The SaaSy People

What The SaaSy People does

The SaaSy People is a UK-based, ISO 27001 certified outsourced customer support and SaaS platform consulting firm founded in 2019 and headquartered in Birmingham, with additional offices in Reading and Austin, Texas. The company operates across four core service lines: 24x7 outsourced customer support that functions as an extension of client brands; Expert Services delivering certified implementation, migration, and optimization for Zendesk, monday.com, Intercom, Fin AI, and Vonage; Retention-as-a-Service (RaaS) deploying dedicated account and customer success managers for proactive churn prevention; and SaaSy Development, which builds custom integrations and bespoke applications where standard platforms hit limitations. The firm serves 250+ businesses globally, with named customers spanning multiple verticals (e.g., Fluid, FYLD, Cognita, Triptease, NBC, ThreeSixty, Storrito).

The underlying technology stack is cloud-native and built primarily on partner platforms — Intercom, Zendesk, Vonage CCaaS, monday.com, Slack, Google Workspace, Zelt, and Archbee — supplemented by three proprietary products: SaaSy One, an AI-powered QA platform that scores agent interactions against bespoke quality standards; OmniSaaSy, a webhook-based integration platform unifying Facebook, Instagram, X/Twitter, Trustpilot, and Google Play reviews into Intercom; and QRify, a monday.com marketplace app for in-workflow QR code generation. The business model is hybrid: services revenue dominates via project-priced consulting (from £995/day) and recurring managed services (from £49/hour) for outsourced support, RaaS, and platform administration; product revenue is emerging through subscription tiers for OmniSaaSy ($65/mo per integration with volume discounts) and QRify (freemium through $500/mo). GTM combines direct sales (website with live chat, consultation booking, dedicated UK and US phone lines) with channel referrals from certified partner relationships with Zendesk, monday.com, Intercom, and Vonage, plus marketplace distribution for proprietary apps.

Name

The SaaSy People

Legal name

The SaaSy People Ltd.

Website

https://thesaasypeople.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

The SaaSy People is a UK-headquartered, ISO 27001 certified firm providing outsourced customer support, certified consulting for Zendesk, monday.com, Intercom and Vonage, and proprietary SaaS products (SaaSy One QA, OmniSaaSy, QRify) to 250+ businesses across the UK, US, and global SaaS markets.

Ownership category

akta.pro rank

Product category

Outsourced Customer Support Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Help Supply Services (7363), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Technical Support & Helpdesk Contact Centers (BPAAAAAI)

akta.pro secondary industries

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Helpdesk & End-User Support Services (BPAEABAB)

Keywords

• Outsourced customer support
• Customer success management
• SaaS platform implementation
• Retention-as-a-service
• Custom integration development

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Expert Services: Implementation, migration, and optimization consulting for Zendesk, monday.com, Intercom, Fin AI, and Vonage platforms. Project-priced engagements from £995 per day for certified consultants.
2. Outsourced Customer Support: 24x7 dedicated customer support teams handling enquiries, technical troubleshooting, sales support, and back-office tasks. Recurring service model with monthly billing.
3. Retention-as-a-Service (RaaS): Dedicated Account Managers and Customer Success Managers proactively engaging with customers to identify churn risks and implement loyalty strategies.
4. SaaSy Development: Custom integrations and bespoke applications bridging platform limitations. Build services for custom apps and integrations beyond standard platform capabilities.
5. Managed Services: Ongoing support, health checks, and optimization engagements from £49 per hour. Continuous refinement of platform setups and support for internal teams.
6. OmniSaaSy Platform Subscriptions: SaaS platform subscriptions per connected integration (Facebook, Instagram, Trustpilot, Google Play) at $65/month or $702/year per platform. Volume discounts up to 25% off for 5+ platforms. Premium Access upgrade at $100/month for 30,000 messages/month.
7. QRify App: monday.com marketplace app with tiered pricing: Free (50 codes/month), Bronze $50/month, Silver $150/month, Gold $225/month, Platinum $500/month.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The SaaSy People delivers outsourced 24x7 customer support teams that act as an extension of clients' brands, handling enquiries, technical troubleshooting, sales support, and back-office tasks. The company also provides certified implementation, migration, and optimization consulting for Zendesk, monday.com, Intercom, Fin AI, and Vonage platforms, supplemented by proprietary products including the SaaSy One QA platform, OmniSaaSy integration hub, and QRify monday.com app.

Product overview

The SaaSy People is a multi award-winning, ISO 27001 certified outsourced customer support and consulting services company trusted by 250+ businesses worldwide. The offering is a services-led portfolio organized around four core services: Outsourced Customer Support (24x7 dedicated support teams), Expert Services (platform implementation and optimization for Zendesk, monday.com, Intercom, Fin, and Vonage), Retention-as-a-Service (proactive customer success and churn prevention), and SaaSy Development (custom integrations and bespoke applications). Complementing these services are proprietary products including SaaSy One (AI-powered quality assurance platform), OmniSaaSy (multi-channel social media and review integration hub for Intercom), and QRify (QR code generator app for monday.com), along with add-on services for Fin AI configuration, managed services, outsourced onboarding, and a startup program.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Customer Support 24x7 dedicated customer support team that handles customer enquiries, technical troubleshooting, sales support and back-office tasks as an extension of the client's brand, for SaaS and other businesses needing scale.
• Expert Services Certified in-house consulting for implementation, migration, and optimization of Zendesk, monday.com, Intercom, Fin, and Vonage platforms, aimed at businesses adopting or upgrading these customer service and collaboration tools.
• Retention-as-a-Service (RaaS) Dedicated Account Managers and Customer Success Managers who proactively engage with customers, identify churn risks, and implement strategies to increase loyalty and lifetime value.
• SaaSy Development Custom integrations and bespoke applications built when standard platforms cannot meet requirements, bridging the gap between vision and technology.
• SaaSy One (SaaSy QA) Quality assurance platform custom-built by The SaaSy People that uses AI to evaluate support interactions, providing transparency over quality delivered on behalf of clients. Connects to Intercom, Zendesk or Gorgias.
• OmniSaaSy Multi-channel inbox integration platform that connects Facebook, Instagram, X (Twitter), Google Play, and Trustpilot to Intercom for unified customer conversation management from a single inbox, with AI-generated reply suggestions via Fin AI.
• QRify monday.com app that instantly generates QR codes for monday.com items, designed for streamlining stock control, inventory management, check-ins, and more via automated triggers.
• Fin AI Configuration Services Expert configuration and optimization of Fin AI Agent and Fin Copilot across Intercom, Zendesk, Salesforce, HubSpot and Freshdesk platforms, for businesses deploying AI customer service automation.
• Managed Services Ongoing support, health checks and optimization for platform implementations, billed hourly from £49 per hour.
• Outsourced Onboarding Customer onboarding service ensuring users receive a great first impression, with structured check-ins, training sessions, and dedicated onboarding managers.
• SaaSy for Startups 50% discount program on outsourced customer support for eligible startups (under £500k funding, less than 2 years old, 10 employees or less), for up to 12 months.

Quantifiable outcome

• Trusted by 250+ businesses worldwide
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• EcologiminorStrategic or Co-development Partner · 1 January 2021Carbon offset partnership established in early 2021. SaaSy People plants trees via Ecologi to offset CO2 emissions from onboarding activities, making the onboarding process 100% carbon neutral.
• monday.comcoreChannel Partner/ Reseller/ DistributorCertified monday.com Platinum Partner, Advanced Delivery Partner, and certified monday CRM specialist. Named monday.com Partner of the Year 2025. Provides implementation, migration, and optimization services for monday.com and monday CRM across Work Management, CRM, Sales, Dev, and Service products.
• IntercomcoreChannel Partner/ Reseller/ DistributorCertified Intercom partner and Intercom Solution Partner of the Year. Specializes in Intercom implementation, optimization, migration, and deep Fin AI configuration. Delivers hundreds of Intercom projects and acts as long-term Intercom experts for 250+ businesses.
• ZendeskcoreChannel Partner/ Reseller/ DistributorZendesk Advanced Partner with certified Zendesk consultants. Provides implementation, migration, and optimization services for Zendesk across customer service, support, and CX operations.
• VonagecoreChannel Partner/ Reseller/ DistributorVonage qualified partner providing implementation, migration, and optimization services for Vonage Business Communications (VBC) and Vonage Contact Centre (VCC).
• PerkboxminorOthersPerkbox partner for employee benefits and recognition programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ModSquad: Outsourced digital customer experience provider offering moderated community support, social media management and CX services to SaaS and tech companies — directly comparable in services mix (outsourced CX plus AI-enhanced delivery) and target customer profile.
• SupportNinja: Outsourced customer support and back-office services firm targeting SaaS and tech-enabled companies; comparable on the outsourced CX for SaaS axis with similar onshore/offshore delivery debate.
• Helpware: BPO specializing in content moderation, customer support, and back-office services for tech and SaaS clients; directly comparable as a tech-focused outsourced support peer with similar target verticals.
• PartnerHero: Outsourced customer experience, trust & safety, and back-office provider for tech and SaaS companies including Zendesk/Intercom users; comparable in offering portfolio and SaaS customer focus.
• Wing: Outsourced support and 'virtual assistant' provider for tech-enabled businesses, with comparable SME/SaaS customer focus and bundled support + admin services offering.

Broad incumbents

• Concentrix: Global Fortune 500 BPO and customer experience incumbent offering outsourced contact center services at massive scale; overlapping in outsourced CX but operating across many verticals beyond SaaS and serving much larger enterprise clients.
• TTEC: Large public CX technology and services company providing omnichannel customer support outsourcing; comparable in outsourced support offering but broader in vertical mix and much larger in scale.
• Foundever: Global CX/BPO provider (formerly Sitel/IXXO) offering end-to-end customer support outsourcing across multiple industries; competes on outsourced support but is a much larger and broader incumbent.
• TELUS International: Large digital CX and IT services provider delivering outsourced customer support and platform consulting; overlaps on the outsourced support side and includes tech-stack implementation work.

Others

• Arise: Gig-economy customer support platform connecting enterprises to distributed home-based agents; comparable as an outsourced support model but with a fundamentally different delivery and labor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheSaasyPeople
• Facebookfacebook.com/thesaasypeople
• LinkedInlinkedin.com/company/the-saasy-people

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The SaaSy People