What Funday does

Funday is a full-service branding and advertising agency founded in 2019, operating from Toronto with a North American client base that includes both US and Canadian enterprise consumer brands. The agency offers a unified service portfolio covering brand strategy, integrated 360-degree campaigns, digital platform development, content creation (film, social, digital, experiential), social media management, media planning and buying, and research/analytics. Its work spans brand launches, rebranding initiatives, and ongoing Agency of Record relationships, with named clients including Denny's, Microsoft Shopping, 7-Eleven, Natural Balance, Edible Arrangements, Museum of Ice Cream, Health-Ade Kombucha, Sandbox VR, BIGGBY, Tre Stelle, Algorand, and others across CPG, F&B, pet nutrition, restaurants, retail, technology, and emerging Web3 verticals.

The agency's underlying technology is essentially creative production and campaign delivery rather than proprietary software; no patents, proprietary AI/ML models, APIs, or platform products are disclosed. Funday has built a dedicated Web3 practice led by co-founder Alex Baghdjian, producing campaigns for clients such as STEPN and Algorand, and has delivered launch creative for Microsoft Shopping's AI-powered Copilot product, indicating capability to market AI-adjacent client offerings without evidence of in-house AI development.

Funday's business model is professional services, monetized through project fees, retainer arrangements, and ongoing Agency of Record relationships. The go-to-market motion is sales-led direct client engagement, acquiring enterprise brands through portfolio work, industry presence, and referrals rather than indirect channels. The agency is privately held with no disclosed external funding, parent company, or M&A activity, and is led by co-founders Philippe LeBlanc and Mark Homza serving as co-CEOs. A Clio Award for the GoToll 'Toll Troll' campaign represents its primary third-party creative recognition.

Name

Funday

Legal name

Funday Agency

Website

https://funday.agency

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Funday is a full-service branding and advertising agency founded in 2019, serving enterprise consumer brands across CPG, F&B, retail, technology, and Web3. It provides brand strategy, integrated campaigns, content creation, social media management, and media planning through project, retainer, and AOR engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Branding Services: Full-service agency revenue generated through client engagements for brand strategy, creative campaigns, digital content, social media management, and production services. Revenue comes from project fees, retainer arrangements, and ongoing agency of record relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Funday is a full-service branding and advertising agency that develops brand strategy, integrated campaigns, digital platforms, and creative content for global consumer brands. The agency delivers services spanning brand identity, social media management, film production, experiential marketing, and media planning/buying. It works on a project, retainer, and agency of record basis with enterprises across food & beverage, pet nutrition, retail, technology, and wellness sectors.

Product overview

Funday is a full-service branding and advertising agency founded in 2019, offering a unified portfolio of services that includes branding strategy, integrated campaigns, digital platforms, content creation (film, social, digital), experiential marketing, and media planning/buying. The agency works with global brands across diverse industries including food & beverage, pet nutrition, restaurants, technology, and wellness. Funday's campaign work encompasses brand launches, rebranding initiatives, social media campaigns, and ongoing agency of record relationships, with notable clients including Natural Balance, Denny's, Edible Arrangements, Microsoft Shopping, Sandbox VR, and Tre Stelle.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Full-service branding solutions including brand strategy, communication strategy, and brand identity development for global enterprise brands.
• Integrated Campaigns 360-degree campaign development and execution across broadcast, social, digital, and out-of-home platforms, integrating strategy, creative, and media planning for consumer brands.
• Digital Platforms Creation and development of digital platforms and web experiences for brand campaigns and product launches.
• Content Creation Production of creative content including film, social content, digital assets, and experiential materials for multi-channel brand activations.
• Social Media Services Social and influencer strategy, social content creation, and performance marketing across platforms including TikTok, Meta, and Pinterest.
• Media Planning and Buying Strategic media planning, buying, and campaign optimization across various paid media channels.
• Experiential Marketing Experiential campaign activations and events that create immersive brand experiences.
• Agency of Record (AOR) Engagements Long-term, ongoing agency of record partnerships providing continuous brand platform development, packaging design, and social content creation for client brands.

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Edible ArrangementscoreStrategic or Co-development Partner · 14 April 2026Funday developed the 'We Can Arrange That' brand campaign for Edible Arrangements' 2026 Mother's Day collection, introducing 'Eddie' as a brand persona serving as a gifting concierge. The partnership positioned Edible as a stress-free gifting solution.
• Natural BalancecoreStrategic or Co-development Partner · 16 March 2026Funday created the 'That's Good Sh*t' national marketing campaign for Natural Balance, a premium pet nutrition brand with 35+ years of experience. The campaign uses humor to highlight digestive health as a key indicator of dog nutrition, backed by a money-back guarantee.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative agency known for integrated brand work for Fortune 500 consumer brands. Comparable in service breadth (strategy through production) and client profile to Funday.
• 72andSunny: Independent creative agency with strong track record on integrated campaigns for global brands. Comparable in culture, client tier, and integrated creative offering to Funday.
• Mother NYC: Independently-owned boutique creative agency of similar scale working with major global consumer brands on integrated campaigns. Closely comparable operating model to Funday: senior talent, full-service creative, AOR relationships with enterprise clients.
• Translation LLC: Independent, Black-owned creative agency producing brand strategy and integrated work for major consumer brands. Closely comparable in size, ownership structure, and full-service scope to Funday.
• Joan Creative: Independent, women-founded boutique creative agency working with major consumer and CPG brands. Comparable in positioning, scale, and integrated campaign work to Funday.
• Mekanism: Independent creative agency producing integrated brand campaigns and content for major consumer brands. Directly comparable in service mix and client profile to Funday.

Broad incumbents

• Droga5: Large independent creative agency (now part of Accenture Song) producing work for major global brands at scale. Represents the larger end of the competitive set Funday encounters on enterprise pitches.
• Wieden+Kennedy: Large independent creative agency with global offices, serving major brands across integrated campaigns. Relevant incumbent peer for benchmarking scale, global reach, and award pedigree against Funday.
• R/GA: IPG-owned global creative and digital agency producing brand work, digital platforms, and content for major brands. Overlaps Funday's digital platforms, content, and experiential service lines.
• DDB Worldwide: Global creative network producing integrated campaigns and brand strategy for major advertisers. Represents the broader holding-company competitive context Funday operates against on enterprise pitches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fundayagency
• Instagraminstagram.com/fundayagency
• TikToktiktok.com/@fundayagency
• Xx.com/fundayagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funday