enara

What enara does

enara is a London-headquartered, AI-driven social commerce platform founded in 2024 that operates a two-sided marketplace connecting brands with a network of 15,000+ content creators for product discovery, shoppable content creation, and sales on TikTok Shop. The platform is positioned as a full-stack 'distribution partner' rather than a point marketing or analytics tool — it owns the creator-to-fulfillment chain through four integrated modules: Creator Operations (AI-powered sourcing, matching, and activation), Content & Performance (shoppability scoring and paid amplification), Commerce & Fulfilment (native TikTok Shop storefronts plus Fulfillment by TikTok), and Intelligence & Reporting (real-time dashboards for sales, creator activity, content ROI, and inventory).

The underlying technology layer comprises proprietary AI systems — principally an AI Creator Matching engine that pairs brands with creators based on audience fit, content style, and conversion probability (improving with every transaction), a Shoppability Scoring system that evaluates content for conversion potential and surfaces optimization guidance, and predictive analytics for demand forecasting and ROI. The technology stack is applied ML on structured creator/product/transaction data and text-based content scoring, rather than novel model architectures; no proprietary foundation models, patents, or research outputs are disclosed. enara is an official TikTok Shop Partner and also operates a Shopify-powered consumer storefront at shop.enara.co for direct sales of creator-curated wellness products.

The business model is a pay-as-you-sell revenue share: brands apply free with no credit card or long-term contracts, and enara earns a percentage commission on each sale — split with creators who receive automated payouts averaging £1,840 per week. Go-to-market is hybrid: brand-side is sales-led via demo booking (1-2 business day response, 10-day go-live), and creator-side is community-led via a self-serve application (no minimum followers). Customer cohorts to date are concentrated in wellness, supplements, and beauty (Spruce, Rite, Alpha Nutrition, SOS Serum, Guava & Gold, Bubbl & Co, Bellapierre). The company has disclosed a single seed round from SFC Capital (approximately $250,000 in July 2025) and operates with 1-10 employees.

Name

enara

Legal name

Enara

Website

https://enara.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

enara is an AI-driven social commerce platform that connects brands with 15,000+ creators for product distribution and content-driven sales on TikTok Shop, operating on a pay-as-you-sell revenue share model from its London headquarters.

Ownership category

akta.pro rank

Product category

Social Commerce Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Social commerce platform
• Creator marketplace
• AI creator matching
• TikTok Shop partner
• Brand fulfillment services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Revenue Share on Sales: Enara operates on a pay-as-you-sell revenue model where the company earns a commission based on a percentage of sales. Brands pay no retainers, no fixed costs, and no hidden fees. The model grows proportionally when brands generate sales, with revenue shared between enara, creators, and brands.
2. Creator Commission: Creators earn commission on every order they generate through their content. Commission tracking is automated with automatic payouts, with average weekly earnings of £1,840 reported. No minimum followers required to join.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Enara is a full-stack AI-powered social commerce marketplace that connects brands with over 15,000 creators for product sales on TikTok Shop. It provides AI-driven creator matching, content optimization via shoppability scoring, native storefronts, fulfillment by TikTok (FBT), customer service, and real-time performance dashboards on a pay-as-you-sell revenue-share model. Brands can go live in as little as 10 days with no retainers, no fixed costs, and no long-term contracts.

Product overview

enara operates as a full-stack social commerce platform combining a marketplace with modular service layers. The core enara Marketplace connects brands with 15,000+ creators for product discovery and content-driven sales. This platform is supported by four integrated modules: Creator Operations (AI-powered sourcing and matching), Content & Performance (shoppability scoring and optimization), Commerce & Fulfilment (TikTok Shop storefronts and FBT), and Intelligence & Reporting (real-time dashboards and ROI forecasting). A separate consumer-facing storefront (enara Shop) sells creator-curated wellness products directly to shoppers. The platform also includes AI Creator Matching as a key feature that routes products to the most likely converters.

