Horry Telephone Cooperative

What Horry Telephone Cooperative does

Horry Telephone Cooperative, Inc. (HTC) is a member-owned telecommunications cooperative headquartered in Conway, South Carolina, founded in 1952 to deliver telephone service to rural Horry County. The entity operates as a private cooperative under South Carolina jurisdiction, governed by a member-elected Board of Directors, with every qualifying subscriber functioning as a cooperative member entitled to voting rights and capital credits distribution. The cooperative self-identifies as the nation's largest telecommunications cooperative and serves Horry, Georgetown, and Marion counties across South Carolina's Grand Strand and Pee Dee regions, with a working fiber-optic footprint in excess of 15,000 miles.

HTC's product portfolio follows a platform-plus-modules architecture anchored by fiber internet (residential tiers starting at 500 Mbps and up to 1–5 Gig) and extended through bundled modules: HTC TV MAX (live TV plus cloud DVR and streaming), HTC Voice (landline and Hosted Voice/SIP/VoIP for business), HTC Security & Automation (powered by Alarm.com for monitoring, intrusion, video, access control, energy management), and HTC Mobile (resold through an authorized AT&T retailer arrangement over AT&T's 5G network). Adjacent layers include Smart Wi-Fi (powered by Plume Home), a free Trend Micro endpoint security tier, IT managed services (network management, backup/recovery, hosted Google/Microsoft email), structured wiring, and the Smart Business Bundle (Internet + Voice with 18-month price lock). The customer management surface is the HTC My Account portal.

HTC's revenue model is overwhelmingly subscription-based and recurring across both residential and business (SMB, hospitality, healthcare, F&B) members, with hardware fees and one-time professional services (installation, structured wiring, IT projects) layered on top. Distribution is multi-channel: 8 owned retail storefronts, inside-sales phone teams, a self-serve online bundle builder, and a dedicated business sales motion. Marketing emphasizes community engagement (Life Connections quarterly magazine reaching 85,000+ residents, REEL Kids student program since 2001, Jeans Day employee philanthropy, and local sponsorships). The cooperative raised no external funding rounds, is not venture- or PE-backed, and discloses no audited financials in the input; revenue figures are therefore not directly verifiable from the supplied data.

Name

Horry Telephone Cooperative

Legal name

Horry Telephone Cooperative Inc.

Website

https://htcinc.net

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Horry Telephone Cooperative (HTC) is a member-owned telecommunications cooperative serving residential and business customers across Horry, Georgetown, and Marion counties in South Carolina with bundled fiber internet, TV/video, voice, security, and mobile services, backed by 15,000+ miles of regional fiber.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Telecommunications Resellers (517121)

SIC

Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Managed Wi‑Fi & WLAN Services (Campus/Branch) (HDAIAGAB)

akta.pro secondary industries

Carrier Ethernet & Aggregation Transport (Metro/Access) (HDAFADAE), Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual) (HDAFACAC), Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)

Keywords

• Fiber internet services
• Telecommunications cooperative
• Home security automation
• Business IT solutions
• Mobile wireless services

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Internet Services: Residential and business internet service delivered over fiber-optic network, with tiered speed options (starting at 500 Mbps up to 1 Gig) and bundled packages. Primary revenue driver for both residential and commercial segments.
2. TV/Video Services: Cable TV service (HTC TV MAX) and digital video offerings for both residential and business customers. Includes streaming integration and Music Choice audio programming for businesses.
3. Security & Automation: Home and business security systems with professional monitoring, smart home device integration, and automation features powered by Alarm.com. Revenue from hardware and monitoring subscriptions.
4. Voice Services: Local and long distance landline phone service with custom calling features, voicemail, call forwarding, and hosted voice/cloud-based PBX solutions for businesses.
5. Mobile/Wireless Services: Wireless phone and mobile device services offered as an authorized AT&T retailer, including smartphones, smartwatches, tablets, and unlimited plans on AT&T's 5G network.
6. IT Solutions & Managed Services: Managed IT services for businesses including network management, firewall, endpoint management, data backup and recovery, and hosted services (Google/Microsoft email solutions).
7. Structured Wiring: Structured wiring installation services for businesses and contractors, including low voltage systems for internet, Wi-Fi, security, paging, sound, phone, and video surveillance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Horry Telephone Cooperative is a member-owned telecommunications cooperative delivering fiber-optic internet (residential speeds starting at 1 Gig), HTC TV MAX video, Alarm.com-powered security and automation, hosted voice, AT&T-resold mobile service, and managed IT solutions to residential and business customers across Horry, Georgetown, and Marion counties in South Carolina. Services are offered as bundled subscriptions backed by over 15,000 miles of owned fiber infrastructure, with members receiving capital credits and voting rights.

