What Green Atlas does

Green Atlas is an Australian agricultural technology company that provides precision crop load management systems for commercial orchard growers. Founded in 2018 and headquartered in Wentworth, New South Wales, the company developed and distributes its flagship Cartographer platform, which combines proprietary hardware — high-speed machine vision cameras, next-generation LiDAR, and high-intensity strobe lighting — with AI and machine learning software to map flowers, fruit, weeds, pest pressure, and tree canopy structure across entire orchards at ground-level speeds of 20-50 km/h. Cartographer includes 14 specialized application modules covering chemical thinning, yield prediction, tree geometry, variable rate spreading, pest and disease monitoring, fruit colour, root pruning, crop loss, and infrastructure assessment, with prescription map outputs delivered in standardized geospatial formats (GeoPDF, GeoJSON, Shapefile) compatible with GIS systems and VRS controllers from seven equipment manufacturers.

The company's business model operates through two parallel channels. The primary channel is a global network of approximately 10 certified service providers — local agronomy consultancies and agricultural services businesses that own Cartographer hardware and deliver turnkey scanning services to growers in their regions. The secondary channel consists of direct lease agreements for large-scale enterprise orchard operations that prefer to mount Cartographer hardware on their own vehicles for 24/7 access across multi-site operations. Service providers span Australasia (Fruition Horticulture in New Zealand, Fruit Help and Aerovines in Australia), North America (innov8.ag and Dropcopter in the USA), South America (Anasac Digital Solutions in Chile, Kolecti in Brazil), Europe (TCSD Comsag in France, Innova-Tech in Italy), and Asia (BeyondAg in Turkey).

Green Atlas operates with a small team of 1-10 employees, maintains a patent-pending proprietary imaging technology (PCT/AU2019/051007), and appears to be bootstrapped with no disclosed external venture capital or private equity funding. The company discloses no revenue and operates as a privately held proprietary limited entity incorporated in New South Wales. Its core technical differentiators include the decade of university research backing its AI models, ground-level scanning perspective that captures fruit from the same vantage point humans see them, and strobe lighting that eliminates sunlight interference — a problem affecting consumer cameras and most drone-based orchard imaging solutions.

Name

Green Atlas

Legal name

Green Atlas Pty. Ltd.

Website

https://greenatlas.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Atlas is an Australian agricultural technology company that provides precision crop load management systems for commercial orchard growers globally through its Cartographer hardware-and-AI platform, distributed via a certified service provider network across eight countries.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

NAICS

Geophysical Surveying and Mapping Services (541360)

SIC

Agricultural Services (700)

akta.pro primary industry

Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)

akta.pro secondary industries

Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)

Keywords

• Precision agriculture systems
• Orchard scanning technology
• Crop load management
• Machine vision agriculture
• Tree geometry mapping

Headquarters

HQ city

Wentworth

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Service Provider Model: Green Atlas provides scanning hardware and training to certified service providers who deliver Cartographer scanning services to orchard growers. Service providers handle on-site scanning, data processing, and agronomic consultation, paying fees or revenue share to Green Atlas for the technology and platform access.
2. Direct Lease Agreements: For large-scale orchard operations, Green Atlas offers direct lease of Cartographer hardware with associated software and data processing services. Growers mount the hardware to their own vehicles and operate independently.
3. Scanning Services via Service Providers: Service providers bring Cartographer to grower properties, drive through blocks, and deliver final actionable maps and reports. Revenue flows through service provider fees paid by growers.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Green Atlas develops and delivers the Cartographer platform, a combined hardware and AI-software system that performs high-speed ground-based scanning of entire orchards. The Cartographer integrates proprietary machine vision cameras, next-generation LiDAR, and high-intensity strobe lighting to capture tree-level data on flowers, fruit, buds, weeds, pests, and canopy geometry. Data is processed overnight into actionable maps and reports that growers and agronomy service providers use for crop load management, yield forecasting, variable rate applications, and orchard monitoring.

Product overview

Green Atlas offers a unified precision agriculture platform centered on the Cartographer product, which combines proprietary hardware (LiDAR and machine vision cameras) with AI-powered software for orchard scanning and analysis. The platform delivers tree-level data across the entire fruit lifecycle. Cartographer serves as the core hardware/software platform, while the application portfolio consists of 14 specialized modules covering crop load management (Chemical Thinning, Task Maps), yield optimization (Yield Prediction, Fruit Size, Fruit Colour), canopy management (Tree Geometry, Root Pruning, Variable Rate Spreading), and orchard monitoring (Pests and Diseases, Weed Management, Missing Trees, Infrastructure Assessment, Crop Loss, Trials). All applications leverage the same underlying Cartographer scanning data and deliver outputs in standardized formats (GeoPDF, GeoJSON, Shapefile) compatible with GIS systems and variable rate equipment from multiple manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Cartographer: The core hardware and software platform that enables flower, fruit, weed, pest counts and tree structure mapping over entire orchards.

Products and services

• Green Atlas Cartographer The primary hardware and software platform combining LiDAR, machine vision cameras, and AI for high-speed orchard scanning. Maps flowers, fruit, buds, weeds, and tree canopy geometry across entire orchards at speeds of 20-50km/h, delivering tree-level data for precision crop management. Distributed through certified service providers or via direct lease to large-scale orchard operations.

