Una
Una is a privately held group purchasing organization founded in 2012 that aggregates $100B in purchasing power across 10,000+ active members to deliver 2,500+ pre-negotiated supplier contracts yielding 18-22% average savings on indirect spend, serving enterprise, healthcare, and hospitality segments via a free membership model funded by supplier transaction fees.
- Company typePrivate
- Founded2012
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Una does
Una is a privately held group purchasing organization (GPO) founded in 2012 and headquartered in Kansas City, Missouri, operating under NCT LLC. The company aggregates purchasing power across more than 10,000 active member organizations to deliver pre-negotiated supplier contracts spanning indirect spend categories including food service, shipping, office supplies, JanSan, MRO, IT, fleet, and telecom. Members access 2,500+ contracts yielding an advertised 18-22% average savings, supported by a consultative three-step sales motion (discovery call, cost analysis, supplier connection) and a 97% customer retention rate. Una does not operate a proprietary software platform; its technology surface consists of a free Cost Savings Calculator, online membership signup, a digital resource library (Unaversity), and content assets including The Sourcing Hero podcast produced in partnership with Art of Procurement.
Una's revenue model is a supplier-paid transaction fee structure: suppliers pay Una a fee based on committed volume each time members use Una contracts, which allows Una to offer membership to organizations at no cost and without minimums or obligations. The company serves a diversified vertical mix including enterprise procurement teams, healthcare providers and clinics, hospitality operators, behavioral health facilities, camps and clubs, nonprofits, and small and mid-sized businesses, with a particular emphasis on organizations that lack the volume to negotiate enterprise-level pricing independently. Go-to-market is sales-led with inside sales support via phone and email, supplemented by content marketing, a weekly podcast, and a newsletter as top-of-funnel demand generation channels. Leadership consists of Managing Partner/CEO Anthony Clervi; the company operates with 11-50 employees and has no disclosed external funding.
Una firmographics
Firmographics- Name
- Una
- Legal name
- NCT LLC
- Website
- https://una.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Una is a privately held group purchasing organization founded in 2012 that aggregates $100B in purchasing power across 10,000+ active members to deliver 2,500+ pre-negotiated supplier contracts yielding 18-22% average savings on indirect spend, serving enterprise, healthcare, and hospitality segments via a free membership model funded by supplier transaction fees.
- Ownership category
- akta.pro rank
Una industry classification
Industry- Product category
- Group Purchasing Services
- NAICS
- Office Equipment Merchant Wholesalers (42342)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement) (EDAEAIAO)
- akta.pro secondary industries
- Contract Administration Support (PO/Contract Compliance) (BPAAAJAE), Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO), Spend Analytics & Reporting Support (BPAAAJAJ)
Keywords
Where Una is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Una business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Supplier fees: Una generates revenue through fees paid by suppliers. Every time members use Una contracts to make purchases, suppliers pay Una a fee based on the negotiated committed volume. This model allows Una to make membership free for members - the more money they save members, the more revenue Una generates. The fee structure aligns Una's interests with member savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership for all organization types |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Una product offering
Product offeringCore offering
Una is a Group Purchasing Organization (GPO) that aggregates the purchasing volume of 10,000+ member organizations to negotiate 2,500+ pre-negotiated supplier contracts across indirect spend categories such as food service, shipping, office supplies, Jan/San, MRO, IT, fleet, and telecom. Members access these contracts through free membership and save an average of 18-22% on indirect purchases. The core service is complemented by free procurement advisory services including spend analysis and market basket analysis.
Product overview
Una is a Group Purchasing Organization (GPO) that operates as a membership-based procurement optimization platform. The company's core offering is access to 2,500+ pre-negotiated supplier contracts across indirect spend categories including shipping, food service, office supplies, fleet management, facilities/MRO, JanSan, telecom, IT, and more. Members save an average of 18-22% on purchases through collective buying power. The platform is complemented by free tools including a Cost Savings Calculator, The Sourcing Hero podcast, and the Unaversity resource library featuring articles, guides, and playbooks. Advisory services include free spend analysis and market basket analysis to help organizations estimate savings potential before joining.
Differentiator
Problem solved
Functional benefit
Products and services
- Una GPO Membership Free membership providing organizations with access to 2,500+ pre-negotiated supplier contracts across indirect spend categories including food service, shipping, office supplies, Jan/San, MRO, IT, fleet, and telecom. Members save an average of 18-22% on purchases through collective buying power with no minimum purchase requirements.
- Cost Savings Calculator Tool A free online estimation tool that allows organizations to project potential savings by analyzing their indirect spend categories against Una's pre-negotiated contract terms. Calculations are based on real contract data and terms.
- Free Spend Analysis Complimentary procurement advisory service in which Una evaluates an organization's current indirect spend to identify savings opportunities across multiple categories prior to membership commitment.
- Market Basket Analysis Procurement advisory analysis that compares an organization's current supplier pricing against Una's pre-negotiated contract rates to estimate potential savings before joining.
Quantifiable outcome
- 18-22% average savings on indirect spend categories
- +5 more outcomes
Companies that use Una
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles4 records
Una technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Una partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Art of ProcurementcoreArt of Procurement is the world's largest procurement podcast network and produces The Sourcing Hero podcast in partnership with Una. Hosted by Kelly Barner, the podcast features conversations with top procurement leaders and supply chain experts. Philip Ideson serves as Managing Director of Art of Procurement and has provided testimonials for Una.
Scale indicators6 records
Recent moves1 record
Expansion highlights4 records
Una competitors and assessment
Company assessmentBroad incumbents
- Conductiv: Conductiv is a healthcare-focused GPO and supply chain services company serving non-acute and ambulatory providers, making it a particularly close competitor to Una's stated 'non-acute healthcare' positioning.
- Vizient: Vizient is the largest healthcare-focused GPO in the US, aggregating purchasing power for hospitals and health systems. It overlaps directly with Una's healthcare vertical but operates at much greater scale and with deeper clinical contract portfolios.
- Premier Inc: Premier is a major healthcare performance and GPO company serving hospitals and health systems with aggregated supply contracts. It represents an established incumbent in the healthcare segment where Una positions itself for non-acute providers.
- HealthTrust: HealthTrust is a healthcare GPO serving hospitals, health systems, and ambulatory providers with group purchasing contracts. It competes with Una in the healthcare vertical as a much larger, healthcare-specialized incumbent.
- Coupa Software: Coupa is a broad procurement and spend management SaaS platform used by enterprises to manage sourcing, contracts, and supplier relationships. It is an adjacent incumbent whose software-first approach could compete with Una's contract-aggregation model over time.
Emerging players
- Procurated: Procurated is a procurement platform for K-12 schools and government agencies that combines supplier reviews with aggregated purchasing tools, representing a tech-enabled emerging alternative to traditional GPOs serving similar institutional buyers.
Direct peers
- Omnia Partners: Omnia Partners is a national cooperative purchasing organization serving public-sector, private-sector, and nonprofit buyers with aggregated supplier contracts, representing a directly comparable multi-vertical GPO competitor.
- E&I Cooperative Services: E&I is a member-owned cooperative purchasing organization that aggregates buying power for education and other institutions through pre-negotiated supplier contracts, closely mirroring Una's GPO model and free-membership value proposition across multiple verticals.
- Sourcewell: Sourcewell (formerly NJPA) is a cooperative purchasing organization that competitively solicits and awards master contracts for government, education, and nonprofit members, offering a directly comparable contract-aggregation GPO model.
- National Cooperative Purchasing Partners (NCPP): NCPP operates a cooperative purchasing network that gives members access to pre-negotiated national contracts across many of the same indirect-spend categories Una serves (office, janitorial, MRO), making it a close direct peer in the SMB-and-mid-market GPO segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Una social profiles
Digital presenceUna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Una leadership team
Management profileNumber of profiles
Profiles1 record
Una funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Una M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Una
What does Una do?
Una is a Group Purchasing Organization (GPO) that aggregates the purchasing volume of 10,000+ member organizations to negotiate 2,500+ pre-negotiated supplier contracts across indirect spend categories such as food service, shipping, office supplies, Jan/San, MRO, IT, fleet, and telecom. Members access these contracts through free membership and save an average of 18-22% on indirect purchases. The core service is complemented by free procurement advisory services including spend analysis and market basket analysis.
Is Una a public or private company?
Una is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Una founded?
Una was founded in 2012. It employs 11 to 50 people.
Where is Una based?
Una is headquartered in Kansas City, United States, in the North America region.
How does Una make money?
One revenue line is on record: supplier fees.
Who are Una's main competitors?
Broad incumbents on record are Conductiv, Vizient, Premier Inc, HealthTrust and Coupa Software. Procurated is listed as an emerging player. Direct peers are Omnia Partners, E&I Cooperative Services, Sourcewell and National Cooperative Purchasing Partners (NCPP).
Does Una have an API?
No public API is recorded for Una.
What industry is Una in?
Una's product category is Group Purchasing Services. Its primary akta.pro industry code is EDAEAIAO, Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement), with a secondary code of BPAAAJAE, Contract Administration Support (PO/Contract Compliance). Its NAICS code is 42342 and its SIC code is 8600.