What UBQ Network does

UBQ Network is a digital business platform purpose-built for cold-chain logistics in the global agri-food industry, headquartered in Pleasanton, California, and launched in 2024. The platform is anchored by DeltaTrak, a cold-chain telemetry company founded in 1989, and combines real-time IoT loggers (FlashLink NOW), a proprietary Freshness Index driven by a patented ANQC algorithm and USDA respiration curves, maritime tracking across 150+ carriers, a Shipper Dashboard and Control Tower, and blockchain-backed document provenance. UBQ integrates with an ecosystem of 25+ Network Partners covering digital cargo insurance (Marsh), trade finance (Blooms), digital inspection and claims (StilFresh, Optimiz), food-safety compliance (Morpheus), commodity prediction (Helios), FSMA 204 / GS1 traceability (Starfish, BuyerDock), carbon emission reporting (RED Platform, Carbon Expert), and agri-marketplaces (Fructidor).

The platform serves shippers, carriers, growers, distributors, retailers, and compliance teams across fresh produce, with named customers spanning large enterprises (Walmart, Sysco, Costco, Del Monte, Westfalia), mid-market growers (Delano Farms, Halls Fresh Produce, GuiZhou Shou Yang Agriculture), and adjacent verticals such as healthcare logistics (Plum Healthcare). UBQ is delivered through regional partners including CH Logistics (South Africa) and Trayecto (Mexico), giving it coverage across North America, Latin America, Europe, and South Africa after its first year of operation.

Revenue mechanics combine platform subscriptions (recurring SaaS), IoT device sales or rentals, and a growing layer of transaction-based fees from embedded cargo insurance, trade finance, carbon reporting, and marketplace commissions. Claims of 30M+ shipments tracked, 1,000s of customers, $500B in trade delivered, and 7.1x–8.4x ROI are positioned against an offering aligned with FSMA 204, EU CSRD, and California SB 253 compliance regimes. The company is private, reports 1–10 employees, and has not publicly disclosed funding, ARR, or transaction volume.

Name

UBQ Network

Legal name

UBQ Network

Website

https://ubq.network

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cold Chain Logistics Software

NAICS

Refrigerated Warehousing and Storage (493120), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Enterprise Service Bus (ESB) & Message-Oriented Middleware (HDAEACAE)

akta.pro secondary industry

Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

Keywords

• Cold chain logistics
• IoT temperature monitoring
• Fresh produce traceability
• Agricultural trade finance
• Carbon emission reporting

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription and Software Services: SaaS platform subscription model providing access to cold chain visibility, dashboard analytics, control tower services, and network ecosystem. DeltaTrak FlashTrak Cloud platform and API services generate recurring subscription revenue.
2. IoT Device Sales and Rentals: FlashLink Real-Time Loggers sold or rented for temperature, humidity, light, CO2, and shock monitoring. Device data uploaded to FlashTrak cloud service.
3. Digital Cargo Insurance: Marsh-powered digital cargo insurance service with 30-second quote and bind process. Pay-as-you-go model where shippers choose shipments to insure.
4. Trade Finance and Factoring: Blooms provides cross-border factoring, working capital, global payments and FX solutions for produce exporters. Revenue from financial service transaction fees.
5. Carbon Emission Reporting: Sustainability reporting services for EU CSRD, California SB 253, and Scope 3 compliance. Revenue from reporting service subscriptions and transaction fees.
6. Agri Marketplaces: Fructidor marketplace connecting global buyers and sellers of fresh produce. Monthly subscription and transaction-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

UBQ Network is a digital ecosystem platform for the agri-food cold chain industry that integrates IoT temperature monitoring, shelf-life prediction via the Freshness Index, FSMA 204 traceability, digital cargo insurance, trade finance, carbon emission reporting, and produce marketplaces into a single SaaS platform. The platform, powered by DeltaTrak, connects growers, exporters, retailers, and logistics service providers to deliver real-time visibility, freshness prediction, and sustainability services across the produce supply chain.

