What Shogun does

Shogun is a cloud-based ecommerce optimization platform that provides no-code tools for designing, testing, and personalizing online storefronts. Founded in 2015 and operating as Shogun Labs, Inc., the company serves primarily Shopify merchants with an additional offering for BigCommerce. Its core product suite comprises four interconnected modules: a visual Page Builder for drag-and-drop page creation, A/B Testing for conversion optimization, Smart Pages for dynamic personalization based on visitor attributes such as location, behavior, referral source, and device, and an AI Section Builder that converts natural language prompts into website sections. The platform is distributed natively through the Shopify App Store and BigCommerce marketplace and integrates with Google Ads, Google Analytics, and Stripe.

The company's business model is subscription-based SaaS with tiered pricing tied to merchant revenue ranges (sub-$1M through $100M+), supporting both self-serve free trials for small and mid-sized merchants and sales-assisted enterprise engagement via demo booking. Shogun employs 51-100 people and is headquartered in Walnut, California, with a Palo Alto reference tied to its Series C announcement. Customer evidence includes enterprise case studies such as Nextbase (122% conversion increase via personalization), Lyre's (15% landing page conversion lift), Beardbrand (emulated brick-and-mortar shopping experience), and Clear Within (doubled conversion rate, halved acquisition costs).

Shogun has raised approximately $114.6 million across multiple funding rounds, including a $67.5 million Series C led by Insight Partners in July 2021, a $35 million Series B led by Accel in October 2020, and earlier seed and Series A rounds led by Initialized Capital and Y Combinator. The company maintains technology integrations with Shopify, BigCommerce, Google Ads, Google Analytics, and Stripe, and operates an Agency Partner program for channel distribution. Its compliance posture includes GDPR, CCPA, and Standard Contractual Clauses for international data transfers.

Name

Shogun

Legal name

Shogun Labs, Inc.

Website

https://getshogun.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Shogun is a cloud-based ecommerce optimization platform offering visual page building, A/B testing, personalization, and AI-powered section generation for Shopify and BigCommerce merchants, enabling brands to design, test, and personalize storefront experiences without coding.

Ownership category

akta.pro rank

Product category

Ecommerce Optimization Software

akta.pro primary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

akta.pro secondary industries

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

Keywords

• Ecommerce page builder
• Conversion rate optimization
• Shopify app development
• No-code storefront design
• Storefront personalization software

Headquarters

HQ city

Walnut

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Cloud-based page building software delivered as subscription service. Customers pay recurring fees based on pricing tiers for access to Page Builder, A/B Testing, Smart Pages, and AI Section Builder tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shogun provides a cloud-based ecommerce optimization platform for Shopify and BigCommerce merchants, delivering four integrated tools: a visual drag-and-drop Page Builder for creating landing and product pages without code, an A/B Testing suite for conversion experimentation, Smart Pages personalization that adapts content to each visitor, and an AI Section Builder that generates page sections from natural-language prompts. Customers subscribe on tiered plans aligned to store revenue and feature access.

Product overview

Shogun is an ecommerce optimization and personalization platform comprising four interconnected tools: Page Builder (core visual page editor), A/B Testing (conversion optimization), Smart Pages/Personalization (dynamic visitor experience customization), and AI Section Builder (generative AI for instant section creation). The platform is offered primarily as Shopify-native applications with an additional BigCommerce version. These tools work together to enable merchants to build conversion-optimized pages, test variations, and deliver personalized experiences—all without coding.

Differentiator

Problem solved

Functional benefit

Products and services

• Shogun Page Builder for Shopify Visual drag-and-drop page building tool enabling Shopify merchants to design and launch high-converting landing pages, product pages, and promotional content without code.
• Shogun A/B Testing for Shopify Built-in A/B testing capability that lets Shopify merchants test and compare page variations, including headlines, images, and layouts, to maximize conversion rates and profits with data-driven insights.
• Shogun Smart Pages Personalization for Shopify Dynamic page personalization solution that adapts storefront content for each site visitor based on attributes including location, behavior, referral source, weather, and device type.
• Shogun AI Section Builder for Shopify Generative AI-powered feature that turns natural-language descriptions of desired page elements into instantly generated Shopify storefront sections.
• Shogun Page Builder for BigCommerce BigCommerce version of Shogun's visual page building tool, enabling BigCommerce merchants to design and launch high-converting pages without code.

