Achatz Handmade Pie

What Achatz Handmade Pie does

Achatz Handmade Pie Company is a privately held, family-owned artisan bakery founded in 1993 by David and Wendy Achatz in Armada, Michigan. The company operates nine retail storefronts across the Metro Detroit area and produces handmade pies in small batches at an SQF-certified bakehouse, employing 100+ team members and outputting tens of thousands of pies weekly. Its product portfolio spans fruit pies, cream pies, pot pies and soups, cheesecakes and cakes, hand pies, and baked goods, with vegan and gluten-free options available.

The business generates revenue through a multi-channel model: direct retail sales at company-owned storefronts, online ordering for pickup via Toast Tab, mail-order nationwide shipping through Goldbelly, wholesale distribution to hundreds of grocery stores and restaurants (including Whole Foods and Kroger), corporate gifting with bulk pricing, fundraiser gift cards, and wedding/event catering. The company is USDA and Organic Certified, sources ingredients from named local Michigan farms, and operates a sub-brand called Pie Collective by Achatz. Distribution is supported by a digital presence across YouTube, Instagram, TikTok, Facebook, and email marketing, with notable earned-media coverage from Food Network, Bon Appetit, Food & Wine, Rachael Ray, and Good Morning America. The company has no external institutional investors and remains under founder ownership.

Name

Achatz Handmade Pie

Legal name

Achatz Handmade Pie Company

Website

https://achatzpies.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Achatz Handmade Pie is a family-owned artisan bakery operating nine retail storefronts across Metro Detroit, producing handmade pies in small batches and distributing via wholesale (Whole Foods, Kroger), Goldbelly mail order, catering, and corporate gifting nationwide.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Bakeries and Tortilla Manufacturing (3118), Retail Bakeries (311811), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Cake Shops & Custom Celebration Cakes (THAFAFAC), Cookie & Brownie Shops (THAFAGAF)

Keywords

• Handmade pie bakery
• Artisanal baked goods
• Wholesale pie distribution
• Pie retail shop
• Wedding pie catering

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pie Sales: Direct sales of handmade pies, pot pies, hand pies, cheesecakes, and baked goods through company-owned retail locations. Walk-in customers and online orders for pickup.
2. Wholesale Distribution: Supplying pies to hundreds of grocery stores and restaurants nationwide including Whole Foods, Kroger, and regional markets. Delivery to wholesale accounts.
3. Mail Order Shipping: Nationwide pie shipping via Goldbelly marketplace partner for cream pies, fruit pies, pot pies, and soups.
4. Corporate Gifting: Bulk corporate gift orders with up to 15% off retail pricing. Gift cards available in denominations of $25, $50, $75, $100, and $150.
5. Fundraiser Program: Pie gift cards sold as fundraiser options earning organizations 15% of every sale.
6. Wedding and Event Catering: Wedding pies including three-pound gourmet pies serving 7-8 each or 3-inch mini pies. Dessert displays and favor options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Achatz Handmade Pie Company makes and sells handmade pies and baked goods through 9 company-owned retail locations in Metro Detroit, Michigan. The product line spans fruit pies, cream pies, pot pies, hand pies, cheesecakes, and baked goods, complemented by wholesale distribution to grocery stores, mail-order shipping via Goldbelly, corporate gifting, fundraisers, and wedding/event catering services.

Product overview

Achatz Handmade Pie Company is a family-owned bakery offering handcrafted pies and baked goods through nine Michigan retail locations and wholesale distribution. The core product portfolio spans six main categories: Pot Pies/Soups/Entrees, Fruit Pies, Cream Pies, Cheesecakes/Cakes, Hand Pies, and Baked Goods. Recent additions include Deluxe Hand Pies (premium hand pies with extra toppings) and Dot Pies (cream pie variations). The company also offers special occasion services including Corporate Gifting, Fundraisers, and Wedding pies. Their sub-brand 'Pie Collective' emphasizes local sourcing and collaboration with Michigan farmers. Products are available for in-store purchase, online ordering via Toast Tab, mail-order shipping through Goldbelly, and wholesale distribution to regional grocers.

Differentiator

Problem solved

Functional benefit

Brands

• Pie Collective: New generation brand by Achatz representing local, collaborative, and real pies. A rebrand of the classic Achatz Handmade Pie Company with a fresh look and emphasis on the people behind the pies including farmers, pie bakers, and pie lovers.

