Betty's Pies
Betty's Pies is a privately held, single-location bakery and café in Two Harbors, Minnesota, producing 18 varieties of handmade pies sold via walk-in café service, nationwide Goldbelly shipping, corporate bulk gifting, and wedding catering. Founded in 1957 by Betty Lessard, it serves North Shore tourists, online consumers, corporate clients, and event planners.
- Company typePrivate
- Founded1957
- HeadquartersTwo Harbors, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Betty's Pies does
Betty's Pies operates a single flagship café and bakery at 1633 MN-61 in Two Harbors, Minnesota, founded by Betty Lessard in 1957 as a fish shack serving coffee and donuts to Lake Superior fishermen, then rebranded as Betty's Café in 1958. The company produces a portfolio of 18 hand-made pie varieties—spanning cream pies (5 Layer Chocolate, Coconut Cream, Turtle Coconut Cream, French Blueberry Cream, Butterfinger, 5 Layer Butterscotch), fruit pies (Strawberry Rhubarb, Old Fashioned Apple, Bumbleberry, Blueberry), crunch pies (Raspberry Rhubarb Crunch, Great Lakes Crunch, Caramel Apple Crunch), and nut pies (Maple Walnut, Pecan, Pumpkin)—and complements the pie line with breakfast and lunch menu service at the café counter.
The business has no disclosed proprietary technology platform, mobile app, or self-built e-commerce infrastructure; all nationwide shipping is routed through the Goldbelly marketplace, which handles cold-chain logistics and payment processing. Corporate bulk gifting requires orders of 10 or more pies submitted via a Google Sheets order form and processed through Goldbelly's Gifting Concierge, while wedding orders offer 9" whole pies at $22.00 and 18"x13" sheet pies at $95.00 with free delivery within a 25-mile radius. The company is privately held with no external funding, parent entity, or acquisition activity disclosed in the source material, and its customer base is dominated by individual walk-in and Goldbelly consumers with secondary corporate gifting and wedding/event segments.
Betty's Pies firmographics
Firmographics- Name
- Betty's Pies
- Legal name
- Betty's Pies
- Website
- https://bettyspies.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betty's Pies is a privately held, single-location bakery and café in Two Harbors, Minnesota, producing 18 varieties of handmade pies sold via walk-in café service, nationwide Goldbelly shipping, corporate bulk gifting, and wedding catering. Founded in 1957 by Betty Lessard, it serves North Shore tourists, online consumers, corporate clients, and event planners.
- Ownership category
- akta.pro rank
Betty's Pies industry classification
Industry- Product category
- Artisan Bakery and Café
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where Betty's Pies is headquartered
LocationHeadquarters
- HQ city
- Two Harbors
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Betty's Pies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-person café sales: Walk-in customers at the Two Harbors, MN café purchase slices and whole pies on-site during operating hours. This is a direct, cash/card transactional model at the physical location.
- Nationwide direct-to-consumer shipping (Goldbelly): Pies are sold and shipped nationwide exclusively through the Goldbelly marketplace platform. Customers order individual pies or multi-packs online. Goldbelly handles fulfillment and shipping logistics.
- Corporate bulk gifting orders: Companies order 10 or more pies for employee appreciation or client gifts. Orders are submitted via Google Sheets and routed through Goldbelly's gifting concierge. Bulk pricing is available and includes customizable greeting cards.
- Wedding and event catering: Whole pies and sheet pies are sold directly for weddings and events. Free local delivery within 25 miles is offered. Pricing is standardized per pie type ($22 whole, $95 sheet).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whole Pies for weddings — 9" diameter, $22 each |
| Unit Pricing | Pay-as-you-go | Sheet pies for weddings — 18" x 13", $95 each |
| Unit Pricing | Pay-as-you-go | Corporate bulk gifting — orders of 10 or more pies |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
Betty's Pies product offering
Product offeringCore offering
Betty's Pies operates a destination bakery and café on Minnesota's North Shore in Two Harbors, MN, baking and selling a portfolio of approximately 18 handmade pie varieties (cream, fruit, crunch, and nut pies) along with a breakfast and lunch menu. In addition to walk-in café sales, the company sells pies nationwide through the Goldbelly marketplace and offers corporate bulk gifting and wedding/event catering services.
