Counterpoint Group Ltd

What Counterpoint Group Ltd does

Counterpoint Group Limited, trading as Counterpoint Digital, is a Fiji-headquartered digital solutions agency founded in 2015 by Craig Smith and Katie Taylor, operating across 16 Asia-Pacific countries with offices in Nadi, Fiji and Brisbane, Australia. The company serves primarily small and medium businesses — particularly hotels, resorts, and tour/activity operators in the Pacific — by combining a certified Google Cloud Partner reseller position with proprietary and white-labeled technology tailored to local market needs. Its proprietary product line centres on CP VMS (a Fiji VAT Monitoring System compliance middleware connecting hotel PMS systems to FRCS TaxCore), Ezee Leave (an HR/leave management application built on Google AppSheet), and its role as official Pacific reseller and local support agent for Nabooki (commission-free tour booking software). Supporting products and integrations include CP Web Builder (a Simvoly-based drag-and-drop site and funnel builder), Domains & Hosting (Australian cPanel hosting), Google Workspace and Gemini AI integration, and a hospitality technology bundle covering Hotel Link booking engine/channel manager/PMS, Kovena payment processing, Abode PMS, Lightspeed POS, and Bókun global distribution to 70+ OTAs.

The business operates a hybrid revenue model blending recurring subscription revenue (CP VMS $115-$199/month, web hosting AU$20-$25/month, domains AU$5-$11/month, Nabooki from FJ$65/month, web builder subscriptions) with professional services fees (custom AppSheet development, digital marketing, branding, video production, outsourced/KPO services starting at AU$1,250 for basic design). Go-to-market combines sales-led discovery calls targeting SMEs, channel/reseller distribution for third-party platforms, self-serve PLG for the web builder, and event-driven presence at Pacific tourism/hospitality conferences. Underlying technology is built on Google Cloud Platform with AppSheet-based custom applications, giving Counterpoint a low-capex architecture but creating dependency on Google's platform. Customers are distributed across hospitality, tourism, retail, finance, manufacturing, and marketing services, with no dominant anchor account, positioning the company as a long-tail SMB digital agency with a defensible regulatory-compliance niche in Fiji's tourism sector.

Name

Counterpoint Group Ltd

Legal name

Counterpoint Group Limited

Website

https://counterpoint.digital

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Counterpoint Group Ltd, operating as Counterpoint Digital, is a Fiji-based Certified Google Cloud Partner that provides digital agency, Google Workspace, tourism tech, and proprietary compliance software (CP VMS) to SMEs across 16 Asia-Pacific countries, with a focus on hotels, tour operators, and Pacific enterprises.

Ownership category

akta.pro rank

Product category

IT Services and Digital Agency

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Central Reservation Systems (CRS) (THALACAB)

akta.pro secondary industries

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• IT services
• Digital marketing
• Tourism technology
• Cloud solutions
• Web development

Headquarters

HQ city

Nadi

HQ country

Fiji

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Managed IT Services & Support: Ongoing technical support and IT management services. Includes Google Workspace setup, cloud migrations, managed IT support, and technical assistance.
2. Software Reselling: Authorized reseller of Google Workspace, Hotel Link, Nabooki, and related platforms. Revenue from license resale and margins on subscriptions.
3. Custom Development & Digital Transformation: Custom application development using Google AppSheet and Google Cloud Platform. Digital transformation consulting and implementation services.
4. Marketing Services: Marketing strategy, brand development, advertising campaigns, Google Ads management, creative content creation, video production, and communications planning.
5. Domain & Hosting Services: Domain name rental service, web hosting on Australian servers with cPanel, SSL certificates. Monthly recurring billing.
6. CP VMS Subscription: Proprietary VMS compliance middleware with tiered pricing (Basic/Advanced, Lailai/Levu). Monthly subscription plus one-time onboarding fee.
7. Web Builder Platform: Drag-and-drop website and funnel builder with sales funnels, upsells, and memberships. Self-serve model with 14-day free trial.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Counterpoint Group Ltd (trading as Counterpoint Digital) is a Fiji-based IT and digital agency that designs, resells, and implements business technology solutions for SMEs across the Asia-Pacific region. It develops proprietary software (CP VMS, Ezee Leave, Nabooki), acts as a certified Google Cloud Partner reselling Google Workspace, and distributes hospitality and tourism technology suites (Hotel Link, Kovena, Abode PMS, Lightspeed POS), complemented by digital marketing, web development, hosting, and outsourced business services.

Product overview

Counterpoint Group Ltd (trading as Counterpoint Digital) operates a portfolio of proprietary SaaS products and third-party technology integrations delivered as a managed digital solutions agency. The core product line centres on three proprietary platforms: CP VMS (Fiji VMS compliance middleware connecting hotel PMS to FRCS TaxCore), Ezee Leave (Google AppSheet-based HR and leave management), and Nabooki (commission-free tour and activity booking software for the Pacific). Supporting these are CP Web Builder (Simvoly-based website and funnel builder), Google Workspace (certified reseller and integrator), and Domains & Hosting (Australian-based web hosting). The Hotel & Tour Tech bundle integrates Hotel Link (booking engine, channel manager, front desk PMS, hotel websites) with Kovena (multi-currency payment processing), Abode PMS, Lightspeed POS, and Bókun global distribution via Nabooki. The broader service offering includes digital marketing, digital transformation consulting (Google AppSheet), and Knowledge Process Outsourcing from Fiji.

Differentiator

Problem solved

Functional benefit

Brands

• CP VMS: A proprietary Fiji VMS compliance middleware solution that connects booking management systems to FRCS TaxCore for automated tax reporting. It is a cloud-based application hosted on Google Cloud Platform.
• Ezee Leave
• Nabooki

Products and services

• CP VMS Proprietary middleware solution connecting hotel booking management systems (PMS) to the Fiji Revenue & Customs Service (FRCS) TaxCore system for mandatory VAT Monitoring System (VMS) compliance. Automates real-time transaction reporting for sales and refunds, eliminating manual data entry. Cloud-hosted on Google Cloud Platform.
• Ezee Leave HR and leave management software built on Google AppSheet. Provides real-time employee leave balance visibility, a mobile leave application process, asset tracking, and workplace policy compliance management for small and growing businesses.
• Nabooki Commission-free online booking software for tour and activity operators in the Pacific region. Manages live availability, automates scheduling, and facilitates secure multi-currency credit card payments. Connects to Bókun for global distribution to 70+ OTAs.
• CP Web Builder Drag-and-drop website and sales funnel builder built on the Simvoly platform with pre-made designs, mobile-responsive pages, 1-step checkouts, bump offers, upsells, subscriptions, and memberships. Includes a 14-day free trial.
• Hotel & Tour Tech (Hotel Link Suite) Bundled hospitality technology suite comprising Hotel Link booking engine, channel manager, front desk mini-PMS, and theme-based hotel websites. Manages room rates, availability, direct bookings, and distribution to OTAs (Expedia, Agoda, Booking.com, Hotels.com). Fully integrated with Kovena payment processing.
• Domains & Hosting Domain name rental and Australian-based web hosting services with cPanel, DNS management, SSL security, and 1GB database file space. Domains from AU$5/FJ$11/month, hosting from AU$20/FJ$25/month. Managed via cPanel framework through Digital Pacific partnership.
• Marketing Services Digital marketing strategy and execution services including brand strategy, communications planning, creative design, Google Ads campaign management, SEO optimisation, email marketing (EDM), website copywriting, and social media strategy. Basic design package from AU$1,250.
• Outsourced Business Services (Knowledge Process Outsourcing) Remote staffing and technical outsourcing covering IT support, digital process automation, marketing, Google Workspace consulting, payment processing support, reporting and analytics, Google Ads management, SEO, hotel booking support, OTA connection mapping, and hospitality technology support (Level 1 and Level 2).
• Google Workspace Reseller Services Certified Google Cloud Partner providing Google Workspace setup, migration, and ongoing support for business email and collaboration. Includes Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet, and Chat with custom domain email and admin controls. Bundled with Gemini AI for generative assistance.

