DeltaTrak
DeltaTrak is a privately held Pleasanton, California-based provider of IoT cold chain monitoring hardware, cloud software, and traceability solutions serving food, pharmaceutical, aerospace, and logistics customers globally through eight regional subsidiaries and the UBQ Network ecosystem.
- Company typePrivate
- Founded1989
- HeadquartersPleasanton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What DeltaTrak does
DeltaTrak is a privately held cold chain management and temperature monitoring solutions provider founded in 1989 and headquartered in Pleasanton, California, with eight wholly-owned regional subsidiaries across China, Mexico, South America (Brazil), Europe (Belgium), Japan, South Pacific (Australia), and South Africa. The company serves seven primary verticals: produce/floral, dairy, meat, seafood, poultry, life sciences/pharmaceuticals, and logistics/in-transit distribution, plus an aerospace and industrial segment. Its end customers include fresh product suppliers serving major U.S. grocery retailers and pharmaceutical cold chain operators.
DeltaTrak's core technology is an IoT-based cold chain monitoring platform spanning real-time 4G/5G cellular loggers (FlashLink NOW, FlashLink AIR), USB and BLE data loggers, facility monitoring systems (FCS2, Cold-Storage Telematics), and the FlashTrak Cloud Services platform with subscription-based real-time visibility into temperature, humidity, location, light, shock, and CO2. Proprietary technologies include the patented Shadow Log feature (guaranteed trip data capture), Product Emulation (non-invasive internal product temperature modeling), Freshness Index (predictive shelf-life remaining), and the UBQ Network digital cold chain ecosystem built on the Dapicon platform, which aggregates consortium partner data for end-to-end traceability and FSMA 204 compliance. Certifications include FDA 21 CFR Part 11, GxP/GDP/GMP, HACCP, NIST-traceable calibration, and ISO 17025.
The business model combines hardware sales (data loggers, thermometers, chart recorders, thermal labels, time-temperature indicators), recurring subscription revenue (FlashTrak Cloud Services on annual billing), one-time/perpetual software licenses (FlashTrak Telematics FCS2 with per-gateway and per-user fees), and professional services including calibration, validation, custom training, and ERP/MRP API integration. Go-to-market is primarily enterprise field sales for large accounts, complemented by channel distribution through regional offices and the UBQ Network consortium. Pricing is quote-based and not publicly disclosed.
DeltaTrak firmographics
Firmographics- Name
- DeltaTrak
- Legal name
- DeltaTrak Inc.
- Website
- https://deltatrak.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DeltaTrak is a privately held Pleasanton, California-based provider of IoT cold chain monitoring hardware, cloud software, and traceability solutions serving food, pharmaceutical, aerospace, and logistics customers globally through eight regional subsidiaries and the UBQ Network ecosystem.
- Ownership category
- akta.pro rank
DeltaTrak industry classification
Industry- Product category
- Cold Chain Temperature Monitoring Solutions
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Cold Chain Monitoring, Data Logging & Chain-of-Custody Services (TLACAMAL)
- akta.pro secondary industries
- Cold storage facility environmental sensing (rooms, freezers, blast chillers) (TLAEALAL), Power/battery/energy monitoring for cold chain devices (TLAEALAH), Cold Chain Monitoring, Sensors & Control Towers (IoT, data loggers) (HLAGAMAG), Transport-Integrated Temperature Monitoring (In-Storage to Outbound Loads) (AFAOALAG), Cold Storage Warehouse Temperature Monitoring (Refrigerated & Frozen) (AFAOALAC)
Keywords
Where DeltaTrak is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
DeltaTrak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- FlashTrak Cloud Services Subscription: FlashTrak Cloud Services is a subscription-based monitoring solution that provides real-time visibility into supply chain operations. Includes unlimited users, IoT device management, assigned program manager, analytics dashboards, and actionable notifications. Subscription tiers based on services required with annual billing.
