GemPages
GemPages is a Vietnam-based SaaS company founded in 2017 that provides a no-code, conversion-focused page builder and sales funnel suite exclusively for Shopify merchants, supported by AI-assisted design tools and 100+ app integrations.
- Company typePrivate
- Founded2017
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GemPages does
GemPages is a Hanoi, Vietnam-based private SaaS company founded in 2017 that provides a conversion-focused, no-code page-building platform exclusively for Shopify merchants. Its core product is a drag-and-drop page builder backed by 400+ CRO-optimized templates and sections, with feature modules spanning an Interactions Builder, CRO-focused Elements, a Sales Funnel Builder (advertorials, listicles, landing pages, post-purchase upsell pages), a Theme Section Builder for reusable custom sections, and an Instant Landing Page module built on Shopify Hydrogen headless technology. The platform is augmented by the GemAI suite (Image-to-Layout, AI Content Generator, AI Section & Page Generator) and the GEMX A/B testing platform, and integrates with 100+ Shopify apps across trust badges, translation, SEO, reviews, and cart solutions. The company targets primarily SMB and mid-market Shopify e-commerce store owners, plus a secondary segment of Shopify developers, freelancers, and digital marketing agencies that build stores for clients.
GemPages generates revenue through tiered subscription plans (Free, Build, Optimize at approximately $59/month, and Enterprise) billed monthly, distributed primarily as a self-serve product via the Shopify App Store and gempages.net. Starting February 1, 2025, the company introduced a usage-based commission of $10 per $1,000 of revenue generated through the Sales Funnel feature on the Optimize plan, creating a transaction-fee revenue stream aligned with merchant success. Customer acquisition is product-led, supported by content marketing through GemAcademy, YouTube tutorials, an active Facebook community, published case studies, an affiliate program, and direct Shopify App Store discovery. The company reports 70,000+ active users and 80,000+ AI-generated sections per month, with no disclosed external funding, suggesting a bootstrapped or founder-controlled ownership structure.
The company operates globally with no geographic restrictions disclosed, serves a highly distributed SMB customer base across verticals such as e-commerce, non-profit, baby products, and apparel, and maintains 101-250 employees. No acquisitions, mergers, divestitures, leadership changes, or external funding events are disclosed in the source material; strategic activity in 2025 has been concentrated on AI feature expansion (GemAI), outcome-based monetization (Sales Funnel commission), and headless commerce integration (Hydrogen/Oxygen support).
GemPages firmographics
Firmographics- Name
- GemPages
- Legal name
- GemPages
- Website
- https://gempages.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GemPages is a Vietnam-based SaaS company founded in 2017 that provides a no-code, conversion-focused page builder and sales funnel suite exclusively for Shopify merchants, supported by AI-assisted design tools and 100+ app integrations.
- Ownership category
- akta.pro rank
Where GemPages is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
GemPages business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: GemPages generates revenue primarily through tiered subscription plans (Free, Build, Optimize, Enterprise) with monthly and annual billing options. The platform offers a freemium model where users can start free and upgrade for additional features.
- Sales Funnel Commission: Starting February 1, 2025, Optimize Plan users are charged a $10 commission for every $1,000 in revenue generated through the Sales Funnel feature. This creates a usage-based revenue stream tied to customer success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for new users to explore basic features |
| Subscription | Monthly | Build plan for growing Shopify stores |
| Subscription | Monthly | Optimize plan for high-volume merchants |
| Subscription | Monthly | Enterprise plan for large-scale operations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
GemPages product offering
Product offeringCore offering
GemPages is a cloud-based, no-code page builder application for Shopify merchants that enables creation of conversion-optimized homepages, product pages, collection pages, landing pages, blog posts, and post-purchase upsell pages without coding. The product combines a drag-and-drop editor with 400+ templates, CRO-focused elements, AI-powered layout generation (GemAI), a Sales Funnel Builder with A/B testing via the integrated GEMX platform, and headless-page performance using Shopify Hydrogen/Oxygen.
Product overview
GemPages is a conversion-focused Shopify page builder platform that provides a unified product portfolio centered around its core drag-and-drop page builder, enhanced by multiple specialized feature modules. The platform includes CRO-focused Page Builder with Elements and Interactions Builder for creating engaging pages; Instant Landing Page powered by Shopify Hydrogen headless technology for high-performance pages; GemAI Image-to-Layout for AI-powered page generation; Sales Funnel Builder for optimizing the complete customer journey from pre-sale through post-purchase upsells; and Theme Section Builder for creating reusable custom sections. The platform also provides specialized page type solutions including Branded Homepages, Custom Collection Pages, Custom Product Pages, Sub Pages, Blog Posts, Advertorials & Listicles, Landing Pages for Ads, and Post-Purchase Upsell Pages. Supporting tools include GEMX A/B Testing Platform, a Templates & Sections Library with 400+ options, and GemAcademy educational resources. The platform integrates with 100+ Shopify apps including SEO tools, review systems, and cart solutions.