Product overview
Betty's Pies is a single-location bakery and restaurant in Two Harbors, Minnesota, founded in 1957. The core product is a portfolio of 18 distinct pie varieties available for nationwide shipping, including cream pies (5 Layer Chocolate Cream, Coconut Cream, Turtle Coconut Cream, Toffee Cream, Butterfinger, French Cherry Cream, French Blueberry Cream, 5 Layer Butterscotch), fruit pies (Strawberry Rhubarb, Old Fashioned Apple, Bumbleberry, Betty's Blueberry), crunch pies (Raspberry Rhubarb Crunch, Great Lakes Crunch, Caramel Apple Crunch), and nut pies (Maple Walnut, Betty's Pecan, Betty's Pumpkin). The company operates as a unified offering combining in-store dining (breakfast and lunch menus), a pie retail/catering counter, and a nationwide shipping service through the Goldbelly marketplace. Additional services include corporate bulk gifting with customizable messages and wedding/event catering with whole pies and sheet pies.
Differentiator
Problem solved
Functional benefit
Products and services
- 5 Layer Chocolate Cream Pie A layered chocolate cream pie with five distinct chocolate layers, available for nationwide shipping through Goldbelly.
- Coconut Cream Pie A classic coconut cream pie featuring coconut flakes in a cream-based filling, available for nationwide shipping.
- Turtle Coconut Cream Pie A coconut cream pie topped with chocolate and caramel (turtle-inspired) toppings, available for nationwide shipping.
- Toffee Cream Pie A cream pie with toffee bits distributed throughout the filling, available for nationwide shipping.
- Strawberry Rhubarb Pie A fruit pie combining sweet strawberries with tart rhubarb, available for nationwide shipping.
- Old Fashioned Apple Pie A traditional apple pie with classic spices and a flaky crust, available for nationwide shipping.
- Maple Walnut Pie A nut pie featuring maple syrup and walnuts as primary ingredients, available for nationwide shipping.
- Great Lakes Crunch Pie A regional specialty crunch pie inspired by the Great Lakes area, available for nationwide shipping.
- French Cherry Cream Pie A cream pie with French-style cherry filling, available for nationwide shipping.
- French Blueberry Cream Pie A French-style blueberry cream pie featuring blueberries in a cream base, available for nationwide shipping.
- Butterfinger Cream Pie A cream pie featuring Butterfinger candy pieces in the filling, available for nationwide shipping.
- Bumbleberry Pie A mixed berry pie combining multiple berry varieties, available for nationwide shipping.
- Betty's Pumpkin Pie A traditional pumpkin pie made with real pumpkin and spices, available for nationwide shipping.
- Betty's Pecan Pie A classic pecan pie with whole pecans in a caramel-based filling, available for nationwide shipping.
- Betty's Blueberry Pie A traditional blueberry pie featuring fresh blueberries, available for nationwide shipping.
- 5 Layer Butterscotch Cream Pie A five-layer pie featuring butterscotch cream filling, available for nationwide shipping.
- Raspberry Rhubarb Crunch Pie A fruit pie combining raspberry and rhubarb with a crunchy oat streusel topping, available for nationwide shipping.
- Caramel Apple Crunch Pie An apple pie with caramel topping and a crunchy oat-based topping, available for nationwide shipping.
- In-Store Dining Restaurant service at the Two Harbors, MN location offering breakfast and lunch menus alongside whole pies and pie slices for on-site dining or takeout.
- Nationwide Pie Shipping Direct-to-consumer pie shipping service delivering Betty's Pies products anywhere in the continental United States through the Goldbelly marketplace.
- Corporate Pie Gifts Bulk pie ordering service for corporate gifting, allowing companies to send customized pie gifts to clients or employees (minimum 10 pies) with personalized greeting cards, routed through Goldbelly's Gifting Concierge.
- Wedding and Event Pie Catering Wedding and event catering service offering 9" whole pies ($22 each) and 18"x13" sheet pies ($95 each) for weddings, bridal showers, grooms dinners, and receptions, with free local delivery within 25 miles.
Companies that use Betty's Pies
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Betty's Pies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Betty's Pies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoldbellycoreGoldbelly is Betty's Pies' primary nationwide e-commerce and shipping partner. All nationwide pie orders (including individual purchases and corporate bulk orders) are fulfilled through Goldbelly's platform. The Goldbelly logo is displayed prominently on the homepage with a 'Ship on Goldbelly' CTA, and the company maintains a branded Goldbelly storefront at bettyspies.goldbelly.com. Goldbelly handles cold-chain logistics, shipping, and payment processing for all non-café orders.
