Detroit Cannabis Project

What Detroit Cannabis Project does

Detroit Cannabis Project (DCP) is a cannabis business incubator and social equity technical assistance organization headquartered in Detroit, Michigan, founded by Rebecca Colett, who is also CEO of Calyxeum. The organization delivers structured educational programming — a 6-8 week Cannabis Business Incubator, a 7-14 day Business Plan Bootcamp, and ongoing weekly Home Grown Detroit sessions — designed to give social equity applicants the knowledge, tools, network, and access to capital required to launch licensed cannabis businesses.

DCP's revenue model is anchored in municipal and state government partnerships rather than direct participant fees. It serves as the official technical assistance provider for the City of Detroit's Home Grown Cannabis Entrepreneurship program under the Office of Civil Rights and Inclusion, and has replicated this model through partnerships with the City of Kalamazoo (Social Equity Chamber), the City of Oakland (cannabis product manufacturing), and the State of Washington (retail licensure). Supporting offerings include a Workforce Development program with job fairs across Michigan, a Michigan cannabis Job Board, and an archive of recorded workshops on compliance, banking, Metrc seed-to-sale tracking, marketing, and capital raising, co-delivered with partners such as Rocky Mountain Cannabis Consulting. The underlying technology stack is minimal — a Squarespace website, Zoom for webinar delivery, and Eventbrite for registration — consistent with a services-led, human-facilitated model rather than a software platform.

Name

Detroit Cannabis Project

Legal name

Detroit Cannabis Project

Website

https://detroitcannabisproject.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Detroit Cannabis Project is a cannabis business incubator and social equity technical assistance provider delivering cohort-based education, mentorship, and workforce development programming to diverse cannabis entrepreneurs in Michigan, California, and Washington State via municipal partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government/Social Equity Program Partnerships: Detroit Cannabis Project serves as the official technical assistance provider for the City of Detroit's Home Grown Cannabis Entrepreneurship program under the Office of Civil Rights and Inclusion. Revenue appears to come from government partnerships and social equity program funding rather than direct customer payments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Detroit Cannabis Project is a cannabis business incubator and educational services organization that provides support, technical assistance, and training to social equity entrepreneurs seeking to enter the legal cannabis industry. The organization delivers immersive cohort-based programs (6-8 week Cannabis Business Incubator, 7-14 day Business Plan Bootcamp), weekly technical assistance sessions, one-on-one mentorship, and workforce development programming in partnership with municipal governments including Detroit, Kalamazoo, Oakland, and Washington State.

Product overview

Detroit Cannabis Project is an educational services organization offering a portfolio of programs designed to support social equity entrepreneurs in the cannabis industry. The core offerings include the Cannabis Business Incubator (6-8 week intensive program), Business Plan Bootcamp (7-14 day immersive program), and Home Grown Detroit technical assistance. The organization also operates regional programs in Oakland, CA, Washington state, and Kalamazoo, MI. Supporting services include Workforce Development, a Job Board, and an archive of webinar recordings covering industry-specific topics. These programs collectively provide end-to-end business education, mentorship, and resources for aspiring cannabis entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Business Incubator A 6-8 week intensive cannabis business program with daily classes and weekly small group discussion sessions. Provides technical assistance for intermediate-level diverse cannabis entrepreneurs who have an idea of the business they want to create and have started the licensing process.
• Business Plan Bootcamp A 7-14 day immersive cannabis business plan program with daily evening sessions covering different cannabis business topics including financial projections, community relations, organizational structure, and go-to-market planning.
• Home Grown Detroit The official technical assistance provider for the City of Detroit's Home Grown Cannabis Entrepreneurship program under the Office of Civil Rights and Inclusion. Weekly sessions lasting 6+ months with small group office hour sessions.
• Workforce Development Program Diversity-focused workforce program partnering with licensed cannabis companies and municipalities to execute job and resource fairs. Supports applicants through resume reviews and mock interviews.
• Oakland Manufacturing Program Partnership with the City of Oakland's social equity program offering webinars, one-on-one sessions, mentors, and programming centered around cannabis product manufacturing.
• Washington Technical Assistance Program Partnership with the State of Washington's social equity program providing technical assistance to diverse entrepreneurs applying for new licensure with emphasis on retail licensees.
• Kalamazoo Social Equity Chamber Partnership with the City of Kalamazoo's social equity program offering webinars, one-on-one sessions, mentors, in-person events, and programming centered on diversity in cannabis entrepreneurship and workforce development.
• Job Board Cannabis industry job board connecting job seekers with cannabis employers in Michigan.
• Webinar Recordings Recorded workshops covering topics including cannabis events, Metrc training, banking, financing, retail strategy, marketing, branding, industry fundamentals, data rooms, social media, financial projections, zoning, security, and capital raising.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and supporting.