Differentiator

Problem solved

Functional benefit

Products and services

• enara Marketplace Platform Full-stack AI-powered social commerce marketplace that uses proprietary creator matching to connect brands with 15,000+ creators for product distribution on TikTok Shop, bundling creator operations, content optimization, native storefronts, fulfillment by TikTok (FBT), customer service, returns, and a real-time command center dashboard under a pay-as-you-sell revenue-share model. Brands can go live in about 10 days with no retainers, fixed costs, or long-term contracts, accessing campaign-level ROI forecasting and AI-driven shoppability scoring.
• enara Shop (Shopify storefront) Consumer-facing Shopify-powered e-commerce storefront selling creator-curated wellness products (supplements, skincare, self-care) sourced from enara's brand partners. Offers free shipping on orders over £50, product listings, checkout, and order management on Shopify infrastructure to drive product discovery and direct sales outside TikTok Shop.

Quantifiable outcome

• Daily sales growth of +28%
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TikTokcoreTechnology or IntegrationEnara is an official TikTok Shop Partner with direct platform integration. This partnership enables native storefronts on TikTok Shop, Fulfillment by TikTok (FBT), and access to TikTok's creator ecosystem for brand distribution. The partnership is central to enara's go-to-market strategy as the primary sales channel.
• ShopifycoreTechnology or IntegrationEnara operates its consumer-facing shop on Shopify (shop.enara.co), using the platform for product listings, checkout, order management, and consumer fulfillment for direct-to-consumer sales of wellness products.
• CleanhubminorStrategic or Co-development PartnerCleanhub partnership is associated with Spruce products sold on enara, where each box sold funds the collection of 10 ocean-bound plastic bottles. This is an indirect partnership through a brand partner rather than enara's direct partnership.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LTK: LTK (formerly rewardStyle) is a leading creator commerce platform connecting brands with influencers for shoppable content and affiliate-driven sales. It is a directly comparable peer because it operates a similar two-sided marketplace for social commerce and brand-creator activation, with a comparable revenue-share/affiliate model.
• ShopMy: ShopMy is a creator commerce and affiliate marketing platform that connects brands and creators through commission-based links and shoppable content. It competes directly with enara in the brand-creator marketplace space with a similar take-rate, content-driven model.
• Aspire: Aspire (formerly AspireIQ) is an influencer marketing and creator commerce platform used by brands to discover creators, manage campaigns, and measure performance. It is comparable to enara in the brand-creator activation space, though with broader channel support and a more enterprise positioning.
• Grin: Grin is a creator marketing platform offering influencer discovery, content management, and ROI analytics for DTC and e-commerce brands. It is a directly comparable peer to enara's brand activation and creator matching capabilities, with deeper e-commerce integrations than enara's current TikTok Shop focus.
• CreatorIQ: CreatorIQ is an enterprise-grade creator marketing and analytics platform used by large brands to manage influencer programs at scale. It is a directly comparable peer in brand-creator activation, though typically serving larger enterprise customers than enara's emerging brand focus.
• Collabstr: Collabstr is a creator marketplace that connects brands with influencers and UGC creators for paid partnerships. It is a directly comparable peer to enara's marketplace model, with a self-serve creator application process and revenue-share transactions.
• Upfluence: Upfluence is an influencer marketing and creator commerce platform offering discovery, outreach, and affiliate tracking for brands. It overlaps with enara in the brand-creator activation and affiliate revenue-share space, with more developed e-commerce integrations.
• Tagger by Sprout Social: Tagger is a social intelligence and influencer marketing platform (acquired by Sprout Social) for campaign planning, creator discovery, and performance measurement. It is a comparable peer in the brand-creator activation and analytics layer that enara's Intelligence & Reporting module competes with.

Emerging players

• Brimore: Brimore is a social commerce marketplace and brand-creator enablement platform operating in MENA. It is highly relevant because enara's co-founder Terri Linder is ex-Brimore; Brimore's marketplace model and creator operations are directly comparable to enara's approach.

Broad incumbents

• Shopify Collabs: Shopify Collabs is a creator marketplace integrated into the Shopify platform, allowing merchants to recruit creators and run affiliate campaigns. It is a relevant incumbent comparable to enara given enara's own consumer storefront is built on Shopify and competes in the same brand-creator activation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enara