Texas Motor Speedway

What Texas Motor Speedway does

Texas Motor Speedway is a 660-acre motorsports entertainment venue in Fort Worth, Texas, operating a 1.5-mile tri-oval track with 20-24 degree banking, an infield road course, a 0.4-mile dirt track, and ancillary facilities including Lone Star Tower (a 10-story office and residential structure), The Speedway Club (premium event and meeting venue), and Big Hoss TV (the world's largest HDTV). The speedway is a wholly-owned subsidiary of Speedway Motorsports, LLC, the privately-held Charlotte, NC-based motorsports conglomerate led by the Smith family. Founded in 1997 and employing 251-500 staff, TMS hosts up to 100,000 spectators per event across 300+ annual event days.

The core product is NASCAR sanctioned racing — the WÜRTH 400 presented by LIQUI MOLY (Cup Series), Andy's Frozen Custard 300 (Xfinity/O'Reilly Series), and SpeedyCash.com 250 (CRAFTSMAN Truck Series) — supplemented by TMS Dirt Track Championship, Interstate Batteries High Limit Racing, INDYCAR events historically, driving experiences, track tours, karting, and non-racing events such as the Sick New World festival. Technology components are predominantly infrastructure- and venue-oriented (the Big Hoss display, in-house mobile app, Ticketmaster ticketing integration, and interactive Fan Zone) rather than software platforms.

Revenue is generated across multiple streams: event ticket sales (general admission through Ticketmaster, premium tiers, kids' tickets, group packages); multi-year corporate sponsorships (50+ brand partnerships across automotive, beverage, financial services, hospitality, and industrial verticals); hospitality and premium experiences (Victory Lane Club, private luxury suites, Turn 1 Terrace, Busch Restart Bar, Burnout Alley RV spots); camping and RV services; Lone Star Tower office and condo leases; venue and track rentals; merchandise; and charitable fundraising through Speedway Children's Charities (over $12.6 million distributed since 1997). Go-to-market is hybrid: direct-to-consumer via website, Ticketmaster, and call center; enterprise field sales for corporate groups, sponsorships, and hospitality; and channel partners (Marriott, WinStar) for lodging bundles.

Name

Texas Motor Speedway

Legal name

Speedway Motorsports, LLC

Website

https://texasmotorspeedway.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Texas Motor Speedway is a 660-acre motorsports entertainment venue in Fort Worth, Texas, hosting NASCAR Cup, Xfinity, and Truck Series races, concerts, and festivals, generating revenue from ticket sales, corporate sponsorships, hospitality, camping, and venue rentals.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsports entertainment
• NASCAR racing events
• Venue rentals
• Premium hospitality suites
• Corporate sponsorship activation

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Tickets and Admissions: Revenue from ticket sales for NASCAR races (Cup, Xfinity, Truck Series), concerts, festivals, and other events. Weekend tickets and single-day tickets available for multiple racing series.
2. Corporate Sponsorships and Partnerships: Multi-year partnerships with companies like WÜRTH, LIQUI MOLY, Andy's Frozen Custard, SpeedyCash, Caterpillar, WinStar World Casino & Resort, Katz Coffee, and Core Personnel Staffing Services. Includes naming rights, signage, brand exposure, and activation opportunities.
3. Hospitality and Premium Experiences: Victory Lane Club luxury seating, private luxury suites (20, 32, or 64 guest capacities), Turn 1 Terrace, Busch Restart Bar, and Burnout Alley luxury RV spots. Includes upscale food, beverages, and dedicated staff.
4. Camping and RV Services: Infield Campground (interior, wall, and paddock spots), VIP Campground with full hookups, and Lone Star Circle Camping. Various amenities including restrooms, showers, and shuttle services.
5. Venue and Facility Rentals: Lone Star Tower office suites (1,800 to 26,000 sq ft), The Speedway Club event spaces (ballroom, Starlight Dining Room, meeting spaces), track rentals (oval, infield road course, dirt track), and parking lots for events.
6. Merchandise and Concessions: Souvenir buildings (23 concession buildings, 24 souvenir buildings), merchandise sales including event flags, apparel, and memorabilia through the speedway store.
7. Charitable Events and Fundraising: Speedway Children's Charities raises funds through Laps for Charity ($60 per vehicle), 50/50 raffles, live auctions, and benefit concerts. Event creates donations for local children's organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Texas Motor Speedway is a motorsports entertainment venue that hosts NASCAR Cup Series, Xfinity Series, and Craftsman Truck Series races on its 1.5-mile tri-oval track. The speedway sells event tickets, premium hospitality, venue and track rentals, event camping, corporate sponsorships, and official merchandise across its 1,500-acre campus in Fort Worth, Texas. Complementary product lines include concerts and festivals, driving and track tour experiences, dirt track racing, karting, and charitable fundraising through Speedway Children's Charities.

