Trendhim

What Trendhim does

Trendhim is a privately held, Denmark-based direct-to-consumer e-commerce retailer specializing in men's accessories and jewelry, founded in 2007. The company sells through its own online storefront (Trendhim.com), with localized versions operating in 35+ countries including the US, UK, Germany, France, Spain, the Nordics, Canada, Australia, and New Zealand, and supports multiple languages (English, Spanish). The product portfolio covers jewelry and watches (bracelets, necklaces, rings, earrings, watches, piercing jewelry), suit accessories (neckties, bow ties, cufflinks, pocket squares, suspenders, belts), bags and wallets, apparel and underwear, eyewear, and personal care/grooming. The company also operates a premium sterling silver sub-brand called Hidden Gem and offers personalization/engraving services on select products.

The business model is unit-based e-commerce retail with no subscription or membership tier. Products range from approximately $3.90 (key hangers) to $415+ (mechanical watches), with most items between $15 and $300. Shipping is $5.90 with free shipping above $89, and prices include duties (excluding sales tax). Marketing is executed through Instagram, YouTube, Facebook, a blog with weekly looks and how-to guides, and an email newsletter, supported by a brand ambassador program. Trendhim operates without disclosed external investment, parent company, or M&A activity, and there is no disclosed headcount, revenue, or financial detail. There is no evidence of AI/ML capabilities, proprietary technology beyond standard e-commerce, patents, or regulatory licenses; the moat is built on brand tenure, geographic localization, and content marketing.

Name

Trendhim

Legal name

Trendhim

Website

https://trendhim.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Trendhim is a privately held Denmark-based direct-to-consumer e-commerce retailer founded in 2007 that sells men's jewelry, accessories, and grooming products across 35+ countries through its own localized online storefronts.

Ownership category

akta.pro rank

Product category

Men's Accessories & Jewelry E-commerce

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Fashion Jewelry (CRAKABAI)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL), Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's accessories e-commerce
• Men's jewelry retail
• Watches and bracelets
• Suit accessories online
• Personalized engraved jewelry

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Trendhim generates revenue through direct product sales of men's accessories and jewelry via their e-commerce platform. Products include watches, bracelets, necklaces, rings, earrings, ties, bags, wallets, hats, eyewear, and personal care items. They offer personalization services (engraving) as an added-value feature. All sales are one-time purchases with no subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Trendhim is a direct-to-consumer e-commerce retailer that sells men's accessories and jewelry, including bracelets, necklaces, watches, rings, earrings, neckties, bow ties, cufflinks, bags, wallets, eyewear, hats, and personal care/grooming products. The company offers a customization/engraving service on select items, ships globally to 35+ countries through localized online storefronts, and differentiates through Scandinavian design heritage and content-driven merchandising.

Product overview

Trendhim is an e-commerce retailer offering a comprehensive range of men's accessories and jewelry. The product portfolio is organized as a unified platform with multiple interconnected product categories: Jewelry & Watches (bracelets, necklaces, watches, rings, earrings, piercing jewelry), Suit Accessories (neckties, bow ties, suspenders, cufflinks, pocket squares, belts), Bags & Wallets (backpacks, messenger bags, wallets, keychains), Apparel & Underwear (hats, scarves, gloves, t-shirts, underwear, socks, swimwear), Eyewear (sunglasses, blue light glasses), Personal Care (shaving, beard care, hair care), and a curated Gift Guide. The company also offers a proprietary sub-brand called Hidden Gem featuring premium sterling silver jewelry with gemstones, all designed in Denmark. A personalization/engraving service is available across select products. Trendhim operates across multiple international markets including the US, UK, EU, Australia, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry & Watches Men's jewelry including bracelets, necklaces, rings, earrings, and piercing jewelry, plus watches (analog, digital, automatic, skeleton, pocket watches) and watch accessories (boxes, straps). Materials include sterling silver, stainless steel, gold, and titanium. Sold directly to consumers via the Trendhim storefront.
• Suit Accessories Formal and business accessories including neckties, bow ties, suspenders, tie clips, cufflinks, pocket squares, lapel pins, and belts, for men dressing for formal occasions or business attire.
• Bags & Wallets Leather and fabric bags including backpacks, messenger bags, laptop bags, duffle bags, tote bags, and fanny packs, plus wallets (bifold, trifold, zipper, RFID), card holders, money clips, and keychains.
• Apparel & Underwear Men's apparel including hats, scarves, gloves, t-shirts, tank tops, underwear, boxers, socks, and swimwear.
• Eyewear Men's eyewear including sunglasses, polarized sunglasses, aviator sunglasses, sports sunglasses, clear lens glasses, blue light glasses, and eyewear accessories.
• Personal Care Men's grooming products including shaving supplies, beard care products, and hair care products.
• Gift Guide Curated gift collections organized by interest including gifts for travellers, professionals, active men, and pre-assembled gift boxes.
• Hidden Gem Collection Premium sterling silver jewelry collection featuring gemstone pieces designed in Denmark, including necklaces, bracelets, rings, and earrings.
• Personalization/Engraving Service Custom engraving service available on select jewelry and accessory products, allowing customers to personalize items with custom text or designs.