• CalyxeumcoreStrategic or Co-development PartnerDetroit Cannabis Project is run by folks associated with Calyxeum, a cannabis consulting firm and community nonprofit based in Detroit. Calyxeum's leadership and expertise form the foundation of DCP's program development and facilitation. Rebecca Colett, CEO of Calyxeum, is the Founder of The Detroit Cannabis Project.
• City of Detroit - Office of Civil Rights and InclusioncoreStrategic or Co-development PartnerDetroit Cannabis Project serves as the official technical assistance provider for the City of Detroit's Home Grown Cannabis Entrepreneurship program. Sessions with the City are weekly and the entire program lasts 6+ months.
• City of Kalamazoo - Social Equity ProgrammajorStrategic or Co-development PartnerPartnership to create a Social Equity Chamber in Kalamazoo, MI. DCP provides webinars, one-on-one sessions, mentors, and in-person events centered around diversity in the cannabis industry including entrepreneurship and workforce development.
• State of Washington - Social Equity ProgrammajorStrategic or Co-development PartnerPartnership to provide technical assistance to diverse entrepreneurs in Washington applying for new licensure. Support includes license application assistance, business plan assistance, and financial projections development with heavy emphasis on retail licensees.
• City of Oakland - Social Equity ProgrammajorStrategic or Co-development PartnerPartnership with City of Oakland's social equity program providing webinars, one-on-one sessions, mentors, and programming centered around Cannabis Product Manufacturing.
• Rocky Mountain Cannabis ConsultingsupportingImplementation/ SI/ Consulting PartnerDCP partners with Rocky Mountain Cannabis Consulting to execute a 3-part Metrc training series covering Implementation, Using the System, and Auditing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• THC University: Online cannabis education and certification platform covering cultivation, business, and compliance. Comparable to DCP in delivering structured cannabis industry training, though via a self-serve online model rather than municipal partnerships.
• Green Flower Media: Cannabis education and training platform offering courses, certifications, and content across the cannabis value chain. Comparable to DCP in delivering structured cannabis industry education, though at much larger scale and via online delivery.
• Calyxeum: Detroit-based cannabis consulting firm and community nonprofit whose leadership founded DCP. Operates in the same cannabis social equity and consulting space, with overlapping founders (Rebecca Colett) and shared expertise in regulated product sales.
• Minority Cannabis Business Association (MCBA): National membership organization advancing diversity and inclusion in the cannabis industry. Comparable to DCP through its focus on social equity, business support, and policy advocacy for underrepresented cannabis entrepreneurs.
• Cannabis Career Institute: Cannabis training and certification organization offering courses for aspiring cannabis professionals. Comparable to DCP in serving entry-level cannabis workforce and entrepreneur audiences seeking structured education.
• Oaksterdam University: Long-standing Oakland-based cannabis industry education provider offering business, cultivation, and policy training. Comparable to DCP as a structured cannabis education and certification organization serving aspiring operators.
• Supernova Women: Cannabis social equity nonprofit focused on supporting women and communities of color in the cannabis industry. Comparable to DCP as a workforce and entrepreneurship support organization addressing barriers for diverse cannabis operators.
• The Hood Incubator: Oakland-based cannabis business incubator focused on supporting Black and Brown entrepreneurs entering the legal cannabis industry. Closely comparable to DCP as a social equity technical assistance and training provider serving aspiring cannabis operators.

Broad incumbents

• MJBizDaily: Largest B2B cannabis industry media and events company, providing news, education, and data resources to cannabis operators. Comparable to DCP in serving the operator education and information needs of the cannabis industry, though at much broader scale.

Regional players

• Kannabis Works: Cannabis staffing, workforce development, and social equity program operator. Comparable to DCP in running workforce readiness, job placement, and training initiatives, with overlapping California focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/detroit-cannabis-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Detroit Cannabis Project