Ken Garff

What Ken Garff does

Ken Garff Automotive Group is a privately held, family-owned automotive retailer founded in 1932 and headquartered in Salt Lake City, Utah. The group operates more than 70 dealerships across nine U.S. states — Utah, California, Texas, Iowa, Hawaii, Arizona, Wyoming, and Colorado — representing 26 automotive brands including luxury franchises such as Ferrari, Porsche, Mercedes-Benz, BMW, Audi, Lexus, Jaguar, and Land Rover, alongside mainstream and commercial brands. The company has 1,001-5,000 employees and runs a horizontal segmentation across individual consumers, luxury buyers, and fleet/commercial customers, supported by dedicated consumer (kengarff.com), luxury, and commercial (commercial.kengarff.com) web platforms.

The business generates revenue from four streams: new vehicle sales, used and certified pre-owned vehicle sales (anchored by the proprietary Ken Garff Certified program with a 118-point inspection and limited warranty), service/parts/collision operations, and financing and insurance origination through dealer partnerships. Pricing is one-time MSRP-based with manufacturer incentives and a flat $449 dealer doc fee; financing terms vary by credit qualification. Distribution is overwhelmingly physical through the dealership network, supplemented by online inventory search, a build-and-price configurator, and financing tools.

On the technology side, Ken Garff has modernized its data architecture on Snowflake and Domo, consolidating over 4 billion operational records across the network and eliminating roughly 400 hours of monthly employee wait time tied to a single service department report. Operations are being standardized on Tekion's Dealer Management System following an expanded DMS deal. The group is exploring AI applications including service desk chatbots and data governance tools, but no proprietary AI models or research output are disclosed. Community programs — including the We're Hear for You initiative and the annual Drive Out Hunger campaign, which delivered 9,950 food bags and $660,000 in 2026 — supplement the customer-facing brand across the nine-state footprint.

Name

Ken Garff

Legal name

Ken Garff Automotive Group

Website

https://kengarff.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ken Garff Automotive Group is a family-owned private automotive retailer operating 70+ dealerships across 9 U.S. states, selling 26 brands of new, used, and certified pre-owned vehicles alongside service, parts, collision, financing, and commercial fleet services for individual, luxury, and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from 26 automotive brands including luxury, mainstream, and commercial vehicles across 70+ dealership locations
2. Used Vehicle Sales: Sales of used and certified pre-owned vehicles with Ken Garff's proprietary 118-point inspection and comprehensive limited warranty
3. Service and Parts: Service centers, parts departments, and collision centers providing maintenance, repairs, and Genuine OEM parts
4. Financing and Insurance: Vehicle financing, leasing, and insurance products through dealer partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ken Garff Automotive Group is a family-owned multi-brand automotive retailer that sells new, used, and certified pre-owned vehicles across 26 brands, including luxury marques such as Ferrari, Porsche, Mercedes-Benz, BMW, Audi, Jaguar, Land Rover, and Lexus, through more than 70 dealerships in nine U.S. states. The company also operates service centers, parts departments, collision centers, commercial/work truck sales, and vehicle financing and insurance offerings, supported by a modern Snowflake and Domo data platform.

Product overview

Ken Garff Automotive Group is a family-owned automotive retailer operating as a unified dealership platform with a multi-brand portfolio. The company operates 70+ dealerships across nine U.S. states (Utah, California, Iowa, Texas, Arizona, Wyoming, Colorado, Hawaii), offering new vehicles across 26 brands (including luxury brands like Ferrari, Porsche, Mercedes-Benz, BMW, Audi, Jaguar, Land Rover, Lexus), used vehicles, Ken Garff Certified Pre-Owned vehicles, and commercial/work trucks. The product ecosystem also includes service and parts operations through Service Centers, Parts Departments, Collision Centers, and protection programs (AdvantageCare, GarffCare). Customers can browse inventory online, use a Build and Price vehicle configurator tool, and access financing services. The company operates dedicated commercial and luxury vehicle platforms alongside its main retail site.

Differentiator

Problem solved

Functional benefit

Brands

• Ken Garff Certified: Certified pre-owned vehicle program featuring 118-point inspection and comprehensive limited warranty, roadside assistance, and additional perks.
• GarffCare
• AdvantageCare
• We're Hear for You
• Drive Out Hunger
• Ken Garff For Good

Products and services

• New Vehicles Sale of new vehicles across 26 automotive brands (including Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, FIAT, Ford, GMC, Honda, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Mercedes-Benz, Nissan, Porsche, Ram, Subaru, Toyota, Volkswagen, Volvo) at more than 70 dealerships across nine U.S. states, with over 4,884 new vehicles in stock.
• Used Vehicles Pre-owned vehicle sales across multiple brands and price points, including dedicated inventory segments priced under $15,000 and under $20,000, available at Ken Garff dealerships across the nine-state footprint.
• Ken Garff Certified Pre-Owned Certified pre-owned vehicle program with a 118-point inspection, comprehensive limited warranty, roadside assistance, and additional perks; vehicles carry the Ken Garff Certified brand distinction.
• Service Centers Vehicle maintenance and repair services performed at dealership service departments across the nine-state Ken Garff footprint, supported by a modernized reporting platform that has eliminated approximately 400 hours of monthly employee wait time.
• Parts Departments Sales and distribution of Genuine OEM parts for all vehicle brands sold at Ken Garff dealerships, serving both internal service operations and retail customers.
• Collision Centers Body repair and collision restoration services for vehicles, including at the award-winning Salt Lake City collision center recognized by BusinessRate.
• Work Trucks and Commercial Vehicles Commercial and work truck inventory and sales, including new and used commercial vehicles such as pickups, cargo vans, and cab chassis, with inventory searchable by OEM (e.g., Ram, Ford) through commercial.kengarff.com.
• Vehicle Financing and Insurance Vehicle financing, leasing, and insurance products offered through dealer partnerships at the point of sale, with rates and terms based on customer credit qualification.

Quantifiable outcome

• Eliminated 400 hours of monthly employee wait time through data architecture modernization
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, major and core.

• Live Ready Dealer Exchange BrokeringminorChannel Partner/ Reseller/ Distributor · 8 June 2026David Ibarra of Live Ready Dealer Exchange Brokering brokered the acquisition of Volkswagen SouthTowne dealership, representing a transactional partnership for M&A activities.
• TekionmajorTechnology or Integration · 14 January 2025Tekion and Ken Garff sealed an expanded DMS (Dealer Management System) deal, indicating a strategic technology partnership for dealership operations management.
• SnowflakecoreTechnology or IntegrationSnowflake provides cloud-based data warehouse infrastructure enabling Ken Garff to manage over 4 billion operational records across its dealership network. This partnership modernized the company's data architecture and eliminated 400 hours of monthly employee wait time.
• DomocoreTechnology or IntegrationDomo provides business intelligence and analytics platform integrated with Snowflake, enabling faster data access and visualization across Ken Garff's business operations. The platform supports AI exploration including service desk chatbots.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AutoNation: Largest U.S. auto retailer with 200+ dealerships across multiple states; directly comparable to Ken Garff as a multi-brand franchise dealer group selling new/used vehicles, parts, service, and F&I through physical rooftops.
• Lithia Motors (Lithia & Driveway): One of the largest U.S. dealer groups with aggressive M&A strategy and broad brand portfolio including luxury; highly comparable to Ken Garff's multi-state, multi-brand dealership platform and roll-up posture.
• Group 1 Automotive: Public U.S./U.K. multi-brand automotive retailer with strong luxury and import-brand mix; directly comparable to Ken Garff on franchise portfolio, F&I attach, and service/parts operations.
• Asbury Automotive Group: Major U.S. franchise dealer group with a similar multi-brand, multi-region model; actually the counterparty in Ken Garff's2025 Lexus acquisition, making it a near-perfect comparable.
• Penske Automotive Group: Large premium-heavy U.S./international dealer group with significant luxury franchise exposure (e.g., BMW, Mercedes-Benz, Audi); directly comparable to Ken Garff's luxury-tilted portfolio.
• Sonic Automotive: U.S. franchise dealer group with EchoPark used-vehicle standalone brand and broad new-car franchise portfolio; comparable to Ken Garff's mix of new, used, and certified pre-owned operations.
• Hendrick Automotive Group: Large privately held U.S. dealer group with broad brand portfolio and significant luxury franchise count; closely matches Ken Garff's privately held, family-influenced, multi-brand model.
• Larry H. Miller Dealerships: Utah-headquartered multi-brand dealer group (same Salt Lake City market as Ken Garff); directly comparable on geography, brand mix, and the convergence of regional dealership competition.

Broad incumbents

• Berkshire Hathaway Automotive: Large, established U.S. dealer group within Berkshire Hathaway's portfolio; comparable in scale and multi-brand franchise breadth, but operates as part of a much larger diversified parent.
• Holman Automotive: Privately held automotive services group with franchised dealerships plus fleet/leasing operations; comparable on dealership retail but broader in fleet management, parts, and upfitting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kengarff
• YouTubeyoutube.com/user/KENGARFFAUTOGROUP
• Facebookfacebook.com/KenGarffAuto
• LinkedInlinkedin.com/company/ken-garff-automotive-group
• Instagraminstagram.com/kengarff

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ken Garff