Collabstr
Collabstr is a two-sided marketplace connecting 930,000+ creators with 460,000+ brands across 150 countries for paid Instagram, TikTok, YouTube, and UGC collaborations, monetizing via transaction fees and tiered subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Collabstr does
Collabstr is a two-sided marketplace that connects brands with social media content creators for paid collaborations. The platform lists 930,000+ vetted creators and 460,000+ brands (1.4M+ combined users) across Instagram, TikTok, YouTube, UGC, Twitch, Twitter, Amazon, and Snapchat, and operates compliant payment infrastructure spanning 150 countries. Functional offerings include creator discovery with platform, niche, location, follower, engagement-rate, age, language, and ethnicity filters; campaign brief posting with creator applications; analytics tracking of published posts (impressions, engagement, performance) refreshed every 24 hours across Instagram, TikTok, and YouTube; and escrow-protected payments with automated billing and tax documentation. A dedicated UGC Creator Marketplace addresses product photos, testimonials, unboxing videos, and video ads, complemented by free tools — Instagram and TikTok engagement-rate calculators, fake-follower checkers, an influencer price calculator, campaign brief and contract templates, and content downloaders — that drive top-of-funnel SEO demand.
The company monetizes through three streams: a 10% brand hiring fee on Free and Pro orders (reduced to 5% on Premium), a 15% creator transaction fee on payouts, and subscription revenue from Pro at $249/month and Premium at $333/month (with annual billing offering two months free). Pricing tiers unlock campaign posting, advanced audience filters, live post analytics, reduced platform fees, and (at Premium) unlimited campaigns and a dedicated account manager. The go-to-market is product-led growth on a self-serve marketplace — brands and creators join independently and transact without contracts — supplemented by iOS and Android mobile apps for creator-side management, an annual Influencer Marketing Report for thought leadership, and earned media in Buzzfeed, Bloomberg, New York Times, Forbes, Yahoo, and Shopify. The legal entity is Collabstr Inc., US-incorporated, headquartered in Vancouver, Canada, with a stated 1–10 person team and co-founders Clayton Rannard and Kyle Dulay.
Customer concentration is dispersed across enterprise, agency, and SMB use cases, with named logos spanning financial technology (Wealthsimple), travel (Hopper), software (ClickUp, Canva, Adobe), streaming (Deezer), intergovernmental (United Nations), QSR (McDonald's), fashion (Shein, TEMU, American Eagle, YSL), retail (Target, Walmart), beauty (Lancôme, Estée Lauder, Armani Beauty), and apparel SMBs (Numi). The platform processes creator payouts through a partnership with Dots, supporting PayPal, CashApp, Venmo, and additional methods. No funding rounds, revenue figures, or headcount growth data are disclosed in the available sources.
Collabstr firmographics
Firmographics- Name
- Collabstr
- Legal name
- Collabstr Inc.
- Website
- https://collabstr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Collabstr is a two-sided marketplace connecting 930,000+ creators with 460,000+ brands across 150 countries for paid Instagram, TikTok, YouTube, and UGC collaborations, monetizing via transaction fees and tiered subscriptions.
- Ownership category
- akta.pro rank
Collabstr industry classification
Industry- Product category
- Influencer Marketing Marketplace
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Collabstr is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Collabstr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Platform Commission on Brand Orders: Collabstr charges brands a hiring fee on each order placed through the marketplace. Free and Pro plans charge 10% fee per order, while Premium plan reduces this to 5%. This is the primary transaction-based revenue stream.
- Creator Transaction Fee: Creators pay a 15% transaction fee on their payout when completing brand deals through the platform.
- Subscription Revenue: Monthly subscription plans - Pro at $249/month and Premium at $333/month. Annual billing provides 2 months free. Subscriptions unlock campaign posting, advanced audience filters, live post analytics, and reduced platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - First orders & marketplace exploration |
| Subscription | Annual | Pro - Regular campaigns, multiple creators |
| Subscription | Annual | Premium - Lower fees, more reporting, priority support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Collabstr product offering
Product offeringCore offering
Collabstr operates a two-sided online marketplace where brands search, hire, and collaborate with vetted social media influencers and UGC creators across Instagram, TikTok, YouTube, Twitch, Twitter, Amazon, and Snapchat. The platform centralizes creator discovery, campaign brief posting, secure escrow payments, performance analytics, and mobile deal management. It monetizes through transaction fees on orders, transaction fees on creator payouts, and tiered monthly subscriptions (Pro and Premium).
Product overview
Collabstr is an influencer marketing platform offering a unified marketplace connecting brands with 930,000+ vetted influencers across Instagram, TikTok, YouTube, Twitch, Twitter, Amazon, and UGC. The core platform includes a Creator Marketplace for direct hiring, Campaign Management for posting briefs and receiving applications, Analytics & Tracking for real-time performance monitoring, and Secure Payments with escrow protection. The platform is complemented by free tools including Instagram and TikTok Engagement Rate Calculators, Fake Follower Checkers for both platforms, an Influencer Price Calculator, Influencer Campaign Brief Template, Influencer Contract Template, and content downloaders. A dedicated UGC Creator Marketplace serves brands seeking product photos, testimonials, and video ads.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Marketplace A two-sided marketplace where brands can search and hire from 930,000+ vetted social media influencers for sponsored content, product reviews, tutorials, testimonials, and brand awareness campaigns. Creators can list their services and get discovered by 460,000+ brands.
