What Xpln.ai does

Xpln.ai (legal entity XPLN.AI SAS, headquartered in Paris) is an attention-intelligence company founded in 2022 that measures how users actually look at digital advertising rather than relying on legacy viewability or completion-rate metrics. Its core proposition is that up to 90% of media spend is wasted on ads that are viewable but not watched, and that attention correlates more strongly with brand outcomes and business results than existing standards. The company serves four horizontal customer segments: advertisers and agencies seeking to optimize media spend, marketplaces and adtechs seeking inventory differentiation, and publishers and sales houses seeking to justify premium pricing through engagement evidence.

The platform combines three technical pillars: (1) Quality Variables Analysis, which the company claims ingests the industry's broadest set of contextual, placement, and semantic data points; (2) Eye-Tracking Data & Machine Learning, combining lab and distant eye-tracking panel data with ML models to deliver real-time attention estimates across web and native social inventory; and (3) Attention Metrics that map attention scores to upper-, mid-, and lower-funnel advertiser objectives. Add-on modules extend the platform to Viewability, Brand Safety, Fraud Prevention, Geo Authentication, Contextual Analysis, and Reporting/Dashboards. The company holds IAB Europe TCF, GDPR, and CCPA compliance certifications and stores personal data in the EEA.

Xpln.ai monetizes via subscription-based, demo-led enterprise sales, with no public pricing disclosed. Its go-to-market is consultative, targeting enterprise advertisers and platforms. Strategic partnerships with adtech firms Seedtag (multiyear, 11 markets, 1.5B+ impressions analyzed) and Mobkoi (1B+ impressions in the trailing 12 months) embed attention signals directly into media planning and mobile advertising workflows, and the company displays 300+ partner logos on its website spanning global advertisers, agencies, adtechs, and publishers. In October 2024, the company closed an $8 million Series A led by Ventech and Spring Invest to fund U.S. and European expansion.

Name

Xpln.ai

Legal name

XPLN.AI SAS

Website

https://xpln.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Xpln.ai is an attention-intelligence company that combines proprietary eye-tracking panel data with machine learning to measure real-time ad attention, serving advertisers, agencies, adtechs, and publishers through subscription-based measurement across web, social, CTV, and streaming channels.

Ownership category

akta.pro rank

Product category

Advertising Measurement & Analytics

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Ad attention measurement
• Eye-tracking analytics
• Advertising performance metrics
• Media measurement platform
• Attention intelligence

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Measurement Solutions: Provides independent digital media measurement, data and analytics about advertisement and impression delivery to help advertisers and inventory sellers confirm accurate delivery characteristics including brand safety, viewability metrics, contextual parameters, and attention-based insights.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Xpln.ai offers an attention-based advertising measurement platform that combines eye-tracking panel data with machine learning to measure actual user attention to digital ads in real time. The platform analyzes the industry's broadest range of quality variables—including ad position, surface area, page context, traffic source, and semantic analysis—across web, social media, walled gardens, CTV, and streaming to forecast ad performance across upper, mid, and lower funnel objectives. It serves advertisers, agencies, adtechs, marketplaces, publishers, and sales houses through a B2B subscription-based model with integrated viewability, brand safety, fraud prevention, geo authentication, contextual analysis, and transparent dashboards.

Product overview

Xpln.ai is an attention intelligence company offering a unified advertising measurement platform with multiple integrated modules. The core platform combines Quality Variables Analysis, Eye-Tracking Data & Machine Learning, and Attention Metrics to deliver comprehensive attention measurement across channels. Additional modules include Viewability Measurement, Brand Safety, Fraud Prevention, Geo Authentication, and Contextual Analysis. The company serves industry verticals including financial services and travel, providing dashboards for full transparent access to data. Founded in 2022 and headquartered in Paris, xpln.ai raised $8 million Series A funding in October 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Attention Measurement Platform A comprehensive attention-based ad measurement platform that combines eye-tracking panel data with machine learning to deliver real-time attention estimates and precise attention metrics across social media, walled gardens, CTV, streaming, and web inventory. Designed for advertisers, agencies, marketplaces, adtechs, publishers, and sales houses seeking to optimize media investment through attention-based measurement.

Quantifiable outcome

• 17.3% improvement in attention metrics
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MobkoicoreStrategic or Co-development Partner · 17 June 2026Mobkoi and xpln.ai expanded their global strategic partnership to integrate xpln.ai's attention measurement and optimization technology deeper into Mobkoi's mobile advertising offering. The collaboration has measured over one billion impressions in the last 12 months, with Mobkoi's Interscroller format delivering average attention times 150% higher than market benchmarks for display formats. The partnership aims to help brands shift from legacy delivery metrics to attention-based evaluation of mobile campaign effectiveness.
• SeedtagcoreStrategic or Co-development Partner · 3 June 2026Attention intelligence company xpln.ai and Neuro-Contextual advertising company Seedtag renewed and expanded their multiyear strategic partnership that began in 2023. The companies have supported campaigns across 11 markets, analyzing over 1.5 billion impressions and reporting an average 17.3% improvement in attention metrics and 3.6% lift in engagement. The expanded partnership will deepen integration of attention signals into media planning and optimization workflows for brands and agencies.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Playgroundxyz: Australian attention measurement company providing eye-tracking-derived attention metrics for digital advertising. Closely aligned methodology and customer type with Xpln.ai.
• Lumen Research: UK-based attention-measurement company using eye-tracking-derived attention metrics for digital advertising. Most directly comparable peer to Xpln.ai in methodology and customer base (advertisers/agencies).
• Adelaide: Attention-based media-quality measurement company providing attention scores that compete with Xpln.ai's core attention metrics. Targets advertisers and agencies seeking outcomes-linked attention signals.
• Amplified Intelligence: Australia-based attention measurement company using eye-tracking panels to provide attention-based planning and verification. Closely comparable methodology and customer segment to Xpln.ai.
• Realeyes: Attention and emotion measurement company using webcam-based computer vision. While Xpln.ai emphasizes eye-tracking over facial coding, both compete in the same attention/emotion-measurement category for advertisers.
• TVision: Attention measurement company specializing in CTV and linear TV using panel-based eye-tracking. Direct overlap with Xpln.ai's CTV/walled-garden coverage and its eye-tracking-based methodology.

Broad incumbents

• DoubleVerify: Public ad-verification and measurement platform offering viewability, brand safety, fraud, and increasingly attention signals. Competes with Xpln.ai for advertiser verification budgets and DSP integrations, but as a much broader portfolio player.
• Integral Ad Science (IAS): Large ad-measurement and verification incumbent covering viewability, fraud, brand safety, and contextual. Overlaps directly with Xpln.ai's broader platform modules (brand safety, fraud prevention) and is expanding into attention.
• Oracle Advertising (Moat): Enterprise ad-measurement suite (formerly Moat) owned by Oracle, covering viewability, attention, and brand safety. Competes with Xpln.ai across multiple modules and benefits from Oracle's enterprise reach.

Emerging players

• Hawk (by Semcasting): Emerging attention and media-quality measurement vendor; smaller and earlier-stage than Xpln.ai, but addressing overlapping advertiser demand for attention-based optimization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xpln_ai
• LinkedInlinkedin.com/company/xpln

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xpln.ai