- Data Logger and Monitoring Hardware: Sale of temperature monitoring hardware including data loggers, thermometers, chart recorders, thermal labels, and real-time tracking devices. Products range from single-use PDF loggers to multi-use wireless IoT devices with various cellular technologies (2G, 3G, 4G/5G).
- Software Licenses: Software license fees for FlashTrak Telematics solutions including FCS2 Facility Control System Receiver and user licenses. License required for each gateway device and user account.
- Professional Services and Training: Additional services including custom training, business intelligence and analytics, API integration with ERP/MRP systems, and calibration services for compliance with USDA, FDA, and FSIS regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FlashTrak Cloud Services Subscription |
| One time/ perpetual license | Multi-year contract | FlashTrak Telematics Software License |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
DeltaTrak product offering
Product offeringCore offering
DeltaTrak manufactures and sells temperature monitoring hardware (USB PDF data loggers, BLE and FlashLink 4G/5G real-time IoT loggers, cryogenic and ultra-low temperature loggers, chart recorders, digital and infrared thermometers, time-temperature indicators, thermal labels, vaccine monitoring devices, and HACCP food safety tools) and delivers the subscription-based FlashTrak Cloud Services platform plus its Chain of Custody and Maritime Service modules for end-to-end cold chain visibility, traceability, and regulatory compliance for food, pharmaceutical, aerospace and logistics enterprises.
Product overview
DeltaTrak offers a comprehensive cold chain management portfolio combining hardware devices, cloud software platforms, and mobile applications. The core FlashTrak Cloud Services platform provides real-time supply chain visibility through subscription-based monitoring, complemented by specialized modules including Chain of Custody for end-to-end traceability, Maritime Service for ocean freight tracking, and Connect Mobile App for on-the-go data access. The hardware portfolio spans real-time IoT loggers (FlashLink NOW, FlashLink AIR) using 4G/5G cellular connectivity, USB/BLE data loggers for various use cases, facility monitoring systems (FCS2, Cold-Storage Facility), BLE Route Delivery for last-mile tracking, chart recorders, thermometers, vaccine monitoring products, time-temperature indicators, shelf life quality tools, thermal labels, and HACCP food safety tools. The UBQ Network provides ecosystem integration across global supply chains.
Differentiator
Problem solved
Functional benefit
Products and services
- FlashTrak Cloud Services Subscription-based real-time cloud service providing supply chain visibility, monitoring temperature, humidity, light, shock and location data, with unlimited users, IoT device management, assigned program manager, analytics dashboards, compliance automation and actionable SMS/email notifications. Built for enterprise customers in food, pharmaceutical, aerospace and logistics.
- FlashTrak Chain of Custody End-to-end supply chain platform built on the Dapicon ecosystem, aggregating contributions from consortium partners (buyers, sellers, logistics providers, government agencies, public APIs) to deliver complete product traceability, product quality prediction, and FSMA 204(d) compliance support with EDI and API capture of purchase order and batch-lot data.
- FlashTrak Maritime Service Real-time ocean container tracking service that provides visibility of vessel location and estimated time of arrival, integrating GPS positioning with vessel monitoring and automatic identification systems for maritime shipments.
- FlashTrak Connect Mobile App Mobile application for accessing shipment data monitored by DeltaTrak data loggers, available on Android (Google Play) and iOS (App Store), supporting trip data retrieval via trip number, account credentials, or barcode scanning for shippers and receivers.
- FlashLink BLE Route Delivery System Real-time vehicle tracking system using assisted GPS positioning and Bluetooth beacon technology to monitor temperature and humidity inside refrigerated compartments during last-mile delivery routes.
- FlashTrak Telematics FCS2 (Facility Control System) Real-time continuous monitoring and recording system for facilities that store temperature- and humidity-sensitive products; uses TM/TMX data loggers transmitting wirelessly to an FCS receiver uploading data to the ColdTrak cloud via Wi-Fi or cellular.