- UGC Creator Marketplace A dedicated marketplace section for finding user-generated content creators offering product photos, testimonials, unboxing videos, and video ads. Brands can hire UGC creators specifically for performance-marketing assets rather than audience-based sponsored posts.
- Campaign Management A campaign management tool that allows brands to post campaign briefs and receive applications from targeted influencers, with advanced filtering by niche, location, demographics, and follower count. Available on Pro (1 campaign/month) and Premium (unlimited campaigns) subscriptions.
- Analytics & Tracking Real-time tracking of Instagram, TikTok, and YouTube content performance including impressions, engagement, and automated reporting by campaign. Metrics are updated every 24 hours and benchmarked against platform averages.
- Secure Payment Escrow A payment infrastructure that holds funds in escrow until the brand approves deliverables, protecting both parties during transactions. Supports payments and compliance in 150 countries with automated billing and tax documentation for creators.
- Collabstr Mobile Apps (iOS and Android) Native iOS and Android applications enabling creators to manage brand collaborations, receive notifications, communicate with brands, and submit deliverables from mobile devices.
Quantifiable outcome
- UGC campaigns deliver 29% higher conversion rates compared to non-UGC content
- +4 more outcomes
Companies that use Collabstr
Customer profileNamed customers30 records
Segments2 records
Ideal customer profiles2 records
Collabstr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Collabstr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dots (Payment Processor)coreCollabstr uses Dots (dots.dev) to process creator payouts. Creators can choose from over 5 payment methods including PayPal, CashApp, or Venmo to receive their earnings after completing orders.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Collabstr competitors and assessment
Company assessmentDirect peers
- Grin: Grin is an influencer marketing platform providing creator discovery, relationship management, gifting, and content workflows for direct-to-consumer brands — directly competing with Collabstr's self-serve marketplace model across IG/TikTok/YouTube.
- Aspire (formerly AspireIQ): Aspire is a creator marketplace and campaign management platform used by enterprise and mid-market brands, competing head-to-head with Collabstr on discovery, briefs, and analytics across social platforms.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with advanced analytics, workflow tools, and CRM-like creator management — a comparable offering aimed at large brands, overlapping Collabstr's enterprise use cases.
- Upfluence: Upfluence offers a self-serve influencer search platform plus e-commerce integrations, directly comparable to Collabstr's marketplace and brand search/discovery functionality.
- Klear: Klear provides influencer discovery, campaign management, and analytics — a direct competitor to Collabstr with comparable search and reporting capabilities across social platforms.
- Traackr: Traackr is an influencer marketing platform with brand safety, performance measurement, and global creator databases — a comparable offering for mid-market and enterprise brands using Collabstr.
Emerging players
- Modash: Modash is a creator discovery and analytics platform with a database of 250M+ creators, providing search, vetting, and outreach tools — competing with Collabstr on the discovery and vetting portion of the funnel.
- HypeAuditor: HypeAuditor focuses on influencer analytics and fake follower detection — overlapping with Collabstr's free analytics tools and engagement/fraud detection features.
Broad incumbents
- Tagger by Sprout Social: Tagger (now part of Sprout Social) is an influencer marketing platform with social listening and analytics, offering a broader enterprise suite that overlaps with Collabstr's analytics and discovery capabilities.
- IZEA: IZEA operates a marketplace plus managed services for sponsored content and influencer campaigns — a broader incumbent offering that overlaps Collabstr's marketplace and campaign management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Collabstr social profiles
Digital presenceCollabstr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collabstr leadership team
Management profileNumber of profiles
Profiles2 records
Collabstr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collabstr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collabstr
What does Collabstr do?
Collabstr operates a two-sided online marketplace where brands search, hire, and collaborate with vetted social media influencers and UGC creators across Instagram, TikTok, YouTube, Twitch, Twitter, Amazon, and Snapchat. The platform centralizes creator discovery, campaign brief posting, secure escrow payments, performance analytics, and mobile deal management. It monetizes through transaction fees on orders, transaction fees on creator payouts, and tiered monthly subscriptions (Pro and Premium).
Is Collabstr a public or private company?
Collabstr is a private company. It is classified as unknown and is currently operating.
When was Collabstr founded?
Collabstr was founded in 2020. It employs 1 to 10 people.
Where is Collabstr based?
Collabstr is headquartered in Vancouver, Canada, in the North America region.
How does Collabstr make money?
Three revenue lines are on record. Platform Commission on Brand Orders are the primary driver. The others are creator Transaction Fee and subscription Revenue.
Who are Collabstr's main competitors?
Direct peers on record are Grin, Aspire (formerly AspireIQ), CreatorIQ, Upfluence, Klear and Traackr. Emerging players are Modash and HypeAuditor. Broad incumbents are Tagger by Sprout Social and IZEA.
Does Collabstr have an API?
No public API is recorded for Collabstr.
What industry is Collabstr in?
Collabstr's product category is Influencer Marketing Marketplace. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 513210 and its SIC code is 7372.