What innov8.ag does

innov8.ag is a vertically-focused agricultural software and hardware company serving specialty crop growers — primarily blueberries, cherries, apples, wine grapes, and tomatoes — across the U.S., Canada, Chile, Peru, Australia, and New Zealand. The company operates a modular platform that starts with labor and harvest tracking (FairPick NTEP-certified digital scales, FairTrak GPS-enabled labor tracking, MobileClock, QuickPick) and layers on inventory and traceability (StockTrak, TCTrak, InstaCaliper, TallyTrak), precision-agriculture integrations (Green Atlas LiDAR phenotyping, Bitwise GreenView computer-vision yield forecasting, SoilOptix soil mapping, METOS weather stations, SWAN Systems irrigation, Red Ant Agri variable-rate application), and an AI-generated operational intelligence service called HarvestReplay that converts farm harvest and labor data into daily multilingual audio briefings and same-day decision alerts.

The core technology stack processes structured harvest data (weights, GPS coordinates, labor hours, picker IDs, RFID scans) and unstructured imagery (LiDAR, GoPro video, satellite) into a Track → Detect → Recommend → Act → Verify decision loop, with automated payroll export to ADP, Paychex, and QuickBooks as a byproduct. Innov8.ag holds NTEP Certificate of Conformance 17-087A1 (NIST Handbook 44, Class III) for legal-for-trade piece-rate weighing — a regulatory moat — and the platform's StockTrak module supports FSMA 204-ready chain-of-custody traceability from harvest bin to pallet.

The business model is primarily subscription-recurring software with hardware attach (scales, tablets, RFID, sensors), supplemented by a $10,000 HarvestReplay pilot program with a $20,000 savings guarantee, a $499/year Premium Support tier, and seasonal leases on precision-ag hardware. Go-to-market combines direct enterprise field sales targeting CFOs, farm managers, and HR/payroll roles at 1,000+ worker operations, an inside-sales/self-serve motion for mid-market, technology-partner channels (exclusive US distribution of Green Atlas and Bitwise GreenView), a free Market Insights freemium tier, and industry-association positioning through USHBC BerrySmart Fields. Revenue is approximately $1M ARR (2024) and the company is actively raising a seed round as of March 2026.

Name

innov8.ag

Legal name

Innov8 Ag Solutions Inc.

Website

https://innov8.ag

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

innov8.ag provides modular labor-tracking, traceability, and AI-generated operational intelligence software for specialty crop growers (blueberries, cherries, apples, wine grapes, tomatoes) across North America, South America, and Oceania.

Ownership category

akta.pro rank

Product category

Agricultural Technology / Farm Management Software

NAICS

Fruit and Tree Nut Farming (1113), Vegetable and Melon Farming (1112), Farm Machinery and Equipment Manufacturing (333111)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

Keywords

• Specialty crop software
• Agricultural labor tracking
• Precision agriculture intelligence
• Harvest management platform
• Farm decision intelligence

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Software: Core subscription access to software platform including mobile apps, web dashboards, reporting tools, and cloud services. Billed monthly, seasonal, or annual. Forms the recurring revenue base.
2. Hardware Sales: Sale of NTEP-certified scales, rugged tablets, thermal printers, RFID cards, tracking devices, and field sensors as part of bundle packages. Hardware ships pre-configured and ready for deployment.
3. HarvestReplay Paid Pilot Program: $10,000 pilot fee for HarvestReplay with a $20,000 savings guarantee. Pilot converts to ongoing subscription for existing customers; broader commercial rollout planned for 2027.
4. Premium Support Services: Premium support tier at $499/year providing phone support, 4-hour response time, priority issue resolution, dedicated support contact, and extended 90-day onboarding beyond the standard 30-day included support.
5. Seasonal Lease — Precision Ag Hardware: Seasonal lease model for Green Atlas Cartographer and METOS weather stations. No capital equipment purchase required. Includes hardware lease, onboarding, calibration, edge computing setup, and data interpretation support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

innov8.ag provides an integrated operational intelligence platform for commercial specialty crop growers (cherries, blueberries, apples, wine grapes, tomatoes) that combines NTEP-certified labor tracking hardware (FairPick scales), GPS-enabled field tracking (FairTrak), inventory and traceability (StockTrak), and AI-generated decision intelligence (HarvestReplay). The platform ingests harvest, labor, and sensor data and converts it into same-day operational recommendations, automated payroll exports, and AI-produced multilingual audio briefings for farm owners, managers, and HR/payroll roles.

Product overview

innov8.ag operates as a modular platform-plus-products architecture for specialty crop operations. The core portfolio spans labor optimization (FairPick, FairPick Advanced, FairTrak, MobileClock, QuickPick), inventory and traceability (StockTrak, TCTrak, InstaCaliper, TallyTrak), and operational intelligence (HarvestReplay). Precision agriculture is extended through partner integrations: Green Atlas for LiDAR phenotyping, Bitwise GreenView for yield forecasting, SoilOptix for soil mapping, METOS for weather/environmental intelligence, SWAN Systems for irrigation optimization, and Red Ant Agri for variable rate application. The platform connects field data (harvest weights, GPS, labor hours) through processing and shipment with complete chain-of-custody traceability, culminating in HarvestReplay's AI-generated decision-making service.