Product overview

Texas Motor Speedway is a motorsports entertainment venue offering a portfolio of racing events and hospitality services centered around its 1.5-mile tri-oval track. The core product consists of NASCAR national series events (Cup Series WÜRTH 400, Xfinity Series Andy's Frozen Custard 300, and Truck Series SpeedyCash.com 250), supplemented by specialty racing including TMS Dirt Track Championship and High Limit Racing Championship. The venue provides premium hospitality through The Speedway Club (ballroom, dining room, meeting spaces) and Lone Star Tower (office/residential). Corporate hospitality includes Victory Lane Club, luxury suites, Turn 1 Terrace, and Busch Restart Bar. Additional offerings encompass track/venue rentals for events and filming, event camping facilities, driving experiences, fan engagement areas (Fan Zone), and charitable programs through Speedway Children's Charities. The venue also operates specialty tracks including a 0.4-mile dirt track and Lil' Texas Motor Speedway for karting.

Differentiator

Problem solved

Functional benefit

Brands

• The Speedway Club: Premier event venue at Texas Motor Speedway featuring restaurant, spa, and event spaces including the Grand Ballroom, Starlight Dining Room, and 7th Floor Meeting Spaces.
• Lone Star Tower
• Speedway Children's Charities
• Big Hoss TV
• No Limits Kids!

Products and services

• NASCAR Cup Series Events (WÜRTH 400 presented by LIQUI MOLY) The flagship NASCAR Cup Series race weekend at Texas Motor Speedway, featuring top-level stock car racing on the 1.5-mile tri-oval track with professional drivers. Weekend tickets and single-day tickets available; includes family-friendly offerings and kids' tickets.
• NASCAR Xfinity Series Events (Andy's Frozen Custard 300) Annual NASCAR Xfinity Series race at Texas Motor Speedway, featuring developing drivers and future stars of stock car racing. Weekend ticket packages available.
• NASCAR Craftsman Truck Series Events (SpeedyCash.com 250) Annual NASCAR CRAFTSMAN Truck Series race at Texas Motor Speedway, featuring high-horsepower truck racing action with weekend and single-day tickets.
• TMS Dirt Track A 0.4-mile clay surface dirt track with 12-degree banking, hosting various dirt racing events including the Astound Business Solutions TMS Dirt Track Championship and Interstate Batteries High Limit Racing Championship. Available for rental and event use.
• The Speedway Club Premier membership-style club and event venue at Texas Motor Speedway featuring the Grand Ballroom (13,364 sq ft / 1,200 guest capacity), Starlight Dining Room (300 guest capacity), and 7th Floor Meeting Spaces (10-150 guests), with panoramic track views for corporate events and private gatherings.
• Lone Star Tower Office and Residential Space A 10-story tower at Texas Motor Speedway offering approximately 100,000 sq ft of leasable office suites (1,800 to 26,000 rentable sq ft) on floors one through four, and approximately 150,000 sq ft of residential condominiums on floors five through ten, located high above Turn Two.
• Track Rentals Rental of the 1.5-mile oval, infield road course (with four course variations ranging from 0.5 to 2.324 miles), 600 acres of parking and paved space, and dirt track for corporate events, filming, product launches, and private racing experiences.
• Venue and Event Space Rentals Rental of venue spaces including the Infield Media Center, Flex Room, Infield Garages, Turn 1 Terrace, and The Concourse (125,000 sq ft) for corporate functions, private events, and meetings.
• Corporate Hospitality and Premium Experiences Premium hospitality services including Victory Lane Club luxury seating above Turn 1, Private Luxury Suites (capacities of 20, 32, or 64 guests), Turn 1 Terrace, Busch Restart Bar, and Burnout Alley luxury RV spots for corporate entertainment and client hosting. Includes upscale food, beverages, and dedicated staff.
• Event Camping and RV Services Event camping facilities including Infield Campground (24/7 with interior, wall, and paddock spots), VIP Campground (full-hookup 20'x45' paved spots), and Lone Star Circle Camping (30'x40' grass sites) with restrooms, showers, shuttle services, and 24-hour security.
• Driving and Track Tour Experiences NASCAR Racing Experience programs allowing fans to drive personal vehicles or professional cars around the track, paired with guided Track Tours providing behind-the-scenes access to the track, garages, and racing infrastructure.
• Lone Star Kartpark and Lil' Texas Motor Speedway A 1/5-mile dirt surface oval with 3-12 degree banking, 60-foot-wide corners, and 1,448 permanent seats for karting and smaller racing events at the speedway.
• Speedway Children's Charities - Texas Chapter Official charity of Texas Motor Speedway and Speedway Motorsports, distributing funds to children's organizations in Collin, Dallas, Denton, and Tarrant counties since 1997, with over $12.6 million distributed through Laps for Charity, 50/50 raffles, live auctions, and benefit concerts.
• Speedway Merchandise Store Official branded merchandise including event flags, apparel (t-shirts, youth shirts), and memorabilia available through 24 on-site souvenir buildings and the Speedway Motorsports e-commerce storefront.
• Fan Zone Interactive Entertainment Area A half-mile interactive entertainment and brand activation area with over one million annual visitors, featuring interactive displays, sponsor demonstrations, lead generation activities, and giveaways across 50+ partner brands.
• No Limits Kids! Family Program Children's entertainment program featuring activity pages, coloring maps, mazes, and family-friendly events, with complimentary and discounted kids' tickets for ages 12 and under (free for Truck/Xfinity races, $10 for Cup races).
• Sick New World Concert Event Annual music and arts festival scheduled for October 24, 2026, hosted at Texas Motor Speedway, leveraging the venue's 100,000-spectator capacity and extensive parking.

