Total Drive
Total Drive is a UK-based SaaS platform providing driving instructors and multi-car driving schools with cloud-based business management software, including diary management, pupil tracking, payment processing, and tax compliance tools, serving 8,600+ instructors and 211,000+ pupils weekly.
- Company typePrivate
- Founded2000
- HeadquartersTorquay, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Total Drive does
Total Drive Software Ltd. is a UK-based SaaS company headquartered in Devon that sells an all-in-one business management platform to driving instructors and multi-car driving schools. The product centres on a cloud-hosted instructor app (available on iOS and Android) that combines diary management with Google Calendar and Apple iCal sync, pupil progress tracking, theory-test preparation tools, card payment processing, branded pupil-facing companion apps, and Making Tax Digital compliance for income, expense, and mileage capture. A separate driving-school tier extends the platform to multi-instructor operations, adding pupil allocation across instructors, pass-rate and cancellation analytics, and school-branded pupil apps.
Total Drive firmographics
Firmographics- Name
- Total Drive
- Legal name
- Total Drive Software Ltd.
- Website
- https://totaldrive.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Total Drive is a UK-based SaaS platform providing driving instructors and multi-car driving schools with cloud-based business management software, including diary management, pupil tracking, payment processing, and tax compliance tools, serving 8,600+ instructors and 211,000+ pupils weekly.
- Ownership category
- akta.pro rank
Total Drive industry classification
Industry- Product category
- Driving School Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Total Drive is headquartered
LocationHeadquarters
- HQ city
- Torquay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Total Drive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Monthly subscription model starting at £16 per month, with discounts for multi-car instructors. Includes instructor app, pupil app, diary management, payment processing, and other core features. Software is 100% tax-deductible as a business expense.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard instructor subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Total Drive product offering
Product offeringCore offering
Total Drive sells a cloud-based SaaS subscription platform (£16+/month) for UK driving instructors and multi-car driving schools, combining diary management, pupil progress tracking, integrated card payments, online booking, Making Tax Digital tax compliance tools, and a branded companion pupil app across iOS and Android.
Product overview
Total Drive is a unified, all-in-one driving instructor app and driving school software platform offered on a subscription basis (starting from £16/month). The core product is the Total Drive Instructor App for individual instructors, with a companion Driving School Software tier for multi-car schools. The platform also includes integrated modules for pupil management (Pupil/Learner App), payment processing (Take Payments), scheduling (Online Booking), tax compliance (Making Tax Digital), and learner resources (Theory Suite, Teaching Aids). The Pupil/Learner App serves as a complementary consumer-facing app branded to the instructor's school. A free PDI Head Start program supports new instructors entering the profession.
Differentiator
Problem solved
Functional benefit
Products and services
- Total Drive Instructor App The primary business management app for individual driving instructors, providing diary management synced to Google Calendar and Apple iCal, pupil progress tracking, theory status, payment processing, income/expense and mileage recording, automatic lesson and payment reminders, and secure cloud-backed storage to enable a paper-free digital workflow.
- Total Drive Driving School Software Business management software for multi-car driving schools, enabling operators to add instructors, allocate new pupils, and track performance metrics including pass rates, cancellations, and pupil progress across the school.
- Pupil/Learner App A companion mobile app for learner drivers that gives pupils visibility into their driving progress, delivers automatic lesson and payment reminders, and includes a reflective log for goal setting. The app can be customised with the driving school's name, logo, and colours to act as a branded client-facing touchpoint for the instructor or school.
Quantifiable outcome
- Over 8,600 driving instructors use the platform weekly
- +2 more outcomes
Companies that use Total Drive
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Total Drive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Total Drive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Driving Instructors Association (DIA)coreOfficial partner of the Driving Instructors Association (DIA). This partnership provides credibility within the driving instructor community and serves as a key marketing and referral channel. The partnership is displayed on Total Drive's website as a mark of industry recognition and trust.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Total Drive competitors and assessment
Company assessmentOthers
- MINDA for Schools: UK-focused pupil management and learner progress software for schools and training providers. Adjacent rather than directly competitive, but comparable in the niche of vertical SaaS that tracks learner progress, payments, and compliance for a fragmented SMB base.
Broad incumbents
- Square Appointments: Booking and payments platform from Block targeting service-based SMBs. Overlaps with Total Drive on payments and diary but is a horizontal solution, not specialised for driving instructors or UK MTD compliance.
- Acuity Scheduling (Square): Scheduling SaaS now part of Block/Square, used by some driving instructors for diary and payments. Comparable on calendar/payments infrastructure but not purpose-built for pupil progress, theory tracking, or UK driving school workflows.
- SimplyBook.me: International SaaS booking platform with customisable features for driving schools. A broader incumbent that serves many verticals and competes on booking but lacks the driving-instructor-native workflow Total Drive has built.
- Calendly: Widely used scheduling SaaS. Some independent driving instructors use it for lesson booking, but it lacks the multi-instructor, pupil-progress, tax, and theory features that make Total Drive a category-specific solution.
Emerging players
- Picktime: Cloud-based scheduling and appointment software used by driving schools and instructors. Comparable on booking and reminders; weaker on driving-specific pupil progress tracking and UK Making Tax Digital workflows.
- Bookwhen: UK-based online booking platform used by many independent driving instructors for scheduling and payments. Overlaps with Total Drive on booking/reminder functionality but lacks the deep pupil progress, theory, and tax compliance modules.
- FreeBookee: Booking software that advertises specific integrations for driving instructors and driving schools in the UK. Comparable on diary and booking functionality, though it is a horizontal SaaS with a vertical template rather than a dedicated driving-instructor platform.
- GoBookedUp: UK driving instructor-focused booking and pupil management app. Competes directly with Total Drive in the UK ADI market, although with a narrower feature footprint and less multi-car school tooling.
Direct peers
- Yloo (formerly MyDriveTime): Direct UK competitor offering driving instructor diary, pupil tracking, and lesson management apps. Total Drive's website hosts a competitive review of Yloo, and customer testimonials reference switching from it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Drive social profiles
Digital presenceTotal Drive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Drive leadership team
Management profileNumber of profiles
Profiles2 records
Total Drive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Drive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Drive
What does Total Drive do?
Total Drive sells a cloud-based SaaS subscription platform (£16+/month) for UK driving instructors and multi-car driving schools, combining diary management, pupil progress tracking, integrated card payments, online booking, Making Tax Digital tax compliance tools, and a branded companion pupil app across iOS and Android.
Is Total Drive a public or private company?
Total Drive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Drive founded?
Total Drive was founded in 2000. It employs 1 to 10 people.
Where is Total Drive based?
Total Drive is headquartered in Torquay, United Kingdom, in the Europe region.
How does Total Drive make money?
One revenue line is on record: software Subscription.
Who are Total Drive's main competitors?
MINDA for Schools is listed as an others. Broad incumbents are Square Appointments, Acuity Scheduling (Square), SimplyBook.me and Calendly. Emerging players are Picktime, Bookwhen, FreeBookee and GoBookedUp. Yloo (formerly MyDriveTime) is listed as a direct peer.
Does Total Drive have an API?
No public API is recorded for Total Drive.
What industry is Total Drive in?
Total Drive's product category is Driving School Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 518 and its SIC code is 7510.