- FlashTrak Telematics Cold-Storage Facility Temperature monitoring solution for cold storage warehouses combining loggers and repeaters communicating with a Facility Control System, with GeoFencing, Mobile M2M Data Service, Product Emulation and FDA Title 21 CFR Part 11 compliant ColdTrak Data Central.
- FlashLink NOW 4G/5G Real-Time Loggers 4G/5G real-time in-transit temperature loggers providing location, temperature, humidity, light and shock monitoring, available in single-use and multi-use variants with trip durations from 15 to 120 days; approved for use by major U.S. retailers and integrated with the UBQ Network.
- FlashLink AIR Real-Time Loggers 4G/5G real-time loggers with feature monitoring including temperature, location, humidity, light, shock and air pressure, available in a multiuse variant.
- FlashLink RTL Prime 2G In-Transit Logger 2G cellular real-time in-transit logger for temperature and location monitoring with up to 60-day trip duration.
- FlashLink Prime 3G Cryo Multiuse Real-Time Logger Multiuse real-time logger for cryogenic applications, covering a temperature range from -200°C to 100°C (-328°F to 212°F).
- FlashLink USB PDF Data Loggers Single-use and reusable USB PDF temperature and humidity data loggers with automatic PDF report generation, including the Shadow Log feature that guarantees data integrity even when the shipper fails to start the unit.
- FlashLink USB Vibration Reusable Data Logger Reusable USB data logger that records 3-axis shock and vibration through a direct USB connection, for produce, prepared foods, pharmaceuticals, chemicals, storage units and refrigerators.
- High Temp Stainless Steel Data Loggers Rugged submersible data loggers with external probes for extreme high and low temperature monitoring in harsh environments, autoclave validation, and food processing applications.
- FlashLink BLE Loggers Single-use BLE temperature data loggers that wirelessly transmit data to a Gateway device when within range.
- FlashLink BLE Gateway Gateway device that receives data from FlashLink BLE loggers, scanning over 200 loggers per second up to 100 ft away, and transmits via Wi-Fi or Ethernet connection.
- Chart Recorders Circular and electronic chart recorders for temperature, humidity and dew point monitoring, including in-transit temperature chart recorders with 5-day to 90-day transit periods.
- Vaccine Monitoring Products Temperature monitoring solutions for vaccines and pharmaceuticals including Wi-Fi data loggers, USB PDF loggers, ULT loggers for ultra-low temperatures, and certified alarm thermometers, designed to meet CDC and WHO guidelines.
- FlashCheck Thermometers Digital min/max thermometers, certified thermometers, jumbo display thermometers, and folding probe thermometers including waterproof, antimicrobial, and NSF certified models.
- ThermoTrace Thermometers Infrared non-contact thermometers including waterproof models and BLE infrared thermocouple probe combo thermometers for internal product and surface temperature measurement.
- Time and Temperature Indicators WarmMark and TempDot Plus time-temperature indicator labels providing irreversible visual indication of temperature excursions during shipping and storage of vaccines, pharmaceuticals, biologics, produce, seafood, and meat.
- Shelf Life Quality Tools Quality measurement tools including Brix refractometers, salinity refractometers, penetrometers, and ethylene absorbers for produce, floral, and food processing applications.
- Thermal Labels Temperature indicator labels including ColdMark freeze indicators, TempDot freeze indicators, blood temp labels, and high temperature dishwasher thermal labels.
- HACCP Food Safety Tools Kitchen timers, chlorine test papers, quaternary ammonium test papers, kitchen shears, food safety stands and centers for HACCP compliance in commercial kitchens and food service.
- FlashLink Data Manager Software Software for use with select FlashLink In-Transit Loggers that automatically generates secure PDF reports with enhanced data analysis and is FDA Title 21 CFR Part 11 compliant.
- FlashLink Program Manager User-programmable software for FlashLink Reusable Data Loggers enabling custom configuration of logging options.
- Health Services Products Health screening and safety products including non-contact forehead infrared thermometers, alcohol wipes, protective goggles, face shields, and touchless hand sanitizer dispensers.