Differentiator

Problem solved

Functional benefit

Brands

• FairPick: NTEP-certified digital harvest scale for piece-rate pay tracking with legal-for-trade accuracy
• FairTrak
• HarvestReplay
• MobileClock
• QuickPick
• StockTrak
• TCTrak
• TallyTrak
• InstaCaliper
• BerrySmart Fields
• Smart Orchard

Products and services

• HarvestReplay AI-generated operational intelligence service that converts a farm's own harvest and labor data into daily decision-making tools, including Replay History (multi-year retrospective analysis), Replay Live (same-day feedback with alerts), and Replay Podcast (multilingual audio briefings).
• FairPick NTEP-certified digital piece-rate harvest scale system (Certificate of Conformance 17-087A1) that replaces punch cards with real-time digital tracking; records weight, time, GPS location, and picker ID for every pick with voice prompts in English, Spanish, and Portuguese.
• FairTrak GPS-enabled labor and equipment tracking providing real-time crew location, verified clock in/out, crew management, equipment utilization analytics, and movement history for field operations.
• MobileClock Simple mobile time clock for agricultural operations with GPS-verified clock in/out from mobile devices, offline capability with sync when connectivity returns, break tracking, overtime calculations, and crew assignment.
• QuickPick Automated punch card for high-speed piecework operations; mounts to bins, gondolas, or trailers with high-speed RFID scanning, GPS yield mapping, integrated thermal printers, and multilingual interface designed for fast-paced harvest lines.
• StockTrak Inventory and traceability platform for nurseries, growers, and processors; tracks plants from tissue culture through nursery sale or fruit from field receiving through packing, cold storage, and shipment with barcode, QR, and RFID scanning and FSMA 204-ready chain-of-custody audit trails.
• TCTrak Tissue culture tracking system covering every culture from initiation through multiplication, rooting, and final delivery with full genealogy and production history, contamination tracking, and compliance records.
• InstaCaliper Digital plant measurement tool that captures caliper, height, and other measurements with automatic photo documentation for quality disputes and grading analytics, replacing inconsistent hand measurements.
• TallyTrak Fast counting and inventory verification tool for field inventory; crews count plants, verify deliveries, and conduct audits from mobile devices with GPS location tagging, offline capability, and automatic sync.
• Market Insights Free intelligence service providing weekly harvest timing analysis, supply overlap signals, and action insights for cherries and blueberries across 28 growing regions; includes customizable dashboard by crop and region and weekly audio briefs.
• FairPick Advanced Multi-variety and quality tracking extension of FairPick for operations tracking multiple varieties, quality grades, or pack-out destinations; includes quality grade capture, destination routing, load tracking, and pack-out analytics with complete field-to-cooler traceability.
• HarvestReplay Paid Pilot Paid pilot program for HarvestReplay at $10,000 per slot with a 2x savings guarantee; if a participating farm does not identify at least $20,000 in operational savings within a year of activation, the pilot fee is refunded in full.

