Goose The Market

What Goose The Market does

Goose the Market is a privately held specialty food market, butcher shop, and Italian-style Enoteca wine bar operating from a single flagship location at 2503 N. Delaware Street in Indianapolis, Indiana. Founded in 2007 and owned by Chris Eley, the business curates cut-to-order raw proteins, house-made sausages and smoked meats, charcuterie (with significant supply from the related Smoking Goose wholesale production arm), farmstead cheeses, artisan sandwiches, gelato, small plates, and specialty groceries. The retail floor is supplemented by an attached cellar bar (Enoteca, open daily at 12pm with all-ages seating), a private 2nd-floor event space (capacity up to 20 seated / 35 standing), and culinary class programming.

Revenue is generated through six primary streams: walk-in retail (the largest by volume), the Enoteca wine bar (wine by the glass, craft beer, wine bottles to-go), private event space rental ($400 for 4 hours plus optional staffing), public and private culinary classes ($36.97-$79.00 per person), catering via the ezCater marketplace (delivered across multiple locations), and online ordering for seafood catch lists plus holiday special pre-orders. Ancillary streams include gift cards, gift baskets (with nationwide shipping via goosegiftshop.com), and a Wine of the Month subscription club. Pricing is predominantly transactional/unit-based with no enterprise contracts disclosed.

Distribution is direct-to-consumer at the storefront, supplemented by online ordering for pickup and the ezCater channel for corporate/event catering; no wholesale or reseller shipments exist for general products. The company is recognized in Indianapolis Monthly Best Restaurants 2025 and Visit Indy's best restaurants list, with press coverage including Wall Street Journal, Food & Wine, and Bon Appétit. Total headcount is approximately 19 employees, of which 2-3 are supervisors and 10-15 are crew members.

Name

Goose The Market

Legal name

Goose the Market

Website

https://goosethemarket.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goose the Market is an Indianapolis specialty food market, butcher shop, and Enoteca wine bar offering cut-to-order meats, charcuterie, farmstead cheeses, sandwiches, gelato, and specialty groceries to local consumers. It supplements retail with private events, culinary classes, catering, and a Wine of the Month club.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Meat Retailers (445240), All Other Specialty Food Retailers (445298)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRAHAHAB

Butcher Shops & Meat Markets

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAHAD

Poultry Shops

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

Keywords

• Specialty food market
• Butcher shop
• Artisan charcuterie
• Farmstead cheese retailer
• Culinary classes events

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Cut-to-order raw beef, pork, poultry, game, and seafood; house-made sausages and smoked meats; charcuterie; farmstead cheeses; sandwiches; soups; gelato; artisan breads; and specialty grocery items
2. Enoteca Wine Bar: Italian-style wine by the glass and small plates at the cellar bar. Also sells craft beer and wine by the bottle for off-site consumption.
3. Private Event Rental: Private dining/reception area on 2nd floor available to rent. Options include space-only rental at $400 for 4 hours, or space plus full Goose catering setup and staffing.
4. Cooking Classes and Tasting Events: Culinary classes (Kombucha brewing, oyster shucking, flower arranging, wreath making) priced $36.97-$79.00 per person, plus private themed classes with staffing fees.
5. Catering: Full-service catering through ezcater platform, providing food delivery and setup for events at multiple locations.
6. Online Ordering: Online ordering for seafood catch list (order by 4pm for next day pickup) and holiday special pre-orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Goose the Market is a specialty food market and butcher shop in Indianapolis, Indiana offering cut-to-order raw beef, pork, poultry, game, and seafood, house-made sausages and smoked meats, charcuterie, farmstead cheeses, sandwiches, soups, gelato, and specialty groceries. The business also operates an Italian-style Enoteca cellar bar for wine and small plates, offers catering via ezCater, rents a private event space, and hosts public and private culinary classes and tasting events.

Product overview

Goose the Market is a full-service specialty food and wine market and butcher shop offering a curated selection of premium food products. The core offerings include cut-to-order raw and cured meats, house-made sausages and smoked meats, farmstead cheeses, artisan sandwiches, gelato, and specialty groceries. The business operates an Italian-style Enoteca wine bar in its cellar and provides catering services and private event space rental. Additional services include public and private culinary classes, seafood ordering, gift cards, gift baskets, and seasonal holiday specials. The company also offers a Wine of the Month Club subscription and maintains a cooking resource called 'Heat Your Meat' for customer guidance on preparing purchased items.