Product overview

Horry Telephone Cooperative (HTC) operates as a member-owned telecommunications cooperative offering a comprehensive suite of connectivity and entertainment services. The portfolio is organized as a platform-plus-modules architecture anchored by high-speed fiber internet (starting at 1 Gig, with options up to 5 Gig) as the core enabling service. Residential modules include TV/Video (HTC TV MAX with cloud DVR and streaming), Security & Automation (powered by Alarm.com), Voice/Home Phone landline service, and Mobile services (powered by AT&T's 5G network). The Smart Wi-Fi add-on extends whole-home coverage with adaptive technology. Business offerings mirror this structure with Business Internet (750 Mbps to 1 Gig), Business Voice/Hosted Voice (cloud-based VoIP), Business Security (commercial surveillance and access control), Business Video (Music Choice and TV MAX for commercial environments), IT Solutions (managed services, data backup, hosted email), and Structured Wiring. The Smart Business Bundle packages Internet and Voice together with pricing incentives. An online member portal (HTC My Account) provides unified service management across all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• HTC My Account: Customer account management portal for HTC members to pay bills, manage services, and access support.
• HTC Smart Wi-Fi
• HTC TV MAX
• HTC Security and Automation
• Smart Business Bundle

Products and services

• HTC Fiber Internet (Residential)
• HTC TV MAX
• HTC Security & Automation
• HTC Voice (Home Phone)
• HTC Mobile
• Business Internet
• Business Voice / Hosted Voice
• Business Security
• Business Video / Digital TV
• HTC IT Solutions
• Structured Wiring
• Smart Business Bundle

Quantifiable outcome

• Over 15,000 miles of advanced fiber deployed
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• AT&TcoreChannel Partner/ Reseller/ DistributorHTC operates as an authorized AT&T retailer, offering AT&T wireless plans, smartphones, smartwatches, tablets, and mobile hotspot devices. Services are powered by AT&T's 5G network. HTC sells AT&T plans and devices across its 8 retail locations and online.
• Alarm.comcoreTechnology or IntegrationHTC Security & Automation is powered by Alarm.com, a cloud-based security and automation platform. Alarm.com provides the technology foundation for HTC's residential and business security offerings, including 24/7 professional monitoring, intrusion detection, access control, video surveillance, and energy management. Alarm.com serves over 6 million customers.
• Trend MicrosupportingTechnology or IntegrationHTC includes free Trend Micro Titanium Internet Security with internet plans, providing online protection from viruses and cyber threats for home devices and data.
• Plume HomesupportingTechnology or IntegrationHTC's Smart Wi-Fi system uses Plume Home technology and app, enabling adaptive Wi-Fi, network management, and advanced security monitoring for whole-home coverage.
• MyBundlesupportingTechnology or IntegrationHTC's streaming recommendations tool is powered by MyBundle, helping customers find the best streaming services and packages based on their viewing preferences and budget.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TDS Telecom: Regional telecommunications company operating fiber, broadband, and managed services across rural and suburban U.S. markets. Directly comparable to HTC as a multi-service regional fiber provider with residential and business offerings.
• Shenandoah Telecommunications (Shentel): Regional fiber-to-the-home and business telecom serving Virginia, West Virginia, Maryland, and Pennsylvania with broadband, video, voice, and mobile (via Sprint/T-Mobile reseller). Highly comparable business model and rural focus to HTC.
• Frontier Communications: Large fiber and legacy telecom provider serving rural and suburban markets across 25+ states with broadband, voice, and video services. Overlaps with HTC in service profile and customer segments.
• altafiber (formerly Cincinnati Bell): Regional fiber-to-the-home and business telecom providing gigabit internet, voice, and IT services in Ohio, Kentucky, and Indiana. Similar fiber-led, multi-service positioning as HTC.
• Consolidated Communications: Multi-state fiber and broadband provider serving residential and business customers with internet, voice, video, and managed IT services. Comparable in service mix and rural/suburban customer base to HTC.
• Lumos: Fiber-to-the-home overbuilder expanding across the Mid-Atlantic and Southeast U.S. with gigabit internet, TV, and voice. Comparable fiber overbuild strategy and residential focus to HTC.
• Metronet: Pure-play fiber-to-the-home ISP operating across 17+ states with gigabit and multi-gig residential and business services. Directly comparable as a fiber-led broadband provider serving similar customer segments.
• Twin Lakes Telephone Cooperative: Member-owned telecommunications cooperative providing fiber internet, video, voice, and managed services in rural Tennessee. Closest structural analog to HTC — same cooperative ownership model and rural fiber deployment focus.

Broad incumbents

• Spectrum (Charter Communications): Large U.S. cable broadband and video incumbent operating in the Myrtle Beach and South Carolina markets with hybrid fiber-coaxial network. Competes with HTC for residential broadband and video subscribers in overlapping geographies.
• AT&T: National incumbent telecom aggressively expanding fiber-to-the-home across the Carolinas while also powering HTC's mobile business as a wholesale network provider. Competes with HTC across broadband, voice, and mobile; partner on the wireless resale line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/horrytelephone
• YouTubeyoutube.com/user/HorryTelephone
• Facebookfacebook.com/htcinc
• LinkedInlinkedin.com/company/horry-telephone-cooperative-htc-
• Instagraminstagram.com/htcinc_sc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horry Telephone Cooperative