Differentiator
Problem solved
Functional benefit
Brands
- GemAI: AI-powered feature suite including Image-to-Layout, Content Generator, and Section & Page Generator
- GemAcademy
- GemExp
- GEMX
Products and services
- GemPages (Core Page Builder) A conversion-focused, no-code drag-and-drop page builder for Shopify that enables merchants to create, customize, and optimize homepages, product pages, collection pages, landing pages, blog posts, and post-purchase upsell pages, including 400+ templates and CRO-optimized elements. Sold via Free, Build, Optimize, and Enterprise subscription plans.
- GEMX (A/B Testing Platform)
Quantifiable outcome
- Up to 30% revenue increase with Sales Funnel feature
- +5 more outcomes
Companies that use GemPages
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
GemPages technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature6 records
GemPages partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ShopifycoreGemPages is a Shopify-exclusive page builder app that integrates deeply with the Shopify platform. As a Shopify partner, GemPages operates within the Shopify ecosystem, offering native integration with Shopify checkout, product data, and themes. The partnership enables GemPages to leverage Shopify's infrastructure and reach Shopify merchants directly through the App Store.
- GEMXcoreGEMX is GemPages' proprietary A/B testing platform that integrates with the page builder to enable conversion rate optimization through systematic testing of page variations and offers.
- Shopify Hydrogen & OxygencoreGemPages supports headless commerce technology including Shopify Hydrogen (React-based framework) and Oxygen (Shopify's headless storefront infrastructure), enabling double loading speed for compatible stores.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GemPages competitors and assessment
Company assessmentEmerging players
- LayoutHub: Shopify page builder with overlapping template and section functionality. Competes with GemPages on price-conscious SMB merchants in the same Shopify App Store category.
- Replo: Emerging Shopify-focused landing page builder targeting DTC and ecommerce teams with a no-code editor. Partial overlap with GemPages' landing-page and CRO offering, particularly for performance-marketing use cases.
Direct peers
- PageFly: Direct competitor in the Shopify page-builder category, also Vietnam-headquartered. Targets the same SMB Shopify merchant base with a drag-and-drop editor, templates, and CRO elements, and is one of the top-rated apps in the same Shopify App Store category as GemPages.
- EComposer: Shopify-native page builder competing on templates, sections, and CRO elements for Shopify merchants. Overlaps with GemPages on product pages, landing pages, and theme section building for SMB Shopify stores.
- Shogun: Direct competitor offering a drag-and-drop page builder plus A/B testing (Shogun Experiments) for Shopify and BigCommerce. Overlaps with GemPages on landing pages, sales funnels, and CRO experimentation; targets both SMB and mid-market merchants.
- Zipify Pages: Direct Shopify-focused page builder competitor, with strong overlap on landing pages, advertorials, and post-purchase upsell funnels. Now closely aligned with the Shopify ecosystem, increasing platform-competition risk for GemPages.
- Beae: Vietnam-based Shopify page builder with a comparable template-and-section model and similar SMB targeting. Competes head-to-head with GemPages in the Shopify App Store, including on AI-assisted page building.
- ReConvert: Shopify upsell and post-purchase app that overlaps directly with GemPages' Sales Funnel Builder and post-purchase upsell pages. A meaningful direct competitor for the funnel and AOV-expansion revenue layer.
Broad incumbents
- Shopify: Platform incumbent whose Online Store 2.0 theme editor, native sections, and Shopify Magic AI progressively absorb third-party page-builder functionality. Controls the App Store distribution channel GemPages depends on, making it the most consequential indirect competitor.
- Wix: Broad website builder with e-commerce capabilities and an AI site generator (Wix ADI). Not a direct competitor on Shopify, but a comparable no-code page-building platform competing for the same pool of small-merchant website builder buyers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GemPages social profiles
Digital presenceGemPages financial estimates
Financial estimateRevenue estimate
Valuation estimate
GemPages leadership team
Management profileNumber of profiles
Profiles1 record
GemPages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GemPages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GemPages
What does GemPages do?
GemPages is a cloud-based, no-code page builder application for Shopify merchants that enables creation of conversion-optimized homepages, product pages, collection pages, landing pages, blog posts, and post-purchase upsell pages without coding. The product combines a drag-and-drop editor with 400+ templates, CRO-focused elements, AI-powered layout generation (GemAI), a Sales Funnel Builder with A/B testing via the integrated GEMX platform, and headless-page performance using Shopify Hydrogen/Oxygen.
Is GemPages a public or private company?
GemPages is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GemPages founded?
GemPages was founded in 2017. It employs 11 to 50 people.
Where is GemPages based?
GemPages is headquartered in Hanoi, Vietnam, in the Asia region.
How does GemPages make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are sales Funnel Commission.
Who are GemPages's main competitors?
Emerging players on record are LayoutHub and Replo. Direct peers are PageFly, EComposer, Shogun, Zipify Pages, Beae and ReConvert. Broad incumbents are Shopify and Wix.
Does GemPages have an API?
No public API is recorded for GemPages.