- UBQ Network Global digital cold chain network powered by DeltaTrak providing ecosystem integration, shelf-life management, traceability, and supply chain monitoring across North America, Latin America, EU, and South Africa, with GS1 EPCIS standards and FSMA 204 compliance support.
- ISO/IEC 17025 Calibration Services Calibration and certification services for DeltaTrak instruments providing NIST-traceable 17025 calibration to support compliance with regulations from USDA, FDA, and FSIS.
Quantifiable outcome
- US retailers throw out about 9 billion lbs of fresh produce at an estimated cost of $8.9 billion annually, and approximately 45% of cut flowers are disposed of before sold - DeltaTrak's monitoring solutions help reduce this waste
- +3 more outcomes
Companies that use DeltaTrak
Customer profileSegments8 records
Ideal customer profiles4 records
DeltaTrak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature7 records
DeltaTrak partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Major U.S. RetailersflagshipFlashLink NOW real-time loggers have been approved for use by major U.S. retailers in the grocery sector. These approvals enable fresh product suppliers to fulfill retailer requirements for comprehensive shipment visibility including temperature, departure, arrival, and security status.
- UBQ NetworkflagshipUBQ Network is a digital cold chain ecosystem powered by DeltaTrak that provides real-time shipment visibility, Freshness Index predictions, and supply chain traceability. The network integrates with FlashLink NOW real-time loggers and provides access to GS1 EPCIS standards and FSMA 204 compliance. The UBQ Network celebrated its first anniversary with rapid global growth across North America, Latin America, EU, and South Africa.
- DapiconcoreDapicon provides the ecosystem platform for FlashTrak Chain of Custody, enabling seamless connection with trading partners and service providers. The ecosystem aggregates contributions from consortium partners for complete supply chain transparency and uses permission-based data sharing.
- Consortium Partners (Buyers, Sellers, Logistics, Government)coreFlashTrak Chain of Custody aggregates contributions from consortium partners including buyers, sellers, marine traffic companies, temperature monitoring providers, government agencies, Public APIs, and logistics companies (3PLs) to provide end-to-end product traceability and supply chain visibility.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DeltaTrak competitors and assessment
Company assessmentDirect peers
- Cryopak (a Sébé Group company): Cryopak manufactures cold chain packaging solutions and temperature indicators/loggers used in food, pharma, and life sciences shipments. It competes with DeltaTrak's temperature indicator labels (WarmMark, TempDot, ColdMark) and in-transit logger portfolio.
- Rotronic (Process Sensing Technologies): Rotronic manufactures high-accuracy temperature, humidity, and CO2 measurement instruments and data loggers used in pharma storage, clean rooms, and cold chain. It overlaps with DeltaTrak's HSC certified alarm thermometers, vaccine monitoring, and cold-storage facility solutions.
- Controlant: Controlant provides real-time IoT cold chain monitoring devices, a cloud visibility platform, and chain-of-custody services primarily to pharmaceutical manufacturers (notably large COVID-19 vaccine programs). It is one of the closest direct competitors to DeltaTrak's FlashTrak and FlashLink NOW offerings.
- Berlinger & Co. AG: Berlinger (now with the Fridge-tag and SmartView view) makes single-use and reusable temperature monitors and a cold-chain monitoring platform targeted at pharma and life sciences. Like DeltaTrak, it combines certified data loggers with cloud visibility and validation services.
- Onset Computer Corporation (HOBO): Onset (HOBO) manufactures a wide range of USB, Bluetooth, and Wi-Fi data loggers and the HOBOlink cloud platform used across cold chain, facility, and industrial monitoring. It is a comparable competitor to DeltaTrak's reusable BLE, USB PDF, and Wi-Fi data loggers used in food safety and life science applications.
- ELPRO-BUCHS AG: ELPRO manufactures LIBERO and ECOLOG data loggers for pharmaceutical and food cold chain monitoring, with cloud software and validation/qualification services. It competes with DeltaTrak across PDF/USB/IoT loggers, vaccine monitoring, and GDP/GxP-compliant facility monitoring.
