including ACD, IVR, call recording, predictive dialling, and campaign management.
• Noetica Intelligence Real-time dashboards and comprehensive historical reporting solution. Monitors hundreds of performance indicators refreshed every 5 seconds, enabling contact centre managers to manage current operations, identify trends, and drill down to understand performance changes.
• Advisory Services Consulting and advisory services supporting contact centre strategy, technology selection, and operational improvement for enterprise clients.
• Professional Services & Integration Deployment, integration, and implementation services accompanying Noetica software installations to deliver tailored contact centre solutions.
• Support & Customer Success Ongoing customer support and success services for Noetica software deployments, ensuring operational continuity and customer satisfaction.

Quantifiable outcome

• 40% uplift in Success Per Hour (SPH) through Live Person Detection technology
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MitelcoreOEM/ Whitelabel/ Licensing PartnerNoetica is a branded Mitel OEM solution provider and Platinum Preferred MSA Partner. Noetica's predictive dialling, campaign management and call scripting capabilities are marketed by Mitel under the MiContact Center Outbound name as part of the wider MiContact Center suite. The partnership spans over a decade with global deployment across Mitel's contact centre portfolio.
• TalkdeskcoreOEM/ Whitelabel/ Licensing PartnerNoetica partners with Talkdesk to deliver Talkdesk Advanced Dialler, providing predictive dialling capability fully embedded within the Talkdesk CX Cloud platform. The partnership extends Talkdesk's AI-powered contact centre platform with advanced outbound dialling including preview, progressive, power and predictive modes.
• OdigominorOEM/ Whitelabel/ Licensing PartnerOdigo, a global leader in contact centre as a service solutions, partners with Noetica to deliver Noetica's predictive dialling and call scripting technology to the Odigo client base, blending digital and agent-led touchpoints.
• MicrosoftcoreTechnology or IntegrationNoetica is a long-standing Microsoft Silver ISV (Independent Software Vendor) Partner. Noetica's solutions are built on Microsoft Azure cloud infrastructure, with Craig Butters leading Azure-hosted and cloud offerings design, build and operation.
• Data & Marketing Association (DMA)minorStrategic or Co-development PartnerNoetica is a DMA Accredited Member, guided by customer-first principles enshrined in the DMA Code. The DMA champions technology, talent, creativity, research and insight to set best practice standards for UK data, marketing and contact centre communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talkdesk: Talkdesk is a leading global CCaaS provider and simultaneously Noetica's OEM partner (Talkdesk Advanced Dialler is powered by Noetica). Both companies target inbound/outbound contact centre automation for enterprise customers with overlapping product capabilities in predictive dialling, omnichannel routing and AI-driven agent assist.
• Odigo: Odigo is an established CCaaS provider specialising in omnichannel customer engagement and a direct partner of Noetica (delivering Noetica's predictive dialling and scripting within its platform). Comparable in offering predictive dialling and call scripting to enterprise and BPO customers, particularly across Europe.

Broad incumbents

• Genesys: Genesys is a global incumbent in the CCaaS and customer experience platform market, offering inbound ACD, IVR, predictive outbound, workforce engagement and now AI-led agent assist via Genesys Cloud. It competes broadly with Noetica's predictive dialling and skills-based routing, although with a much broader full-suite footprint.
• Five9: Five9 is a major cloud CCaaS vendor serving mid-market and enterprise contact centres with predictive dialling, ACD, IVR and increasingly AI-driven workflows. Comparable to Noetica on predictive outbound and inbound routing, though Five9 delivers a much broader platform and scale of investment.
• NICE CXone: NICE's CXone suite is a large-scale omnichannel CCaaS platform covering inbound/outbound routing, predictive dialling, workforce engagement, voice analytics and AI. It overlaps directly with Noetica's outbound/inbound dialling and analytics modules, but at a substantially larger enterprise footprint.
• 8x8: 8x8 provides a unified communications and contact centre platform (CX and Voice) for SMB and mid-market customers. Comparable on predictive outbound and skills-based routing, but with a SaaS-first go-to-market oriented toward broader workforce communications rather than deep predictive dialling specialisation.
• Vonage (Contact Center): Vonage provides a cloud contact centre product (now under Ericsson) covering voice, messaging, omnichannel routing and AI capabilities. Overlaps with Noetica on inbound/outbound voice, ACD and IVR for mid-market and enterprise buyers, but as part of a broader communications portfolio.
• RingCentral: RingCentral offers RingCX, a CCaaS solution alongside its UCaaS core, providing inbound/outbound routing, IVR and increasingly AI features. Overlaps with Noetica's voice and routing capabilities, particularly at the SMB-mid-market tier, with broader UC and Microsoft integration as a differentiator.
• Avaya: Avaya is a long-established provider of contact centre platforms (Aura, Experience Platform) serving large enterprises with inbound, outbound, IVR and increasingly cloud-based offerings. Comparable to Noetica on call centre infrastructure and predictive outbound, though at much larger enterprise scale and mixed on-prem/cloud hybrid deployments.

Others

• Mitel: Mitel is a global provider of business communications and MiContact Center, and Noetica's premier long-standing OEM partner (MiContact Center Outbound is powered by Noetica). They are highly comparable on contact centre capability delivery, but their relationship is more partner than head-to-head competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Noetica_
• LinkedInlinkedin.com/company/105043

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noetica