Scale indicators2 records
Betty's Pies competitors and assessment
Company assessmentOthers
- Goldbelly: National online marketplace for iconic regional and artisan food brands. Listed as a partner/dependency rather than a competitor — they power Betty's nationwide fulfillment and are central to its GTM.
- Goose the Market / Lincoln Square Pies: Small artisan food producer with a strong regional brand and pie/charcuterie assortment. Comparable as a small-scale regional food brand with a heritage narrative and limited national distribution.
Broad incumbents
- Sweet Lady Jane: California-based bakery café specializing in cakes and desserts, with nationwide shipping. Broader incumbent in the artisan dessert category with café and e-commerce distribution.
- Levain Bakery: Nationally recognized NYC bakery café known for cookies and baked goods, with nationwide shipping and multiple locations. Broader incumbent in artisan baked goods with overlapping dessert café and nationwide-shipping model.
- Milk Bar: Multi-location dessert brand shipping nationwide, known for cakes, pies (e.g., crack pie), and novelty desserts. Comparable as a Goldbelly-shipped dessert brand with a strong single-product reputation.
Direct peers
- Achatz Handmade Pie Co. Michigan-based pie maker shipping nationwide through Goldbelly. Closely comparable small regional pie brand with a specialty handmade assortment and Goldbelly as its primary national distribution channel.
- Grand Traverse Pie Company: Multi-location Michigan pie company that produces handmade fruit pies, cream pies, and catering offerings, and ships nationwide. Comparable in product mix (cream, fruit, crunch pies) and destination-cakes/celebration positioning.
- The Pie Hole (Los Angeles): LA-based pie shop and café specializing in sweet and savory pies with a small chain of storefronts and a catering business. Comparable as a pie-first café concept with both walk-in and event/catering revenue.
- Kermit's Key West Key Lime Pie Co. Single-location Florida pie shop founded in 1953 that ships nationwide via Goldbelly. Highly comparable: regional heritage bakery, walk-in storefront plus Goldbelly-driven national e-commerce, and a small, destination-driven product line.
- Wick's Pies: Family-owned Indiana pie company (est. 1940s) selling cream, fruit, and nut pies online and at retail. Comparable as a multi-generational, small-team pie brand with nationwide shipping and a specialty dessert assortment.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Betty's Pies social profiles
Digital presenceBetty's Pies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betty's Pies leadership team
Management profileNumber of profiles
Profiles1 record
Betty's Pies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betty's Pies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betty's Pies
What does Betty's Pies do?
Betty's Pies operates a destination bakery and café on Minnesota's North Shore in Two Harbors, MN, baking and selling a portfolio of approximately 18 handmade pie varieties (cream, fruit, crunch, and nut pies) along with a breakfast and lunch menu. In addition to walk-in café sales, the company sells pies nationwide through the Goldbelly marketplace and offers corporate bulk gifting and wedding/event catering services.
Is Betty's Pies a public or private company?
Betty's Pies is a private company. It is classified as family owned and is currently operating.
When was Betty's Pies founded?
Betty's Pies was founded in 1957. It employs 11 to 50 people.
Where is Betty's Pies based?
Betty's Pies is headquartered in Two Harbors, United States, in the North America region.
How does Betty's Pies make money?
Four revenue lines are on record. In-person café sales are the primary driver. The others are nationwide direct-to-consumer shipping (Goldbelly), corporate bulk gifting orders and wedding and event catering.
Who are Betty's Pies's main competitors?
Others on record are Goldbelly and Goose the Market / Lincoln Square Pies. Broad incumbents are Sweet Lady Jane, Levain Bakery and Milk Bar. Direct peers are Achatz Handmade Pie Co., Grand Traverse Pie Company, The Pie Hole (Los Angeles), Kermit's Key West Key Lime Pie Co. and Wick's Pies.
Does Betty's Pies have an API?
No public API is recorded for Betty's Pies.
What industry is Betty's Pies in?
Betty's Pies's product category is Artisan Bakery and Café. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 445291 and its SIC code is 2050.