Nabooki

What Nabooki does

Nabooki is an Australian SaaS company that provides booking and ticketing technology for the consumer services industry, primarily serving tour operators, attractions, and government tourism programs. Founded in 2014 and headquartered in Mooloolaba, Queensland, with a small 11-50 employee footprint, the company operates on a flat-fee subscription model starting from $75/month that eschews commissions on direct bookings—a deliberate positioning against OTA and booking-software competitors (FareHarbor, Rezdy, Cobber) that typically deduct 15-30% per transaction. Its customer base spans independent tour operators across marine, adventure, food and wine, classes, and entertainment verticals; enterprise attractions (heritage sites, museums, theme parks, zoos, adventure parks); and state government tourism commissions that deploy white-label marketplace and voucher stimulus infrastructure on the platform.

The platform is built on AWS infrastructure stated as PCI DSS Level 1 compliant, with configuration customised to each segment rather than a one-size-fits-all template. Functional capabilities include timed-entry ticketing, POS integration, access control, channel management, yield management, QR code check-in, real-time availability, and automated customer communications, alongside custom participant data capture (fitness, dietary, emergency contacts, equipment preferences). On the demand side the platform distributes inventory through Viator, GetYourGuide, Expedia, Trip.com, Klook, and Bókun, and on the supply side it supports a self-serve onboarding path for SMBs and a fully managed sales-led onboarding for enterprise attractions and government programs. The Government product line provides marketplace infrastructure for regional tourism organizations (RTOs) and state stimulus programs, having powered the South Australian Tourism Commission's Great State Voucher ($149M visitor-economy impact, 67% redemption), Tourism Tasmania's Tassie Holiday Voucher ($30M, 12,000+ bookings) and Off Season campaign, and the River Revival flood-recovery initiative ($8.7M).

The company is privately held, founder-owned and bootstrapped, led by CEO Richard Tenser alongside Product Director Nataliya Klymenko and Business Support Manager Kate Brown. Distribution combines product-led growth for SMBs (free trial, live in hours), enterprise sales for attractions and government, and a certified regional partner network—CounterPoint Digital in Fiji, Vanuatu, and the wider Pacific, and Agnosco Digital in the UK and Europe. In May 2026 Nabooki announced an integration with Bókun's global distribution network and introduced a 0.95% success-based booking fee for Pacific operators, signalling an explicit shift away from subscription-only pricing to reduce distribution barriers in markets where low operator density has historically constrained adoption.

Name

Nabooki

Legal name

Nabooki Pty Ltd ACN 169 881 430

Website

https://nabooki.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Nabooki is an Australian SaaS booking and marketplace platform serving tour operators, attractions, and government tourism programs via a flat-fee subscription ($75+/month) with no commissions on direct bookings, built on PCI DSS Level 1-compliant AWS infrastructure.

Ownership category

akta.pro rank

Product category

Tourism Booking and Ticketing Software

NAICS

Tour Operators (56152), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industries

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Online booking software
• Tourism marketplace platform
• Tour operator software
• Attraction ticketing system
• Government voucher platform

Headquarters

HQ city

Peregian Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Monthly Subscription (Flat-Fee): Simple monthly subscription fee starting from $75/month for tours and activities operators. No commissions charged on direct bookings. Operators pay only the flat subscription regardless of booking volume through their direct channel.
2. OTA/Channel Distribution: Operators can connect to distribution channels (Viator, GetYourGuide, Expedia, Trip.com, Klook, Bókun) for additional reach. Revenue from these channels may incur standard OTA commissions but enables broader distribution.
3. Success-Based Pricing (Pacific Initiative): A 0.95% booking fee charged only when operators receive payment, replacing typical monthly subscription fees for Pacific tour operators accessing global distribution through Bókun integration.
4. SMS Credits: Optional SMS credit purchases for automated customer notifications. Credits are deducted per SMS sent, with auto-renewal available when balance falls to minimum threshold.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Nabooki provides a cloud-based SaaS booking and ticketing platform for the tourism industry, delivered through three product lines: online booking software for tour and activity operators, enterprise ticketing for attractions, and marketplace infrastructure for government tourism programs (including voucher stimulus programs and regional tourism marketplaces). The platform is sold on a flat-fee monthly subscription starting at $75/month with zero commissions charged on direct bookings, contrasting with competitors that take 15-30% commissions.

Product overview

Nabooki is an Australian booking and ticketing technology platform serving three distinct market segments: Tours & Activities operators, Attractions and ticketed venues, and Government tourism programs. The platform operates as a unified product architecture across these segments, built on a flat-fee subscription model (from $75/month) with zero commissions on direct bookings — distinguishing it from OTA and competitor platforms that charge 15-30% distribution fees plus booking commissions. The Tours & Activities product (nabooki.com/tours-activities) provides online booking, capacity management, CRM, and automated communications for tour operators across activity types including marine experiences, adventure tours, food & wine, classes, and events. The Attractions product (nabooki.com/attractions) delivers enterprise ticketing with timed entry, POS, access control, and channel management for heritage sites, museums, theme parks, and zoos. The Government product (nabooki.com/government) provides marketplace infrastructure for regional tourism marketplaces, voucher stimulus programs, and economic development campaigns — powers programs including South Australia's Great State Voucher ($149M economic impact, 67% redemption rate) and Tasmania's Tassie Holiday Voucher ($30M recovery program). Additional sub-products include the Operator Marketplace for regional tourism organizations, a Savings Calculator for comparing pricing models, and Agent Tools for automating B2B agent sales. The platform is configured around each operation's specific needs rather than offering a one-size-fits-all template.

Differentiator

Problem solved

Functional benefit

Products and services

• Nabooki Tours & Activities Online booking and scheduling platform for tour operators and activity providers that enables 24/7 direct bookings, real-time capacity management, automated customer communications, and CRM functionality without commission charges on direct bookings. Flat-fee subscription plans start from $75/month and serve activity types including marine experiences, adventure tours, food and wine tours, classes and courses, and events and entertainment.
• Nabooki Attractions Enterprise-grade ticketing platform for heritage sites, museums, theme parks, zoos, adventure parks, and other ticketed venues. Provides timed-entry ticketing, point-of-sale (POS), access control, channel management, and reporting configured around how the attraction actually operates. Custom enterprise pricing based on attraction scale.
• Nabooki Government Marketplace infrastructure for government tourism programs, including regional tourism marketplaces, voucher stimulus programs, economic recovery initiatives, and destination campaigns. Includes real-time dashboards, operator onboarding, secure ballot-based voucher distribution with fraud prevention, and integration with government stimulus programs. Trusted by South Australian Tourism Commission (Great State Voucher) and Tourism Tasmania.
• Nabooki Operator Marketplace White-label regional marketplace platform enabling Regional Tourism Organizations to list operators, give visitors a branded discovery and booking experience, and retain full visitor booking data. Deployed under the RTO or government tourism commission's own domain.

