What Birebin.com does

Birebin.com is a Turkish-licensed online sports betting and lottery platform operated by BİREBİN ŞANS OYUNLARI A.Ş., a privately held Turkish anonymous company domiciled in Istanbul (0216 area code). The platform functions as an authorized legal dealer (yasal bayi) of Spor Toto and an authorized distributor of Millî Piyango İdaresi lottery products, operating under the Turkish state regulatory framework for sports betting and chance games. Its sole geographic market is Turkey, and the customer base consists of Turkish sports betting and lottery participants aged 18 and over.

The platform delivers a comprehensive betting product suite built on a web portal (birebin.com) supplemented by native iOS and Android applications. Core products include İddaa fixed-odds sports betting across football, basketball, tennis, ice hockey, and volleyball; Canlı Bahis (live/in-play betting); Canlı Yayın (live match streaming); Canlı Skor (real-time scores); Maç Sonuçları (match results); Spor Toto sports lottery; Şans Oyunları (Millî Piyango lottery games); Altın Oran specialty betting; and İddaa Borsası (a peer-to-peer betting exchange). Supporting features include a user dashboard (Kuponlarım) for coupon management and promotional campaigns (Kampanyalar). The technology stack is described as a web-based platform with mobile applications; no proprietary AI/ML, API, or SDK offerings are disclosed.

The business model is direct-to-consumer and transaction-fee based. Revenue is generated as commission on sports betting wagers placed through the İddaa platform, commission on Spor Toto lottery sales as an authorized dealer, and commission on Millî Piyango lottery product distribution. Customer acquisition is conducted digitally via app store listings and organic social media presence on Twitter (@birebincom) and Facebook, with self-serve registration. Pricing is not publicly disclosed because odds and stakes vary by event and user. The company is privately held with no disclosed external investment, parent company, or management team in the source data.

Name

Birebin.com

Legal name

BİREBİN ŞANS OYUNLARI A.Ş.

Website

https://birebin.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Birebin.com is a Turkish-licensed online sports betting and lottery platform operated by BİREBİN ŞANS OYUNLARI A.Ş. as an authorized Spor Toto dealer and Millî Piyango distributor, serving Turkish consumers aged 18+ via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Lottery

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG), In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Sports betting
• Live betting
• Lottery games
• Betting exchange
• Online gambling

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Sports Betting (İddaa): Commission from sports betting transactions on football, basketball, tennis, ice hockey, and volleyball matches
2. Spor Toto: Authorized dealer of Spor Toto lottery products, earning commission on sales
3. Şans Oyunları (Lottery Games): Millî Piyango lottery products distribution and sales

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Birebin.com is a Turkish-licensed online sports betting and lottery platform operated by BİREBİN ŞANS OYUNLARI A.Ş. as an authorized Spor Toto dealer. It sells İddaa sports betting across football, basketball, tennis, ice hockey and volleyball, live in-play betting (Canlı Bahis), Spor Toto sports lottery, Millî Piyango chance/lottery games (Şans Oyunları), Altın Oran specialty betting, an İddaa Borsası betting exchange, and supporting services such as live streaming (Canlı Yayın), live scores (Canlı Skor) and match results, accessible via web and iOS/Android apps.

Product overview

Birebin.com is a legal sports betting and lottery platform operated by BİREBİN ŞANS OYUNLARI A.Ş. as an authorized dealer of Spor Toto. The platform offers a comprehensive suite of betting products including İddaa (sports betting across football, basketball, tennis, ice hockey, and volleyball), Canlı Bahis (live/in-play betting), Canlı Yayın (live streaming), Spor Toto (sports lottery), Şans Oyunları (chance games), and Altın Oran (golden ratio betting). The platform also provides complementary services such as Canlı Skorlar (live scores), Maç Sonuçları (match results), and an İddaa Borçası (betting exchange). Mobile accessibility is provided through dedicated iOS and Android applications, while account management features include Kuponlarım (coupon tracking) and Kampanyalar (promotional campaigns). The platform requires users to be 18 years or older and operates under Turkish legal framework for sports betting.

