MoonRise

What MoonRise does

MoonRise (legally Women Cycles AB, Org Nr 559275-3973) is a Sweden-headquartered direct-to-consumer online platform that delivers holistic pelvic floor health coaching to women globally. The company was founded in 2020 by husband-and-wife serial entrepreneurs Mahesh Kumar and Filippa Odevall after Odevall's personal recovery from a Grade 3 postpartum prolapse that the conventional medical system failed to address. MoonRise serves women experiencing pelvic floor dysfunction — including prolapse, urinary and fecal incontinence, pelvic pain, heaviness, diastasis recti, and postpartum or menopausal symptoms — across more than 70 countries via a digital member application accessible on all devices.

The core product is the Total Pelvic Freedom Program, a 12-week immersive mentorship priced at 1,097 USD (or 12,900 SEK in Sweden) that combines a personalised 1-1 kickoff call, daily live classes, weekly workshops, group coaching, and 12 months of post-program support. The program integrates 20+ holistic modalities — Hypopressives, somatic therapy, Feldenkrais, breathwork, fascia work, block therapy, scar remediation, yoga, EFT — delivered by a 15+ person expert team. Underlying technology is built on Movement (movement.so), a third-party content delivery platform, with no proprietary AI/ML components. A 7-Day Somatic Reset Protocol (49 USD) was added in 2025 as an entry-level self-paced product, and MoonRise+ (6,900 SEK annually) provides a recurring subscription layer with 500+ hours of on-demand content and ongoing live classes.

The business model is predominantly one-time program fees supplemented by an emerging subscription layer, with free resources (Pelvic Fit Score assessment, live Zoom webinars, a 5-day challenge, PDFs, e-books, YouTube content) feeding a low-friction top-of-funnel. Go-to-market is DTC-only via owned digital properties (moonrise.health and dedicated Swedish subdomain), supported by content marketing, email nurture through Brevo, organic social (Facebook, Instagram, YouTube), podcast appearances, and remarketing via Google Ads and Facebook. The company is privately held, bootstrapped beyond an early 2020 angel round, GDPR-compliant, and operates with 1-10 employees. To date it has served over 6,000 women with a 4.9/5 Trustpilot rating across 200+ reviews.

Name

MoonRise

Legal name

Women Cycles AB

Website

https://moonrise.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MoonRise (Women Cycles AB) is a Sweden-based direct-to-consumer online platform delivering holistic, expert-led pelvic floor health coaching to women with prolapse, incontinence, pelvic pain, and related dysfunction across 70+ countries via live classes, video programs, and community support.

Ownership category

akta.pro rank

Product category

Women's Pelvic Health Coaching

NAICS

Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

akta.pro secondary industries

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Pelvic health coaching
• Women's wellness programs
• Online holistic therapy
• Postpartum recovery services
• Hypopressives training

Headquarters

HQ city

Lidingö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Total Pelvic Freedom Program (12-Week Program): One-time purchase of the 12-week Total Pelvic Freedom program at 1,097 USD with part-pay over 4 months. Includes 1-1 kickoff call, daily exercise videos, 12-week immersive workshops, live practice classes, community access, and 12 months of post-program support. Also offered in Swedish market at 12,900 SEK.
2. 7-Day Somatic Reset Protocol: One-time purchase of the 7-day protocol at 49 USD. Includes on-demand videos, live form-check workshop, access to pelvic floor coaches, anatomy 101 videos, nutrition guide, and sleep checklist. 12 months of access to videos.
3. MoonRise+ Annual Membership: Annual subscription membership at 6,900 SEK (payable bi-annually) providing ongoing access to live classes (multiple times per week), on-demand library (500+ hours of content), community workshops, training schedules, and the MoonRise+ exclusive forum.
4. 5-Day Free Challenge / Email Capture: Free 5-day challenge to capture leads, with email nurture sequence over 5 days. No immediate revenue but drives conversion to paid programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

MoonRise is a holistic online pelvic health studio that sells structured coaching programs for women experiencing pelvic floor dysfunction (prolapse, incontinence, pelvic pain, heaviness, diastasis recti). Its core paid offering is the 12-week Total Pelvic Freedom Program, combining personalized 1-1 coaching with daily live classes, group workshops, and 12 months of post-program support across 20+ modalities (Hypopressives, breathwork, somatic therapy, fascia work, yoga, block therapy, scar remediation). The company also sells a 7-Day Somatic Reset Protocol entry-level program, an annual MoonRise+ membership, and provides free assessment, webinar, and educational resources as a lead funnel.

