What Singenuity does

Singenuity LLC is a privately held, founder-owned software company (founded 2016, 11–50 employees) that builds an all-in-one cloud booking and point-of-sale platform for tour and attraction operators. The product unifies functions that operators typically run on separate tools — online booking, POS, digital waivers, equipment rentals, photo capture/sales, ticketing, memberships/season passes, packages/cross-sell, transportation routing, and self-service kiosks — under a single system with shared guest data. It serves a broad set of experience-economy verticals, with primary focus on ski resorts, zoos/aquariums and wildlife parks, haunted attractions, ticketed events, tours/activities (ziplines, rafting, boat tours), museums, and cruises/watercraft. The company was founded by operators who built the software to address fragmentation in existing booking and POS tooling.

The platform's notable technical components include algorithmic priority/timeslot management to funnel demand into under-filled slots, yield management with dynamic pricing, membership/season-pass handling with photo-ID verification and visitation tracking, and an integrated photo monetization module (operators report ~$27 incremental revenue per photo package). Distribution and payments are anchored by an exclusive Square partnership in which the operator acts as merchant of record with direct next-day payouts, plus native OTA integrations with Klook, Viator (Expedia), GetYourGuide, Redeam, and TripAdvisor that let operators sync inventory across major marketplaces while operating from one system.

The business model is a usage-based take rate: a 4% fee on activity revenue per booking, with no percentage fees on merchandise, concessions, photos, or add-ons, and photo uploads billed at $0.03 each; hardware is separate and optional. All features are included with no per-feature add-ons, and custom quotes are available for enterprise operators. Go-to-market combines demo-led enterprise/field sales with product-led self-serve booking adoption, supported by vertical-specific landing pages, an SEO glossary, an industry blog, and named-customer case studies. Disclosed scale indicators are platform-level: 4M+ guests booked annually and $9.5M+ in client revenue generated through photo sales.

Name

Singenuity

Legal name

Singenuity LLC

Website

https://singenuity.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Singenuity is an all-in-one cloud booking and point-of-sale platform for tour and attraction operators — ski resorts, zoos, haunted attractions, tours, museums, and cruises — unifying booking, POS, waivers, rentals, photos, ticketing, and memberships in one system.

Ownership category

akta.pro rank

Product category

Tour and Attraction Booking Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industries

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), All-in-One Event Registration & Event Management Suites (THAHAFAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Tour booking software
• Attraction management platform
• Point of sale system
• Ticketing software
• Guest management platform

Headquarters

HQ city

Gatlinburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Per-Booking Transaction Fee: Operators are charged a 4% fee on activity revenue per booking. This fee applies only to activity bookings; merchandise, concessions, photos, and other add-ons are excluded from the percentage calculation. The model scales with operator volume, with next-day payouts and 2-7 day refund processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Singenuity provides an all-in-one cloud-based booking and operations platform for tour and attraction operators, unifying bookings, point of sale (POS), waivers, ticketing, memberships, rentals, photos, packages, and transportation management into a single system. The platform is offered on a transaction-fee basis with no upfront software cost, integrating with Square for payments and connecting to online travel agencies (OTAs) for distribution. It is built and sold directly to operators of ski resorts, zoos, museums, haunted attractions, tours, and similar experience-based businesses.

Product overview

Singenuity is a unified all-in-one platform for tour and attraction operators combining a booking engine, point-of-sale (POS), and guest management tools. The core platform integrates individual modules including Online Booking, POS, Memberships (Season Passes, Punch Passes), Self Booking Kiosk, Transportation, Rentals, Photos, Packages, Waivers, and Ticketing. The platform supports dynamic pricing through Yield Management and Priority Booking for timeslot optimization. Square integration provides payment processing, while connectivity with OTAs (Klook, Viator, GetYourGuide, TripAdvisor, Redeam) enables multi-channel distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Singenuity Booking Software Platform All-in-one cloud-based booking and operations platform for tour and attraction operators, combining online booking, POS, waivers, ticketing, memberships, rentals, photos, and transportation management into a single system with Square payment integration and OTA distribution.

Quantifiable outcome

• Operators reduced check-in staff from 5 windows to 2 during busy seasons
• +6 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and general.

• SquarecoreTechnology or IntegrationExclusive Square partnership enables operators to act as merchant of record, receiving direct payouts with no middleman between operator and funds. Square integration provides payment processing with exclusive partner rates for operators who already use Square or are new to the platform. This eliminates delays in fund availability common with other payment processors.
• KlookcoreTechnology or IntegrationNative integration allowing operators to sync availability and bookings with Klook's marketplace, enabling distribution to Klook's global customer base of experience seekers
• Viator (Expedia)coreTechnology or IntegrationIntegration with Viator (owned by Expedia) enabling operators to list and manage inventory on one of the largest tour and activity marketplaces globally
• GetYourGuidecoreTechnology or IntegrationNative connection to GetYourGuide marketplace allowing operators to distribute through this major OTA platform while managing all bookings from Singenuity's unified system
• RedeamgeneralTechnology or IntegrationIntegration with Redeam providing additional distribution channel for operators, particularly those serving cruise ship passengers and tour groups
• TripAdvisorcoreTechnology or IntegrationTripAdvisor integration enabling operators to sync bookings and availability with TripAdvisor's experiences marketplace, capturing travelers researching activities on the platform

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Large-scale ticketing and event technology platform that overlaps with Singenuity's ticketing, event registration, and event management modules for the ticketed events and live shows customer segment.
• Cvent: Enterprise event management platform covering registration, ticketing, and venue sourcing. Cvent operates adjacent to Singenuity in event registration and attendee management for larger venues and corporate events.

Direct peers

• FareHarbor: Booking and management software built specifically for tours, activities, attractions, and rentals. Acquired by Booking Holdings in 2018, FareHarbor is the closest direct competitor to Singenuity with a near-identical all-in-one operator platform and global distribution through the Booking.com network.
• Peek: End-to-end booking software and marketplace for tours, activities, and attractions. Peek competes head-to-head with Singenuity across online booking, POS, and distribution, with additional consumer-facing marketplace demand similar to OTA integrations.
• Bokun: Booking and channel management software for tour and activity operators, owned by Tripadvisor. Bokun offers inventory management, payment processing, and marketplace distribution — overlapping closely with Singenuity's core platform and Tripadvisor integration.
• Rezdy: Booking and distribution software for tour, activity, and rental operators with strong international (APAC, European) presence. Rezdy competes directly with Singenuity on online booking, channel management, and OTA distribution.
• Checkfront: Cloud-based booking management software for tours, attractions, and rental businesses. Checkfront provides online reservations, POS, inventory management, and channel distribution — overlapping with Singenuity's all-in-one approach.
• Xola: Booking and marketing platform for tours, activities, and experiences. Xola offers online booking, POS, waivers, and gift cards — a direct competitor in the same all-in-one operator software category.
• Regiondo: Booking system and ticket marketplace for tours, activities, and attractions, primarily serving European operators. Regiondo competes directly with Singenuity on online ticketing, POS, and reseller distribution.
• TrekkSoft: Booking and reservation software for tour and activity providers with strong European footprint. TrekkSoft offers online booking, payment processing, POS, and channel management comparable to Singenuity's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singenuity