What Siroko does

Siroko is a privately held Spanish direct-to-consumer sports apparel brand headquartered in Gijón, Asturias, operating exclusively through its e-commerce storefront at www.siroko.com. The company sells technical sportswear across nine vertical categories — cycling, gym and training, adventure and outdoor, padel, tennis, golf, ski and snowboard, lifestyle, football, and kids — with unit pricing ranging from $24.95 for accessories to $174.95 for premium SRX Elite bib shorts. Product lines are organized around sub-collections including SRX Premium Collection, Neon Riders Club, Deep Winter, Bikepacking, and sport-specific lines (The Power Angle for padel, The Perfect Match for tennis, Fairway Visions for golf). The core technology is textile-based sports apparel manufacturing using synthetic fibers (polyester, nylon, elastane), with sustainability features including Responsible Wool Standard-certified merino wool and biodegradable jerseys. Technical eyewear meets EN ISO 12312-1 and ANSI Z80.3 standards.

The business model is primarily long-tail DTC unit sales (one-time purchase) with global shipping to nearly every country, supported by 28+ language storefront localization and a $300 free-shipping threshold. The company operates a small B2B customization service (SIROKO CUSTOM) for teams and clubs with a 6-unit minimum order and 90–120 day delivery. Supporting ecosystem products include SIROKO Wallet (e-wallet with 10% refund bonus), SIROKO Gift Card (bearer digital cards), SIROKO TV (documentary and athlete content platform), and the SIROKO Family affiliate program. Customer reach extends across individual cycling enthusiasts, gym users, padel/tennis/golf players, winter sports participants, lifestyle consumers, and families, with notable professional sports team partnerships including Real Sporting de Gijón (official kit from 2026-27), Burgos BH (pro cycling kit), and Club Bàsquet Sant Antoni.

Name

Siroko

Legal name

WWW.SIROKO.COM

Website

https://siroko.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Siroko is a privately held Spanish direct-to-consumer sports apparel e-commerce brand selling technical cycling, gym, padel, tennis, golf, ski, and lifestyle apparel globally through www.siroko.com, with 28+ language localization and a secondary B2B custom team uniform service.

Ownership category

akta.pro rank

Product category

Sports Apparel

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Racquet Sport Footwear & Apparel Retail (CRAMAFAI)

akta.pro secondary industries

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Racquet Bags, Cases & Storage Retail (CRAMAFAG)

Keywords

• Sports apparel manufacturing
• Cycling apparel
• Custom team jerseys
• Direct to consumer ecommerce
• Sportswear retail

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Apparel and Accessories Sales: Primary revenue stream from direct-to-consumer sales of technical sports apparel and accessories across multiple sports categories including cycling, gym, adventure, padel, tennis, golf, ski/snowboard, lifestyle, and football. Products include jerseys, bib shorts, jackets, leggings, footwear, eyewear, helmets, and other accessories. One-time purchase model with standard pricing.
2. Siroko Custom (B2B Team Orders): B2B customization service for groups, teams, clubs, and associations. Minimum order of 6 units per product reference. Includes design assistance with revision fees after second revision. Delivery time typically 90-120 days.
3. Gift Cards (Siroko Gift Card): Digital gift cards sold to customers, redeemable for any product on the website. No expiration date. Bearer instrument.
4. Siroko Wallet (Internal Payment System): Electronic wallet for convenient purchases on the website. Receives refunds from returns (with 10% bonus for wallet refunds), allows transfers between users, and enables QR code payments at physical stores. Not a banking product.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Siroko designs, manufactures, and sells technical sports apparel directly to consumers worldwide through its e-commerce storefront at siroko.com. The portfolio spans nine sports categories (cycling, gym/training, adventure, padel, tennis, golf, ski/snowboard, football, and lifestyle) for men, women, and kids. The company also operates a B2B custom apparel service (SIROKO CUSTOM) for teams and clubs with a six-unit minimum order, alongside the Siroko TV content platform, Siroko Wallet electronic payment system, and gift card products.