Quantifiable outcome

• 30-day return policy with no questions asked

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miansai: Miansai is a direct-to-consumer men's jewelry and accessories brand based in the US, offering bracelets, necklaces, rings, and cuffs in sterling silver and gold. It is the closest comparable to Trendhim in product mix, target customer (style-conscious men), and DTC-only distribution model.
• Vitaly Design: Vitaly Design is a Canadian DTC men's jewelry brand specializing in stainless steel chains, pendants, and rings with a similar streetwear-leaning aesthetic. It competes head-on with Trendhim in the online men's fashion jewelry category, particularly for younger buyers.
• Mejuri: Mejuri is a digitally-native fine jewelry retailer operating DTC globally with localized sites, category breadth, personalization, and content marketing. While slightly more gender-neutral and premium, its operating model, multi-market localization, and content-led acquisition closely mirror Trendhim.
• MVMT Watches: MVMT pioneered the online direct-to-consumer watches and accessories model for style-conscious younger men. Its category overlap (watches, eyewear, accessories) and DTC-first philosophy make it a clear comparable, even after its acquisition by Movado.
• Huckberry: Huckberry is a US-based DTC retailer for men offering curated apparel, accessories, bags, and grooming with strong content (the Journal) and a brand-building approach. Its breadth across men's lifestyle categories overlaps meaningfully with Trendhim's assortment and target customer.
• Tateossian London: Tateossian is a London-based men's jewelry, cufflink, and accessory brand with global online distribution and a focus on formal/business accessories. It competes with Trendhim particularly in cufflinks, tie bars, and men's bracelets at the premium end.

Broad incumbents

• David Yurman: David Yurman is an established American luxury jewelry house with a strong men's collection (cable bracelets, signet rings, watches). It is a broader incumbent player that competes for the same male jewelry customer as Trendhim but at much higher price points and via wholesale plus DTC.
• Blue Nile: Blue Nile is a large online jewelry retailer (now part of Signet) offering rings, necklaces, bracelets and watches with global shipping. While more focused on fine jewelry and engagement, its DTC jewelry e-commerce model and global footprint are structurally comparable to Trendhim.

Emerging players

• Manscaped: Manscaped is a men's personal care and grooming brand built DTC with subscription mechanics, demonstrating how to build a men's category brand online. It overlaps with Trendhim's Personal Care category and shares the male-focused DTC DNA, though with a very different category.
• Charles Tyrwhitt: Charles Tyrwhitt is a UK-based menswear and accessories retailer selling ties, cufflinks, belts, and shirts via its own e-commerce site globally. It overlaps with Trendhim's suit accessories category and shares the multi-country, multi-language DTC retail model, though its core is shirts rather than jewelry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/trendhim
• Facebookfacebook.com/trendhim
• Instagraminstagram.com/trendhim
• Xx.com/Trendhim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendhim