Las Vegas Motor Speedway

What Las Vegas Motor Speedway does

Las Vegas Motor Speedway (LVMS) is a privately-held multi-discipline motorsports venue located on a 1,000-acre property at 7000 Las Vegas Blvd. N. in Las Vegas, Nevada, operated by Speedway Motorsports, LLC. The company owns and operates five distinct racing configurations: a 1.5-mile tri-oval superspeedway with 20-degree banking and 123,000 seats, The Strip — one of only two four-wide drag strips in the nation, a 3/8-mile short track called The Bullring, a half-mile dirt oval, three road course layouts (Inside, Outside, and the Indy Car-validated I-15), and an off-road track. The facility includes 102 suites, a 60,000-square-foot media center, and 1.2 million square feet of paddock area. LVMS serves motorsports racing enthusiasts, corporate groups, fundraising organizations, and social/fan groups across both consumer and enterprise segments.

LVMS generates revenue across seven primary streams: event ticket sales (NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series, NHRA national events, and local series), corporate sponsorships (30+ brand partners including Pennzoil, Toyota, Coca-Cola, Busch Light, and O'Reilly), four tiers of RV camping (Inner Circle, Motorhome Hill, The Strip RV Lot, and Vegas Veranda), driving experiences (Dream Racing, NASCAR Racing Experience, Track Tours), venue and track rentals for corporate and private events, merchandise and concessions, and travel packages via On Location. Distribution is multi-channel: Ticketmaster for online ticketing, direct ticket office (800-644-4444), LVMS mobile app, corporate/group sales team, and a FEVO group ticketing platform. Pricing includes premium tiers (Blackjack Club all-inclusive, Club 1/Club 3, Suites, Race Control and Vegas Loge Boxes), group discounts up to 25%, and military/first responder discounts through GOVX.

The venue hosts two NASCAR Cup Series weekends annually (South Point 400 playoff race in fall, Pennzoil 400 in spring), two NHRA Mission Foods Drag Racing Series national events, the Open Wheel Showdown (the world's richest pavement sprint car event), Formula Drift, World of Outlaws, and more than 50 additional events per year. Recent strategic moves include the 2017-2018 four-wide expansion of The Strip, the 2023 launch and 2026 extension of the Open Wheel Showdown through 2028, a June 2026 Bullring repaving investment, and deepening partnerships with the LVCVA and major sponsors.

Name

Las Vegas Motor Speedway

Legal name

Las Vegas Motor Speedway (operated by Speedway Motorsports, LLC)

Website

https://lvms.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Las Vegas Motor Speedway is a 1,000-acre multi-discipline motorsports venue in Las Vegas operating a 123,000-seat superspeedway, four-wide drag strip, short track, dirt oval, and road courses, serving racing fans, corporate groups, and sponsors through NASCAR, NHRA, and specialty events.

Ownership category

akta.pro rank

Product category

Motorsports Venue and Event Services

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Motorsports venue
• NASCAR racing events
• Drag racing facilities
• Corporate event hosting
• Driving experiences

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Event Ticket Sales: Primary revenue from ticket sales for NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series, NHRA national events, and local racing series. Includes single-day tickets, weekend packages, premium seating (Club-Level, Blackjack Club, Suites, Loge Boxes).
2. Corporate Sponsorships: Partnership arrangements with sponsors including Pennzoil, South Point Hotel & Casino, Toyota, Busch Light, Coca-Cola, O'Reilly, Ticketmaster, and 30+ other brand partners displayed on-site and in marketing materials.
3. Camping and RV Rentals: Multiple camping experiences including Inner Circle RV Lot (paved, party atmosphere, showers, security), Motorhome Hill RV Lot (full hookups, premium views), The Strip RV Lot (convenient location, family atmosphere), and Vegas Veranda (luxury full-hookup trackside). El Monte RV is official RV rental partner.
4. Driving Experiences: Experiences include Dream Racing (exotic car experiences), NASCAR Racing Experience (drive a NASCAR car), and Track Tours (guided facility tours). These provide recurring revenue from enthusiasts wanting hands-on racing experiences.
5. Venue and Track Rentals: Corporate event rentals, track rentals for other racing events, and hospitality services for private functions. Multiple configurations available for different event types.
6. Merchandise and Concessions: Gift shop merchandise including event-specific apparel (PENN400 Event Tees, LVMS Youth merchandise) and on-site food/beverage concessions during events.
7. Travel Packages: Official travel packages through On Location including race weekend tickets, hotel accommodations, transportation to the track, and exclusive fan experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels12 records

Core offering

Las Vegas Motor Speedway is a multi-discipline motorsports venue that operates a 1,000-acre complex featuring a 1.5-mile tri-oval superspeedway, four-lane drag strip, short track, dirt track, road courses, and off-road track. The company sells event tickets, premium hospitality experiences, RV camping, driving experiences, and corporate venue rentals anchored by NASCAR Cup Series, NHRA national events, and other major motorsports competitions.

Product overview

Las Vegas Motor Speedway is a motorsports venue offering a platform-plus-multiple-facilities architecture. The core product is the 1.5-mile Tri-Oval superspeedway hosting NASCAR Cup Series races (South Point 400, Pennzoil 400), complemented by The Strip at LVMS drag strip (with four-wide racing capability), The Bullring short-track oval, Dirt Track half-mile clay oval, three Road Courses (Inside, Outside, and I-15), and an Off-Road Track. The venue sells premium experiences including Blackjack Club, Club-Level Packages, Suite Deals, and Loge Boxes, plus camping options (Inner Circle RV Lot, Motorhome Hill RV Lot, Strip RV Lot, Vegas Veranda). Experiences include Dream Racing, NASCAR Racing Experience, and Track Tours. Events include NASCAR Cup and O'Reilly Series races, NHRA national events, Open Wheel Showdown, and local racing series. Transportation partnerships offer shuttle, helicopter, and rental car options.

Differentiator

Problem solved

Functional benefit

Brands

• The Bullring: A historic 3/8-mile short-track oval that serves as a stepping stone for future NASCAR stars and hosts local racing series.
• The Strip at LVMS
• Dirt Track
• Road Courses
• Off-Road Track

Products and services

• Las Vegas Motor Speedway Superspeedway 1.5-mile Tri-Oval superspeedway with 20-degree banked turns, seating 123,000, hosting NASCAR Cup Series races and major concerts. Features Musco broadcast-quality lighting, high-speed Wi-Fi, and a 60,000-square-foot media center.
• The Strip at LVMS Quarter-mile drag strip featuring four-wide racing capability, hosting 2 NHRA national events plus 50+ other events annually. Vehicles exceed 330 mph; features 1.2 million sq ft paddock area and broadcast lighting.
• The Bullring