Product overview

Siroko is a direct-to-consumer sports apparel brand selling exclusively online through www.siroko.com, with a multi-sport portfolio spanning cycling (road, MTB, gravel, bikepacking, winter), gym and training, adventure/hiking, padel, tennis, golf, ski and snowboard, lifestyle, football, and kids' categories. The product offering is organized around the SIROKO core brand alongside specialized sub-brands and collections: SRX Premium Collection (premium cycling tier), Neon Riders Club (limited-edition cycling), Deep Winter (cold-weather cycling), and Bikepacking (travel). The company also operates SIROKO TV (a video content platform), SIROKO CUSTOM (B2B team customization service with a 6-unit MOQ), SIROKO WALLET (proprietary e-wallet payment system), and SIROKO GIFT CARD (digital bearer cards). Collaborations include Real Sporting de Gijón, Club Atlético Osasuna, La Vuelta a Ibiza MTB, EMA, and Club Bàsquet Sant Antoni. Technical eyewear meets EN ISO 12312-1 and ANSI Z80.3 standards. The company sells exclusively to consumers (B2C only), ships worldwide, and supports 28 languages on its storefront.

Differentiator

Problem solved

Functional benefit

Brands

• SIROKO CUSTOM: Customization service for personalized clothing for teams, clubs, associations, or groups of friends
• SIROKO GIFT CARD
• SIROKO WALLET
• SIROKO TV
• Siroko.bike

Products and services

• Cycling Apparel Core cycling product line covering road cycling, MTB, and gravel disciplines, offering jerseys (short/long sleeve, thermal, mesh), bib shorts and tights, windproof jackets and vests, base layers, accessories (eyewear, shoes, helmets, gloves, arm/leg warmers), and cycling-specific socks. Targeted at cycling enthusiasts across multiple disciplines.
• Gym & Training Apparel Fitness and activewear collection including technical T-shirts, leggings, shorts and joggers, hoodies and sweatshirts, jackets, and sports bras, organized under sub-collections Vital Edge (gym), Rise & Run (running), and The Conscious Movement (mindfulness). Targeted at fitness and gym enthusiasts.
• Adventure Apparel Outdoor and hiking apparel including T-shirts, pants, pullovers, jackets, and base layers, with sub-collections Backcountry Nomad, Grounded in Nature, Sunlight & Stillness, and Earthbound Motion. Targeted at hikers and outdoor adventure participants.
• Padel Apparel Padel-specific sportswear covering T-shirts, pants, pullovers, jackets and vests, plus accessories (crew socks, visors, wristbands, headbands) and racket bags. Includes The Power Angle padel sub-collection. Targeted at padel players.
• Tennis Apparel Tennis sportswear including T-shirts, polo shirts, pants, dresses and skirts, hoodies and sweatshirts, jackets and vests, and accessories, with sub-collections The Perfect Match and Tennis History Collage. Targeted at tennis players.
• Golf Apparel Golf-specific apparel including polo shirts, pants, pullovers, jackets, and accessories, with sub-collections Fairway Visions and Light in the Forest. Targeted at golfers.
• Ski & Snowboard Apparel Winter sports equipment including jackets, pants, bib pants, ski suits, goggles, base layers, fleece, gloves, mittens, beanies, neck warmers, balaclavas, socks, and après-ski apparel, plus GX snow goggles. Targeted at ski and snowboard enthusiasts.
• Lifestyle Clothing Casual and lifestyle apparel for everyday wear including shirts and T-shirts, pants, tracksuits, sweatshirts and hoodies, swimwear, coach jackets, and sunglasses (including polarized), with sub-collections such as World in Transformation and Rayo Club. Targeted at lifestyle consumers.
• Football Apparel Football teamwear and merchandise including official kits, training collections, and lifestyle collections for Real Sporting de Gijón (26-27 season and 120th anniversary), plus football-specific apparel and accessories. Targeted at football fans and players.
• Kids' Apparel Children's clothing across lifestyle boys and girls, cycling (summer and winter), and ski & snowboard categories, plus football apparel including the Real Sporting 26-27 and 120th anniversary kids' collections. Targeted at children and youth.
• SRX Premium Collection Siroko's premium cycling equipment sub-brand, positioned as the highest-quality tier within the cycling lineup, including SRX Tirreno, SRX Elite, SRX Stage, and SRX Dirty Kanza jerseys and bib shorts. Targeted at professional and serious cyclists.
• SIROKO CUSTOM A team and club customization service allowing groups to personalize cycling jerseys (M2 Originals, M3 Ultralightweight) with a minimum order of 6 units, including a design collaboration workflow with Siroko's design team. Targeted at teams, clubs, associations, and groups.
• SIROKO GIFT CARD A bearer gift card with no expiration date, redeemable for any product on Siroko's online store or physical locations, available as a virtual card delivered via email. Targeted at gift purchasers.
• Sport Eyewear (Cycling Sunglasses) Technical and sports eyewear including photochromic cycling sunglasses, meeting EN ISO 12312-1:2015+A1:2015 and EN ISO 12311:2013 standards and USA ANSI z80.3-2015, plus lifestyle and polarized sunglasses. Targeted at cyclists and outdoor sports participants.
• Deep Winter Collection Cold-weather cycling equipment designed for low temperatures, including thermal jerseys, bib tights, and winter-specific outerwear for road cycling in harsh winter conditions. Targeted at cold-weather cyclists.