Products and services

• Fruit Pies Traditional fruit pies including the trademarked Michigan 4-Berry, Cherry, Apple varieties (Caramel Nut, Double Crust, Dutch), Blueberry, Strawberry Rhubarb, Pumpkin, Pecan, and Chocolate Bourbon Pecan. Many varieties available as vegan options.
• Cream Pies Cream-based pies including French Silk, Chocolate Cream, Coconut Cream, Cannoli Cream, Banana Cream, Banana Split, Cherry Cream, Key Lime, and Lemon Meringue.
• Pot Pies, Soup & Entrees Savory pot pies and soups including Buffalo Chicken, Chicken, Beef, Spinach, Lobster, and Southwest Style Pork pot pies, plus soups like Chicken Noodle, Tomato Basil, Hungarian Mushroom, and Broccoli Cheddar.
• Cheesecakes & Cakes Cheesecakes and cakes including Vanilla Bean, Strawberry Topped, Cherry Topped, Michigan 4-Berry Cheesecake, Carrot Cake, and Chocolate Fudge Cake.
• Hand Pies Portable pie pockets including Spinach, Cherry, Apple, Michigan 4-Berry, Buffalo Chicken, Chicken, Lobster, and Sausage and Gravy varieties.
• Deluxe Hand Pies Enhanced hand pies with extra toppings and new flavor variations including Caramel Nut Apple, Apple Deluxe, Cherry Dip, Michigan 4-berry Crumb, and Cherry Sprinkle.
• Dot Pies Fun twist on cream pies available by the slice or whole, featuring flavors like Vanilla, Chocolate, Coconut, Cannoli, and French Silk.
• Baked Goods Assorted cookies and bars including Oatmeal Raisin, Chocolate Chip with Sea Salt, Molasses, Lemon Pistachio, Peanut Butter Chocolate Chip Cookies, and Lemon Bars.
• Corporate Gift Program Bulk ordering service for corporate gifts offering pies in varieties including Classic Apple, Dutch Apple, Classic Cherry, Michigan 4-Berry Crumb, Pumpkin, Pecan, and Peach Praline Cobbler with up to 15% off retail pricing.
• Fundraisers Program Fundraiser program using Achatz Pie Gift Cards available in denominations of $25, $50, $75, $100, and $150, offering 15% return on sales to organizations.
• Wedding Services Wedding pie services offering three-pound gourmet pies serving 7-8 each or 3-inch mini pies, available as dessert table alternatives or centerpieces with elegant presentation options.
• Wholesale Distribution Program Wholesale distribution to grocery stores and retailers including Whole Foods, Kroger, Plum Market, and regional Michigan markets.

Quantifiable outcome

• Voted one of America's Best Pies by Food and Wine magazine
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Orchard View Farms (Paul Hubbell)coreStrategic or Co-development PartnerLocal Michigan apple supplier. Paul Hubbell operates Orchard View Farms growing 60-70 acres with 10-15 apple varieties. Provides apples for Achatz pies including Scarlet Gala variety.
• Bush's Apples (Bob Bush)coreStrategic or Co-development PartnerLocal Michigan apple supplier. Bob Bush operates Bush's Apples on 200+ acres. Despite MS diagnosis, continues farming and provides apples to Achatz.
• Johnson Farms (Dean & Ward Johnson)coreStrategic or Co-development PartnerLocal Michigan apple supplier. 5th generation farm on Old Mission Peninsula. Provides apples for Achatz pies.
• Eight Plates Farm (Carla Schultz)coreStrategic or Co-development PartnerLocal Michigan wheat supplier. Carla Schultz grows Jupiter and Whitetail wheat varieties. Provides wheat for Achatz handmade pies.
• Whole FoodsmajorChannel Partner/ Reseller/ DistributorMajor grocery retailer wholesale partner distributing Achatz pies in their stores nationwide.
• KrogermajorChannel Partner/ Reseller/ DistributorMajor grocery retailer wholesale partner distributing Achatz pies in their stores nationwide.
• Plum MarketcoreChannel Partner/ Reseller/ DistributorRegional grocery retailer partner distributing Achatz pies.
• GoldbellymajorChannel Partner/ Reseller/ DistributorMail order marketplace partner for nationwide pie shipping. $15 off first purchase promo available for new customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hi, Pie: Craft pie maker offering handmade sweet and savory pies via retail and nationwide shipping. Comparable to Achatz in small-batch handmade positioning and growing DTC mail-order business.
• Four & Twenty Blackbirds: Brooklyn-based artisan pie shop and pie book brand with national wholesale via mail order. Comparable to Achatz in handmade premium positioning, craft credibility, and book/cookbook-led brand authority.
• Pacific Pie Co. Handcrafted savory pot pie company with wholesale and DTC distribution. Comparable to Achatz on the savory hand pie / pot pie segment and similar small-batch production model.
• The Blue Owl Bakery: Regional artisan pie and dessert shop in the Midwest with a handmade product range and local-sourcing emphasis. Comparable to Achatz in craft positioning and Midwest footprint.
• Grand Traverse Pie Company: Michigan-based pie company with multiple retail locations and wholesale distribution, founded in 1998. Closest direct comparable to Achatz in geography, product mix (fruit pies, cream pies, soups), and multi-channel retail-plus-wholesale model.
• Baked in Seattle: Seattle-area pie and dessert maker with retail and wholesale presence. Comparable to Achatz as a regional handmade bakery scaling through wholesale and mail-order channels in a single metro.

Broad incumbents

• Marie Callender's: Iconic national frozen and fresh pie brand owned by Conagra Brands. Comparable to Achatz in core product category (fruit, cream, and savory pies) and national grocery distribution, but at vastly larger scale and mass-market price points.
• Edwards Desserts: National frozen pies and desserts brand owned by Schwan's Company. Comparable to Achatz on frozen dessert category and grocery distribution, but competes from a mass-market, scale-driven cost position.
• Nothing Bundt Cakes: National franchised dessert bakery chain specializing in bundt cakes with 400+ locations. Comparable to Achatz in special-occasion dessert positioning, multi-location retail model, and gifting/catering revenue, but as a franchised incumbent at much larger scale.
• Mrs. Smith's Pies: National frozen pie brand also owned by Conagra, with deep grocery penetration. Comparable to Achatz on product category and grocery shelf presence, but as a low-cost frozen incumbent rather than handmade artisan producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClD1IlkVSf2SBwBfyZbRtXg/featured
• Facebookfacebook.com/achatzpies
• Instagraminstagram.com/piecollectivebyachatz
• TikToktiktok.com/@achatzpies
• Xx.com/achatzpies
• LinkedInlinkedin.com/company/achatz-handmade-pie-co-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achatz Handmade Pie