Quantifiable outcome

• Nextbase boosted conversions by 122% with Personalization
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationShogun is a native Shopify app with dedicated page builder, A/B testing, personalization, and AI section builder products specifically designed for Shopify merchants. Available on Shopify App Store with seamless storefront integration.
• BigCommercecoreTechnology or IntegrationShogun offers a BigCommerce-specific page builder solution for merchants on the BigCommerce platform, enabling visual page building and optimization without code.
• Google AdscoreTechnology or IntegrationShogun integrates with Google Ads to display campaigns and ads alongside A/B testing data, and to attribute Shopify pixel events to specific campaigns using Google Click Identifiers (GCLIDs). Data used exclusively within Shogun account and never sold or shared with third parties.
• Agency PartnerssupportingChannel Partner/ Reseller/ DistributorShogun operates an Agency Partner program enabling agencies to expand services and client roster by building Shogun-powered storefronts for their ecommerce clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klaviyo: Klaviyo is a leading marketing automation platform deeply integrated with Shopify, offering email, SMS, and increasingly expanding into reviews, personalization, and customer data. Like Shogun, Klaviyo is a Shopify-native SaaS tool helping ecommerce merchants drive conversion and customer lifetime value, and competes for the same merchant marketing budget.
• Optimizely: Optimizely is an established experimentation and personalization platform offering A/B testing, feature experimentation, and content personalization for enterprise digital businesses. Shogun's A/B Testing and Smart Pages products directly overlap with Optimizely's core CRO capabilities, though Shogun targets Shopify SMB/mid-market while Optimizely serves enterprise.
• VWO (Visual Website Optimizer): VWO is a conversion optimization platform providing A/B testing, personalization, heatmaps, and session recordings for ecommerce and SaaS businesses. VWO and Shogun compete directly for ecommerce merchants seeking CRO and personalization capabilities, with VWO offering a broader experimentation suite and Shogun offering tighter Shopify integration.
• Convert.com: Convert.com provides A/B testing and personalization software targeting ecommerce and SaaS companies. Like Shogun, it offers no-code visual testing and audience segmentation, and the two compete for the same mid-market ecommerce CRO budgets, particularly merchants seeking Shopify-friendly experimentation tools.
• PageFly: PageFly is a leading Shopify page builder app that enables merchants to design custom landing and product pages without code. As one of Shogun's closest direct competitors in the Shopify App Store, PageFly competes head-to-head for Shopify merchants seeking visual page-building capabilities.
• GemPages: GemPages is a Shopify page builder offering drag-and-drop design, templates, and AI-powered features for ecommerce merchants. It competes directly with Shogun's Page Builder product for the same Shopify merchant base and overlaps increasingly with Shogun's AI Section Builder capability.

Broad incumbents

• Dynamic Yield (by Mastercard): Dynamic Yield is an enterprise personalization and experimentation platform acquired by Mastercard, offering product recommendations, A/B testing, and personalized customer journeys. Its Smart Pages-style personalization capabilities compete with Shogun at the enterprise end of the market, though Dynamic Yield serves larger enterprises than Shogun's typical customer.
• Adobe Target: Adobe Target is an enterprise personalization and A/B testing solution within the Adobe Experience Cloud. While Shogun focuses on Shopify SMB/mid-market, Adobe Target represents the larger incumbent offering for personalization and experimentation—relevant for understanding competitive dynamics as Shogun moves upmarket.
• Yotpo: Yotpo is a Shopify-native marketing platform offering reviews, SMS, loyalty, and increasingly personalization for ecommerce brands. Like Shogun, Yotpo is deeply embedded in the Shopify ecosystem and competes for the same merchant marketing technology budget, though Yotpo's core is reviews while Shogun's is page optimization.

Emerging players

• ReConvert: ReConvert is a Shopify upsell and cross-sell app focused on post-purchase pages, one-click upsells, and personalized recommendations. While narrower in scope than Shogun, ReConvert targets the same Shopify merchant base and overlaps with Shogun's personalization capabilities on post-purchase and conversion-optimization use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shogun
• Facebookfacebook.com/getshogun
• LinkedInlinkedin.com/company/shogun

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shogun