Quantifiable outcome

• Free shipping on orders over $300.00
• +4 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Real Sporting de GijónflagshipStrategic or Co-development Partner · 1 January 2026Official kit provider for Real Sporting de Gijón football club starting 2026-2027 season. Partnership includes official kits, training collections, lifestyle collections, and accessories for men, women, and kids. Marked as a major club partnership on Siroko TV with promotional video content. The collaboration represents one of Siroko's flagship team partnerships.
• Burgos BHflagshipStrategic or Co-development Partner · 1 January 2026Official pro team cycling kit provider for Burgos BH professional cycling team. Featured as Burgos Burpellet BH 2026 official pro team cycling kit collection on website. Represents Siroko's presence in professional cycling with dedicated team apparel.
• Club Bàsquet Sant AntonicoreStrategic or Co-development PartnerOfficial gear and exclusive club collection partnership with Club Bàsquet Sant Antoni basketball club. Includes dedicated collection for 2025-26 season.
• La Vuelta a Ibiza 2026coreGTM or Marketing PartnerMTB event partnership for La Vuelta a Ibiza 2026. Both men and women collections available. Combines cycling event with island tourism.
• EMA (En Modo Avión)minorGTM or Marketing PartnerCollaboration collection with EMA lifestyle brand/creator. 'En Modo Avión' branded collection and podcast channel. Represents lifestyle and content collaboration.
• B&B Hotels TeamminorGTM or Marketing PartnerProfessional cycling team featured in Siroko TV documentary 'One Day We'll Win the Tour' about the team's dream of racing the Tour de France. Content partnership showcasing professional cycling aspirations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Castelli: Italian cycling apparel specialist offering technical jerseys, bib shorts, and performance gear for road, MTB, and gravel. Highly comparable to Siroko's cycling core, including professional team kit deals.
• Rapha: Premium DTC cycling apparel brand with global e-commerce, professional team partnerships, and content-led brand marketing. Closely aligned with Siroko's cycling-first premium positioning and media strategy.
• Pearl Izumi: Long-established cycling and running apparel brand selling technical sportswear through DTC and specialty retail. Comparable to Siroko's multi-discipline cycling and activewear lines.
• Sportful: Italian cycling apparel brand producing technical jerseys, bib shorts, and winter cycling kit, including pro team kits. Directly comparable to Siroko's SRX and cycling core lines.
• Gymshark: DTC fitness apparel brand built on social media, influencer marketing, and global e-commerce. Comparable to Siroko's gym/training line and digital-first growth model.
• Endura: UK-based cycling and triathlon apparel brand with strong MTB, road, and commuter ranges. Directly comparable to Siroko's multi-discipline cycling portfolio.
• Pádel Nuestro: Leading Spanish padel specialist retailer and brand carrying rackets, apparel, and accessories. Comparable to Siroko's Power Angle padel collection and racket bag line.

Broad incumbents

• Decathlon: World's largest sporting goods retailer, operating private-label brands across nearly every sport Siroko covers. The dominant multi-sport competitor and a key benchmark for breadth and pricing.
• Lululemon: Premium athletic apparel brand with global DTC, multi-category women's and men's sportswear, and community-led marketing. Comparable to Siroko's premium tier across gym, lifestyle, and adjacent sports.

Regional players

• Alpkit: UK-founded outdoor apparel and equipment brand selling hiking, trail running, and adventure gear via DTC. Comparable to Siroko's Backcountry Nomad and outdoor collections, though primarily serving the UK/European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sirokocom
• Xx.com/sirokocom
• LinkedInlinkedin.com/company/sirokocom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siroko