Quantifiable outcome

• Speedway Children's Charities raised more than $180,000 for North Texas children during the 2026 NASCAR tripleheader weekend
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• Core Personnel Staffing ServicescoreStrategic or Co-development Partner · 23 February 2026Core Personnel Staffing Services became the Official Staffing Partner of Texas Motor Speedway in a multi-year partnership. The staffing company sources and manages workforce operations for the speedway, which hosts more than 300 event days annually. The partnership creates hundreds of flexible job opportunities for the North Texas community.
• WÜRTHflagshipGTM or Marketing PartnerTitle sponsor of the WÜRTH 400 presented by LIQUI MOLY NASCAR Cup Series race at Texas Motor Speedway. The partnership includes naming rights, signage, and extensive brand exposure during race weekend.
• LIQUI MOLYcoreGTM or Marketing PartnerPresenting sponsor of the WÜRTH 400 presented by LIQUI MOLY NASCAR Cup Series race. Provides product sponsorship and brand integration for the flagship NASCAR event.
• Andy's Frozen CustardcoreGTM or Marketing PartnerTitle sponsor of the Andy's Frozen Custard 300 NASCAR Xfinity Series race. Partnership includes naming rights and brand presence during the racing weekend.
• SpeedyCashcoreGTM or Marketing PartnerTitle sponsor of the SpeedyCash.com 250 NASCAR Truck Series race. Also holds the SpeedyCash Victory Lane entitlement, providing comprehensive brand exposure.
• WinStar World Casino & ResortcoreGTM or Marketing PartnerMulti-year partnership extension securing WinStar as a key sponsor. WinStar is also a preferred hotel partner located 45 minutes north of the speedway.
• CaterpillarcoreGTM or Marketing PartnerMulti-year sponsorship announced in 2026, bringing equipment and industrial brand presence to TMS events.
• Katz CoffeeminorGTM or Marketing PartnerMulti-year partnership announced in January 2026, featuring local Texas coffee brand at speedway events.
• Busch LightcoreGTM or Marketing PartnerSponsor with presence including the Busch Restart Bar hospitality area located between Turn 4 and the Start/Finish line, offering exclusive indoor/outdoor race experience.
• O'Reilly Auto PartscoreGTM or Marketing PartnerO'Reilly Auto Parts Series (formerly Xfinity Series) naming rights sponsor. Long-standing partnership with major auto parts retailer.
• Crav'n FlavorminorGTM or Marketing PartnerSponsor of the pre-race concert at the WÜRTH 400, featuring artists like Chris Janson. Brand activation in the Fan Zone area.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for all Texas Motor Speedway events, handling online ticket sales, will-call, and mobile tickets.
• Levy RestaurantscoreStrategic or Co-development PartnerExclusive caterer for The Speedway Club, private luxury suites, and premium hospitality areas. Provides world-class menu for race day experiences and events.
• Interstate BatteriescoreGTM or Marketing PartnerSponsor of the Interstate Batteries High Limit Racing Championship at the TMS Dirt Track. Multi-event partnership for dirt track racing.
• ChevroletcoreGTM or Marketing PartnerOfficial automotive partner with presence in Fan Zone, signage throughout the facility, and support for NASCAR racing operations.
• Coca-ColacoreGTM or Marketing PartnerOfficial beverage partner with presence throughout the speedway, supplying Coca-Cola products for concessions and hospitality areas.
• Frontline Fire ProtectionminorGTM or Marketing PartnerPresenter of the SCC-Texas 50/50 Raffle during NASCAR race weekends, supporting Speedway Children's Charities fundraising.
• Premier Truck GroupminorGTM or Marketing PartnerPresenter of the Bill Walker Memorial Gears & Greens Golf Tournament benefiting Speedway Children's Charities.
• Marriott (Dallas Fort Worth Marriott Hotel & Golf Club)coreChannel Partner/ Reseller/ DistributorOfficial hotel partner located at 3300 Championship Parkway, Fort Worth. Preferred accommodations for race weekend guests with special rates.