Quantifiable outcome

• Chekoh turned $19,000 into $450,000 worth of sales from Google Ads alone
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Google LLC / Google CloudcoreTechnology or IntegrationCertified Google Cloud Partner. Authorized reseller of Google Workspace, Gemini AI, Google AppSheet, and Google Cloud Platform. Provides provisioning, migration, and ongoing support services for enterprise cloud infrastructure.
• Hotel LinkcoreChannel Partner/ Reseller/ DistributorAuthorized reseller and local support partner for Hotel Link booking engine, channel manager, front desk PMS, and theme-based hotel websites. Premier partner status with integration into Kovena payment processing.
• KovenacoreTechnology or IntegrationStrategic partnership for payment processing. Kovena Platform integrates directly with Hotel Link PMS to deliver frictionless, automated payment experience. No monthly fees, PCI compliant, multi-currency support.
• NabookicoreChannel Partner/ Reseller/ DistributorOfficial reseller and local support agent for Nabooki in the Pacific region. Provides commission-free tour and activity booking software with local Fiji support.
• BókuncoreTechnology or IntegrationIntegration partnership enabling Pacific tour operators to distribute to 70+ OTAs including Viator, Tripadvisor, GetYourGuide, Klook, and Google Things To Do. Zero monthly fees through special partnership arrangement.
• Abode PMSsupportingTechnology or IntegrationCloud-based property management system for hotels with detailed operational processes. Counterpoint assesses suitability and assists with implementation for hotels and resorts.
• Lightspeed POSsupportingTechnology or IntegrationCloud-based point of sale system for hospitality. Counterpoint provides proactive support in deployment for hotels with high transaction volume guest areas (bars, restaurants, boutiques).
• SimvolysupportingTechnology or IntegrationWeb infrastructure, design configurations, and data captured through the resold Simvoly Web Builder environment. Counterpoint acts as authorized administrative reseller.
• Digital Pacific / HostopiasupportingChannel Partner/ Reseller/ DistributorDomain registrations, DNS management, and hosting servers utilizing cPanel Hosting framework. Counterpoint acts as authorized reseller for Australian-based hosting services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteMinder: Global hotel platform with channel manager, booking engine, and direct booking websites — one of the largest hotel tech providers worldwide. Comparable functionally to Hotel Link × Counterpoint's Pacific distribution, and a competitive threat if SiteMinder deepens its Pacific island footprint.
• Little Hotelier: Hotel technology platform purpose-built for small hotels, B&Bs, and hostels with booking engine, channel manager, and PMS. Direct functional match for Counterpoint's Hotel Link bundling into the Pacific small-accommodation segment.
• eZee Technosys: Hospitality technology provider offering cloud PMS, booking engine, channel manager, and regional tax compliance modules across Asia-Pacific, Middle East, and Africa. Highly analogous to Counterpoint's CP VMS-plus-Hotel Link compliance bundling for emerging-market hotels.
• Lightspeed Hospitality: Cloud POS for hotels, restaurants, and hospitality venues. Counterpoint resells Lightspeed POS as part of its hotel bundle, but Lightspeed's hospitality product functions as a vendor-of-record alternative for hotels evaluating Counterpoint's bundled offering.
• Rezdy: Tour and activity booking software with global distribution connectivity, serving tour operators worldwide. Highly analogous to Nabooki (Counterpoint's tour booking product), making it the closest functional peer on the tours/activities side.
• Hotelogix: Cloud-based hospitality platform serving small to mid-sized independent hotels with PMS, channel manager, booking engine, and revenue management. Comparable in targeting independent hotels in underserved markets with a similar mix of operational software and channel-distribution features.
• Lodgify: Vacation rental website builder and channel manager with booking engine tools for independent accommodation providers. Comparable product scope to Counterpoint's Web Builder and hospitality distribution pitch into Pacific short-term rental operators.
• Cloudbeds: Cloud-based all-in-one hospitality suite (PMS, channel manager, booking engine) serving independent hotels globally. Comparable customer profile (independent/boutique hotels) and overlapping product stack with Counterpoint's Hotel Link/Kovena/Abode bundle.

Broad incumbents

• Booking.com (Connectivity Partner program): Largest global OTA offering connectivity programs and channel-manager partnerships with PMS/booking engine vendors. Functions as both a partner (Hotel Link integrates with Booking.com) and an indirect competitive threat to Counterpoint's direct-booking positioning for Pacific hotels.
• Agoda: Asia-Pacific-focused global OTA with strong brand recognition across Southeast Asia and the Pacific. Comparable footprint to Counterpoint's regional focus; Hotel Link integrates with Agoda, making it a partner and adjacent competitor in driving direct vs. OTA bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/counterpointdigital
• LinkedInlinkedin.com/company/counterpoint-group-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counterpoint Group Ltd