Quantifiable outcome

• Average annual savings of $40,000+ per farm per season
• +9 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability12 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• 2nd Sight BiosciencecoreStrategic or Co-development Partner · 21 May 2025Cash and stock acquisition of 2nd Sight Bioscience, an agricultural labor tracking and inventory systems provider. 2nd Sight founder Kevin Oldenburg joined as Senior Advisor and Board Chair. Team continued from Spokane headquarters. Acquisition delivered FairPick, FairTrak, MobileClock, QuickPick, StockTrak, TCTrak, TallyTrak, and InstaCaliper products and years of commercial harvest data.
• Green AtlascoreTechnology or IntegrationGreen Atlas provides LiDAR-based digital phenotyping technology (Cartographer) for precision crop load management. Innov8.ag distributes Green Atlas exclusively in the US and integrates it with the FairPick/FairTrak platform. The Cartographer captures 300,000 LiDAR points/second and up to 10 images/second for bud counts, bloom density, fruit set, canopy volume, and disease indicators at individual tree level. Equipment-ready GeoJSON/SHP output files drive variable-rate sprayers. Fruit count accuracy typically within 5%.
• Bitwise Agronomy (GreenView)coreTechnology or IntegrationBitwise GreenView uses computer vision and machine learning to turn GoPro video footage into accurate yield forecasts. Innov8.ag distributes Bitwise GreenView exclusively in the US. Supports 60+ berry varieties and grapes with 200+ ripening curves. 90%+ forecast accuracy up to 12 weeks before harvest. Processes 5,000+ plants/day vs. 4-8 by manual count.
• METOS by Pessl InstrumentscoreTechnology or IntegrationMETOS 5 weather stations measure temperature, humidity, rainfall, wind, leaf wetness, frost risk, and growing degree days at the block level. Data feeds into Bitwise GreenView yield forecasting, disease risk models, and SWAN Systems irrigation scheduling. Innov8.ag bundles METOS stations as part of its environmental intelligence offering.
• SWAN SystemscoreTechnology or IntegrationSWAN Systems provides precision irrigation scheduling based on weather, soil, and crop data. 7-day predictive scheduling reduces water waste and improves fruit quality. Typical water savings of 15-25% with measurable improvements in packout rates. WSU Smart Orchard trial showed 22% higher gross profits and 52% water savings in a Cosmic Crisp apple orchard.
• SoilOptixcoreTechnology or IntegrationSoilOptix provides high-resolution soil mapping using gamma-ray spectroscopy at 2.5-acre resolution, revealing variability invisible to traditional grid sampling. 25+ soil property layers drive variable-rate prescriptions for lime, fertilizer, and amendments. Typical input savings of $15-40/acre.
• Red Ant Agri (Reid & Verwey)supportingTechnology or IntegrationRed Ant Agri Smart Nodes retrofit existing sprayers and spreaders with IoT-enabled variable rate control. Prescription maps from Green Atlas or SoilOptix are loaded via cloud portal to Android app and executed via Bluetooth-connected controllers. Sub-meter GNSS accuracy for zone-level application. Typical savings of $10-30/acre on fertilizer and lime.
• HarvustsupportingTechnology or IntegrationHarvust provides digital onboarding for farm workers (I-9, W-4, safety training, H-2A housing tracking). Workers onboarded in Harvust sync automatically to FairPick and FairTrak — no duplicate data entry. Paperless, bilingual (English/Spanish) onboarding workflow integrates directly into the labor tracking workflow.
• BurrosupportingTechnology or IntegrationBurro develops autonomous tractor platforms for agricultural operations. The Burro robot navigates orchard rows using LiDAR, GPS, and computer vision for fully autonomous scanning. Steve Mantle guest-hosted USHBC podcast alongside Burro CEO Charlie Andersen to discuss autonomous robotics and labor cost implications.
• U.S. Highbush Blueberry Council (USHBC)coreGTM or Marketing PartnerUSHBC BerrySmart Fields initiative positions innov8.ag as lead precision agriculture collaborator since 2022. USHBC president Kasey Cronquist highlights BerrySmart results: 1.97 billion blueberries counted, 432 million images analyzed, forecasts covering 79,000 hectares. Steve Mantle appears as guest host on USHBC Business of Blueberries podcast. Company participates in USHBC Blueberry Day field events at OSU and WSU.
• AgAID InstitutesupportingStrategic or Co-development PartnerNSF-funded AI and Data Sciences for Agriculture institute. innov8.ag has partnered with AgAID since 2022 to host undergraduate research interns every summer. Students work on real agricultural technology problems — soil mapping, computer vision, harvest optimization — alongside the innov8.ag team and Washington growers.
• Washington State University (WSU)coreStrategic or Co-development PartnerResearch partnership with WSU on precision agriculture technology deployment. Innov8.ag is a core technology partner in the WSU Smart Orchard initiative since its inception. WSU hosts Smart Orchard Field Days and blueberry field days showcasing innov8.ag technology. Multi-year deployment generating actionable data on technology ROI in commercial orchard conditions.
• Oregon State University (OSU)supportingStrategic or Co-development PartnerResearch partnership with Oregon State University on berry crops and sustainable production systems. OSU uses Green Atlas for blueberry mapping research. Steve Mantle participates in OSU Blueberry Day events. Company highlighted at OSU Blueberry Day with USHBC BerrySmart Fields demonstrations.
• Rutgers UniversitysupportingStrategic or Co-development PartnerResearch partnership with Rutgers University focused on blueberry production and crop quality. Part of the university's blueberry research program contributing to industry collaboration on precision agriculture adoption.
• University of FloridasupportingStrategic or Co-development PartnerResearch partnership with University of Florida focused on blueberry and warm-climate berry production. Part of the university's extension and research programs in precision agriculture for berry crops.
• Washington State Academy of SciencessupportingStrategic or Co-development Partnerinnov8.ag actively shapes responsible AI governance for agriculture through its work with the Washington State Academy of Sciences. HarvestReplay AI governance framework (isolated analysis, no model training on grower data, anonymized benchmarks) developed under this governance umbrella.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Tule Technologies: Tule provides crop water stress and irrigation analytics, including specialized offerings for wine grapes, tree nuts, and specialty crops. Directly comparable to innov8.ag's SWAN Systems precision irrigation and Green Atlas crop-load monitoring for vineyards and orchards.
• CropX: CropX offers a farm management and precision-agriculture platform combining soil sensors, irrigation scheduling, and analytics. Direct peer because it competes with innov8.ag's SWAN/SoilOptix/METOS bundle for specialty crop and broad-acre grower mindshare.
• Conservis: Conservis is a farm management information system for row and specialty crop operations, focused on planning, tracking, and financial visibility. Comparable to innov8.ag's FMIS-style labor, inventory, and traceability modules (StockTrak, FairPick).

Peers

• Bushel (Bushel Inc.):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innov8ag
• Xx.com/innov8ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about innov8.ag