Quantifiable outcome

• Fruit count accuracy within 5% of actual counts
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• Fruition HorticulturecoreChannel Partner/ Reseller/ DistributorNew Zealand service provider with 20+ years of horticultural expertise. Provides precision crop load management and Cartographer scanning services across North Island New Zealand for apples, kiwifruit, grapes, cherries, and summerfruit. Operates fleet of Cartographer units scanning thousands of hectares per season.
• Fruit HelpcoreChannel Partner/ Reseller/ DistributorAustralian independent horticultural consultancy providing Cartographer scanning services across Goulburn Valley, Yarra Valley and Gippsland, Victoria. Specializes in temperate fruit tree orchards with expertise in data-driven decision-making.
• AerovinescoreChannel Partner/ Reseller/ DistributorAustralian service provider operating in Perth (WA) and Adelaide (SA), providing Green Atlas Cartographer scanning services in Western Australia and South Australia regions.
• innov8.agcoreChannel Partner/ Reseller/ DistributorNorth American service provider based in Walla Walla (WA), USA, delivering precision crop load management and Cartographer scanning services in the Pacific Northwest growing region.
• DropcoptercoreChannel Partner/ Reseller/ DistributorCalifornia-based service provider with over a decade of experience in drone-based agricultural services. Offers Cartographer scanning for vineyards and fruit/nut orchards including apples, cherries, prunes, grapes, stone fruit, almonds, and pistachios. Also provides AI-powered winter pruning guidance based on Cartographer data.
• Anasac Digital SolutionscoreChannel Partner/ Reseller/ DistributorChilean service provider with 75+ years of agronomic experience across Latin America. Delivers Cartographer scanning services across Chile for apples, cherries, plums, grapes, and kiwifruit, combining advanced technology with deep agronomic knowledge.
• KolecticoreChannel Partner/ Reseller/ DistributorBrazilian service provider serving the forest industry for over a decade, providing precision crop load management and Cartographer scanning across Midwest to south Brazil for apples, citrus, and grapes. Specializes in crop output forecasting for downstream logistics.
• TCSD ComsagcoreChannel Partner/ Reseller/ DistributorFrench service provider based in Montauban, France, delivering Green Atlas Cartographer scanning services to European orchard growers.
• Innova-Tech s.r.l.coreChannel Partner/ Reseller/ DistributorItalian service provider based in Frugarolo (AL), Italy, providing Green Atlas Cartographer scanning services to European orchard operations.
• BeyondAgcoreChannel Partner/ Reseller/ DistributorTurkish service provider based in Nilüfer/Bursa, Türkiye, delivering Green Atlas Cartographer scanning services to growers in the Asia region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Semios: Semios is a precision orchard management platform combining sensors, pheromone mating disruption, and analytics for permanent crops. Comparable to Green Atlas because both sell decision-support platforms that improve yield and crop protection outcomes in tree-crop operations.
• Aerobotics: Aerobotics provides aerial imaging and AI-driven analytics for tree crops (citrus, apples, nuts), directly overlapping with Green Atlas's orchard intelligence niche. Both target crop load, pest, and yield decisions, though Aerobotics is drone-based vs Green Atlas's ground-based scanning.
• Taranis: Taranis delivers aerial AI-powered crop intelligence and scouting at scale, competing head-to-head with Green Atlas on in-season decision support, pest/disease detection, and yield insight across broadacre and specialty crops.

Emerging players

• VineView (Aerial Imaging): VineView specializes in aerial vineyard imaging and analytics. While narrower than Green Atlas, it directly overlaps on the grape and wine-grape segment Green Atlas covers, using a similar imagery-to-decision pathway.
• Pix4D: Pix4D provides drone-based photogrammetry and mapping software used by agriculture service providers worldwide. It competes for the same precision-ag mapping budget and partner channel that Green Atlas targets through Cartographer and its service-provider network.
• DJI Agriculture: DJI's agras and Phantom/ Mavic agriculture bundles dominate drone-based orchard and field scouting globally. They compete with Green Atlas on the data-capture layer for growers choosing aerial vs. ground-based precision agriculture workflows.
• Parrot (senseFly / Sequoia / MicaSense): Parrot's agriculture imaging brands (Sequoia, MicaSense) offer multispectral sensors widely used in orchard and crop scouting. They compete at the data-capture layer with Green Atlas Cartographer, especially among service providers choosing aerial workflows.
• TerrAvion: TerrAvion delivers high-frequency aerial imagery and analytics for agriculture, including orchard and vineyard customers. Its subscription model for in-season imagery overlaps with the recurring intelligence layer of Green Atlas's service provider offering.

Broad incumbents

• Trimble Agriculture: Trimble provides farm management, GNSS guidance, and prescription-mapping software that ingests imagery from multiple sources. Green Atlas's GeoJSON/Shapefile exports feed directly into Trimble-style workflows, making it both a partner and a broad-portfolio competitor for the precision agronomy stack.
• Blue River Technology (Deere & Company): Blue River (now within John Deere) pioneered computer-vision and machine-learning precision agriculture at scale. Although historically focused on row crops, its See & Spray technology demonstrates the same computer-vision + actuation pattern Green Atlas applies to orchards, and Deere's distribution muscle is a structural competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Atlas