Quantifiable outcome

• 123,000 seating capacity makes it one of the largest motorsports venues in the United States
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• PennzoilcoreGTM or Marketing PartnerTitle/naming partner for Pennzoil 400 NASCAR Cup Series race at LVMS. Pennzoil is a major motorsports sponsor with presence across NASCAR. LVMS homepage features Pennzoil as a prominent partner.
• South Point Hotel & CasinocoreGTM or Marketing PartnerOfficial hotel partner and host hotel for LVMS events including Open Wheel Showdown. South Point is adjacent to the speedway and provides travel/hospitality integration for race fans.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all LVMS events. Provides online ticket sales platform integrated with LVMS website for South Point 400, Pennzoil 400, and all race events.
• ToyotamajorGTM or Marketing PartnerMajor automotive manufacturer partner with significant presence in motorsports. Featured on LVMS partner page as a key sponsor.
• Busch LightmajorGTM or Marketing PartnerAnheuser-Busch beer brand sponsor with NASCAR racing presence. Listed among LVMS primary brand partners.
• Coca-ColamajorGTM or Marketing PartnerOfficial beverage partner providing beverages at concessions. Major global brand with sports/entertainment sponsorship portfolio.
• O'Reilly Auto PartscoreGTM or Marketing PartnerTitle sponsor for NASCAR O'Reilly Auto Parts Series races at LVMS including Focused Health 302. Major automotive aftermarket retail brand.
• El Monte RVminorGTM or Marketing PartnerOfficial RV Rental Partner of Las Vegas Motor Speedway. RVs can be rented for events at LVMS through their platform.
• On LocationcoreChannel Partner/ Reseller/ DistributorOfficial travel package partner offering race weekend packages with tickets, hotel, transportation, and exclusive fan experiences. Marketed on LVMS website as official travel partner.
• Summit Racing EquipmentmajorGTM or Marketing PartnerTitle sponsor for Summit Racing Equipment Mayhem and Summit Racing Drive AutoXtreme AfterDark events at LVMS. Major high-performance automotive parts retailer.
• EchoPark AutomotivemajorGTM or Marketing PartnerEchoPark Automotive is sponsor of EchoPark Speedway (formerly TMS). Partner with LVMS through Speedway Motorsports family.
• xfinitymajorGTM or Marketing PartnerComcast brand sponsor with NASCAR presence through Xfinity Series naming rights. Listed as LVMS partner.
• Maverick HelicoptersminorGTM or Marketing PartnerOfficial helicopter transfer partner for South Point 400 and LVMS events. Offers 15-minute flights from Las Vegas Strip to speedway.
• Budget Rent a Car Las VegasminorChannel Partner/ Reseller/ DistributorOfficial rental car partner offering up to 30% off pick-up and delivery service for LVMS events. Listed on transportation page.
• LiUNAcoreGTM or Marketing PartnerLaborers' International Union of North America sponsors The LiUNA NASCAR O'Reilly Auto Parts Series race at LVMS.
• Focused HealthcoreGTM or Marketing PartnerTitle sponsor for Focused Health 302 NASCAR O'Reilly Auto Parts Series race at LVMS.
• Dollar TreeminorGTM or Marketing PartnerDollar Tree Racing Rewards program offering limited-time ticket offers. Purchase minimum 2 tickets and receive $10 gift card.
• Jiffy LubeminorGTM or Marketing PartnerAutomotive service brand sponsor with NASCAR presence (Jiffy Lube 300 at Texas Motor Speedway). Associated with LVMS through NASCAR partnership.
• Las Vegas Review JournalminorGTM or Marketing PartnerLocal Las Vegas newspaper as media partner and sponsor at LVMS events.
• Las Vegas Convention and Visitors Authority (LVCVA)majorGTM or Marketing PartnerOfficial Las Vegas tourism/visitor authority promoting sports tourism and LVMS events to visitors.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bristol Motor Speedway: Fellow Speedway Motorsports-owned NASCAR Cup venue in Tennessee with comparable seating (~150,000), premium hospitality offerings, and shared operating playbook. Bristol regularly hosts NASCAR Cup, O'Reilly Auto Parts Series, NHRA, and College Football events, mirroring LVMS's multi-format event strategy.
• World Wide Technology Raceway: Independent multi-discipline motorsports facility in Madison, Illinois that operates a 1.25-mile oval, drag strip, and road course on a single campus. Closest independent analog to LVMS's diversified track portfolio strategy combining oval, drag strip, and road course bookings for NHRA, NASCAR, and SCCA-style events.
• Charlotte Motor Speedway: Speedway Motorsports-owned 1.5-mile superspeedway in Concord, NC, and the home of the NASCAR Cup season finale. Shares the same parent company, similar oval configuration and seating scale, and overlapping premium hospitality (suites, club seating) and RV/camping revenue streams as LVMS.
• Indianapolis Motor Speedway: Penske-owned 2.5-mile oval in Speedway, Indiana, hosting the Indianapolis 500 plus NASCAR and MotoGP events. Multi-discipline venue with comparable premium hospitality (suites, club seats, loges) and event-driven revenue model that overlaps LVMS's NASCAR, MotoGP, and major motorsports positioning.
• Talladega Superspeedway: Alabama-based 2.66-mile superspeedway owned by NASCAR/ISC, hosting two NASCAR Cup weekends and the GEICO 500. Comparable high-banking oval configuration, ~78,000 permanent seats with infield capacity exceeding 100,000, and similar premium hospitality and RV products targeting NASCAR race fans.
• Homestead-Miami Speedway: Florida-based 1.5-mile oval currently owned by the NASCAR/ISC family hosting NASCAR race weekends. The original NASCAR championship finale venue before the format change; similar oval geometry and seating scale, and overlaps with LVMS in regional NASCAR weekend packages.
• Dover Motor Speedway: Speedway Motorsports-owned one-mile oval in Delaware hosting NASCAR Cup and O'Reilly Auto Parts Series races. Sister venue within the Speedway Motorsports portfolio sharing ticketing, sponsorship, and operational systems with LVMS; comparable mid-tier seating scale (~20,000 seats) and Monster Mile race-weekend product.
• Daytona International Speedway: Florida-based 2.5-mile superspeedway owned by NASCAR/ISC that hosts the Daytona 500 and Coke Zero Sugar 400. The anchor NASCAR venue competing directly with LVMS for premier race dates, prestige, and national sponsorship spend; comparable scale (~101,500 seats) and multi-discipline use including Rolex 24.
• Sonoma Raceway: Northern California road course and drag strip owned by Speedway Motorsports. The closest analog to LVMS's multi-discipline footprint (road course + drag strip) within the parent family, with overlapping driving experience programs (drag racing, road course) targeting California-based enthusiasts and corporate clients.
• Texas Motor Speedway (EchoPark Speedway): Speedway Motorsports' 1.5-mile superspeedway in Fort Worth, TX hosting NASCAR Cup and O'Reilly Auto Parts Series races. Direct competitor for NASCAR calendar slots with similar superspeedway seating capacity, premium hospitality, and RV camping infrastructure that competes for sponsorship and event allocation within the same parent portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lvmotorspeedway
• YouTubeyoutube.com/LVegasMotorSpeedway
• Facebookfacebook.com/lvmotorspeedway
• Instagraminstagram.com/LVMotorSpeedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Motor Speedway