Differentiator

Problem solved

Functional benefit

Brands

• Enoteca: Italian-style cellar bar offering wine by the glass and small plates with all ages seating

Products and services

• Fresh and Cured Meats Cut-to-order raw beef, pork, poultry, game, and seafood plus house-made sausages and smoked meats sold at the fresh meat counter of the Indianapolis storefront.
• Charcuterie Selection Cured meats and specialty charcuterie sourced from Smoking Goose and other domestic and international producers, sold at the market for home entertaining and gifting.
• Farmstead Cheeses Selection of farmstead cheeses from local and international sources, sliced and packaged to order.
• Artisan Sandwiches and Daily Menu Fresh sandwiches made to order featuring cheeses, charcuterie, and house-made ingredients, plus a daily selection of soups, gelato, and small plates available for dine-in or takeout.
• Specialty Groceries Fresh produce, artisan breads, preserves, sauces, pickles, pasta, crackers, flours and grains offered for purchase at the market.
• Enoteca Cellar Bar Italian-style wine bar located in the cellar of Goose the Market, serving wine by the glass and small plates with all ages seating, open daily at 12pm.
• Craft Beer and Wine (Take-Home) Craft beer and wine available by the bottle for take-home purchase at the market.
• Catering Services Catering for events and gatherings coordinated through ezCater, featuring charcuterie boards, cheese boards, and specialty menu items delivered to multiple locations.
• Private Event Space Rental Private dining and reception area on the 2nd floor above Goose the Market, available to rent with capacity for up to 20 seated or 35 standing guests, with optional Goose catering and staffing add-ons.
• Public Culinary Classes and Tasting Events Public culinary classes and tasting events including knife sharpening, kombucha brewing, flower arranging, oyster shucking, tinned seafood tasting, and wild game charcuterie events, priced $36.97–$79.00 per person.
• Private Culinary Classes Private themed classes including Bacon Making, Oyster Shucking, Flower Arranging, Cheese and Charcuterie Board, and Painting Parties held in the private event space for groups of 12-20 guests, with a $200 flat staffing fee.
• Gift Cards Gift cards available for purchase for use at Goose the Market.
• Gift Baskets Pre-arranged gift baskets featuring local producers including Smoking Goose salame, Tulip Tree Cheese, Tinker Coffee, and other artisan goods, available for pickup, local delivery, or nationwide shipping in small ($45/$60), medium ($70/$85), and large ($125/$135) sizes.
• Seafood Ordering (Next-Day Pickup) Seafood available to order with next-day pickup (except Sundays) by phone or via the online ordering form.
• Wine of the Month Club Monthly wine club subscription featuring curated wine selections, signed up via a form on the website.
• Holiday Specials Pre-Orders Seasonal holiday offerings including Thanksgiving turkeys, hams, and brine kits, Easter hams and leg of lamb, and other holiday features with heating/cooking instructions.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Smoking GoosecoreStrategic or Co-development PartnerSmoking Goose is a related wholesale production facility producing salumi, sausages, bacon, and more. Their charcuterie is featured prominently in the market. Order Smoking Goose products for home delivery at shop.smokinggoose.com. The two businesses share ownership (Chris Eley) and are closely aligned operations.
• Flying Dirt FarmminorStrategic or Co-development PartnerLocal flower farm in southwest Madison County near Fortville, Indiana providing flowers and instruction for wreath making and flower arranging classes at Goose the Market. Roger and Bev Sharritt operate the farm.
• ezCatercoreChannel Partner/ Reseller/ DistributorThird-party catering marketplace platform through which Goose offers catering services for delivery, pickup, and service at multiple locations including Goose the Market, Smoking Goose, Oca downtown, and Oca Carmel.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Fresh Market: Multi-store specialty grocer focused on premium meats, cheeses, and prepared foods; competes with Goose for the same specialty-shopper basket at greater scale.
• Whole Foods Market: Largest U.S. specialty grocer with butcher counters, charcuterie, prepared foods, and in-store bars; sets the baseline competitive standard for premium specialty food retail.
• Eataly: Italian marketplace operator combining retail, full-service restaurants, wine bars, and cooking classes at scale; overlaps with Goose's Italian Enoteca, retail, and class programming.

Direct peers

• Salumi Artisan Cured Meats: Seattle-based cured meats specialist founded by a former Smoking Goose-adjacent figure, with a deli and retail charcuterie offering comparable to Goose's house-made sausage and salumi program.
• Bavarian Meats: Specialty butcher and European-style deli offering house-made sausages, smoked meats, and prepared foods; aligned with Goose's house-made sausage and smoked-meat program.
• Dean & DeLuca: Iconic specialty food retailer offering premium meats, cheeses, charcuterie, wines, and prepared foods; closest historical analog to Goose's curated specialty market positioning.
• Pat LaFrieda Meats: Premium NYC butcher and wholesaler supplying cut-to-order meats to restaurants and consumers; comparable to Goose's cut-to-order butcher counter model with a wholesale dimension.
• Publican Quality Meats: Chicago butcher shop and restaurant combining cut-to-order meats, charcuterie, sandwiches, and a wine/beer program—structurally similar to Goose's butcher + Enoteca bar concept.
• Cochon Butcher: New Orleans butcher shop and restaurant by the Link Restaurant Group offering house-cured charcuterie, sandwiches, and a wine program; mirrors Goose's house-made charcuterie + dine-in model.
• Zingerman's: Specialty food market and deli in Ann Arbor, MI operating a multi-revenue model (retail, mail order, classes, catering) closely paralleling Goose the Market's flagship concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=ynSFRtElzao
• Facebookfacebook.com/set
• LinkedInlinkedin.com/company/goosethemarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goose The Market