Product overview

UBQ Network is a platform-plus-modules digital ecosystem for the agri-food cold chain industry, powered by DeltaTrak. The core UBQ Network Platform connects growers, exporters, retailers, and service providers through a unified SaaS environment integrating IoT monitoring, freshness prediction, and sustainability services. The platform's flagship modules include FlashLink NOW Real-Time Loggers (IoT devices), the Freshness Index (shelf-life prediction using USDA respiration curves), the Shipper Dashboard (real-time visibility), Maritime Tracking (150+ carrier container tracking), Document Management (blockchain-provenance document exchange), and the Dashboard/Control Tower (KPI integration and alert management). Ecosystem services offered by partners include Digital Cargo Insurance (Marsh), Trade Finance (Blooms), Carbon Emission Reporting (RED Platform), Agri Marketplaces (Fructidor), Digital Inspection and Claims (StilFresh), Food Safety Compliance (Morpheus), and Logistics Service Providers directory. The Freshness Index uses ANQC patent algorithms and GS1 2D barcodes to predict remaining shelf life with demonstrated 7.1x-8.4x ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• UBQ Network Platform A digital cold chain ecosystem connecting growers, exporters, retailers, and service providers through a SaaS platform. Integrates DeltaTrak IoT monitoring, FSMA 204 traceability, carbon emission accounting, and the Freshness Index to deliver real-time visibility, freshness prediction, and sustainability across the agri-food supply chain.
• FlashLink NOW Real-Time Loggers IoT devices that monitor location and conditions within containers or trucks, recording temperature, humidity, light, and shock. Feature on-device LCD screens for activation confirmation and connect to FlashTrak Cloud Service for real-time visibility during transit.
• Freshness Index A biological fitness tracker for produce that predicts remaining shelf-life using temperature and time-in-transit data. Uses DeltaTrak's ANQC patent algorithm and USDA respiration curves with commodity model libraries for berries, salads, and more. Delivers real-time traffic light visualization via GS1 2D barcode scanning.
• Dashboard and Control Tower Cold Chain Logistics Dashboard with selectable KPIs integrating structured and unstructured data from IoT, APIs, EDI, RFID, and spreadsheets. Provides shipment health trending, color-coded views by commodity, temperature alarm monitoring, and carrier performance benchmarking. Digital Control Tower applies built-in business rules for real-time alerts with customizable Managed Services workflows.
• Maritime Tracking Ocean container location and ETA visibility service supporting 150+ carriers including Maersk, Hapag-Lloyd, and MSC. Provides vessel departure, transshipment, arrival, and container gate-out event tracking with accurate journey ETAs for better logistical planning.
• Digital Cargo Insurance Marsh-powered digital cargo insurance allowing quote and bind in 30 seconds or less. Provides data-driven risk profile rewards with better insurance terms, pay-as-you-go model, and fast efficient claims management for temperature-sensitive shipments.
• Document Management Fully digitized document management and exchange service organizing quotes, bookings, shipments, trade, regulatory, and customs documents in one place. Uses AWS and Azure clouds plus IPFS blockchain for document provenance and trust with digital scan-to-data functions and automated workflows.
• Trade Finance Blooms-powered digital trade financial solutions providing on-demand 24-hour liquidity through cross-border factoring, working capital based on future export revenue, global payments, and digital FX solutions for produce exporters.
• Carbon Emission Reporting RED Platform-powered automated ESG and carbon reporting solution supporting EU CSRD, California SB 253, and SEC climate disclosures. Provides truck and vessel-specific precision using actual distance and emission factors, auditor-ready reporting aligned with ISO 14083 and GLEC Framework.
• Agri Marketplaces Fructidor-powered global B2B marketplace for fruit and vegetables providing verified market intelligence, buyer alerts, sales offers, and qualified contacts. Offers comprehensive global coverage with field teams in key regions and multi-criteria search functionality.
• Digital Inspection and Claims StilFresh-powered remote cargo inspection and automated claims processing for international traders, exporters, importers and insurers. Includes enhanced produce quality inspections, swift compensation for cargo loss or damage, and tailored risk management strategies.
• Morpheus Food Safety Compliance Digital certificate solution for food safety compliance with built-in support for FSMA 204 and Safe Food for Canadians regulations. Provides customizable workflows per trade lane with middleware connecting to SAP, Oracle, and Cargowise systems.

Quantifiable outcome

• Extends shelf-life by up to 2 additional days in high-value produce categories
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature7 records

Partnerships

16 partnerships are on record, tiered key, core and regional.