Quantifiable outcome

• Keep 100% of direct booking revenue vs losing 15-30% to OTAs plus 3% to booking platforms
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Counterpoint GroupcoreImplementation/ SI/ Consulting Partner · 5 May 2026Nadi-based technology and marketing company announcing innovation integrating Nabooki's booking platform with Bókun's global distribution network for Pacific tour operators. Enables distribution through Viator, GetYourGuide, Expedia, Trip.com, and Klook. Introduced success-based pricing (0.95% booking fee) to reduce digital distribution barriers for Pacific operators.
• BókuncoreTechnology or Integration · 5 May 2026Global distribution network integration enabling Pacific tour operators to distribute services through major OTAs (Viator, GetYourGuide, Expedia, Trip.com, Klook). Part of the Counterpoint Group innovation announcement for Pacific market expansion.
• CounterPoint DigitalcoreChannel Partner/ Reseller/ DistributorCertified regional partner for Fiji, Vanuatu & the wider Pacific. Dedicated digital agency helping businesses across 16 Pacific countries. Provides hands-on, culturally relevant support for Nabooki customers including onboarding, digital strategy, development, and specialized tourism technology. Website: counterpoint.digital, Contact: [email protected]
• Agnosco DigitalcoreChannel Partner/ Reseller/ DistributorCertified regional partner for United Kingdom & Europe. Led by Steve, former employee number one at Nabooki with deep technical insight and product knowledge. Focuses on high-tier consultancy and technical engineering for tourism operators optimizing digital infrastructure. Services cover booking engine architecture, UK tourism tech, and frictionless revenue recovery. Website: agnosco.digital, Contact: [email protected]
• South Australian Tourism CommissionflagshipStrategic or Co-development PartnerTrusted government partner running multiple tourism stimulus programs on Nabooki infrastructure including Great State Voucher ($149M impact, 67% redemption) and River Revival flood recovery program ($8.7M). Nabooki powers South Australia's Coast is Calling and other tourism initiatives.
• Tourism TasmaniaflagshipStrategic or Co-development PartnerLong-term government partner for tourism recovery and growth initiatives. Tassie Holiday Voucher generated $30M impact with 12,000+ bookings. Off Season winter campaign established as permanent civic marketplace strategy. Platform meets strict government procurement and data security standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rezdy: Rezdy is a booking software and distribution platform for tour and activity operators worldwide. It competes head-to-head with Nabooki in the same tour operator and attraction segments, and Nabooki publishes a 'Nabooki vs Rezdy' comparison page targeting the same Australian and global SMB customer base.
• Bókun: Bókun (owned by Tripadvisor/Viator) is a booking management and distribution platform for tour operators, with deep OTA channel integrations. It is both a direct competitor to Nabooki's booking software and a distribution partner (Nabooki integrates with Bókun for global OTA reach).
• Peek: Peek is an end-to-end booking platform and marketplace for tours, activities, and attractions. It serves both as a merchant software provider (competing with Nabooki's tour operator SaaS) and as a consumer marketplace (analogous to Nabooki's government marketplace infrastructure).
• Checkfront: Checkfront is a cloud-based booking management platform for tours, activities, and rentals with channel manager capabilities. It targets the same SMB and mid-market tour operator segment as Nabooki, with overlapping features around real-time availability and OTA distribution.
• Regiondo: Regiondo is a European-based booking software and marketplace for tours, activities, and attractions. It is closely comparable to Nabooki's SMB tour operator offering, with similar feature sets around online booking, channel management, and POS — competing for the same independent tour operator customer in European and global markets.
• TrekkSoft (now Bokun/Peakpoint): TrekkSoft (acquired and now part of Peakpoint/Bokun) was a European tour and activity booking software platform comparable to Nabooki's core SMB offering. It serves as a reference point for the European tour operator software market dynamics and competitive landscape.
• FareHarbor: FareHarbor (owned by Booking Holdings) is a leading cloud-based booking and reservation platform for tours, activities, attractions, and rentals. It is the most directly comparable competitor to Nabooki, with overlapping SMB tour operator and enterprise attraction customer bases — Nabooki explicitly publishes a 'Nabooki vs FareHarbor' comparison page.

Broad incumbents

• Cvent: Cvent is an enterprise event and venue management platform with ticketing, registration, and marketplace capabilities. It is comparable to Nabooki's enterprise Attractions segment (timed-entry ticketing, POS, access control) at the higher end of the market, particularly for large venues and government-adjacent event programs.
• GetYourGuide: GetYourGuide is a major global OTA for tours, attractions, and experiences, with its own supplier software platform (GetYourGuide Merchant Center). Like Viator, it is both an OTA distribution partner for Nabooki and a competitor building merchant tools to lock in operator inventory.
• Viator: Viator (Tripadvisor subsidiary) is the largest OTA marketplace for tours and attractions, and also operates a merchant software platform. It is both a critical distribution channel for Nabooki operators and a competitive threat through its own booking infrastructure and global consumer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nabooki_online
• Facebookfacebook.com/nabooki.online
• LinkedInlinkedin.com/company/nabooki

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nabooki