Broad incumbents
- Testo SE & Co. KGaA: Testo manufactures a broad portfolio of temperature, humidity, and process measurement instruments, including data loggers used in food and pharma cold chains. Its testo Saveris and 174/175 logger families overlap with DeltaTrak's FlashLink USB loggers, FlashCheck thermometers, and HACCP tool offering.
- Sensitech (Thermo Fisher Scientific): Sensitech, now part of Thermo Fisher, supplies TempTale and related temperature/humidity data loggers and supply chain visibility solutions across food and pharma cold chains. It directly competes with DeltaTrak's FlashLink loggers and FlashTrak Cloud Services for the same enterprise monitoring RFPs.
- Cloudleaf / Zebra Technologies Supply Chain Visibility: Zebra Technologies (following its acquisition of Cloudleaf) offers a supply chain visibility platform with sensors and analytics that overlap with DeltaTrak's FlashTrak cloud and Chain of Custody offering. It competes for the same enterprise monitoring and traceability budgets at scale.
Emerging players
- Tive Inc. Tive provides real-time supply chain visibility with location, temperature, humidity, and shock sensors plus a cloud platform for in-transit shipments. It overlaps with DeltaTrak's FlashLink NOW real-time loggers and FlashTrak Telematics route delivery solutions, particularly for non-pharma logistics customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DeltaTrak social profiles
Digital presenceDeltaTrak compliance and trust
Trust signalCompliance9 records
DeltaTrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeltaTrak leadership team
Management profileNumber of profiles
Profiles2 records
DeltaTrak subsidiaries and ownership
Company hierarchySubsidiaries7 records
DeltaTrak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeltaTrak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeltaTrak
What does DeltaTrak do?
DeltaTrak manufactures and sells temperature monitoring hardware (USB PDF data loggers, BLE and FlashLink 4G/5G real-time IoT loggers, cryogenic and ultra-low temperature loggers, chart recorders, digital and infrared thermometers, time-temperature indicators, thermal labels, vaccine monitoring devices, and HACCP food safety tools) and delivers the subscription-based FlashTrak Cloud Services platform plus its Chain of Custody and Maritime Service modules for end-to-end cold chain visibility, traceability, and regulatory compliance for food, pharmaceutical, aerospace and logistics enterprises.
Is DeltaTrak a public or private company?
DeltaTrak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeltaTrak founded?
DeltaTrak was founded in 1989. It employs 101 to 250 people.
Where is DeltaTrak based?
DeltaTrak is headquartered in Pleasanton, United States, in the North America region.
How does DeltaTrak make money?
Four revenue lines are on record. FlashTrak Cloud Services Subscription is the primary driver. The others are data Logger and Monitoring Hardware, software Licenses and professional Services and Training.
Who are DeltaTrak's main competitors?
Direct peers on record are Cryopak (a Sébé Group company), Rotronic (Process Sensing Technologies), Controlant, Berlinger & Co. AG, Onset Computer Corporation (HOBO) and ELPRO-BUCHS AG. Broad incumbents are Testo SE & Co. KGaA, Sensitech (Thermo Fisher Scientific) and Cloudleaf / Zebra Technologies Supply Chain Visibility. Tive Inc. is listed as an emerging player.
Does DeltaTrak have an API?
Yes. FlashTrak API enables connectivity with ERP, MRP and other 3rd party software solutions. ColdTrak.com easily integrates with third party ERP systems.
What industry is DeltaTrak in?
DeltaTrak's product category is Cold Chain Temperature Monitoring Solutions. Its primary akta.pro industry code is TLACAMAL, Cold Chain Monitoring, Data Logging & Chain-of-Custody Services, with a secondary code of TLAEALAL, Cold storage facility environmental sensing (rooms, freezers, blast chillers). Its NAICS code is 334512 and its SIC code is 3823.