Differentiator

Problem solved

Functional benefit

Products and services

• İddaa (Sports Betting) Spor Toto-authorized pre-match sports betting product covering football, basketball, tennis, ice hockey and volleyball, offered to Turkish adults aged 18+.
• Canlı Bahis (Live Betting) Live in-play betting product that lets users place wagers on sporting events while matches are in progress.
• Spor Toto (Sports Toto) Official Spor Toto sports lottery and betting game sold through Birebin.com under its authorized-dealer status.
• Şans Oyunları (Chance Games / Millî Piyango Lottery) Lottery and chance-game products from the Turkish Millî Piyango İdaresi distributed through Birebin.com.
• Altın Oran (Golden Ratio) Specialty sports betting category marketed under the 'Altın Oran' (Golden Ratio) brand on the Birebin.com platform.
• İddaa Borsası (Betting Exchange) Peer-to-peer betting exchange platform that allows users to trade betting positions with other users on the Birebin.com platform.
• Canlı Yayın (Live Match Streaming) Live streaming service that lets users watch ongoing sports matches directly on the platform to support live betting decisions.
• Canlı Skor (Live Scores) Real-time score-tracking service that displays live scores for ongoing sporting events to support live betting and viewing.
• Maç Sonuçları (Match Results) Sports match-results database providing outcomes and scores for completed sporting events accessible on the platform.
• iOS Mobile Application Native iOS mobile application that gives users access to Birebin.com's sports betting, live betting, Spor Toto, lottery and account-management features on iPhone and iPad.
• Android Mobile Application Native Android mobile application that provides access to Birebin.com's sports betting, live betting, Spor Toto, lottery and account-management features on Android devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Spor TotocoreChannel Partner/ Reseller/ DistributorBirebin operates as an authorized legal dealer (yasal bayi) of Spor Toto, distributing official Spor Toto lottery and betting products. The partnership is the core of the company's licensed operations, enabling it to legally offer sports betting and lottery services in Turkey under Spor Toto's regulatory framework.
• Millî Piyango İdaresicoreChannel Partner/ Reseller/ DistributorBirebin is an authorized distributor of Millî Piyango lottery products, enabling the company to offer official lottery games alongside its sports betting services. This partnership operates under the Turkish state lottery authority's regulatory oversight.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bilyoner.com: Bilyoner is a major authorized Spor Toto/İddaa dealer and Millî Piyango distributor in Turkey, serving the same Turkish sports betting and lottery customer with a comparable web + mobile product suite. Closest direct comparable to Birebin in business model and licensing.
• Oley.com: Oley is another authorized İddaa/Spor Toto dealer in Turkey, providing sports betting, live betting, and lottery products through a digital platform. Directly comparable authorized-dealer business model targeting the same Turkish consumer.
• Nesine.com: Nesine is one of the largest authorized İddaa/Spor Toto dealers in Turkey, offering a near-identical product set (sports betting, live betting, Spor Toto, lottery) through web and mobile. Directly competes with Birebin for the same regulated Turkish bettor.
• Misli.com: Misli is an authorized İddaa dealer offering sports betting, live betting, and Spor Toto products via web and mobile apps to Turkish consumers. Operates under the same Spor Toto regulatory umbrella as Birebin.
• Tuttur.com: Tuttur operates as an authorized betting platform in Turkey, offering İddaa-style sports betting and lottery products via web and mobile. Competes head-to-head with Birebin for the authorized-channel Turkish betting customer.

Broad incumbents

• Youwin: Youwin is a Turkey-oriented online sportsbook and casino operator with web and mobile access. Overlaps with Birebin on Turkish sports betting customers and product mix, though licensed through a different regulatory channel.
• Bets10: Bets10 is a large, well-established online sportsbook and casino brand serving Turkish customers. While not exclusively a Spor Toto authorized dealer, it overlaps meaningfully with Birebin on online sports betting product and Turkish target market.
• Mobilbahis: Mobilbahis is an established Turkish-facing online sportsbook with strong brand recognition in mobile betting. Competes with Birebin for the same mobile-first Turkish sports bettor, though via a broader portfolio rather than authorized Spor Toto distribution.
• Superbahis: Superbahis is a long-standing Turkish sports betting brand offering online sportsbook and casino products. Comparable to Birebin on sports betting product and Turkish customer base, with broader (non-Spor Toto licensed) offerings.
• Baymavi: Baymavi is a Turkish online sports betting and casino platform targeting the same Turkish consumer base as Birebin. Comparable on product and market, though operating as a broader iGaming brand rather than an authorized Spor Toto dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/birebincom
• Facebookfacebook.com/birebin
• LinkedInlinkedin.com/company/birebin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birebin.com