• Fan Zone Partners (50+ brands)coreGTM or Marketing PartnerExtensive network of partners including Aarons, Allsup's, American Hat, Arrow Exterminators, Blues Hog, CAT, Dollar Tree, Freeway Insurance, JLAB, La Costena, Marriott, O'Reilly Auto Parts, Sunoco, Texas Lottery, Ticketmaster, TxDOT, Xfinity, Yesway, and Zimmerer Kubota among others with branding in the Fan Zone and throughout the facility.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charlotte Motor Speedway: Another Speedway Motorsports-owned flagship that hosts NASCAR Cup, Xfinity, and Truck events plus ROVAL races, with corporate hospitality and track rentals. Overlaps with TMS on operating model, parent-level sponsorship pipeline, and target sponsors (Coca-Cola, Chevrolet-style OEMs).
• Dover Motor Speedway: Speedway Motorsports-owned 1-mile concrete oval hosting NASCAR Cup, Xfinity, and Truck races plus the 'Monster Mile' brand experience. Overlaps with TMS on parent-level sponsorships, GTM motion, and venue-rental/destination-event activities.
• Daytona International Speedway: Premier NASCAR venue owned by NASCAR/ISC, hosting the Daytona 500 and Coke Zero Sugar 400. Comparable to TMS as a flagship, high-capacity motorsports stadium with similar revenue mix (tickets, premium hospitality, sponsorships, venue rentals) but bigger event scale.
• Indianapolis Motor Speedway: The largest-capacity motorsports venue in the world and home of the Indy 500 plus NASCAR Cup races. Comparable to TMS on tri-oval racing, premium hospitality (suites, club seating), and large-scale corporate/event hosting at a higher scale and with both IndyCar and NASCAR exposure.
• Circuit of the Americas (COTA): Austin-based motorsports and entertainment complex that hosts Formula 1 US Grand Prix, MotoGP, and NASCAR events (TMS's director of marketing oversees NASCAR at COTA). Directly comparable as a large motorsports venue with venue rentals, concerts (Sick New World), corporate hospitality, and 50+ brand activations.
• Bristol Motor Speedway: Sister venue under Speedway Motorsports, LLC and one of NASCAR's most iconic short tracks. Operates with a near-identical business model (NASCAR national series races, premium hospitality, corporate partnerships, Fan Zone–style activations, camping), making it the closest comparable to Texas Motor Speedway.
• Talladega Superspeedway: NASCAR-owned 2.66-mile superspeedway that runs Cup, Xfinity, and Truck Series races. Closely comparable to TMS in venue-driven NASCAR revenue model, camping ecosystem, and Fan Zone-style fan engagement, with a similar dependence on NASCAR national series scheduling.
• Atlanta Motor Speedway: NASCAR-owned 1.54-mile quad-oval recently reconfigured for modern Cup racing. Comparable to TMS in hosting the full NASCAR national series calendar, premium hospitality, and corporate event hosting, and competes with TMS for similar regional sponsorship dollars.
• Las Vegas Motor Speedway: Speedway Motorsports-owned 1.5-mile tri-oval that mirrors TMS's track configuration and races the same NASCAR series. Highly comparable as a competing mid-sized market, mid-capacity NASCAR venue with destination-style hospitality and corporate event hosting.

Broad incumbents

• Kansas Speedway: NASCAR-owned 1.5-mile tri-oval hosting Cup, Xfinity, and ARCA races, plus INDYCAR. Comparable venue type and event mix to TMS, serving as a regional competitor for Midwest/Dallas corridor sponsorship and ticket demand, though not a direct same-metro competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/txmotorspeedway
• YouTubeyoutube.com/user/texasmotorspeedwaytv
• Facebookfacebook.com/texasmotorspeedway
• Instagraminstagram.com/txmotorspeedway
• LinkedInlinkedin.com/company/texas-motor-speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Motor Speedway