• StarfishkeyTechnology or Integration · 22 July 2025Starfish provides FSMA 204 and GS1 EPCIS data integration for real-time traceability and shelf-life prediction. Enables FSMA 204-compliant traceability using EPCIS events combined with DeltaTrak temperature data.
• DeltaTrakcoreTechnology or Integration · 15 October 2024DeltaTrak is the founding technology partner powering the UBQ Network platform. Provides IoT temperature monitoring devices (FlashLink loggers), FlashTrak cloud platform, maritime tracking, and core cold chain data infrastructure. Fred Wu founded DeltaTrak in 1989 and serves as CEO. The platform was launched as 'UBQ Network powered by DeltaTrak' in October 2024.
• Blooms (Trade Finance)coreTechnology or Integration · 15 October 2024Blooms is the leading digital platform providing trade financial solutions for produce export. Offers cross-border factoring, working capital, global payments, and FX solutions. Revenue model through transaction fees on financial services.
• MarshcoreTechnology or Integration · 15 October 2024Marsh is the world's leading insurance broker with offices in 130+ countries. Provides digital cargo insurance through UBQ Network enabling 30-second quote and bind process. Risk assessment enhanced by real-time shipment data from DeltaTrak.
• FructidorcoreTechnology or Integration · 15 October 2024Fructidor is the leading global B2B website for fruit and vegetables since 1935. Provides market intelligence, buyer/seller matching, and sales alerts. Experts embedded in key regions worldwide for real-time market insights.
• StilFreshcoreTechnology or Integration · 15 October 2024StilFresh provides remote cargo inspection and automated claims processing for international traders and insurers. Helps inspect handling, quality and condition of cargo and automate claims in case of damage.
• MorpheuscoreTechnology or Integration · 15 October 2024Morpheus provides food safety compliance through digital certificates. Built-in support for FSMA 204, Safe Food for Canadians, ISO 22000, BRC. Automates supply chain workflows by trade lane with middleware connecting to SAP, Oracle, Cargowise.
• OptimizcoreTechnology or Integration · 15 October 2024Optimiz provides digital claims insurance solutions and Chain of Custody documentation. Part of the claims and compliance ecosystem within UBQ Network.
• BuyerDockkeyTechnology or IntegrationGS1-certified solution using GS1 2D barcodes for remaining shelf-life traffic light visualization and history tracking. Integrates with UBQ platform for standardized freshness communication.
• HelioskeyTechnology or IntegrationGlobal price prediction and supply disruption forecasting for 75+ commodities. Provides market intelligence to complement physical supply chain visibility.
• RED PlatformkeyTechnology or IntegrationRED provides carbon emission reporting integration and carbon footprint calculations. Automates Scope 3 reporting for EU CSRD, California SB 253 compliance. Vitalcan case study shows successful carbon offset integration.
• Carbon ExpertkeyTechnology or IntegrationFounded by Casiana Fometescu, Carbon Expert provides expertise on greenhouse gas protocols and carbon emissions regulations. Thought leadership partnership at Fruit Logistica discussing regulatory preparation.
• CH LogisticsregionalTechnology or IntegrationSouth Africa logistics provider specializing in perishable cargo and dry goods transportation by land and sea. Privately owned company with dynamic team combining youthful energy and seasoned expertise.
• TrayectoregionalTechnology or IntegrationMexico's largest trucking company with 5,000+ tractor trucks and 50 terminals. Provides freight transportation solutions including regular cargo, controlled temperature, hazardous material, automotive, and intermodal services.
• University of South FloridakeyStrategic or Co-development PartnerDr. Ismail Uysal from USF collaborated with DeltaTrak on patented approach to evaluating perishable supply chains using machine learning, sensors, and AI. Research partnership advancing shelf-life prediction technology.
• International Fresh Produce Association (IFPA)keyStrategic or Co-development PartnerDeltaTrak serves on IFPA's Supply Chain of the Future Steering Committee and Shelf Life Working Group Steering Committee. Industry leadership role guiding innovation priorities and pilot programs for fresh produce supply chain.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FourKites: FourKites is a leading supply chain visibility platform providing real-time transportation visibility across ocean, road, rail, and air. It is a broad incumbent competing with UBQ's maritime tracking and control tower offerings for enterprise shippers.
• Descartes Systems Group: Descartes is a broad logistics technology provider offering transportation management, visibility, customs, and trade compliance solutions. It competes with UBQ at the enterprise level across supply chain visibility and trade documentation.
• project44: project44 is a global supply chain visibility network connecting shippers, carriers, and logistics providers across all transportation modes. It competes with UBQ's multimodal visibility, maritime tracking, and ERP integration capabilities at enterprise scale.

Direct peers

• Controlant: Controlant provides real-time cold chain visibility solutions with cellular IoT loggers and a cloud platform, focused on pharmaceuticals and food. It competes directly with UBQ's IoT monitoring, dashboard/control tower, and Freshness Index modules.
• Sensitech (Emerson): Sensitech, part of Emerson, is one of the longest-standing providers of cold chain temperature monitoring and visibility solutions for perishables and pharmaceuticals. It is a direct competitor to UBQ's FlashLink/FlashTrak IoT and platform offering for produce and pharma logistics.
• Tive: Tive offers IoT loggers and a supply chain visibility platform with real-time location, temperature, humidity, and shock tracking. It is a direct peer competing for the same cold chain and in-transit visibility budgets as UBQ Network.
• Overhaul: Overhaul provides in-transit visibility, cargo security, and risk management solutions for high-value and cold chain shipments. It is a direct competitor to UBQ's IoT monitoring, control tower, and digital cargo insurance ecosystem.
• Berlinger (Fridge-tag): Berlinger is a Swiss manufacturer of temperature monitoring indicators and data loggers widely used in pharma and food cold chains. Its Fridge-tag and SmartLog product lines compete with UBQ's FlashLink real-time loggers in temperature-controlled logistics.

Regional players

• ColdHubs: ColdHubs is a West African operator of solar-powered cold storage rooms serving smallholder farmers to reduce post-harvest loss. While UBQ focuses on visibility and fintech, ColdHubs addresses the same underlying fresh-produce cold chain pain point regionally in Africa.

Emerging players

• Apeel Sciences: Apeel Sciences develops plant-derived edible coatings that extend the shelf life of fresh produce. While Apeel addresses spoilage at the product layer and UBQ addresses it via monitoring and prediction, both target the same outcome of reducing fresh-produce waste in the global supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ubq-network

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBQ Network