Product overview

MoonRise is a holistic online pelvic health studio (alternative and wellness platform) offering structured programs for women experiencing pelvic floor dysfunction. The core product is the Total Pelvic Freedom Program, a 12-week immersive mentorship combining personalized coaching with group energy through weekly workshops, daily live classes, and 12 months of support. Entry-level access is provided via the 7-Day Somatic Reset Protocol (49 USD) and free resources including assessments, webinars, e-books, PDFs, and a 5-day challenge. A subscription membership (MoonRise+) provides ongoing access to live classes and content libraries. The platform delivers 20+ holistic modalities including hypopressives, somatic therapy, breathwork, yoga, fascia work, meditation, and nutrition guidance. All programs are non-invasive and avoid Kegels or surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Pelvic Freedom Program A 12-week comprehensive online mentorship program combining personalized 1-1 coaching with daily live classes and group workshops to heal pelvic floor dysfunction naturally. Includes a 1-1 kickoff call with a pelvic expert, weekly deep-dive workshops, daily exercise videos (about 10 mins/day), live practice classes, community access, and 12 months of post-program maintenance. Priced at 1,097 USD (or 12,900 SEK in Sweden) with part-pay options over 4 months.
• 7-Day Somatic Reset Protocol A self-paced entry-level 7-day on-demand video program teaching gentle somatic exercises to restore the neuro-pelvic floor connection. Includes Day 1-3 'Awakening the connection' and Day 4-7 'Releasing the tension' modules, a live form-check workshop, access to pelvic floor coaches, anatomy guides, nutrition guide, and sleep checklist. Priced at 49 USD with 12 months of access to video content.
• MoonRise+ Annual Membership An annual subscription membership providing ongoing access to 15-45 minute live classes multiple times per week, 500+ hours of on-demand library content, community workshops, training schedules, PDFs, audio guides, and the MoonRise+ exclusive forum. Priced at 6,900 SEK per year, payable bi-annually.
• Digital Member App / Member Portal A digital application and member portal available on all devices providing access to live classes, replay archive, member-only workshops, a healing library with courses/videos/resources, and direct communication with trainers and the community. Delivered via live.moonrise.health and go.moonrise.health.

Quantifiable outcome

• 93% of women observe a drastic reduction in symptoms after 12 weeks (from survey of 100 women)
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lunar (Nordic Payment Infrastructure Provider)minorOthers · 30 March 2026Note: This source refers to a DIFFERENT MoonRise — a Nordic payment infrastructure provider owned by Lunar that partnered with Visa Direct for Nordic payment rails. This is a separate entity from MoonRise Health (pelvic floor health company) and should not be conflated. No commercial partnerships were identified for MoonRise Health (Women Cycles AB).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FemFusion Fitness: Online women's pelvic floor and core fitness program founded by Dr. Brianne Grogan (DPT), who is also listed as a MoonRise practitioner. FemFusion targets a near-identical audience (women with prolapse, incontinence, diastasis recti) using exercise-led, non-surgical protocols — direct head-to-head competition.
• MUTU System: Online postpartum core and pelvic floor recovery program sold as a digital course. MUTU targets the same postpartum and pelvic floor dysfunction audience as MoonRise, using video-based exercise protocols — closest direct comparison on product format and target segment.
• The Origin: Virtual women's pelvic floor and orthopedic physical therapy practice combining 1-1 telehealth PT with at-home programming. Operates in the same clinical-to-wellness gray zone as MoonRise and competes for the same digitally-engaged postpartum and pelvic floor customer.
• BWOM: App-based pelvic floor exercise program for women, marketed as a self-guided Kegel-alternative. Competes with MoonRise's 7-Day Somatic Reset and entry-level programs on the same digital channel with a lower-touch, app-only delivery model.

Broad incumbents

• Elvie: Pelvic floor hardware-plus-app platform (Elvie Trainer) addressing incontinence and postpartum recovery. Elvie operates at much larger scale with venture funding and hardware distribution, making it a broad incumbent whose app functionality overlaps with MoonRise's lower-priced entry offers.
• Perifit: Connected pelvic floor device and app with guided exercise programs for incontinence and postpartum recovery. Perifit is a more established player with hardware-led distribution and competes for the same at-home pelvic floor audience.
• BetterMe: Direct-to-consumer women's health and wellness coaching app with paid funnels spanning weight loss, pelvic floor, and hormonal health. BetterMe operates at significantly larger scale with heavy paid acquisition, overlapping MoonRise's audience but offering a less specialized, more generalist experience.
• Noom: Large-scale women's health coaching platform with structured subscription programs and behavior-change methodology. Noom competes for the same demographic of women seeking structured, paid, expert-led coaching but in adjacent verticals (weight, mindset, hormones) rather than pelvic floor.

Emerging players

• Low Pressure Fitness / Hypopressives RRP: Global training and certification body for the Hypopressives technique, which is central to MoonRise's program. As an emerging specialist player, it competes for the same practitioner pipeline and represents both a feeder and a potential curriculum competitor.

Others

• Calm: Large-scale meditation, breathwork, and mindfulness platform. MoonRise integrates breathwork and somatic release into its pelvic floor methodology, placing Calm as an adjacent consumer product that competes for share-of-wallet in women's wellness routines rather than direct clinical audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuNpRQ-EzaSnl7TKpBk3akw
• Facebookfacebook.com/WeAreMoonRise
• Instagraminstagram.com/moonrisefilippa
• Xx.com/moonrise_health
• LinkedInlinkedin.com/company/moonrisehealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoonRise